marec17 - miea17 … · of savills malaysia. he is a registered valuer in malaysia. he has over 40...

Transforming your Real Estate Business in a

Changing Era

Transforming your Real Estate Business in a

Changing Era

MAREC17MALAYSIAN ANNUAL REAL ESTATE CONVENTION

3 - 4 MARCH 2017SETIA CITY CONVENTION CENTRE, SHAH ALAM

10 CPDPOINTSAPPROVED

Official Magazines International Affiliates

REAL ESTATE INSTITUTE OF VICTORIA

ley Associatil Val onrie oab f R G En Aa LS Tt Os Re SW

WE PUT OUR MEMBERS FIRST

NATIONAL

REALT RSASSO

OOCIATI N of

ARENAASEAN REAL ESTATE NETWORK ALLIANCE S I N G A P O R E W E S T E R N A U S T R A L I A V I C T O R I A , A U S T R A L I AP H I L I P P I N E S U S A U S AI N D O N E S I A

Main SponsorDeveloper

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Media Partner East Malaysia

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MRCBMRCB

Council of Management ...................................................................5

Organising Committee .....................................................................6

Speakers Profile ..............................................................................7

Welcome Message from Organising Chair ......................................13

Message from Guest of Honour .....................................................15

Message from BOVAEA .................................................................17

Message from President ................................................................19

Convention Programme Day 1......................................................20

Session 1 - Keynote Address : Transforming Your Real Estate Business in A Changing Era.......................................21

Session 2 - New Trend in Property Development ..........................22

Session 3 - 7 Values For An Incredible Business And Life .............26

Session 4 - Implications of Augmented And Virtual Reality In Real Estate ......................................28

Session 5 - Multi-Million Dollar Deal Forum..................................30

Convention Programme Day 2......................................................33

Session 6 - Becoming A MDRT Real Estate Negotiator ................34

Session 7 - Keys To A Successful Project Marketing – Case Study ...............................................................38

Session 8 - Making Friends-Connecting Business The ASEAN Model.....................................................42

Session 9 - Crowdfunding in Malaysia and How Property. Agents Can Benefit from It ..................46

Session 10 - IT Start Up : Friends or Foes ......................................50

Session 11 - Avoiding Pitfalls in Strata Property Investment ...........54

Session 12 - Unlocking Top 7 Financing Secrets & Strategies And Property Market Outlook for 2017.......................58

Session 13 - Cross Border Transactions Forum..............................62

Convention Evaluation Form Day 1.................................................78

Convention Evaluation Form Day 2.................................................80

Tabl

e of

Con

tent

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MALAYSIAN ANNUAL REAL ESTATE CONVENTION

MAREC17Transforming Your Real Estate Business in A Changing Era

3 - 4 MARCH 2017SETIA CITY CONVENTION CENTRE, SHAH ALAM

PropwallPropwall

LIM BOON PINGVice President

State Branches

The Council of Management 2015 - 2017

MONICA CHUAHHonorary Secretary

TAN GUAT ENGHonorary Treasurer

ERICK Y.T KHOPresident

ERIC LIMDeputy President

NRE AwardsBoard Member

SIVA SHANKERImmediate Past President

Education & Training

ALEX J. GOMEZCouncillor

Board Member

BILLIE LIMCouncillor

D�REAM BulletinEditor

WAN CHOY HENGCouncillor

Membership, Research & Resources

ONG POH SEECouncillor

International Liaison

Ethan LeongCouncillor

ALEX TINGState Chairman

Sarawak

HENRY TAI State Chairman

Sabah

LIEW TOH SENState Chairman

Johor

NOORZAMANI BIN NOORADIN State Chairman

Perak

Mark SawState Chairman

Penang

5

ORGANISING COMMITTEE

Fernn Ang

Ethan Leong

Siva Shanker

Lim Boon Ping

Jasper Choo

Billy Low

Amanda Goh

Law Yong Sein

Wan Choy Heng

Erick Kho



6

SPEAKERS PROFILE

Jeevan Sahadevan is no stranger to success as an

entrepreneur and as Malaysia’s top business

growth expert. Jeevan is the founder and CEO of

Leveragelab Sdn Bhd., a company offering cutting

edge Business Growth methods, technology and

consultancy in Sales, Marketing, Systems and

Team development for over 17 years.

Jeevan is a certified practitioner in Neuro Linguistic

Programming (NLP), Timeline Therapy and a

certified Emergenetics consultant. Jeevan is also a

former Action Coach Multi Unit Franchisee trained

in Business and Executive Coaching and the

winner of over 8 regional and global awards during

his tenure with Action Coach including wining the

coveted BEST Client Results Award for Asia Pacific

twice; in 2008 and 2011 and Coach of the Year for

Asia in 2006. Jeevan was also awarded by Prestige

Magazine as one of Malaysia’s Top 40 Under 40 for

2012.

Some of the clients Jeevan has worked with in the

last 17 years include big names such as: Sime

Darby Property, Star, Tokio Marine, Nike Malaysia,

Country Heights, Basis Bay, British council,

Sunway Property, Alam Flora, Groupon Malaysia,

Finance Accreditation Agency and more. Jeevan

also does his highly popular monthly Radio Shows

every first Friday at 11am with BFM 89.9 FM.

7 Values For An Incredible Business And Life

Mr Jeevan Sahadevan, Leveragelab Sdn Bhd

Datuk Seri Michael K C Yam is the Immediate Past

President and Patron of REH DA. He had a

successful 35 year career in the real estate,

construction and corporate sectors prior to his

early retirement in 2008. The last 12 years of his

professional life were spent helming 2 different

award winning public listed property companies as

their CEO/MD developing, managing and holding

investments in hotels, commercial, retail,

residential and integrated mixed development

properties, golf courses and international schools

not only in Malaysia but also in the UK, South

Africa, Mauritius and Australia.

Apart from being the MD of an advisory firm known

as Impetus Alliance Advisors, he is currently the

senior independent director of Malaysia Airports

Holdings Berhad and Paramount Corporation

Berhad and independent director of Sunway

Berhad and Cahya Mata Sarawak Berhad. He is the

current Chairman of Invest KL Corporation and

also appointed onto the Board of Standard

Chartered Bank Malaysia Berhad, Standard

Chartered Saadiq Berhad, Construction Industry

Development Board and Kwasa Land Sdn Bhd.

Datuk Seri Michael Yam graduated in Building and

Management Studies from the University of

Westminster in 1979 and is professionally

qualified as a Fellow of the Royal Institution of

Chartered Surveyors and also a Fellow of the

Chartered Institute of Building. He was the CEO of

the Year 2002 and awarded a honorary fellowship

of the Construction Industry Development Board in

2015.

230 words for MAREC '17 29/11/2016

Keynote Address : Transforming Your Real Estate Business in A Changing Era

Datuk Seri Michael K C Yam SMW, DSNS, Impetus Alliance Advisors

Datuk Hoe Mee Ling is the Divisional General

Manager of Eco World Development Group Berhad

(EW Berhad), responsible for Eco World industrial

and business park developments, high end

township development and Singapore office

specializing in overseas projects ( London and

Australia). She has 22 years of experience in the

property development industry.

