“The Edge is a breath of fresh Berkshire air. Crisp, clear, refreshing, and nurturing. I read it every day!” Michael Wolkowitz West Stockbridge subscriber

theberkshireedge.com

Marcie L. SetlowPublisher

David ScribnerEditor

The Berkshire EdgePO Box 117Great Barrington, MA 01230413.528.3408

WhatisTheBerkshireEdge?• Afullnewspaper,allonline,foundedin2014to

report,regularlyandindepth,thebroadrangeofinformationthattrulyreflectsthelife,interestsandaspirationsofourunusuallydiversecommunityofreaders.Lively,witty,intelligentandsmart.

• Theregion’sbestandmostcompleteonlinecalendar,launchedinApril,2014,andnowgrowntobethego-tofirststopforallculturalandentertainmentoptions.

• BerkshiresCalendar.com,abeautifullydesigned,glossyseasonalguideinprintmagazineform--acompaniontoouronlinecalendar,distributedfreethroughoutBerkshireCountyandbeyond.

• RealEstateFriday!,ourrobustrealestatesection,

servingtheneedsofrealtors,sellers,andreaderswithlistingsandavarietyoflivelyrelatedarticles.

Aloneorincombination,thesefeaturesofferflexibleandeffectivemarketingopportunitiesforyou.YourEdgerepcanwalkyouthroughthem.

“When our customers thank us for advert is ing in The Berkshi re Edge (as they do), we know we’re advert is ing in the r ight publ icat ion.” KateHillTapiaTheOutletatPineConeHill“Mad Macs real ly gets great resul ts from The Berkshire Edge. Our advert is ing is reaching the r ight audience with greater frequency than I have seen using other media out lets in the Berkshires.”

Scott E.KirchnerPresident,DirectorofOperationsMadMacs,Inc.

WhatdoyougetfromadvertisinginTheEdge?• Aprimeaudience.TheEdge,itscalendarandmagazinetarget

activeandengagedreaders–locals,secondhomeownersandvisitorsalike;

• Visibilitytoourlargeandgrowingaudience.TheEdgeregularly

attracts60-85,000uniquevisitorspermonth(GoogleAnalytics);

• ReachthroughoutthegreaterBerkshirestri-stateareaandtoreadersthroughoutthecountrywhohaveaninterestinBerkshireslifeandculture;

• Frequency.Edgereaderscomebackoften,evendaily,addingupto

5,000to11,000dailyreaders;

• Affordability.Avarietyofadsizesandpackagestomatcheverybudget;

• Alltheadvantagesofonlineadvertising,e.g.portability,linksto

yourownwebsiteorFacebookpage,instantcouponingand/orcallstoaction,customizedcommunicationtoyourtargetclients,etc.;

• Now,theopportunitytocoordinateprintandonlinecampaigns;

• Andthatimmeasurablehaloeffectthatcomestoadvertisersina

publicationthatitsreaderslove.

“I’m thrilled to see an email from The Edge in my in-box. I open it immedi-ately. I know I’ll find an article I want to read. The Edge iden-tifies pertinent issues, pulls them up to the surface and explores them in depth in a timely fashion. This is a great service to the community.” Matthew Mandel, MD Stockbridge subscriber

Ask about ourspecial promotional partnership opportunities.

theberkshireedge.com

AboutOurReaders

SampleMonthlyReaderships(GoogleAnalytics)Jan201959,686UniqueVisitors;193,592pageviewsMar201982,019UniqueVisitors;272,887pageviews

YearlyReadership(Apr1,2018–Apr1,2019):

UniqueVisitors:542,414(GoogleAnalytics)PageViews:3,206,033

LevelofEngagement:

Dailyupdatesubscribers3,900(MailchimpasofApr24,2019):80%extremelyactiveRealEstateFriday!emailsubscribers:3,524,80%active6,890FacebookLikes(asofApr24,2019)

