marina dock age 8 issues per year

8/14/2019 Marina Dock Age 8 Issues Per Year

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N 2009 Editorial Calendar

N Editorial Profile

N Circulation Statement

N Rate Card

N Ad Sizes

N Value Added

N List Rentals

N Spring Digest

N Fall Digest

N Marina Of The Year Application


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EDITORIAL PLANNER 2009IN EACH ISSUE

Cover story - we profile marinas whose innovative, trend-setting, services, and operations make them standard bearers for the indu

Dan Natchez - On the Waterfront...Dennis Kissman Marina Operations...News Products...News and Nuggets

Issue Product Focus Featured Product Special Ad Section Ad Clos

Jan/Feb Dredging Docks/Decks IMBC 12/5/20Pumpout Systems Miami Intl Boat ShowConsulatants

Mar Fuel/Lubricants Renovation Marina of the Year 1/9/200Marina Lending CongratulationsDock Pedestals

Apr Pumpout Systems Software Marina of the Year 2/27/20

Dockside Equipment CongratulationsYard Equipment/Lifts Literature Digest Section

May/Jun Docks/Decks Renovation MAATS 2009 4/3/200Seawalls/Sheet PilingDredgingDry Storage

Jul/Aug Dockside Equipment Fuel Products/Systems Docsks&Marinas 2009 5/29/20Regulatory/Compliance Deck ExpoSafety/Security IBEX 2009

Sep/Oct Dry Storage Renovation MRA Conference 7/31/20De-IcingMooring/Anchoring

Nov Trends & Issues Bonus Distribution 9/18/20To 30,000+Boat & Motor Dealer subscribers

Dec Seawalls/Sheet Piling Finance & Insurance Annual Buyers Guide 10/16/2Dock Hardware Literature Digest SectionYard Equipment/Lifts

Software

Home OfficeJanice Gordon, Publisherp: 847.647.2900 x 1321

f: 847.647.1155e-mail: [email protected]

National Sales OfficeBarbara McLester, Advertising Sales Mgr.

p: 847.647.2900 x 1324f: 847.647.1155

e-mail: [email protected]

6600 W. Touhy Ave., Niles IL 60714

Sponsorships Available for Green Paper E-mail blasts

21+ years of dedication to Marina and Boatyard Management


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EDITORIAL PROFILE

I N D U S T R Y :

The recreational boating facilities market faces

challenges totally unique from other segments of

the industry.In addition to federal,state and local

government regulations for environmental com-

pliance, marina and boatyard owners and man-

agers face a totally different set of marketing,

maintenance,design,staffing,operating,sales and

customer service issues.

M I S S I O N :

For 21+ years Marina Dock Age has been the

only trade magazine dedicated to providing100% focus to the U.S. waterfront facilities seg-

ment of the marine industry. We provide mar-

keters with complete coverage of this important

target.

M A R K E T :

Marina Dock Age delivers complete industry

coverage to more than 17,200 marina and boat

yard owners, designers, managers, financiers,consultants, builders, and more.

C O N T E N T :

Marina Dock Age provides the information

needed to meet ever-changing government

regulations, operate more efficiently, expand

business, and improve profitability.

F E A T U R E S :

Each issue contains a mix of articles addressing

critical business issues facing marina owners/

operators. The November issue features the

9th Annual Trends Bonus Distribution Issue.

December features the Marina Buyers Guide.

D E P A R T M E N T S :

Industry experts provide timely, useful informa-

tion which include:

Marina/boat yard profile

Dan Natchez - On the Waterfront

Dennis Kissman - Marina Operations New Products

News and Nuggets

M A R I N A O F T H E Y E A R :

This year marks the 14th year for two marinas

(one smallfewer than 250 slips, and one

large250+ slips) to win Marina Dock Ages

prestigious Marinas of the Year award. Eligible

candidates are marinas who rate high in terms

of environmental responsibility, customer satis-

faction, and commitment to employees and the

community.

VA L U E A D D E D P R O G R A M S

F O R A D V E R T I S E R S :

To support our advertisers a variety of value

added options are provided based on the ad

schedule for a calendar year.We also make every

effort to include them in our Product Focus and

New Products sections.



