Better Place solution

Who will be the world’s first nation of EVs?

Marianne WierDirector of Public Affairs, Better Place Denmark

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Transition to EVs | The EV Future is Coming seen from a global prespective

Global Pressures Global Moment Towards EVs

Auto manufacturers, governments, utilities and technology companies are all rapidly moving towards the new EV future as a response to global pressures

Climate change

Finite oil supply

Energy independence

Economics of EVs

Consumer demand

Auto based CO2 emissions contribute to climate change

Global oil production nearing its peak while demand escalates

Dependence on oil rich nations threatens global safety/security

EVs represent a more economical means of personal transport

Consumers increasingly want to make responsible transport decisions

Governments

OEMs

Battery companies

Utilities

Technology companies

Billions of dollars in funding/ consumer incentives recently announced

Global OEMs have announced plans for mass EV production

Mass production of EV batteries has commenced (e.g. A123, AESC, BYD)

Active efforts to mitigate mass increase in grid load from EVs

Companies such as Better Place are preparing for EV future

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Who do we see as global players?

EU region – Denmark – France -Germany ?

Many countries have initiated different incentives and pilot projects

China?

The Chinese will buy app. 14 -15 mill new cars in 2010 and this figure will increase

US?

California has always been in front on EV´s ?

Israel? Better Place R&D + Test country

The country which is the most willing to commit will be the one which benefits the most!

GBP 5.000 in subsidy by an EVGBP 250 mill in this program responding to 50.000 EV´s

USD 7.500 in rebate for EV and PHEV bought in 2010 and some extra rebate in some of the states

EUR 500 mill to infrastructure projects and development of batteries ¨The OEMS will invest EUR 19 billions in development of EV´s

EUR 1,5 bill to 1 mill CP`S until 2015 in order to have 100.000 EV`s before 2015The Government support the Renault battery factory with a subsidy EUR 125 mill

Why China?

• China has an aggressive EV policy

• High investment in green growth

• China push to get foreign OEMs to provide EV technology to Chinese OEMs

• Chinese OEM´s want to expand their EV sales market to Europe

• Several citizens 14-15 mill a year buy new car – will shift to EV´s

• Huge knowledge in batteries

• As many new citizens with a car – No need for a paradigm shift

• Plenty EV bicycles already

• A Chinese regime which is easy to manage in the right direction

• Huge pollution already

• China is looking into Battery shift

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Policy Environment – Why Denmark ?

• Currently advantageous tax system for EV's – ( exemption on registration tax until 2015 )

• Climate and environmentally conscious Government – Climate Committee just launched a report looking into how to get Denmark independent on fossil oil

• Ambitious EU goals on SE, Energy efficiency, CO2 reduction

• Mature in Sustainable energy - 20% wind energy and 50% in 2020 – need flexibility

• Government just announced a smart grid report and announced that this will be a future focus area – 10 billions to be used on smart grid

• Denmark focus to be used as a Green Test Lab

• High taxes on cars and petrol

• Short distances and driving pattern for more than 90% of the population under 100 km a day

• Educated population ready for change

• Copenhagen Cleantech cluster established

• Several EU EV and smart grid projects in DK and Bornholm

• Better Place has chosen to start up as EV infrastruture provider in Denmark

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Strength through global and local partnerships and investments

Better Place attracted 550 mill USD

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Better Place Solution | Better Place Addresses Historic Barriers to EV Adoption

Driving experience

Comparable upfront costs b/w EV and ICEAffordability

Drive distances with confidenceRange anxiety

In-car and on-road supportCustomer support

Grid management

Full performance cars

EVs cannot scale without high-level grid management

• Working closely with OEMs on adapting traditional car design to new EV specifications

• Battery ownership is separated from car ownership, relieving drivers high upfront cost of battery

• Ubiquitous recharge infrastructure and battery switch stations allow long-range driving

• In-car software provides interface between the driver, the battery and the car, and on-road support gives driver reassurance

• Service and Control Center intelligently manages electricity grid to ensure optimization of demand

Mass adoption of EVs will not happen without a solution which provides an economically attractive and convenient infrastructure platform

Historical BarriersConsumer Requirements

Better Place Solution

Better Place core solution components

In hand, in the car – driver services

• Trip planning

• Charge scheduling

• Battery swap scheduling

• Road-side assistance and other EV services

Out and about – grid components

Charge Spots

•Standards compliant

•User-friendly design

•Simple and cost efficient

•Multiple mounting options

•@Home, @Work, @public

Battery Switch Stations

•Standards compliant

• User friendly design

•Simple and cost efficient

• Flexible and scalable

• Scalable, distributed, intelligent software architecture supports simple end points for energy

management purposes

• Utility interface

• Back-office applications (CRM, Billing, ERP, etc.).

• Network/asset planning and management

Behind the scene – energy management and service provisioning

CONFIDENTIAL © 2010 Better Place 8

EV Network & Services Ecosystem

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battery switch stations

single-unit residences

(smart metering/HAN)

multi-unit residences

utility

office buildings

public charge spots

utility API

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EV charge management

back

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customer services

supply management

load management

system planning

EV drive r AP I

EV network management

LCCr e t a i l s p a c e

power lines2-way communications

EV driver services

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Better Place Solution | A Key Component of the Solution is Centralized, Intelligent Demand Management

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Smart Charging• Optimized charging for

utility & user constraints sign ups

• Charge Plans integrate:• Supply constraints• Network congestion• Battery characteristics• User requirements• Dynamic pricing

Load Mgmt• Real-time demand

response capacity• Dynamic response to

network congestion• Real-time response to

planned & unplanned events

Grid Services• Ancillary services

• Frequency regulation• Non-spinning reserves

• Renewables harvesting • Energy storage• Virtual generation

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Better Place doesn’t sell power– we sell mobility and convenience!

It’s a real car!

The EV coming - Renault Fluence

•100.000 Renault Fluence for the Israel and Danish Market

•Range 160 kilometers fully charged

•Available from end 2011

•More cars are in the pipeline

Daily transport needs

• Charging at home and at work will be sufficient for more than 90 percent of all drivers.

• Battery switch stations provide unlimited range in less then four minutes – Taxi project in Tokyo

Roadmap for Battery Switch stations

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1) Kort er illustrative eksempler – reelle placeringer af batteriskiftestationer kan og vil afvige.

Not at all the same need for BSS´s as Gas stations

Denmark will have a nationwide number of BSS´s as per launch end 2011

So who will win? Depending on how the first EV nation is defined• OEM – probable China • Number of EV´s related to the number of citizens – maybe

Denmark – but the are lacking behind• The new conclusion just announced in Climate Conmission

report and the huge wind ambition – need for flexibility and also suggest to prolong the tax exemption

• EU level + DK up against heavy lobby from the Automobile industry

• Number of cars the coming years?

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