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tradition + brand name + know-how + quality

+

European Origin =

EUROPEAN EXCELLENCE

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- safe working conditions - environmentally friendly production - job security for employees- highly trained staff- R&D (sound research costs, design, patented construction…)- adherence to EU legislation

The benefits of producing Musical Instruments in

Europe

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1. Final customers - players

2. Distributors, dealers, retailers

Who is reached

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EEX quarantees

- long term investment- lifetime quarantee- minimum service costs- environmentally friendly product - production process under EU legislation

supervision- protection against forgery

1. Final customers

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Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris

The trade mark EUROPEAN EXCELLENCE

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1. the producer must prove the product is made in the EU (partial and final assembling)

2. the producer must authenticate that 61% of the final product (parts or materials) originated in the EU

3. payment of administrative charges

4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories.

Conditions of certification process EEX 1001 : 2006

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Certification Authority = Consortium EEX(some members of CAFIM)

Approval Authority = CAFIM

Certification processEEX 1001 : 2006

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Certificate

The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and its product can be labelad with the EU country of origin

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• Originality.• Cultural heritage.• An instrument with European sound.• Experience.• Emotion.• Quality.

see the page www.european-excellence.euor www.european-excellence.com

to check your instruments!

What does your customer pay for?

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EUROPEAN EXCELLENCETM

JUST PERFECT

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• In future, the certification should be based more on quality standards and shared values rather

than production origin.• European Excellence should stand for more than just physical origin of the instruments

- Branding principles - Fair-employment (equal opportunities)

standards - Commitment to high knowledge standards - Respect to European heritage

EEX project – possible Outlook.

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• wind instruments (trumpets, tubes, trombones...)• string instruments (guitars, violins, cellos...) • reeds productions (harmonicas)• pianos (acoustic grand and upright)• helicon and diatonic accordions • keyboard and button accordions

nearly 150 000 instruments (certificated and delivered to the customer) since January 2007

The Members of EEX Club

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• To use the EEX Certification also for other products and in other industries.• You to protect your European products against

fakes.• You to achieve and maintain credibility for customers.

What else?

EUROPEAN EXCELLENCE

STILL ENABLES