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No attempt has been made to rate or evaluate the information provided in this statement.This statement is a factua

reporting from Creative Data of the business and geographical breakdown for the January/February 2007 issue of

MARINA DOCK AGE.

Signature ________________________________________ Date _________________________

Janice Gordon,Publisher

6600 W. Touhy Avenue Niles, IL 60714

847.647.2900 Fax: 847.647.1155 www.marinadockage.com

UNITED STATES QUALIFIED CIRCULATION

Business and Total PercentIndustry Qualified of Total

Marina/Boatyard only 9,822 57.1

Marina/Boatyard 2,069 12.0

and Dealer

Builders 1,386 8.1

Marina/Boatyard

Private Management Firms,Bankers, Financiers,

Designers, Engineers, Planners 1,137 6.6

Government 298 1.7

Sub-Total 14,712 85.5

Manufacturers Reps

Distributors,Wholesalers 879 5.1

Miscellaneous 1,617 9.4

Total Qualified 17,208 100.0%

Geographical Breakdown of Total Circulation

States U.S. Census Regions Total Percent of Total

CT, MA, ME, NH, RI,VT...................................New England 1,627 9.5NJ,NY,PA.......................................................Middle Atlantic 2,334 13.6

IL, IN,MI,OH,WI ...........................................East North Central 2,533 14.7

IA, KS, MN, MO, NE, ND, SD ...........................West North Central 1015 5.9

DC, DE, FL, GA, MD, NC, SC,VA,WV ..............South Atlantic 4,669 27.1

AL,KY,MS,TN................................................East South Central 967 5.6

AR,LA,OK,TX. ..............................................West South Central 1,546 9.0

AZ, CO, ID, MT, NM, NV, UT,WY ....................Mountain 492 2.9

AK, CA, HI, OR,WA ........................................Pacific 1,975 11.4

U.S.Terr.......................................................... 33 0.2

Foreign. ......................................................... 17 0.1

TOTAL ........................................................... 17,208 100.0%

August,2008


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Effective January 2009

Established 1988.

MDA (ISSN 1079-1930) is published 8 timesper year by Preston Publications,6600 W. Touhy Ave., P.O. Box 48312,Niles, IL 60714 U.S.A.Phone: 847/647-2900 Fax: 847/647-1155http://www.marinadockage.com

PersonnelPresident

S. Tinsley Preston, IIIPublisherJanice Gordon

Editor-in-ChiefPeter J. Gallanis

EditorJerome Koncel

ProductionRoberta Knight

AdvertisingNationwide SalesBarbara McLester

Phone: 847/647-2900 x1324

General Rates

Black & White

Space 1X 3X 6X 8X

Page $1890 $1780 $1605 $15152/3 page 1695 1595 1440 13651/2 page Is. 1680 1580 1425 13501/2 page H. 1535 1435 1305 12301/3 page 1265 1175 1070 10101/4 page 1135 1060 965 9151/6 page 915 855 775 735

Two-ColorSpace 1X 3X 6X 8X


PMS color: $200.00 added to earnedtwo-color rate.

Four-ColorSpace 1X 3X 6X 8X


Combined Frequency Discounts: Available

in conjunction withBoat & Motor Dealer.Covers & Preferred Positions(Noncancellable): Add 10% to earned rate.

Bleed: Add 10% to earned rate; no chargefor bleed on single-page advertisements.

InsertsProvide mock-up or sample and queryadvertising department for rates, mechanicalspecifications, quantity and shippinginstructions. Sample of paper stock must besubmitted for approval.

Commission15% to recognized agencies/net 30 days.

Additional production charges, if any, will

be billed to advertiser/agency and are

noncommissionable.

Classifieds (Display)(Noncommissionable)

Space 1X 3X 6X 12X

21/8"W 1" D $ 80 $ 77 $ 75 $ 70

21/8"W 2"D 140 135 130 125

21/8"W 3"D 210 200 195 190

21

/8"W 4"D 280 270 265 260Copy only ads: $1.35 per word30 word minimum; $15 additionalforMDA box number.

Frequency DiscountBased on number of individual advertise-

ments run in one contract year: A contract

year is defined as any consecutive 12-month

period. Contracts covering more than one

rate card take prevailing rates:No rates may

be held beyond calendar-year term of rate

card (Jan/Feb through Dec issue).

