march 2008 first quarter period - toei...

2007/7/25

MARCH MARCH ２００２００88First Quarter PeriodFirst Quarter Period(2007/4(2007/4～～20020077/6)/6)

2007/7/25

©Mononoke Project

2007/7/25

March March 20082008 １１QQ Result Result ((ConsolidatedConsolidated))

1-2

(Million yen)

※） Numeric figures in the segments include sales within the Company

March 2008１Q Result

March2008Projected

Net Sales 4,804 18,900

Film 1,975 9,200

（of　DVDs） 991 3,800

Licensing 1,074 3,400

Others 612 2,500

Total 3,662 15,100

Film 690 2,800

Licensing 461 1,000

Total 1,152 3,800

Ordinary Income 547 2,700

Net Income 293 1,600

Domestic

Overseas

March 2008１Q Result

March2008Projected

Net Sales 4,804 18,900

Film 1,975 9,200

（of　DVDs） 991 3,800

Licensing 1,074 3,400

Others 612 2,500

Total 3,662 15,100

Film 690 2,800

Licensing 461 1,000

Total 1,152 3,800

Ordinary Income 547 2,700

Net Income 293 1,600

Domestic

Overseas

ResultResult

Good result versus target

figures achieved in the

1st quarter

As expected

throughout the period

2007/7/25

Pursuing Medium and LongPursuing Medium and Long--Term GrowthTerm Growth

Net S

ales

（Million yen）

2-1

Net Sales 10,049 15,277 16,897 18,429 17,120 16,646 21,561 20,153 18,900

Ordinary Income 1,044 3,519 4,164 4,634 3,588 2,601 4,157 3,773 2,700

Net Income 517 1,984 2,026 2,303 2,336 1,553 2,428 3,672 1,600

Income

（Projected）

0

5,000

10,000

15,000

20,000

25,000

00/3 01/3 02/3 03/3 04/3 05/3 06/3 07/3 08/3 09/3 10/3 11/3

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Net Sale Ordinary Income Net Income

2007/7/25Data Indicating Changes in Data Indicating Changes in Animation Business EnvironmentAnimation Business Environment

0

2

4

6

0

0.5

1

1.5

2

2.5

0

500

1000

1500Market size Royalty revenue

0369

121518

0102030405060

Circulation Return

2-2

0

500

1000

1500

2000

2500

Animation Market

0

2000

4000

6000

0

10

20

30

Average Ratings for Animation Programs for the year

Circulation and return of comic books

Animation Market New Titles of Animation DVD Sales for Internet Delivery

2001 2005

%

1999 2005 2001 2005

2000 2005 2000 2005

6.2%

4.4%

2004 2005

Trillion yen 100 million yen

2.07 trillion

1.61 trillion

83.8 billion65.2 billion

100 million copies %

12.96 10.83

22.8% 27.8%

100 million yen

1,593

2,339

Video-relatedsales account

for 37.4%

Titles

1,394

5,062

14

26.8

100 million yen

Character Merchandising Market

Dramatic change in the business environment

Source: A Research for Information and Media Society 2007

2007/7/25

- Entry into the DVD publishing business (Jul. 2002)

- Get publicly listed on the JASDAQ Stock Exchange (Dec. 2000)

- Major renewal of the VOD and mobile business (Aug. 2006)

Reform for GrowthReform for Growth

- Full-scale expansion into North America (1998)

- Strengthen the market for the Sales of Goods Department. (from 2004)

- Strengthen Market for youths (from 2006)

- 50th Anniversary (Aug. 1st, 2006)

- Establishment of our Shanghai Office (Jul. 2006)

3-1

- Establish overseas corporations (U.S.: Mar. 2004, Europe: Dec. 2004)

- Renewed Toei Animation Institute (Apr. 2006)

- International collaboration with Power Puff Girls Z starts (Jul. 2006)

- Production headquarters established (Mar. 2005)

- A new ERP system SAP introduced (Jan. 2005)

2007/7/25Look at the Five Decades of Look at the Five Decades of Toei Animation in SevenToei Animation in Seven--Year CyclesYear Cycles

1956 Establishment

1958 Released the first full-length theatrical feature film in Japan ”The White Snake”

1986 Broadcasts of “Dragon Ball” and “Saint Seiya” start.A production company set up in the Philippines.

1993 Three mega hits including “Dragon Ball Z”, “Sailor Moon R”and “Slam Dunk” are broadcasted.

2000 JASDAQ Stock Exchange listingBusiness performance improves sharply.

2007 Toei Animation kicks off another chapter of five decades.

3-2

・・・・・・・・

2007/7/25

Pursuing Additional GrowthPursuing Additional Growth

4-1

- Yes! PRETTY CURE 5- ONE PIECE

- GE-GE-GE NO KITARO- LOVE★COM and more

- Use overseas companies in our

international expansion- Collaborations and

tie-ups

- Our library, biggest in Japan and one of the biggest in the

world, should be utilized more effectively.