She holds a Master of Business Administration

(Distinction) from Heriot Watt University,

Edinburgh, United Kingdom. Prior to joining EW

Berhad, she was the Divisional General Manager

for the Southern Property Division of S P Setia

Berhad taking charge of the residential,

commercial and business park developments. She

spearheaded the eco development of S P Setia

Berhad in Iskandar Malaysia and one of her

projects, Setia Eco Gardens, was conferred the

FIABCI Prix d' Excellence Award in 2009 and 2012.

She was also responsible for overseeing the

offices of S P Setia Berhad Group in Singapore and

Jakarta. She started her career with IOI Properties

Berhad where she was involved in sales, marketing

and branding of township and golf course

developments in Johor.

She was the Chairman of the Real Estate &

Housing Developers' Association Malaysia

( REHDA ) for the state of Johor and the National

Council Member for the Real Estate & Housing

Developers' Association Malaysia for year 2014-

2016. She has been involving herself actively in

community works to help the poor and the needy

via SP Setia Foundation and Ecoworld Foundation

for more than 10 years.

New Trend in Property Development

Datuk Hoe Mee Ling, Ecoworld

With 26 years of working experience, William Yap

has accumulated a vast sales, marketing and

management experience with various IT

companies and real estate agency. He has held

various position such as Country Manager,

managing an IT MNC company, Trainer, Vice

President of Operation and General Manager of real

estate agencies.

He is a trainer for real estate training courses. His

hobby includes photography, videography and

tech gadgetry.

Implications of Augmented And Virtual Reality In Real Estate

William Yap, William Yap Training Coaching and Services

7

SPEAKERS PROFILE

YY Lau is currently the Country Head/ Managing

Director of JLL Property Services (Malaysia) Sdn.

Bhd. YY graduated as an Accountant from

Chartered Institute of Certified Accountants (UK).

Her last position was the Financial Controller of a

Finnish Group of Multinational companies before

she embarked her second career in real estate and

joined an International Real Estate Country firm in

1992.

In 1995, she founded YY Property Solutions

whereby she established her reputation as being

one of the top real estate professionals in Malaysia.

In 2014, Jones Lang LaSalle acquired a stake in YY

Property Solutions. The company has since traded

as JLL Property Services (Malaysia) Sdn. Bhd.

JLL (NYSE: JLL) is a professional services and

investment management firm offering specialized

real estate services to clients seeking increased

value by owning, occupying and investing in real

estate.

Ms YY Lau, JLL Property ServicesPanelist

Multi-Million Dollar Deal ForumAs the name suggests, it's a forum to share the know how and experiences in closing multi million dollar deals. How is it different to sell a RM400 million commercial building compared to a RM1 million terrace house? What are some of the extra knowledge needed to sell the former? Where and how to I find a buyer for a multi million property?

Previn holds an excellent scholastic record from

the University Technology of Malaysia and begun

his career in a leading international property

consultancy firm in Kuala Lumpur in the early

1990s. Here he was exposed to all facets of the

property industry, beginning his career in the

Research and Consultancy Department. He then

ventured into the Valuation Department and finally

his passion for sales and marketing led him to the

agency department, where he closed the single

biggest residential deal in the history of the said

firm. He was then head hunted to another leading

property consultancy to head the Residential

Agency.

After a short stint with Tenggara Capital Bhd as the

Commercial Manager and also Head of Marketing

and Sales (Property), Previn was head hunted to

start up a brand new Hospitality Management

Company, Signforce His last position in this

dynamic company was as the Chief Marketing

Officer overlooking the sales and marketing of

some of the finest hotels and resorts in the region.

Previn is a Registered Estate Agent with the Board

of Valuers, Appraisers and Estate Agents, Malaysia

and has been registered since 1995. He is also a

Certified Residential Specialist from NAR and is a

Registered Valuer and Property Manager. Previn is

also a Fellow of the Royal Institute of Surveyors

Malaysia and a Member of the Royal Institute of

Chartered Surveyors, UK

He has been honoured with a Certified International

Property Specialist (CIPS) Designee by the

National Association of Realtors (NAR), an

association of influencing and shaping the real

estate industry. Previn has a strong passion for

excellence in Corporate Real Estate and his pet is

the Hospitality Sector.

Datuk Christopher Boyd is the Executive Chairman

of Savills Malaysia. He is a registered valuer in

Malaysia. He has over 40 years’ experience in the

country and a further 10 years’ in the UK, Australia

and Singapore. Mr. Boyd’s professional career in

Malaysia has spanned leading roles in international

property consultancies as well as 6 years as the

Managing Director of a l isted Malaysian

development company. His consultancy recently

rebranded as Savills Malaysia.

Fellow, Royal Institution of Char tered

Surveyors

Fellow, Royal Institution of Surveyors Malaysia

Registered Valuer and Registered Estate Agent

in Malaysia

Member, Singapore Institute of Surveyors and

Valuers

Associate, Australian Property Institute

Previndran Singhe, Zerin PropertiesModerator

Datuk Christopher Boyd, Savills Kuala LumpurPanelist

Sr Elvin Fernandez is a Registered Valuer (V-170)

and Estate Agent (E-82) and presently the

Managing Director of the Khong & Jaafar Group Of

Companies.

He is an Independent Non-Executive Director of

Sunway REIT, a Fellow of RICS, UK, the Vice

President of the Business Valuers Association

Malaysia, a Member of the International

Association of Consultants, Valuators & Analysts,

an Exco Member of the Private Valuers Association

(PEPS) and the Secretary General of the ASEAN

Valuers Association. Sr Elvin is a Member of MIEA,

Life Fellow of the Institution of Valuers and Member

of the Practising Valuers Association (India), the

Institute of Philippine Real Estate Appraisers, the

National Association of Romanian Valuers, the

Indonesian Society of Appraisers and China

Appraisal Society.

He is a Past President of RISM, PEPS and a Past

Chairman of the International Valuation Standards

Council. He also served as a Member/Exco

Member of the Board of Valuers from 1993-2007.

He was awarded “Property Consultant of the Year

2005” by the Board of Valuers. On 20 May 2011 he

was conferred with “Professional Excellence”

Award in the “Engineering, Construction &

Property” category by the Malaysian Professional

Centre. In 2014, he was conferred with “Valuer of

the Year 2013” Award by RISM.

Elvin Fernandez, Khong & Jaafar Sdn BhdPanelist

8

SPEAKERS PROFILE

My career as a real estate negotiator started in

1998 and I have been in this profession for a total of

18 years. During my journey to strive to reach the

top. I have experienced both the agony of rejection

and the sweetness of success. Needless to say as

in all journeys. the beginning years were the most

painful ones. During the course of my job. I have

been asked to present myself at a police station in

relation to a drug investigation as well as being

asked by my tenant to ' evict " some troublesome

spirits. There was no such thing as working hours

then as I was always on call 24 hours a day. Come

to think about it. I am still on call 24 hours now.

There is no big secret in order to succeed as a

negotiator. There is no magic formula either. There

is however for those daring enough to venture into

this field a road full of pot holes which can only be

overcome by hard work, dechcation and a never

say die attitude. Many a times I told myself that the

road to success is not lined with roses. One has to

plan and be prepared to answer all if not most of the

questions asked by everyone involved in the deal

be it a sale or rental. I do not profess to know the

answer to every question but I do know that every

closing is a learning journey. The more we learn,

the more we realise. the lesser we know.

