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Market Visit Report

Date : 17/09/2016 to 23/09/2016Zone: BellaryMarcom Executive : Mohinuddin G

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PJP Plan for the Week

Bellary North Zone Marcom PJP for the Month of September 2016

Sl. No Zone Town visited (PJP) Date of Visit Distributor nameNo. of outlets

covered

1North

HB Halli Visit -Hospet 17.09.2016Visited 1 distributor,Distrubtion Hub and 50 retail

outlets 50

2North

Toranagala Visit 19.09.2016Visited 1 distributor and 30 retail outlets

30

3

North

Raichur Visit 20.09.2016

Visited 1 distributor in shakti nagar and 24 retail outlets 24

4North

Hospet Market 21.09.2016 Visited 2 distributor and 20 retail outlets 20

5North

Hospet Market 22.09.2016 Visited 1 distributor office, 20 Outlets 20

6 North Hospet Market

23.09.2016Gangawathi Traders and

Sri Vigneshwara Agency30

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Outdoor Visibility in the town

• Idea

• Hospet zonal office required Branding.• Poor visibility of Idea OOH Activity

Compare to other competitor’s.• Hoarding activity is required in Hospet,

Bellary, Raichur, Gangawathi and Koppal Location for Good Brand Visibility

• Idea point’s ,Idea service Points required signage's for Better Visibility .

• Wall Printing is required in Rural Markets for Better Visibility.

• Competition

• Apart from Jio ,Airtel, Reliance ,Tata Docomo, Vodafone, BSNL is Average.

Restricted

Retail Visibility• Idea September/October 2016 month RR Poster Enjoy 2GB 4G Data Free- Sun packs Idea 4G 1GB 4G data free Sun packs Enjoy 2GB 4G Data Free Idea 4G-Poster Idea 4G LTE Umbrella Idea 4G LTE 4G Internet SIM Card offer @ Rs 50/-(White Sheet Printout) Idea 4G LTE 1GB 3/4G Data Free Only @ Rs 48/-(White Sheet Printout) Guaranteed Special offer for all open market Rate cutter (White Sheet Printout) Guaranteed Special offer for all *122# Special STV (White Sheet Printout) SRC 2 Get Idea to enjoy 1p/Sec,90 validity (White Sheet Printout) Idea 4G MNP Offer @ 1p/2 Sec,90 Validity (White Sheet Printout) Buy 4G Handset & Get 1GB 4G Data + Rs 30 TT(White Sheet Printout) Idea has good visibility in retail outlets

Restricted

Retail Visibility• Idea Idea 4G LTE Umbrella Activity All the retail outlets has idea pop’s.

• Competition Jio 4G Signage , Airtel 4G signage ,Sun

packs, August month RR Poster, & A4 Size Hand return single shelter.

Rest of the networks like Airtel & Vodafone has good visibility at retail outlets.

Retail Visibility : Competitors

Retail Visibility : Idea

Idea Rural Market

Retailer Feedback• RR required starting of every month 1st or 5th date. Competitors RR comes on 1st

of every month.• Quantity of English Language RR is required more in Market than Kannada

Language.• Hoarding Activity is required in Zone market for better visibility.

Thank You