Demographics

(Apr1,2018–Apr1,2019):Gender(GoogleAnalytics): 48.2%male,

51.8%femaleAge(GoogleAnalytics): 42%underage44 61%underage55 22%age55to64 17%age65+

Whereourreaderscomefrom(April1-2018-April1

2019)(GoogleAnalytics))Massachusetts: 32.76%NewYork: 17.61%Connecticut: 7.15%California: 4.65%Florida: 3.83%NewJersey: 2.13%RhodeIsland: 1.24%

WaystoAdvertise

“ I ’m te l l ing everyone I know to read and subscr ibe to The Berkshire Edge. I t prov ides a fresh and fascinat ing look at local l i fe.”

BarbaraZheutlinGreatBarringtonsubscriber“ I adver t ised my Renaissance Yulet ide Concert on The Edge. Many people said they’d heard about i t through The Edge. The Edge sta ff was helpful , warm and accommodat ing, and I got a lot of bang for my buck. The Edge is my go-to advert is ing plat form from now on! CatherineHancock,Musicianandconcertmaster

Typesofdisplayads:• TopBannersaresharedbyuptosixadvertisers,

withplacementscyclingeveryfourseconds• RightColumnadsdonotcyclewithintheir

spaces,buttheirpositionschangeeachtimethepageisrefreshed.

• CenterColumnadsdonotcyclewithintheir

spaces,buttheirpositionschangeeachtimethepageisrefreshed.

• Premiumadformats(e.g.doubleheight,revolvingcube,slideshow,count-down,scratch-off,etc.)areavailable

• Alldisplayadslinktotheadvertiser’swebsiteor Facebookpage.

Placementfordisplayads:• Run-of-sectioninourEditorialpages:Top

banner,centercolumnandrightcolumnads.

• Run-of-sectioninourRealEstatepages:Topbannerandrightcolumnads.

• Run-of-sectioninouronlinecalendar:Topbanner,centercolumnandrightcolumnads.

• Onourdailyupdatethatgoestoour3,900+subscribers,availablewiththepurchaseofatopbannerorcentercolumnadinanyEdgeSection.

• PrintadsinBerkshiresCalendar.com,ourcompaniontotheonlinecalendar.Allprintadpackagesincludeonlineadsinourcalendar.

YourEdgerepcanhelpyouputtogethercombinationstoreachyourtargetaudiences.

SponsoredcontentopportunitiesinourRealEstatesection:

• PropertyoftheWeek.Afull-pagesponsoredcontentfeaturingonespecialpropertyperweek.Reservationsnecessary.

• What’sontheMarket.Adifferentthemeeveryweek.SponsoredContent.Realtorsmayrequesttobelisted.(TheseRealEstateadslinktoyourfirm’swebsiteortotheMLSlistingsforafulldescriptionofyourproperty.)

Specialfeatureadsinouronlinecalendar:

• TheCalendarhomepagesliderCombothatincludesFeaturedListingsonboththeEdgeHomePageandtheDailyUpdateemailthatgoesouteverydayat5:00amtoour3,900+subscribers.Thehomepagesliderspaceissharedbyuptoeightadvertiserswithplacementscyclingeveryfiveseconds.

• FeaturedPlacesandEvents–CalendarHomePage.Thefirstpositionunderthehomepageslider.Uptoeightpermanentfeaturedpositions.

• Categorypagesliderads.Everycategoryhasasliderspacethatissharedbyuptosixadvertiserswithplacementscyclingeveryfiveseconds.

Askyourrepabouttheprint/onlinepackagesthatcomewithadvertisinginourprintmagazineBerkshiresCalendar.com.

“Congrqtulqt ions on your beaut i fu l and comprehensive magazine. Everyth ing ins ide is informat ive, wel l-organized and ent ic ing – the ads as wel l as the photos and copy. And i t ’s so high qual i ty. Wel l done, and congratu lat ions to a l l who contr ibuted.” SusanWerbe,WestchesterCounty,N.Y.,EdgeSubscriber

“ I love The Edge. I t has changed everything ! We are lucky to have such a super-local , l i ve ly and accessib le news out let in our communi ty.” AliceMaggioSouthEgremontEdgecontributorandsubscriber

TheBerkshireEdgeAdPrices,Rates/month,asofJune1,2019(Adpricessubjecttochange)Unlessotherwiseindicated,allratesarepermonth.