Mechanical SpecificationsPrinting: Web Offset

Binding: Saddle Stitched

Trim Size: 81/8"W 107/8"D

Pg. Bl. 4/S: 83/8"W 111/8"D

H 1/2-Pg. Gut. Bl.: 151/4"W 4

7/8"D

H 1/2-Pg. Bl. 3/S:161/2"W 5

9/16"D

2-Pg. Sprd. Gut. Bl.: 151/4"W 10"D

2-Pg. Sprd. Bl. 4/S: 161/2"W 111/8"D

Space Wide Page 7"

2/3 page, vertical 45/8" 1/2 page, horizontal 7 " 1/2 page, island 4

5/8" 1/3 page, vertical 2

1/8" 1/3 page, square 4



1/8"

MATERIAL(NOTE: ALL MATERIALS REQUIRE A PROO

Preston Publications will not be held responsibleoutput/publication of any ad sent without a proo

Disks: CD-ROM, Iomega Zip 100 or 250,1- or 2-GB Jaz Disk, DD or HD floppy disk

E-mail: E-mail to [email protected]. Contact RoKnight in our production department at 847.647.29so we are aware that a file will be arriving. Compresusing StuffIt or ZipIt. E-mailed file sizes should not5MB. All e-mails should contain: comany name, thethe publication, and a pdf proof.

FTP: Call Barbara McLester at 847.647.2900 x1324 instructions.

File Formats (MAC): QuarkXPress 7.0 and below (ifonts & images), Adobe InDesign CS2 and below (inclu& images), Adobe Illustrator CS2 and below (convert acurves & include all images), Adobe Photoshop CS2 anAdobe Acrobat PDF CS2 and below. PDF files must meefollowing specifications: 300dpi downsampling, high imquality, all fonts embedded, CMYK, grayscale or bitmap (no conversion to RGB).

File Formats (PC):Ads created in PC applications mconverted to PDF, EPS or TIF. PDF: 300dpi downsamhigh image quality, all fonts embedded, CMYK or grimages (no conversion to RGB). EPS: text convertedcurves and all images embedded or included. TIF: 3CMYK, grayscale or bitmap color mode. TIF not reced for ads containing text smaller than 10 points.

Images: TIF or EPS format. All images must be 300CMYK, bitmap, or grayscale modes. Images should 133-line screen maximum, with a 280 maximum 4-density. No RGB, or Index files.

Negatives: Right-reading, emulsion-side down (RRE133-line screen. Additional charge for converting pofilm to negative film.

B&W: Camera-ready art acceptable for all-type or tyline-art advertisements (supply reproduction proof)

Additional charge for making/stripping halftones, eColor: Supply one piece of film for each color, clearlfor bleeds (if any), color, register and trim marks. Cmaterial must be accompanied by two sets of color

Additional charge for making proofs if not supplied

Bleed: Keep live matter 3/8" (minimum) from trim.SWOP: Recommended Standards Web OffsetPublications apply.

In the absence of written instructions regarding di

material will be stored for one year from date of lainsertion, then destroyed.

Closing DatesIssue Orders MatJan/Feb 12/05/08 12/March 1/09/09 1/1

April 2/27/09 May/June 4/03/09 4/1Jul/Aug 5/29/09 6/0Sep/Oct 7/31/09 8/0November 9/18/09 9/2December 10/16/09 10/

No cancellations accepted after order date.Advertiser will be responsible for all late chargesto publisher as a result of advertisers late materMailed 15th of first month.


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Nonbleed Ad Size Bleed Ad Size Trim Size: 81/8" 107/8"

1 PAGE 2/3 PAGEVERTICAL

1/2 PAGEISLAND

1/2 PAGEHORIZONAL

1/3 PAGESQUARE

1/4 PAGE1/6

PAGEVERT.

