mariko wilcox principle 2 lesson_12_18_13 final
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Principles of Pride Principle 2:
Cross the ChasmPresented by Mariko Wilcox, MLIS
12.18.13
Arlington, VA
2
Learning Objectives
Recognize
Appraise
Name
Differentiate
Identify
Develop
Employ
Leverage
Understand
Learning Outcomes
3
Cross the
Chasm
Bukit Lawang,Sumatra
4
Activity #1
What made you remember that person?
In 3 words.
Remember their positive deviance influence for later…
5Bell Curve
6S-Curve
7
Activity #2:
Tweet-on-the-flyand include the handle
“@Rare_org” and up to 131 more
characters.
Millions depend on freshwater fisheries for their livelihoods. Shouldn’t we protect those areas? http://bit.ly/19IZsA7
#WorldFisheriesDay
Sample:
http://bit.ly/JBbd6C
8
The Stages of Behavior Change
Model as applied to Rare’s Pride Campaigns
Validation
9
Reflect
Questions for Mariko?