Professional career started with SK Brothers

Realty in 1987

General Manager, Sales & Marketing

Managed 6 branches with over 250 sales

personnel

Pioneered project marketing in Malaysia

Registered Estate Agent since 1997

Pioneered project marketing in Malaysia

Have consulted & Marketed over 70 projects

for developers - Residential, Commercial &

Industrial

Experienced in Management, Marketing,

Sales & Training

Trained over 31,000 Real Estate sales

personnel

Initiated the idea of an Asean Regional Real

Estate platform through Asean Real Estate

Network Alliance (ARENA)

Appointed to head the ASEAN Real Estate

Network Alliance (ARENA) secretariat in

August 2017 comprising eight National Real

Estate Associations in ASEAN

Becoming A MDRT Real Estate Negotiator

Making Friends-Connecting Business The ASEAN Model

Keys To A Successful Project Marketing – Case Study

Juliana Teh Beng Choo, Mapleland Properties

Soma Sundram, Asean Real Estate Network Alliance (ARENA)

When it comes to delivering impressive results in

the real estate business, few can rival the

accomplishments of Pn. Munirah Mohamad. As

one of the pioneering registered Bumiputra Real

Estate agent, Munirah brings over 20 years of

insightful experience and capabilities to the playing

field. For the past 16 years, she has been actively

building up a reputable portfolio with Homefield

Real Estate Sdn Bhd. Munirah is especially

passionate in serving clients, a great portion of

which reside in the one of the most progressive

suburbs in Selangor, Shah Alam. Her fervour and

exacting standards of excellence are highly

respected, so much so that a portion of her

success can be attributed to clients who

unflinchingly endorse her services to others

seeking to sell their properties – which, in turn, has

led to her achieving record results across Klang

Valley over the years. Driven by enthusiasm for

high-end proper ty developments, guided by

sterling sales competencies, and backed by a

proven track record of achievements, Munirah is

well on her way to carving a solid reputation for

Homefield as a strong premium brand, renowned

for its exemplary corporate culture and reputation

as the most noteworthy Bumiputra realtor in the

industry.

Munirah Binti Mohammad, Homefield Real Estate Sdn Bhd

Mr Getty Goh is the Chief Executive Officer and co-

founder of CoAssets Limited (ASX:CA8). He holds

both a Bachelor in Building Science and a Masters

of Real Estate from National University of

Singapore. Before founding CoAssets, Mr Goh

founded Ascendant Assets Pte Ltd in 2008, a real

estate research firm providing research and

reports to Singapore realtors and property portals.

Mr Goh has published three books on real estate

investments and a book on crowdfunding titled

"Crowdfunding Wisdom". Mr Goh regularly shares

his views with both local and international media

such as Channel News Asia, Singapore Business

Review and the Wall Street Journal.

Crowdfunding in Malaysia and How Property. Agents Can Benefit from It

Getty Goh, CoAssets Pte Ltd

9

SPEAKERS PROFILE

Sr Adzman is currently Chief Real Estate

Consultant/Chief Executive Officer for ExaStrata

Solutions Sdn Bhd which undertakes real estate

advisory, market research and feasibility studies,

development design and planning, retai l

development consultancy, property management

and marketing and leasing serving major clients

which include Unit Kerjasama Awam dan Swasta

(UKAS) under the Prime Minister’s Department,

Iskandar Region Development Authority (IRDA), Al

Salam REIT, AmanahRaya Berhad, Hektar REIT,

Protasco Berhad, Pelaburan Hartanah Berhad,

MARA Incorporated, TA Global Berhad, Nadayu

Berhad, Strand Aerotech, Malaysian Airpor t

Berhad and Titijaya Group. ExaStrata was also

advising on selection of potential locations for new

outlets and conducting feasibility studies for

Central Group of Thailand and Aeon Big.

Sr Adzman is a Professional Member of the Royal

Institution of Chartered Surveyor (RICS) and a

Fellow of Royal Institution of Surveyors Malaysia

(RISM). He is also a Registered Valuer, Property

Manager and Estate Agent with the Board of

Valuers, Appraisers and Estate Agents of Malaysia.

Sr Adzman sits on several advisory boards and

committees which include Board of Governors for

Institute Penilaian Negara (INSPEN), Prosper

Proper ty Working Committee for Perbadanan

Usahawan Nasional Berhad (PUNB) on property

acquisition and management, Committee Member

for Bumiputera Retailers Organisation (BRO),

Committee Member for the Strata Title Working

Group chaired by the Director General of Lands and

Mines Department under The Ministry of Natural

Resources and also Member of the Disciplinary

Committee, Advocates and Solicitors Disciplinary

Board.

He is also a part time lecturer on Real Estate

Agency Practice at UCSI, regular speaker on real

estate investment and strata proper ty matters

accredited by the Ministry of Natural Resources

and the Ministry of Urban Wellbeing, Housing and

Local Government. He was one of the drafting

committee members for the Strata Management

Act 2013 (Act 757), Strata Title Act 1985 (Act 318

and Act A1450) and also recently participated in

consultation sessions for the 11th Malaysian Plan

which included the possibility of developing wakaf

landbanks. He is currently a speaker on strata

related topics for the Strata Community Seminars

organised by the Commissioner of Building and the

Ministry of Urban Wellbeing, Housing and Local

Government almost on regular basis.

Avoiding Pitfalls in Strata Property Investment

Sr Adzman Ariffin, ExaStrata Solutions Sdn Bhd

Bernard Lee has more than 10 years of total

experience in the sales management, brand and

marketing strategist, regional business

development and digital commerce exposure in

several disciplines and different environments.

His current portfolio in 11street.my (Celcom Planet

Sdn. Bhd.; a JV Company between SK Planet &

Celcom Axiata) would be formulating and

monetizing the advertising business unit for

11street Malaysia. His other primary task for this

role is to lead the Seller Development and Seller

Management team to support the sellers’

development growth, to increase their competency

in the e-Commerce marketplace and the online

commerce ecosystem in Malaysia.

Together with his team, they have launch the first

online sellers’ academy in the region called

11street Academy which is endorsed by MDEC,

Google and Facebook. At this juncture, he is

overseeing a total number 17 headcount with 4

direct reports which spreads across the Seller

Acquisition, Seller Development, Advertising and

Content Upload Team departments.

Prior to his current role, he was the Head of Sales

for mudah.my (Online Classifieds Marketplace),

one of the leading digital media platform, a

technology driven organization and the largest on-

line marketplace in Malaysia. The role has allowed

him to gain invaluable experience and exposure in

the digital media and the internet business

landscape. At mudah.my, he led a total sales team

of 12 persons comprising of key account

managers and customer activation executives

covering several business verticals nationwide.

Bernard’s recognition goes beyond the

organization as he was invited to be one of the

speakers at the iRetail World Asia Conference in

Singapore on October 2013, a conference event

organized by Clariden Global that featured

comprehensive end-to-end ecommerce strategies

and solutions featuring Asia’s 30+ thought

leaders and speakers.

With his passion in sharing his thoughts and

knowledge in the digital landscape, he is currently

appointed as one of the trainer/speaker at the

Malaysian Institute of Estate Agents (MIEA) –

Negotiators Certification Course (NCC) program

designed for real estate negotiators and agents. He

was also one of the distinguished speaker at the

annual Malaysian Real Estate Convention

(MAREC) 2015, MASPEX Johor & Penang & Sabah

2015 events, Real Estate Investment Malaysia

2015 Conference among other countless speaking

engagements in Malaysia and within the region.