- VOD Business- Mobile Business

- Production of theatrical films

2007/7/25

The Latest Line up in JapanThe Latest Line up in Japan

4-2©Mizuki Pro・Eiichiro Oda・Shueisha・Fuji Television・ LAD・NAS・TV Asahi・ABC・Aya Nakahara・TBS・Mononoke Project・Masami Kurumada・VisualArt‘s・Key・Frontier Works・Toei Animation

ONE PIECEOct. 1999 Sun. at 9:30Fuji Television

Kids

Kids

Youth

Youth

BoysBoys GirlsGirls

ONE PIECE THE MOVIE Episode 9To be released in Spring ‘08

NEW BIKKURIMANOct. 2006 Sun. at 6:30TV Asahi

LOVE★COMApr. 2007 Sat. at 17:30TBS

GE-GE-GE NO KITAROApr. 2007 Sun. at 9:00Fuji Television Network

Ｙｅｓ！PRETTY CURE ５Feb. 2007 Sun. at 8:30ABC / TV Asahi Network

Ｙｅｓ！PRETTY CURE ５THE MOVIETo be released in Nov. 10

CLANNADTo be release in Sep. 15

Saint SeiyaThe Hades Chapter ElysionAnimax PPV Premiere Soon

MONONOKEJul.2007 Thu. at 24:15Fuji Television

※The series commenced in Feb.’04.

2007/7/25

Sunday Morning is TOEI ANIME HOURSunday Morning is TOEI ANIME HOUR！！

Three Popular Works Aired on SundaysThree Popular Works Aired on Sundays

TV Programming on every Sundays

8:30

9:00

9:30

10:00

TV Asahi

5-1

Fuji Television

©ABC・Mizuki Pro・Fuji Television・Eiichiro Oda・Shueisha・Toei Animation

Target: 4- to 6-year-old girls

Target: Boys aged 12 and

older

Target: 6- to 12-year-old boys

2007/7/25

Yes!Yes! PRETTY CURE PRETTY CURE ５５

↑PINKY CATCHU

→DREAMCOLLET

5-2©ABC・BANDAI2007・2007 Yes! Pretty Cure 5 Movie Project ・Toei Animation

PRETTY CUREDATA CARDDASSSelling well Latest theatrical work

RANK （％） RANK （％） RANK （％） RANK （％）

9 7.7 2 34.1 8 23.2 18 9.7

RANK （％） RANK （％） RANK （％） RANK （％） RANK （％）

14 13.3 1 7.2 8 3.4 7 3.5 6 1.5


2 32.6 13 3.8 5 5.7 6 5.0 9 1.4

Household Males & females aged 4-6 Males & females aged 7-9 Males & females aged 10-12

Males aged 50 or Older

Females aged 4-12 Females aged 13-19 Females aged 20-34 Females aged 35-49 Females aged 50 or older

Males aged 4-12 Males aged 13-19 Males aged 20-34 Males aged 35-49

The Highest Ratings from Jun. to Jul.

2007/7/25

GEGE--GEGE--GE NO KITAROGE NO KITARO

6-1©Mizuki Pro・Fuji Television・BANDAI2007・Toei Animation

Commercialization starsSubstantial appealDevelopment intoa range of events



3 11.3 4 28.2 3 29.1 2 25.3


3 28.1 1 9.8 2 7.1 3 5.0 2 3.0


1 26.7 4 8.2 3 6.6 7 6.4 3 2.6

Household Males & Females aged 4-6 Males & Females aged 7-9 Males & Females aged 10-12

Males aged 50 or older



ODAIBA BOKENOH Until September 2

Kitaro’s animation works are shown at

the Hachitamaspherical observatory.

A specially prepared venue on the sixth floor

of Mediage.