2 PAGE SPREAD

1/2 PAGE HORIZ. SPREAD

7"10" (nonbleed)

83/8"111/8" (bleed)

7"4 7/8" (nonbleed)

83/8" 55/8" (bleed)

21/8"10" (nonbleed)

3"111/8" (bleed)

4 5/8"4 7/8" (nonbleed)

53/8"55/8" (bleed)

33/8"4 7/8" (nonbleed)

41/8"55/8" (bleed)

21/8"4 7/8" (nonbleed)

3"55/8" (bleed)

151/4" 10" (gutter bleed only)

161/2"111/8" (full bleed, incl. gutter)

151/4"47/8" (gutter bleed only)

161/2"55/8" (full bleed, incl. gutter)

4 5/8"10" (nonbleed)

53/8"111/8" (bleed)

4 5/8"73/8" (nonbleed)

53/8"81/4" (bleed)

Ad

Material

Sizes

1/3PAGEVERT.

33/8"10" (nonbleed)

41/8"111/8" (bleed)

1/2PAGEVERT.

Preston Publications I 6600 W. Touhy Ave. I P.O. Box 48312 I Niles, IL 60714 I (847) 647-2900 I FAX (847) 647-1155


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VALUE ADDED PROGRAMS IN 2009(Opportunities based on your ad schedule in calendar year 2009

I N C R E A SE D E X PO S U R E W I T H F R E E W E B LI S T I N G SWhen you buy a display ad inMarina Dock Age, you receive:

A.Web site listing inMarina Dock AgeAd Indexwhich includes your company name, the page on which your ad can be found and yourweb address.

B. Presence on our Web site, www.marinadockage.com.

The supplier info button found on the home page ofMarina Dock Agewill take users to a page that lists alldisplay advertisers and includes a brief description of

each. If desired, the description can include newproducts, announcements, etc.

C. Link to your site.

B A N N E R A DPlaced on an available, high traffic page of your choice.

Q U A L I F I E D L E A D S T H R O U G H R E A D E R S E R V I C EA number will be assigned to each ad, unless otherwise requested. Provided via e-mail.

2 5 % D I S C O U N T O N M A R I N A D O C K A G E L I S T R E N T A L N A M E SGets your mailed promotions into the hands of the marina owners/operators who needyourproducts/services the most!

CONTACT INFO


Home Office

Janice Gordon, Publisher6600 W. Touhy Ave.

Niles, IL 60714

[email protected]

Phone: 847.647.2900 x1321Fax: 847.647.1155

Nationwide Sales Office

Barbara McLester

6600 W. Touhy Ave.Niles, IL 60714

[email protected]: 847.647.2900 x1324

Fax: 847.647.1155


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LIST RENTAL RATE CARDJANUARY 2009

ACTIVE SUBSCRIBERS BASIC RATE SPECIAL ADVERTISER RATE

17,208 $125.00/M $95.00/M

Qualified subscribers are marina and boatyard owners, managers,consultants, designers, financiers and builders.

I N D U S T R Y S E L E C T S :

Marina/Boatyard Only 9,822

Marina/Boatyard & Dealer 2,069

Builder 1,386

Financiers, Designers, Government Engineers,Wholesalers and Manufacturers Reps, Misc. 1,137

Marina Dock Ageprovides marina/boatyard owners/operators andother marina business personnel with information they need to meetever-changing government regulations, expand facilities & servicesand improve efficiency and profitability.

With a personal interest in recreational boating, these executives areprospects for consumer boating offers: magazines, books, videos,catalogs, apparel, accessories, nautical gifts, as well as general business

offers for business equipment, supplies and software, insurance andfinancial services, seminars, and publications.

VisitMarina Dock AgesWeb site at www.marinadockage.com andcheck out Advertising Info.

FREE LINK ON WEB (with a list rental order).

S O U R C E :

Direct Mail RequestControlled Circulation

U P D A T E :

8 Issues per year

S E L E C T I O N S :

Geographic $7.00/M

Industry $10.00/M

A D D R E S S I N G :

4-UP Cheshire $5.50/M

P.S. Labels $8.50/M

Diskette $25.00/Fla

E-mail $25.00/Fla

Contact

Statlistics

Nancy SpielmannPhone: 203-778-8700

Fax: 203-778-4839E-mail: [email protected]



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LOW COST OPPORTUNITYto Advertise in

Marina Literature DigestREACH THE MARINA INDUSTRYS KEY DECISION MAKERS

CIRCLE 100

To encourage reader response, each ad will:

Run in 4-color at no additional cost

Receive a reader service number

Appear in the supplier info section on our

Web site www.marinadockage.com, with a

link to your site

Include your fax, phone numbers as well as your

mailing, e-mail and Web site addresses.

