Prioritising Business Ideas - Assessment Sheet ©peachconsultancy2011

Business Idea Imagine you are Tolpuddle CVS

Recruitment or Nursery?

Date

Headings Key questions Score

(out of 10)

Realistic Demand Do we think (and does our market research indicate) that there

are customers willing to buy this product now?

Would I/we buy it? (I Test©)

Benefits Is there a market gap? What are competitors doing wrong?

What is our USP?

Can we identify clear benefits?

Marketability Can we get to market quickly? (Will this idea require significant

time/new skills to develop?)

Could I/we sell it? (I Test©)

Income and

profitability

Is there a reasonable opportunity to generate significant income?

Is it likely to be a profitable activity?

Market entry costs Is the investment in market entry low? (Hi-Lo Grail©)

Would I/we invest in it?

Risks Are the identifiable risks attached low?

Strategic Fit How well does it fit with our organisation’s vision and culture?

Our existing services/products?

Scalable/replicable Is this an idea that could grow quickly?

Could we meet growth capacity? Partnership?

TOTAL SCORE

P e a c hC 0 N S U L T A N C Y

supporting developmentmanaging projects

monitoring performance

Senior Partners: Catherine Pearson (MBA, MInstF) & Marcus Ward (LlB.,IBC) • Website: www.peachconsultancy.com 33 Arragon Gardens London SW16 5LY • Telephone: 020 8679 2810 • Email: admin@peachconsultancy.com• Mobiles: 07940 535 259 and 07940 535 258