IT Start Up : Friends or Foes

Bernard Lee, Celcom Planet Sdn Bhd (11Street.my)

Gary has more than 11 years of banking

experience, both local and international banks.

With these experiences, he has creatively turn this

knowledge into SMART financing which has given

him an edge in his property investment journey. He

regularly being invited to share his views,

comments and insights on Property Magazine,

Expo, Developer Launches and Conventions. In

addition, he is the CEO of SMART Financing that he

shares his financial knowledge and experiences to

help his members master the skill on how to

achieve Financial Freedom via SMART Leveraging.

The SMART Financing system has successfully

helped his members acquired more than RM250

million worth of properties in last 12 months!

Unlocking Top 7 Financing Secrets & Strategies And Property Market Outlook for 2017

Gary Chua, Smart Financing

Currently Serving as the 16th President of

Malaysian Institute of Estate Agent (MIEA), Mr.

Erick Kho Ying Tian is a Registered Real Estate

Agent with 26 years of experience in the industry.

He is also the Vice President of FIABCI – Malaysian

Chapter.

Having worked with a few housing Developers and

Contractor, he is experienced in all facets of the real

estate profession and has been instrumental in

many property developments. He previously

owned the largest Architecture Scale Model

Making Company in Malaysia. He has a

comprehensive understanding of the market trend

and skillful in strategic pricing and project

marketing. He founded Mapleland Properties just

11 years ago which now operates from its own

premises occupying over 8,000 sq ft of office

space.

Graduated from the University of Windsor,

Windsor, Canada with an Honour Bachelor of

Commerce Degree (Major in Marketing) in 1983.

Keen interest in outdoor activities, especially hiking

in nature’s park. On May 04, 2015, 8 days after

taking on MIEA President post, became the first

MIEA President to plant MIEA Flag at the Low’s

Peak, Mt Kinabalu.

Cross Border Transactions Forum

Erick Kho, President MIEAModerator

10

SPEAKERS PROFILE

Mr Harry Yeo Hock Chuan is a real estate

practitioner and trainer. He has a total of 41 years of

work experience, with 19 years of teaching

experience in real estate and other courses. Harry

has authored two textbooks on real estate in the

year 2011. He has also developed and written

many Continuing Professional Development (CPD)

courses, these CPD courses are recognized and

approved by the Council for Estate Agencies, a

statutory board under the Ministry of National

Development.

Today, Harry is a principal lecturer and adult

educator for real estate courses at the Institute of

Estate Agents, Singapore. He conducts training

there for examination and non-examination

courses.

Harry holds a Master of Business Administration

degree from Oklahoma City University of U.S.A.

and several real estate qualifications from

Singapore, including Cer tificate-in-CEHA,

Cer tificate-in-REA, Cer tificate-in-RES and

Certificate in Elements of Conveyancing Practice

from SIM University. Harry is also professionally-

qualified. He is a Chartered Secretary & Chartered

Banker by training. He has been admitted as an

Associate of the Institute of Chartered Secretaries

and Administrators of the United Kingdom, as well

as the Chartered Institute of Bankers of the United

Kingdom. In addition, he also a Certified Financial

Planner.

Dato' Sri Gavin Tee is the founder and president of

SwhengTee International Real Estate Investors

Club. Through his global network, he has recently

set up “Swhengtee International Investment

Alliance” aimed at bringing in RM10 billion to

invest in property development, manufacturing &

film production in Asia within the next three years.

Gavin has built himself up into an internationally

renowned investment adviser, entrepreneur,

speaker and trainer. He was appointed as the Vice-

Chairman of the Investment Advisory Committee

of the Malaysia-China Chamber of Commerce.

He has set up real estate consultation offices in

Beijing, Xiamen and Shanghai, and formed

strategic alliances with partners from Hong Kong,

Taiwan, Singapore, Japan, and the UK to pave the

way for his global real estate journey. He is also the

adviser of Malaysia’s first Chinese real estate

magazine and Real Estate Malaysia. Dato Sri Gavin

has initiative a new Asia-wide property magazine,

Asian Property Review to provide a platform for

property professionals to share their expertise and

opinions; and to educate investors on the

intricacies of property investment in Asia.

In the year of 2016, Gavin introduce a TV reality

show on property named “Anyone Can Be a

Property Millionaire”. Running concurrently with

the reality show is an investment course with the

same topic as well as books that expand further on

the concept that anyone can be a proper ty

millionaire.

Harry Yeo, IEA, SingaporePanelist

Dato Seri Gavin Tee, Swhengtee GroupPanelist

Sue Ding, a registered Principal of Harvest-Time

Properties, has been in the Real Estate Industry

since 1984.

Her career star ted by chance when she was

spotted and recognized by a senior professional

Estate Agent, and thereon there was no turning

back. Opportunities arose where she had the

privilege to assist expatriates, government officials

to look for appropriate residences, especially in

Ukay Heights, Damansara Heights, Bukit Tunku,

Pantai Hills, Bangsar.

In the year 2001, Harvest-Time Proper ties

embarked on marketing Australian Properties to

Malaysians, representing Australian Developers.

Since then, Sue Ding and her team at Harvest-Time

Properties were able to meet the requirements and

needs of many happy and satisfied Malaysians

owning homes and proper ty investments in

Australia, in particular Melbourne.

As of todate, Sue Ding still plays an active part in

the local market as well as the Australian Market,

not only in the day-to-day running of her firm, but

also in the business development and marketing of

properties.

A very strong advocate of leadership and

communication, she believes that to excel in this

market, these are important tools. Besides holding

fort at her company, Sue is also the Immediate Past

District Director (Peninsular Malaysia) for the term

2015-2016. For this term, as the Immediate Past

District Director, she is the fourth ranking top

officers of the District, and had the opportunity to

facilitate a Leadership Training at the World

Toastmasters International Conference in

Washington D.C. last August, where member

leaders are from different part of the world.

Yin Bihr is a Broker Associate with Masters Realty

in San Marino, California. She has been a member

of West San Gabriel Valley Association of

REALTORS since 1991. She is active in advocating

real estate-related issues and participating in real

estate organizations on the local, state, and

national levels.

She serves as a Board Director at West San Gabriel

Valley Association of REALTORS and California

Association of REALTORS. Yin is currently the

National Association of REALTORS (NAR)

President's Liaison to Malaysia. She is also the

2017 Chair of NAR's CIPS Advisory Board.

Yin assists clients in the acquisition and

disposition of residential and investment

properties. Before embarking on her career in real

estate sales, Yin was a commercial and industrial

appraiser at Marshall & Stevens, Inc., a national

multi-disciplined valuation firm.

Sue Ding, Harvest-Time PropertiesPanelist

Yin Bihr, NAR President’s Liaison to MalaysiaPanelist

Eric Lim is the Founder and Group Managing

Director of the Hartamas Real Estate Group. He is

presently holding office of the Deputy President of

the Malaysian Institute of Estate Agents.

Eric was formerly a Board Member in the Board of

Valuers, Appraisers & Estate Agents of Malaysia as

well as the Chairman of the Estate Agency Practice

Committee to direct and elevate the real estate

industry to a higher professionalism standard and

recognition.

