marco cimino - zasqr shopping centers 2013.pdf

8/23/2019 Marco Cimino - Zasqr Shopping Centers 2013.pdf

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Zasqr Mobile MarketingPromote, attract, build loyalty in a straight andefficient way

Shopping Centers, February 2013


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05/03/2013 2

56% of internet users gotaccess through smartphones(Spain, 2012)

Representingthe 40% of

thepopulation


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Mobile Marketing: Facts

Internet users use smartphonesmore often every day

Smartphones makes interactioneasy with shopping centers,products, brands, advertising,

displays.. Smartphones integrates online

and offline in a unique and new

paradigm


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What is Zasqr?

A mCommerce and mPromotionplatform designed to generate trafficto point of sale and make the client

be loyal through involving experiences

Reading a QR code or a barcode

with Zasqr is possible to getdiscounts, take part in contests,share photos in a new and social

way.


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05/03/2013 5

Zasqr turns any off-lineelement into a call to actionexperience

Creating new contact pointswith consumers and adding

value to the consumer experience


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05/03/2013 6

How to engage? The storybegins in the street (or in

rinted advertisin )

To understand how Zasqrcan help you, please follow ourstory by reading QR codes

Scan thecode!


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A QR code can drivetraffic to the shopping

center


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The game goeson in theshopping center

Unlike On-line contests, Zasqr getstraffic to shopping center andmakes it social

Scan thecode!


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Un sorteo para fidelizar,como si se tratara de

Facebook


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Y esto Para qume sirve?. Connecting consumers to

brands

Scan thecode!


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or perhaps a photocontest .....


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Rewarding the loyalty of

shopping center visitors


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Offering new formulas for

sampling and promotions


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informing the customer ina easy and different way


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Lead generation, promotion and retention in themall with the same ease and cost of an online

media ....

. Without the development of a microsite foreach action

. In 5 minutes

. In all languages needed


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A new opportunity for shopping centers

Generating trafficto the shoppingcenter throughoffline activities

(outdooradvertising, pressadvertising)

Taking theshoppingexperience to thenext level by

promoting,building loyalty,rewarding,adding value toconsumers in afunny, socialway in the

shopping center.


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Some functions

Photo contest: reading a Qr code you will be able to sharea photo and to see photos from other people that areparticipating.

Scratchcards: reading the code win a prize randomly andimmediately.

Participation: review, participate, leave a message startingfrom the reading of a code.

Form: contests, surveys, sweepstakes ... Coupons and discounts Receiving information:, catalogs, brochures, offers,

newsletter ...


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Zasqr value

- Fast and cheap: its no necessary to develop a landing page foreach promotion, the use of barcodes avoid the packaging problems,stocks breakings .

- Dynamic:the Qr codes and barcodes can change its funcionality atthe time, so its not necessary to replace them every time a newpromotion starts.

- Global: every user interacts with their own language.- Lead generation: tracking information of every read, including the

email address of users who read the code.

- Easy for users: its not necessary to register every time youparticipate in a promotion.


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05/03/2013 19

white label allowed

Increase downloadingof the APP of theshopping center


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12.000 usuarios inSpain are using Zasqr


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http://zasqr.comhttp://youtube.com/zasqr

Prices for shopping centers

For further information and [email protected]

Number of (different) activecodes in a month Monthly feefrom 1 to 5 30,00 / month6-10 50,00 / month

11-20 80,00 / month21-50 150,00 / month51-100 200,00 / month
http://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://zasqr.com/


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http://zasqr.comhttp://youtube.com/zasqr
http://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://zasqr.com/

marco cimino - zasqr shopping centers 2013.pdf

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