SPECIFICATIONSDIMENSIONS: 3 3/8w x 2 5/16hILLUSTRATION: Send two copies of the featured product.HEADLINE: Boldfaced type identifying company/featured product(s)

...maximum of 40 letters.

BODY COPY: Descriptive copy should be no more than 60 words.RATE: $600 00 per ad non-commissionable. FREE 4-COLOR. Double ad spaces available for only $100DEADLINE: Space reservations due February 27...materials due March 6.

Marina Dock Age6600 W. Touhy Ave., Niles, IL 60714Call Barbara McLester at 8476472900 x1324 or fax to 847 6471155

ACT NOW: April 2009ISSUE CLOSES: February 27, 2009!

Sample ad, 8 ads per page

Strategies of Successful Marinas

Merchandising & Selling Ideas

New Design & ModernizationConcepts

Financial Advice

Reports on the Latest Products

Up-to-Date Industry News andLegislation

Phone: 847.647.2900 I Fax: 847.647.1155


www.marinadockage.com

TheMarina Dock Age April 2009 issue will include a section devoted exclusively to promoting

marina supplier catalogs and product literature.

For only $600your ad will:

Target your message to more than 17,000+ marina industry specifiers/buyers

Inform both current and prospective customers about your products/services

Produce direct quality sales leads

Act NowSpring Issue Closing!!

Spring

Only$6

00

FREE4-c

olor


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LOW COST OPPORTUNITYto Advertise in

Marina Literature Digest

REACH THE MARINA INDUSTRYS KEY DECISION MAKERS

CIRCLE 100

To encourage reader response, each ad will:

Run in 4-color at no additional cost

Receive a reader service number

Appear in the supplier info section on our

Web site at www.marinadockage.com, with

a link to your web site

Include your fax and phone numbers as well as

your mailing, e-mail and Web site addresses.

SPECIFICATIONSDIMENSIONS: 3 3/8w x 2 5/16hILLUSTRATION: Send two copies of the product to be featured.HEADLINE: Boldfaced type identifying company/product(s) featured

...maximum of 40 letters.

BODY COPY: Descriptive copy should be no more than 60 words.RATE: $600 00 per ad non-commissionable. FREE 4-COLOR. Double ad spaces available for only $100DEADLINE: Space reservations due October 16...materials due October 23.

Marina Dock Age6600 W. Touhy Ave., Niles, IL 60714Call Barbara McLester at 8476472900 x1324 or fax to 847 6471155

ACT NOW: December 2009ISSUE CLOSES: October 16, 2009!

Sample ad, 8 ads per page


Merchandising & Selling Ideas

New Design & ModernizationConcepts

Financial Advice

Reports on the Latest Products

Up-to-Date Industry News andLegislation

Phone: 847.647.2900 I Fax: 847.647.1155



TheMarina Dock Age December 2009 Buyers Guide issue will include a new section devoted

exclusively to promoting Marina supplier catalogs and product literature.

For only $600your ad will:

Target your message to more than 17,000+ marina industry specifiers/buyers

Inform both current and prospective customers about your products/services

Produce direct quality sales leads

Act Now Fall Issue Closing!!

Fall

Only$

600

FREE4-c

olor


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The winners are featured in the March & April 2010 issue

2008 Loggerhead Club & Marina, Riviera Beach, Florida

Saybrook Point Marina, Old Saybrook, Connecticut

2007 Saybrook Point Marina, Old Saybrook, Connecticut

Loggerhead Club & Marina, Riviera Beach, Florida

2006 Port of Edmonds, Edmonds, Washington

2005 Charleston City Marina, Charleston, South Carolina

2004 MacRay Harbor, Harrison Township, Michigan

This year, Marina Dock Age will recognize two outstanding marinas in the

United States (one smallfewer than 250 slips and one large250+ slips).

These marinas will have achieved success through exemplary business

practices, commitment to customer service, environmental responsibility,

and contributions to the marina industry.