Eric was awarded the Real Estate Agent of the Year

in 2014 by MIEA in the annual National Real Estate

Awards, an industr y recognit ion for his

uncompromised dedication and commitment in

directing and elevating the real estate industry to a

higher professionalism standard and recognition.

Eric Lim, Hartamas Real Estate Sdn BhdPanelist

11

Fellow Estate Agents, Negotiators and Delegates,

Warm greetings from Malaysian Institute of Estate Agents and welcome to MAREC'17!

MIEA has been organizing the Malaysian Annual Real Estate Convention or MAREC for the last 30

years. It has been the annual event for real estate practitioners to congregate to learn, to network and

to get recharged for the year ahead.

This year, themed “Transforming your Real Estate Business in a Changing Era”, Marec'17 is set to

deliver an urgent message calling for all real estate practitioners to keep pace with the fast-changing

business environment before technological advances make us dinosaurs.

To make this convention possible, Marec'17 organizing team has been working very hard for the past

9 months to deliver not just “another MAREC” but a “transformed” one. We want to take this

opportunity to recognize the contributions of Real Estate Negotiators, for being the front liners in the

industry, and also to encourage all RENs to always be ready to broaden their spectrums of businesses

through on-going education process. In line with this recognition, MAREC'17 has become the main

sponsor of the “Inaugural MIEA National Youth Summit”.

As this is an event organized by practitioners for practitioners, we have put together topics that we

believe are relevant and beneficial to all delegates. It is our hope that the next two days will give an

impactful learning experience to all of you. Thereafter, we also hope that you will bring this learning

experience out to the market and influence the real estate practitioners out there to elevate their

professionalism and skill sets.

We encourage you to take full advantage of the convention by participating in every session and then

plan on how to implement changes in your real estate business based on the new ideas and

knowledge you have gained in MAREC'17.

In addition, we hope you will enjoy the networking during breaks and at our Networking Cocktail

session, not only with all the delegates from all over Malaysia, but also from ARENA, United of States

of American, Australia, New Zealand and Japan. Do share ideas, swap business cards and get to know

the best agents and practitioners who have gathered here with the same aim to sharpen their skills. We

have also lined up a handful of exhibitors at the foyer for you to explore business opportunities with

them.

I would like to take this opportunity to thank our Guest of Honour, Yang Berhormat Dato' Lee Chee

Leong, Deputy Minister of Finance for officiating MAREC'17. A very big thank you to all our

distinguished speakers for your valuable time and willingness to impart your knowledge and

expertise, to all representatives from various real estate associations/bodies from all over the world,

and to all our sponsors who have generously contributed to this convention. Also, my heartfelt thanks

to my Organizing Committee for their time and effort put in making MAREC'17 a success. Last but not

least, big thanks to all delegates who's willing to spend time to attend MAREC'17.

Once again, welcome to MAREC'17, and we hope your two days spent here will be rewarding and

fruitful.

Welcome MessageConvention Chairman

Lim Boon Ping

Convention Chairman

13

Warm greetings from the Ministry of Finance.

First and foremost I would like to express my sincere appreciation in allowing me to pen a few

words in your MAREC'17 edition of the Programme Book.

I am proud of MIEA for having successfully organised MAREC for the past 30 years. I am also happy to

note that each year of the convention draws more and more professionals from the different

disciplines in the property industry. This is proof of an industry that is progressive and far sighted.

The landscape of how business is being done is changing even as we speak. The rate of change today

is faster than it ever has been. If we are not constantly diligent and embracing this change, it will

overtake us and we will be left watching helplessly.

Technology continues to make great strides into the future. What is fashionable today has the capacity

to become out of style within months. Embracing this ever changing and evolving technology must

become part and parcel of our everyday life.

With this in mind, 'Transforming Your Real Estate Business in A Changing Era' was the theme

chosen for this year's MAREC'17.

A convention of this nature offers the perfect platform for practitioners not only to hone their skills and

increase their knowledge, it also provides a chance for them to mingle and network with the real estate

practitioners from all over Malaysia. It is my hope that exposure to such convention's will not be

beneficial to you, but will also create a wholesome Estate Agents who will be able to tackle the world at

large.

Lastly, i would like to record my sincere thanks to the President, Mr.Erick YT Kho and MAREC'17

Convention Chairman, Mr. Lim Boon Ping for inviting me to be the Guest of Honour. Also, I would also

like to wish my heartiest congratulations to the whole Organising Committee of MAREC'17.

On behalf of the Ministry of Finance, Malaysia, I wish all real estate practitioners a pleasant, beneficial

and fruitful experience in the MAREC'17 convention.

Message from Deputy Finance Minister

YB Dato' Lee Chee Leong, Deputy Minister of Finance

YB Dato' Lee Chee Leong,

Deputy Minister of Finance,

Ministry of Finance

15

Salam Sejahtera!

Times flies, we have entered into the third month of 2017 and MAREC reminds us that we are moving

into another quarter of the year. It is a great pleasure to convey my message to all Real Estate

Practitioners on this annual convention organised by the Malaysian Institute of Estate Agents. The

Board of Valuers, Appraisers and Estate Agents Malaysia has been participating and supporting

MAREC over the years since it started in 1985.

MAREC being a hallmark of the real estate convention in Malaysia through its theme reflecting the

maturity of the industry and resistance to adapting the changes in current environment. The theme

“Transforming Your Real Estate Business in A Changing Era” emphasising the fact that we need to

keep up with new technology, change the way we run our business, creating new mind set, reinvent

ourselves and upgrading of knowledge as well as skills.

As Mlaysia is strategically situated along the one belt, one road, opens up a great prospect to

investors. It is vital for MIEA to prepare members and to play an active role in providing education and

training to real estate practitioners to further enhance the industry by playing a pivotal role in the years

to come. The platform does not limit to education but also a place to foster friendship for business

opportunity through networking. Therefore, it is crucial for practitioners to come together to enhance

the profession. I would like to urge real estate practitioners who have yet to join MIEA to sign up as their

member and move forward together. “Alone we can do so little, together we can do much more” –

Helen Keller quoted.

I would like to take this opportunity to congratulate Convention Chairman Mr Lim Boon Ping for

successfully bring real estate practitioners nationwide to this event. It is my sincere hope that

participants will apply strategies and skills shared by distinguished speakers in their day to day work.

On behalf of BOVAEA, I wish everyone present an enjoyable two-day session.

Message from BOVAEA

Sr Dr Hajjah Rahah Binti IsmailPresident, The Board of Valuers, Appraisers and Estate Agents Malaysia

Sr Dr Hajjah Rahah Binti Ismail

President

17

ARENAWIP

ARENAWIP

Welcome to MAREC’17, the largest Real Estate Convention in Malaysia; organized by the Malaysian Institute of Estate Agents

(MIEA) for the 31st year running.

This year is particularly special as we embarked into positioning MAREC’17 as an international real estate convention to meet

changing and challenging market environment in a growing global market place. The organizer had set very high standard to only

invite a pool of Speakers with diverse experiences in real estate and related fields who will be sharing with you during these two

days event. There are also a few international real estate Speakers who come from as far as United States of America, Australia and

regionally to provide a wide spectrum of sharing experiences.

