marie claire magazine: editorial opportunities & an overview
DESCRIPTION
An overview of Marie Claire magazine and some secrets to successfully pitching the staff and garnering coverage, from Editor in Chief Trish Halpin. See the full account of her presentation here: http://wp.me/p16orh-1CATRANSCRIPT
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The Ultimate Glossy Brand
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The Ultimate Glossy Brand
• Overview
• Editorial opportunities
• Marketing opportunities
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Marie Claire’s mission has always been to inspire our audience to
‘Think Smart and Look Amazing’.
Whether it’s through our award winning journalism and
glamorous fashion shoots in the magazine, a 'how to' video
for creating hot hair styles on our Beauty Genius app, daily
updates on the hottest news stories via our website or
delivering behind‐the‐scenes exclusives in our new bi‐
annual fashion magazine Marie Claire Runway, we put our
readers at the heart of everything we do.
Marie Claire reaches
2.2 million women every month
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25 Years 2.2 million women 1 Brand 16 Platforms
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The New Type A
• A successful career women and a chief
income earner.
• A high achiever with great ambitions for
her career and her life.
• Culturally well rounded with interests
ranging from film and music to many
different fields.
• She has well informed views and opinions
on local and world affairs.
• She believes in herself and is an avid
supporter of her fellow woman.
• Self expression through fashion and
beauty are crucial in how she
communicates who she is.
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Magazine at the coreBiggest selling women’s monthly fashion
magazine in the UK 255,021 (UP 1.7% YOY)
•Vogue 205,033
•Elle 189,568
•In Style 163,432
•Harpers 119,274
Reaching 868,000
upmarket women every
month
•Harpers 166,000
•Style 297,000
•Elle 624,000
•35%
of our audience are AB women –
277,000
•69% ABC1 adults aged 28‐38
•240,760 only
read Marie Claire and no
other fashion title
(Source: TGI April 2011 – March 2012)
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ABC Performance J‐J 2012
-11.3%
-2.2%
-8.6%
1.7%
-6.7%
0.4%
-3.8%
0.1%
-0.7%
-2.7%
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
Marie C
laire
InStyle
Elle
Harpers B
azzar
Tatler
Vanity Fair
Vogue
Glam
our
Cosm
opolitian
Red
Marie Claire has outperformed the market, which is down (6.3%) overall.
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Biggest woman’s magazine website in the UK
with up to 1.2 million Unique Users
TRAFFIC:Unique users
1.4 million
Page views
21 million
First magazine to be optimised for mobile•25% of traffic through to website•Mobile unique users
342, 000
•Mobile page views4.5 million
Newsletter•6 times per week•13.22% open rate
45, 634
62, 633
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Source: Source: ComScoreComScore/NRS JJ12/NRS JJ12
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Editorial Opportunities
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Inspirational Fashion
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Inspirational Fashion
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Award Winning Beauty
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Award Winning Beauty
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Case Studies
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Ground‐Breaking Journalism
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Ground‐Breaking Journalism
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Case study
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Lifestyle
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Inspirational Travel
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Celebrities & Entertainment
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Marie Claire Digital
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Dos & don’tsDo
• Learn Your titles
• Anticipate questions
• Think of fun ways to draw attention to your brand
• Include prices & telephone numbers
• Check your launch timings
• Exclusive content
• Appreciate how busy & bombarded journalists are
Don’t
• Cold call or ask for features lists
• Send too many emails
• Send pictures as attachments
• Send four lots of press kits
• Underestimate the power of cake!
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1.
Covermounts
2. Marketing Pages for reader
exclusives
3. Digital / Email
4. Partnerships Events
5. Retail / Regional
Marketing Opportunities
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CovermountsMarketing & Support
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Digital Support
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Marketing Pages
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Digital / Email Partnerships
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“The most commercially successful event
in the store’s history”Katie Mitchell ‐
International Marketing
Director
188 Upmarket women paid £10 for ticketOut of events carried with Glamour, Red,
and Grazia, Marie Claire had the highest
footfall through the door.
£9,011 worth of sales Out of all of the events Marie Claire’s
was the highest grossing event of the
group.
Events
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Retail/Regional Specific Promotions & Subscriptions
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The Ultimate
Glossy Brand