Return completed questions to:Marina of the Year Award

Attn: Peter J. GallanisMarina Dock Age

6600 W. Touhy Avenue, Niles, IL 60714 see 2nd page

DEADLINE: DEC. 1, 2009

ApplicationApplication

Past winners:


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Please answer these questions on a separate piece of paper. Add additional pages when

appropriate. Include (in a notebook or binder) brochures, publications, letters, photos/etc.

that demonstrate why your marina deserves this recognition.

Overview

Please indicate if you are a small (less than 250 slips) or a large (250+ slips) marina. Provide the name and

address of the marina. Describe the marinas history, location, facilities, staff, and amenities. Describe recent

expansions, updates, renovations, and/or added amenities.

Facilities ImprovementsWhat have you recently done or do you plan on doing to improve your facility?

Advertising and MarketingDescribe the market you target and serve. How do you attract customers through advertising and

marketing? Describe your Web site, newsletters, special events, and any other creative marketing efforts.

Customer Satisfaction

How do you build relationships with your customers? Describe events you plan and manage. Whatspecial services do you provide? How do you measure customer satisfaction, and what are the results?

Environmental ResponsibilityHow do you ensure a clean and safe environment for your customers? What measures do you take to limit

your impact on the environment? Are you a certified clean marina? What environmental awareness programs

have you created in the marina and community? How have you confronted and remedied environmental

issues?

Industry Involvement

What part do you play in Grow Boating? What is your relationship with nearby businesses or marinacolleagues? List memberships and positions held in professional organizations or associations in the industry

How do you celebrate National Marina Day?

Benefit to the CommunityInclude achievements for local tourism, jobs created and your membership and activities in civic and/or

charitable organizations.

Special ChallengesWhat special challenges have you faced recently? How have you overcome them?

Attributes and AccomplishmentsWhat sets your marina apart from the rest?

ContactsPlease provide the name and phone number of the person who

should be contacted.

next


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Your Primary Business:

1 K Marina/Boatyard ONLY2 K Marina/Boatyard AND Dealer

3 K Marina/Boatyard PrivateManagement Firm

4 K Marina Products Mfr./Rep.5 K Marina Wholesaler,

Distributor or Jobber6 K Banker/Financier

7 K Builder8 K Engineer, Designer,

Planner

9 K Government10 K Other (specify)

_____________________Annual Marine Sales:1 K $20 Million or more2 K $10 Million to $19,999,9993 K $5 Million to $9,999,9994 K $1 Million to $4,999,9995 K $500,000 to $999,9996 K $100,000 to $499,9997 K Under $100,000

Number of boats stored inMarina/Boatyard:

Dry (specify)

_____________________________

Wet (specify)

_____________________________

Your Primary Job:

(Marina/Boatyard)

AK Owner, PresidentB K General ManagerCK DockmasterDK HarbormasterE K Fuel Dock Mgr.F K Ships Store Mgr.GK Other (specify)

_____________________________

What Products/Services DPurchase?

1 K Fueling Systems

2 K Docks/Dock Equipmen

3 K Boat Storage

4 K Pumpout Systems

5 K Dredging Equipment

6 K Lifts

7 K Security Systems

8 K F & I9 K Environmental Equipm

10 K Software

(Check ONLY one box in each section.)Do you wish to continue to receive a FREEsubscription to Marina Dock Age? KYes __________ K No

FREE Subscription

MDA

E-MAIL______________________________________________By providing your e-mail address, you agree to receivee-mail from Marina Dock Age.

FREE Subscription

Name __________________________________________________

Title____________________________________________________

Company________________________________________________

Address ________________________________________________

City__________________________State______Zip ____________

Phone ____________________Fax ________________________

Signature ________________________________Date __________

PROVIDE NAMES TO KEY PERSONNEL SO THATTHEY MAY BENEFIT FORM THEIR OWNFREE SUBSCRIPT ION

NAME

TITLE

___________________________

___________________________

NAME

TITLE

___________________________

___________________________

FORM MUST BE COMPLETED, SIGNED AND DATED FOR FREE SUBSCRIPTIONMail to Boat & Motor Dealer, 6600 W. Touhy Ave, Niles, IL 60174Or fax 847.647.1155 or order online www.marinadockage.com


New Design and Modernization Concepts

Financial and Legal Advice

Reports on the Latest Products and Services

Up-to-Date Industry News and Legislation

Product Focuses

Buyers Guide


marina dock age 8 issues per year

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