We are pleased to welcome our fellow Practitioners and Colleagues who have make MAREC’17 their annual event to attend, update

and recharge their energy for the foreseeable year. I am pleased to inform that among us today will be participants from seven (7)

ASEAN Countries and Presidents of their respective real estate institutions from Singapore, Philippines, Indonesia, Thailand,

Vietnam, Cambodia and Myanmar. We are honour to welcome their participation which will definitely add on to the standard of our

professional practices regionally and promote regional cross border real estate business. Forming strategic alliances with regional

countries (ASEAN) is important as Malaysia population is only 31 million compare to the ASEAN Regional population of more than

600 million people.

We will be introducing ARENA (the ASEAN Regional Real Estate Networking Alliances) initiatives to promote ASEAN regional cross

border real estate business, a private initiatives by 10 ASEAN real estate associations. This is in support of our respective

government’s initiatives for the establishment of ASEAN Economic Community (AEC) as one single market, which was launched in

January, 2015.

Our globalization initiatives started with MAREC’11 wherein we adopt the title of “Malaysian Real Estate Profession: Glocal or

Global” which literally focus on expanding our services to do global real estate business with local knowledge as our strength and

competitive edge. At that convention, we were blessed with the present of Mr Ronald L. Phipps, the President of the National

Association of Realtors (NAR), USA. Since then, we are enjoying bilateral relationship with NAR which more than 1.2 million

membership worldwide in 88 countries. NAR representative had since attended MAREC annually to share their global initiatives.

To be relevant and competitive today, we need to own a smart phone, well verse in social media, download countless Apps

Applications, IT savior and well-connected anytime and anywhere. We have to adopt change in the way we do business today.

Successful real estate practitioners attend convention to learn the latest technology, techniques and smart ideas; and that’s the

main objectives of the convention.

For the first time in the history of MIEA, we are introducing the National Youth Summit for real estate practitioners who are 40 year

old and below. We would like to welcome the Youth leaders and their delegates from Sabah, Sarawak, Johor, Perak, Penang and

Selangor under the Stewardship of MIEA Youth Council Representative Mr Ethan Leong. Their theme for this inaugural event is

“Network & Connect with Young Entrepreneurs Across Malaysia”. It is our fervent hope that the youth will strive to work hard and be

ready to take over the leadership of the aging real estate fraternity players.

We must acknowledge that the past year had seen much challenges in the real estate fraternity and a “Buyer” market sentiments in

the local market. The prospects of the global market are also challenging with UK exit or “Brexit” from EU (European Union), a new

US President, many challenges with the refugees crisis facing European countries and a weakening Malaysian Ringgit.

On behalf of the MIEA National Council of Management, we would like to thank our Guest of Honour YB Datuk Lee Chee Leong,

Deputy Finance Minister of Malaysia; Datuk Seri Michael Yam, our Keynote Speakers, all Presidents of ASEAN Institutes and

Associations of Real Estate, Participants, Speakers, Sponsors, Exhibitors and Convention Chairman Mr Lim Boon Ping and his

team of dedicated committee members together with MIEA secretariat staffs who contributed to the success of the convention.

Thank you for your participation in MAREC’17, it is my fervent hope that we shall add value to your attending the event to improve

your real estate business further.

Terima Kasih,

Message from President

Mr Erick Y.T Kho, 16th President, MIEA

Yours Truly,

Erick YT Kho

16th MIEA President

19

CONVENTION PROGRAMME

DAY 1FRIDAY, 3RD MARCH 2017

8.00 Registration and Networking

9.00 Opening Remarks by Emcee

9.05 Welcome Remarks by Mr Lim Boon Ping, Convention Chairman, MAREC’17

9.15 Address by Mr. Erick Kho, President, MIEA

9.30 Address by Guest of Honor Deputy Finance Minister YB Dato' Lee Chee Leong

9.50 Opening Ceremony

10.00 Morning Tea & Press Conference

10.30 Keynote Address

By Datuk Seri Michael Yam, Impetus Alliance Advisors

11.30 New Trend in Property Development

By Datuk Hoe Mee Ling, Ecoworld

12.30 Lunch

14.15 7 Values For An Incredible Business And Life

By Mr Jeevan Sahadevan, Leveragelab Sdn Bhd

15.15 Implications of Augmented And Virtual Reality In Real Estate

By Mr William Yap, William Yap Training Coaching and Services

16.15 Afternoon Tea

16.45 Multi-Million Dollar Deal Forum

Moderator : Mr Previndran Singhe, Zerin Properties

Panelists : Ms YY Lau, JLL Property Services

Datuk Christopher Boyd, Savills Kuala Lumpur

Sr Elvin Fernandez, Khong & Jaafar Sdn Bhd

17.45 Cocktail & Networking

20

Transforming Your Real Estate Business in A Changing Era

Datuk Seri Michael YamIMPETUS ALLIANCE ADVISORS

SESSION 1

21

New Trend in Property Development

Datuk Hoe Mee LingEcoworld

SESSION 2

Today's changing family structures, lifestyle needs and

new business requirements pose unique challenges

and opportunities for property developers and service

providers in the real estate industry. In a rapidly

evolving market, it is vital that we keep ourselves

abreast of the latest trends and new perspectives in the

industry in order to meet and anticipate the needs of

buyers.

Two key considerations are:

1. Residential: Lifestyle needs include an easy

commute to work, connectivity to major highways,

transpor tation infrastructure, availability of

educational, recreational and healthcare amenities

in the vicinity of home. Good designs and master

planning, which provides seamless links between

residential and commercial enclaves as well as a

strong emphasis on security and environmental

concerns, are also a must.

2. Commerc ia l and indus t r i a l : I n tegra ted

developments as well as industrial cum commercial

units which offer wide flexibility of use, within the

vicinity of or with good accessibility to residential

hubs and other catalytic projects will have an

advantage. For long term sustainability, the ability of

the developers and its service providers to provide

business park management is also essential.

22



23

7 Values For An Incredible Business And Life

Jeevan SahadevanLeveragelab Sdn Bhd

SESSION 3

Having worked with over 30,000 people in the last 17 years from large listed organisations to small one person businesses and all kinds of companies in-between, Jeevan Sahadevan has discovered that a large part success is a result of the values we embrace and hold deep. Jeevan will share 7 values that anyone from any background of business can experience incredible success with when embraced in both their professional as well as their personal lives.

26



27

Implications of Augmented And Virtual Reality In Real Estate

William YapWilliam Yap Training Coaching and Services

SESSION 4

What’s virtual reality or augmented reality? Is it taking the real estate industry by storm or just a passing phase? Let’s delve into it to find out the differences and how it can be

applied to real estate industry. Better yet, how it can help us as Real Estate Negotiators to conduct our business better?

28



29

Multi-Million DollarDeal Forum

SESSION 5

As the name suggests, it's a forum to share the know how and experiences in closing multi million dollar deals. How is it different to sell a

RM400 million commercial building compared to a RM1 million terrace house? What are some of the extra knowledge needed to sell the

former? Where and how to I find a buyer for a multi million property?

MODERATOR

Previndran SingheZerin Properties

YY LauJLL Property Services

Elvin FernandezKhong & Jaafar Sdn Bhd

Datuk Christopher BoydSavills Kuala Lumpur

30



31

CONVENTION PROGRAMME

DAY 2SATURDAY 4TH MARCH 2017

8.00 Registration and Networking

9.00 Becoming A MDRT Real Estate Negotiator by Ms. Juliana Teh Beng Choo, Mapleland Properties

9.30 Keys To A Successful Project Marketing – Case Study By Puan Munirah Binti Mohammad, Homefield Real Estate Sdn Bhd

10.00 Morning Tea

10.30 Making Friends-Connecting Business The ASEAN Model By Mr Soma Sundram, ARENA

11.30 Crowdfunding in Malaysia and How Property Agents Can Benefit from It By Mr Getty Goh, CoAssets Pte Ltd

12.15 IT Start Up : Friends or Foes By Mr Bernard Lee, Celcom Planet Sdn Bhd (11Street.my)

13.00 Lunch

14.00 Avoiding Pitfalls in Strata Property Investment By Sr Adzman Ariffin, ExaStrata Solutions Sdn Bhd

15.00 Unlocking Top 7 Financing Secrets & Strategies And Property Market Outlook for 2017 By Mr Gary Chua, Smart Financing

15.45 Afternoon Tea

16.15 Cross Border Transactions Forum

MODERATOR : Mr Erick Kho, President MIEA

PANELISTS : Mr Harry Yeo, IEA Ms Sue Ding, Harvest-Time Properties Dato Seri Gavin Tee, Swhengtee Group Ms Yin Bihr, NAR President’s Liaison to Malaysia Mr Eric Lim, Hartamas Real Estate Sdn Bhd

17.15 Closing Ceremony

33

Becoming A MDRT Real Estate Negotiator

Juliana TehMAPLE LAND PROPERTY

SESSION 6

Join Juliana at her session entitled “Becoming a MDRT Real Estate Negotiator” to learn what piqued her interest and fueled her passion for a lifelong affair with properties.

Some topics to be covered include:-

My passion for property: Why?

Becoming a MDRT Real Estate Negotiator: What are the 'must haves'?

Tips and tricks of the trade

34



35

Kim RealtyKim Realty

Keys To A Successful Project Marketing – Case Study

Munirah Bt MohammadHomefield Real Estate Sdn Bhd

SESSION 7

A successful project is like baking a cake. To produce a

good cake, you must have a good chef, with the right

recipe, quality oven, good Kitchen-aid, best kitchen

utensils, with a team of dedicated & passionate chef

assistants. Of course it takes an experienced chef to

predict and monitor the whole process to get a good

result.

While developers are assessing and choosing agents to work for them, we agents should also choose which developers to work for.

Few case studies will be discussed at length, on their respective merits and challenges, and the secrets of making the project marketing a success.

38



39

Making Friends-Connecting Business The ASEAN Model

Soma SundramARENA

SESSION 8

At the Marec convention 5 years ago, in 2012 there was an idea mooted by MIEA that it was time to develop a wider base for Real estate agents and Negotiators to look beyond and stretch their reach in Real Estate marketing. The inherent idea was in developing an Asean platform where the respective firms can reach out to one another to compliment in marketing and sales thereby creating profitable synergies.

It was going Glocal! While focusing locally, we look at the global market and learn from them. This idea of building a real estate community in Asean has now come to realization when eight countries have inked a charter to formally making it the biggest network o Agents in ASEAN known as “ARENA” OR ASEAN REAL ESTATE NETWORK ALLIANCE.

As a Rea or Ren, we as practitioners have focused on home ground advantage and found a haven while the bold ones over the years have ventured overseas and have earned millions in fees. Even today there are many among us who are doing this.

After nearly five years we have now grown up as a force to reckon with. From 25-27th August 2017 we will be hosting ACE 17 - the “Arena Convention and Exhibition” at Berjaya Times Square. The Theme was aptly adopted “Making Friends - Connecting Business”

WHAT WILL ARENA BE?

1. T O N E T W O R K A M O N G R E A L E S TAT E PRACTITONERS IN THE REGION

2. TO FOSTER GOOD NETWORKING ENVIRONMENT

3. TO PROMOTE FRIENDSHIP

4. AN ASEAN REAL ESTATE PLATFORM FOR YOU TO WORK ON

5. TO EXCHANGE LISTINGS AND CROSS BORDER SELLING

WHAT'S IN IT FOR ME?

1. HOW YOU CAN DO CROSS BORDER SELLING – INBOUND AND OUTBOUND

2. HOW ARENA CAN HELP YOU TO TAP THE REGIONAL MARKET

3. GROW TO BECOME AN INTERNATIONAL REALTOR

4. OPEN YOUR MIND THAT WE CAN'T JUST BE FARMING IN THE SAME PLOT

5. BECOME A MORE PROFESSIONAL & EXPOSED PRACTITIONER

6. MORE DOLLAR SENSE TO YOU

7. BECOME A MORE WELL INFORMED REALTOR AND DEVELOP INTO A REGIONAL PLAYER

WHATS THE BEST WAY TO DO THIS? BY “MAKING FRIENDS – CONNECTING BUSINESS”

YOU WILL SOON HAVE FRIENDS ALL OVER ASEAN, WHO WILL SHARE YOUR COMMON GOALS AND DREAMS IN REAL ESTATE.

42



43

Crowdfunding in Malaysia and How Property Agents Can Benefit from It

Getty GohCoAssets Limited (ASX:CA8)

SESSION 9

In recent years, the crowdfunding movement has been

gaining momentum in Asia and more people are

becoming aware of the potential crowdfunding has.

Notably, Malaysia is the first country in ASEAN to

introduce a regulatory framework to facilitate

crowdfunding in 2015 ahead of its neighbouring

countries.

According to Massolution’s 2015 Real Estate

Crowdfunding Report, real estate crowdfunding is one

of the fastest growing segments in the global

crowdfunding industry. The amount invested through

real estate platforms has grown from a modest US$19

million in 2012 to more than US$2.57 billion in 2015.

This figure is forecasted to grow to US$250 billion by

2020. Hence, it is important to note how crowdfunding could reshape real estate investing and development in Malaysia and the positive impact on real estate agents.

Crowdfunding is an alternative and new way to invest in real estate. It involves raising capital for a particular real estate investment or project from a ‘crowd’ of investors rather than one or a selected few using the traditional approach. During times where the market is quiet and pre-sale of units is sluggish, boutique developers may run into cash flow issues and require additional working capital. This is where crowdfunding comes in to fill the funding gap and property agents can tap onto their vast network of property investors to fund the project. Real estate crowdfunding will be increasingly

attractive to property investors as the initial capital investment is often significantly less than most of the traditional approaches. This not only makes real estate investment accessible to the casual everyday investors with limited capital but allows them to both limit their overall financial exposure and to diversify their investments more easily.

In the near future, we are likely to see a shift in the way people invest in real estate. While the traditional methods will still play a role in real estate investment, the rise of crowdfunding platforms will potentially change the real estate scene and play a bigger role with real estate stakeholders including property agents.

46



47

Luxe Global PropertyLuxe Global Property

IT Start Up : Friends or Foes

Bernard Lee11street Malaysia

SESSION 10

It is no longer business as usual for the property

industry. In today's digital world the property industry

are faced with new challenges as the internet and

technological advancement have not only changed the

way we live, communicate, buy and sell, source for

information but they have also shaped the very future

of how we will do business.

Due to the rapid development in technology and the

internet space in this region, we see many new IT

Startups trying to get a piece of action in the property

landscape. Are these online property startups

generating more value to the property community or

are they creating more competition among property

agents and negotiators in the market?

