mária močková, Šárka tošnárová (proximity prague)
TRANSCRIPT
InsightIf you follow short & simple guidelines, you will get the long life with the high profit*
*AUTHORS NOTE: high profit = health
Reason why..we have created the e-book with the simple principles, which the target group can easily follow and share. This format allows us to use it long term and apply it for many different kind of media.
Moreover we keep the awareness about the previous campaigns, because if one campaign finishes it doesn`t mean that the problem is solved. We still need to keep the people informed.
Website + blog facebook
InstagramSnapchat
Printed brochure
T-shirts
COMMUNICATION CHANNELS
EDUCATION&
BUILDING AWARNESS
“We are YOUNG & BEAUTIFUL.”
“We to want enjoy our life.”
“WE DON`T CARE WHAT WILL HAPPEN IN 20 YEARS.”
“We have many different worries at present.”
“We don`t have time to think ahead.”
Chapter 2#nebudvemeno campaign
WHAT DO THEY THINK?
Microsite • information about campaign• events calendar• contacts
facebook• building engagement• information• simple tool for
interaction with users
• video, pictures• format: canvas
InstagramIf you see your friend behaving wrong way, tell him #nebudvemeno
Tinder
T-shirts
COMMUNICATION CHANNELS
EDUCATION&
BUILDING AWARNESS
Workshopsambassadors
TINDER
Hedvika, 23#nebudvemento
Adam, 27#nebudvemento
Jurar, 29#nebudvemento
“I m overweight, because I have high
cholesterol.”
“I have no limbs, because I underwent coronary
artery deases.”
“I had a myocardial infarction.”
We connect the parallel between heart – love, because you need to have a healthy heart in order to do something you like
WORKSHOP – GOOGLE GLASSESThe tool how to attract the attention of people – Virtual Reality
• how the heart works in different situations
• the situations, which are closed to the target group
• healthy & unhealthy heart in a long term period
We want to present: