MARIAH CAREY & THE WPCWPROMOTION THAT WILL TAKE TICKET SALES TO INFINITY

Curt KingSales RepresentativeThe CW- Pittsburgh412 555 2525

INTRODUCTION

• This Sales Presentation will show why The WPCW is the network to drive ticket sales of Mariah Carey’s new Las Vegas residency.

AGENDA• Goals

• Mariah Carey SWOT

• Why The CW

• Show and Live Performances Reviews

• Strategy/ Game Plan

• Promotions n’at

• Package

• Summary

• Exit Video

GOALS

• Increase tickets sales with Pittsburgh Residence

• Increase teenage fan base

• Revive Mariah live performance reputation

MARIAH CAREY SWOT

STRENGTHS

• Longevity

• 18 #1 hits

• Millions of gay fans

• New Label

• Vacation Capital

• New Album

WEAKNESSES

• Age

• Aged voice

• Following Celine

THREATS

• Other female performers

• Economy

OPPORTUNITIES

• New Music

• Discount travel site (such as: Expedia)

WHY THE CW• The CW attracts your target audience!

• Gay males

• Women ages 28-40

• Teenage girls

• The CW has some of the most talked about shows

• The CW has experience promoting music friendly audience

• One Tree Hill (Gavin Degraw, Mia Catalano, Nick Lachey)

• 90210

RATINGSLatest ratings data, sorted by 18-49 demographic

CW 2014-2015 Shows 18-49 demo

Year-to-year change

Viewers(mil)

Year-to-year change

1 The Flash 1.44 3.84

2 Arrow 1.01 11.37% 2.76 5.46%

3 Supernatural .81 -18.63% 2.02 -7.60%

4 Vampire Diaries .72 -28.26% 1.54 -30.92%

5 iZombie .65 1.76

6 The Originals .59 -34.75% 1.31 -33.67%

7 The Hundred .52 -2.36% 1.54 6.97%

8 Jane The Virgin .48 1.20 21.2%

9 Hart of Dixie .41 17.14% 1.18 -24.27%

10 Who’s Line is it Anyways .40 -24.53% 1.20

11 Reign .39 -33.62% 1.08 -31.11%

12 The Messengers .21 .80

13 Cedrics Barber Battle .23 .76

Summer CW shows 2014-15

1 Beauty and the Beast .30 3.45% .88 10.0%

REVIEWS • Get it, Mimi! Mariah Carey showcased

her undoubtable vocal prowess at the opening night of her Las Vegas residency, Mariah #1 to Infinity, on Wednesday, May 6, when she hit all of the high notes during her performance

~ US Weekly

Vegas + Mariah = a perfect match. Carey has long perfected glitz and glamour. Her concerts are always over-the-top affairs, with the star doing everything from having her makeup or costumes altered onstage to stopping for a sip of champagne. And with Vegas being the land of gratuitous pizazz, Carey was right at home.

~LA Times

• The set is lavish, the gowns are glamorous and the voice is pretty much intact. Mariah Carey seems at ease with her world-beating back catalogue in Las Vegas

~The Guardian

• Mariah Carey brought down the house with a medley of her 1990 debut single "Vision Of Love" and her new single "Infinity" at this year's Billboard Music Awards on Sunday in Las Vegas

~Billboard

• Contrary to its title, the new album may be Carey's least elusive work. Rarely has she made her talent more clear

• ~NY Daily News.com

& MORE

STRATEGY• Festive Web Advertisements

• Enticing TV Spots

• Infinity Video Push (Web & TV)

• Contest

• EXTRAS

• Past great performances (Web)

• Billboards

• (connection with Lammar)• TV Special

• Guest appearance on “Jane The Virgin”

PRSUGGESTION

S

BILLBOARD

WEB BANNER

TV SPOT

Also on CW Site:• Links to Ticket Purchase • Link to purchase New Album and Single• Contest Information• Link to Expedia, Orbitz, & Hotwire• Links to all 18 #1 live performances

PACKAGES

On-Air• 20 billboards with audio and video fixed weekly in the 7am & 10pm Monday-Friday News• 20 (:30) commercials fixed adjacent to billboards in the 7am & 10pm Monday-Friday News• 287 (:30) commercials during prime time shows Mon-Fri.• 65 airing of New video through-out day Mon-Fri.

On-Line• New Video playing on loop • Links to live performances of #1 Hits• Rotating display ads , video ads and mobile ads • Feature in CW Music

Extras• Billboards on major roads in PGH• TV Special: Interview with Mariah backstage in Vegas

• Total Campaign Sponsorship Investment: $57,250

SUMMARY

• The CW reaches Mariah Core Audience

• The CW has some of the most talked about shows in Mariah Target audience

• The CW has experience promoting music on their prime time Shows

NEW VIDEO