In my topic of presentation, we will look into the pros and cons of these digital startups and what property agents and negotiators could expect with their presence in their market. In summary, do we see these startups with their respective business model as a friendly foe or are they directly competing with agents and negotiators in this challenging market landscape.

While the traditional property marketing methods are still very much alive in today's market, the addition of digital marketing strategy can be used to influence and interact with prospects and customers. We see a very large number of agents and negotiators are utilizing online property portals and social media as a key component to their property marketing strategy. This is largely because consumer behaviour has changed

considerably over the last decade, with 90% of property buyers make their searches first in the internet before using any other form of media to look for a home, as it is both instantaneous and convenient.

In my session, we will also cover the new millennium property buyers trends and behaviour as well as their expectations from property agents and negotiators today. We have come to a point that why and how agents and negotiators should leverage on technology and the internet to stay relevant in the game or will be left out in this fast moving 'bullet train' of opportunity.

50



51

Avoiding Pitfalls in Strata Property Investment

Sr Adzman AriffinExaStrata Solutions Sdn Bhd

SESSION 11

The paper will speak on strata property investment and seek to share the various pitfalls which can be avoided by taking careful proactive measures.

54



55

RemaxRemax

Axis ReitAxis Reit

Unlocking Top 7 Financing Secrets & Strategies

And Property Market Outlook for 2017

Gary ChuaSMART Financing

SESSION 12

We are living in rather interesting and challenging times. 2016 has been a challenging year for the property market, where the approval rate has dropped to historical low, as low as 38% vs 50-60% earlier. However 2017 it is indeed an interesting year for some as it is with such uncertainty that good deal is possible to be found and secured. It might be tough to secure a financing from bank now but knowing and preparing ahead keeps you stay ahead of the game which may allow you to accumulate great wealth in weak market. Get to know how banks works from the master of financing, Gary Chua, where he will be sharing the top 7 financing secrets and strategies in getting the bank approval up to 90% or more! Come and find out Gary's simple 7 steps in making Banks love you and extra insights on property financing 2017 Property Outlook.

58



59

Xtra FurnitureXtra Furniture

OrangesoftOrangesoft

Cross BorderTransactions Forum

SESSION 13

Cross Border Forum: This panel discussion brings together real estate agency principals from both local and overseas, to discuss the the

opportunities and challenges for Real Estate Agents from Malaysia when dealing with properties in UK, China, Australia, United States of

America and Singapore.

MODERATOR

Mr Erick KhoPresident MIEA

Mr Harry YeoIEA, Singapore

Sue Ding

Yin Bihr

Harvest-Time Properties

NAR President’s Liaison to Malaysia

Dato Seri Gavin Tee

Eric Lim

Swhengtee Group

Hartamas Real Estate Sdn Bhd

62



63

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P lease pass the comp leted form to M IEA Secretar i at .Thank you for vo lunteer ing !

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Conference Evaluation Form (Day 1)

Please give us your valuable feedback. Your opinions and suggestions will help us make this conference a better one next year

Day 1 – Friday, 3rd March 2017

A. Please rate the Sessions

1. Keynote Address Speaker: Datuk Seri Michael Yam Excellent Good Fair Poor

Materials presented were clear and concise

Questions and Discussions were handled to my satisfaction

Session Length

Overall Session Evaluation

Comments on the Speaker and/or above Session:

2. New Trend In Property Development Speaker: Datuk Hoe Mee Ling Excellent Good Fair Poor

3.



Session Length



3. 7 Values For An Incredible Business And Life

Speaker: Mr Jeevan Shadevan

Excellent Good Fair Poor



Session Length



4. Implications Of Augmented And Virtual Reality In Real Estate Speaker: Mr William Yap Excellent Good Fair Poor



Session Length



5. Multi-Million Dollar Deal Forum Moderator: Mr Previndran Singhe Panelist: Ms YY Lau Datuk Christopher Boyd Mr Elvin Fernandez Excellent Good Fair Poor



Session Length



Conference Evaluation Form (Day 2)

Please give us your valuable feedback. Your opinions and suggestions will help us make this conference a better one next year Day 2 – Saturday, 4th March 2017 B. Please rate the Sessions

6. Becoming A MDRT Real Estate Negotiator Speaker: Ms Juliana Teh Beng Choo Excellent Good Fair Poor



Session Length



7. Keys To A Successful Project Marketing Speaker: Puan Munirah Binti Mohammed Excellent Good Fair Poor

5.



Session Length



8. Making Friends – Connecting Business Moderator: Mr Soma Sundram Excellent Good Fair Poor



Session Length



9. Crowdfunding In Malaysia And How Property Agents Can Benefit From It Speaker: Mr Getty Goh Excellent Good Fair Poor



Session Length



10. IT Start Up : Friends or Foes Speaker: Mr Bernard Lee Excellent Good Fair Poor



Session Length



11. Avoiding Pitfalls in Strata Property Investment Speaker: Sr Adzman Ariffin Excellent Good Fair Poor



Session Length



12. Unlocking Top 7 Financing Secrets & Strategies And Property Market Outlook for 2017 Moderator: Mr Erick Kho Panelist: Mr Harry Yeo Ms Sue Ding Dato Seri Gavin Tee Ms Yin Bihr Mr Eric Lim Excellent Good Fair Poor



Session Length



Section C: Please rate the convention in general terms

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3. Convention Venue

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5. Quality of food & beverage

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Section D: Please answer the following:

1. Who were the 3 Speakers that you especially wanted to listen to? a)________________________________ b) ________________________________ c) ________________________________

2. Which were the 3 Topics which motivated you to register for the Convention?

a) ______________________________________________________________________ b) ______________________________________________________________________ c) ______________________________________________________________________

3. What did you like most about the convention?

_______________________________________________________________________

4. What did you like least about the convention?

_______________________________________________________________________

5. How did you find out about the Convention?

� MIEA website �STAR �Fax/Email �Referral � Others:-----------

6. In what ways can the Convention be improved?

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7. What kind of sessions would you like to see included at future Convention?

________________________________________________________________________

8. Would you like to suggest a Speaker and /or a Specific Topic for future Convention?

Speaker Name: _______________________________________________ Topic: ______________________________________________________

9. When would you prefer a Convention to be held?

�Jan - March � April - June � July – Sept. � Oct – Nov

Please explain your preference: _______________________________________

10. For next year’s convention, would you be interested in:

�A golfing event �Day before event �Day After Event �Networking Dinner �Networking Breakfast morning

11. On a scale of 1 to 10, how would you rate this Convention?

�1 �2 �3 �4 �5 �6 �7 �8 �9 �10

(1 being poor, 10 being excellent)

12. Others

First Time Attendee? � Yes � No

Planning to attend future MAREC? � Yes � No

Would you recommend MAREC to others? � Yes � No

Yes No

The Professional Diploma of Estate Agency – Duration 2 years

Real Estate Professional Seminar – Duration 1 day

If yes, please fill in your contact number

DELEGATE DETAILS Name: _________________________________________________________________________________ Company: _________________________________________________________________________________ Address: _________________________________________________________________________________ Email:____________________________________ Handphone: _____________________________ Thank you for attending MAREC’17

marec17 - miea17 … · of savills malaysia. he is a registered valuer in malaysia. he has over 40...

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