Wepro-rateperday,witha25%premium,forplacementsoflessthanamonth.

SECTION TopBanner Center Right**

RunofEditorialSections* $425 $300 $250

RunofRealEstatesection* $300 N/A $200

RealEstateSponsoredContent: PropertyoftheWeek$200/weekWhat’sontheMarket$50/week/listing

RunofCalendarSection*(FreewithadsinBerkshiresCalendar.com)

$300

$225 $185

CalendarHomePageSliderCombo(includesFeaturedlistingonEdgeHomePageandonDailyUpdatetosubscribers)

$150/week

CalendarCategoryPageSlider $40/week,$70/twoconsecutiveweeks

PREMIUMADFORMATS-Askusforexamples

Tier1AdditionalCharge +$250

Tier2AdditionalCharge +$195 +$195 +$195

Tier3AdditionalCharge +$125 +$125

DAILYUPDATEAD Adsrotateonandoff.$100for½month.

*Includesallpageswithinthesection**Double-ht.adsavailableinrightcolumn@$x2

AdSizesandFormats

Topbannerads(desktopandtabletversion): 1170pxwidex160pxhighTopbannerads(phoneversion): 414pxwidex260pxhigh Rightcolumnads: 300pxwidex250pxhighCentercolumnads: 800pxwidex160pxhighDailyUpdateads: 600pxwidex110pxhighCalendarHomePageandCategoryPageSlider:775pxwidex560pxhigh(Designshouldhaveminimalwriting.Wefillinthedetailsontheleftpanel.)

FeaturedEventorPlace:Nospecifiedsize.Programwillresizepicture.

AdscanbesubmittedinJPG,GIForPNGformats.Wehaveindependentdesignersavailabletocreateyouradatanadditionalreasonablecost.

➎RIGHT

300 x 250

Dewey Memorial Hall

Swing Night at Dewey HallCome on out to swing the night away to the dulcet tunes of The Lucky 5 in historic Dewey Hall. Beginner Swing Dance Lesson — Live Music & Dancing with The Lucky 5.

Friday, December 2, 20168:00 pm - 11:00 pm

➊ Top Banner | 4 ads

Rotates in place every 5 seconds.

1170 x 160 pixels (desktop & tablet) 414 x 260 (mobile devices)

➋ Calendar Home Page ComboRotates in place every 5 seconds.Includes Featured Listing on Edge Home Page and on Daily Update to subscribers

775 x 560 pixels (desktop & tablet)414 x 260 (mobile devices)

➌ Featured Events & Places | 8 adsDisplays by date of placement. Do not rotate (accommodates various sizes)

➍ Center column Sorts randomly each time page is refreshed

800 x 160 pixels

➎ Right columnSorts randomly each time page is refreshed

300 x 250 pixels

➌FE&P

➍CENTER: 800 x 160

➊ BANNER: 1170 x 160 + MOBILE: 414 x 260

CALENDAR HOME PAGE

➋HOME PAGE COMBO

775 x 560

➋ Category Page Slider | 6 adsRotates in place every 5 seconds.775 x 560 pixels

➍ Center column Sorts randomly each time page is refreshed

800 x 160 pixels

➎ Right columnSorts randomly each time page is refreshed

300 x 250 pixels

CALENDAR CATEGORY PAGES

➋CATEGORY PAGE SLIDER

775 x 560

➊ BANNER 1170 x 160 + MOBILE: 414 x 260➊ Top Banner | 4 ads

Rotates in place every 5 seconds.

1170 x 160 pixels (desktop & tablet) 414 x 260 (mobile devices)

➎RIGHT

300 x 250

➍CENTER: 800 x 160