MOMOYA「GOHANDESUYO」

TV-CM

→Ton TonMEDAMA

OYAJI←Kami niPatchin’

MEDAMAOYAJI

←Kaiki!YokaiyokochoBoken Game

KeychainPins

2007/7/25

ONE PIECEONE PIECE

6-2©Eiichiro Oda/Shueisha・Fuji Television・Toei Animation WaterWorld™ & © Universal Studios Universal Studios Japan™ & © Universal Studios. All rights reserved. CR07-2354



3 10.1 8 18.8 13 14.5 1 25.7


6 20.9 3 9.7 1 11.4 3 7.3 4 1.8


6 16.1 2 8.4 1 7.6 6 7.4 4 2.2

Males aged 50 or older



Household Males & Females aged 4-6 Males & Females aged 7-9 Males & Females aged 10-12

ONE PIECE・Premier Show

Period：Friday, July to Sunday, September 2, 2007Venue：WaterWorld™ located in Universal Studio Japan™

Latest theatrical workLong-run series

Dream collaboration with WaterWorld, a popular attraction of Universal Studio Japan™. The spectacle ice show is held only 31 times.

2007/7/25

Major Programs, Broadcast Status OverseasMajor Programs, Broadcast Status Overseas

7-1©Yoshio Sawai ・ Shueisha・TV Asahi・Dentsu・Makoto Raiku・Shogakkan・Fuji Television・Birdstudio・Akiyoshi Hongo・Eiichiro Oda・ABC・Masami Kurumada・NAMCO LIMITED・Xenosaga Project・Toei Animation

Italy,etc.

Germany,etc.

Spain,etc.

Spain,etc.

France,etc.

France,etc.

Germany,etc.

Britain,etc.

India,etc

Taiwan,etc.

South Korea,etc. South Korea,etc.

Taiwan,etc.

Taiwan,etcReleased at theaters inTaiwan in September.

Remastered DVDsare selling well

in the U.S.

Enters the 3rd seasonin September in the

U.S..U.S.

U.S.

In Canada

Aired in the U.S. in this fall.

Mexico,etc.

Mexico,etc.

Brazil,etc.

Peru,etc.

In the U.S.,VOD islaunched in August and DVD is

released in September,

Broadcast will be started in Mexico and other countries.

DVDs of GOLDRAK and Herlocktaeget at younger buyer’s in Italy.

Italy,etc.

Our enormous contentsexpand all around the world.

2007/7/25

CollaborationCollaboration：：International Expansion in SightInternational Expansion in Sight

7-2©Eiichiro Oda・Shueisha・Fuji Television・ABC・Mizuki Pro・2006 Cartoon Network, Aniplex & TV Tokyo.・KBS・DONGSEO UNIV.・ICONIX・JM ANIM.・Disney・Toei Animation

DEMASHITA！POWER PUFF GIRLS Z

TAICHI ADVENTURE

Korean Broadcasting SystemCARTOON NETWORK、Aniplex

RoboD’z

Walt Disney Television International Japan

Japan Jun. 2006～Korea Summer 2007～

International expansion of collaboration is likely.International expansion of collaboration is likely.

Korea Apr. 2007～

Export of Japanese hitsExport of Japanese hits

2007/7/25

Effectively Using an Extensive LibraryEffectively Using an Extensive Library

8-1

Japan’s leading content carrier and one of the world’s largest !

175 TV series189 movies

more than 9,500 episodes！

Mr.Muscle×

PansonWorks

Galaxy Express 999×

play set products

GE-GE-GE no KITARO5th Serise

Saint SeiyaThe Hades Chapter Elysion

DragonBall DVD

Toei Anime BBKITARO ANIMO

Galaxy Express 999Large image

New Content Secondary Use

CAPTAIN HARLOCKPachinko

DragonBall ZDATA CARDDASS

©Masami Kurumada・Shueisha・SANKYO・Mizuki Pro・Fuji Television・BANDAI2006・Leiji Matsumoto・Yudetamago・Birdstudio・Buronson･Tetsuo Hara／ＮＳＰ1983・Toei Animation Design&illustration by PansonWorks designed by play set products

Widespread recognition of our works isused to develop our library in diverse forms.

2007/7/25Using Our Library in theUsing Our Library in theVideoVideo--OnOn--Demand (VOD) BusinessDemand (VOD) Business

http://www.anime-bb.com/

Major works currently in Major works currently in distributiondistribution（（including scheduled worksincluding scheduled works））

8-2

TVTV PCPC

※ The distribution partners and the major works in distribution as of July 25th 2007©Takehiko Inoue・IT Planning・Buronson・Tetsuo Hara・NSP 1983・Mizuki Pro・Leiji Matsumoto・Keiko Takemiya・Naoko Takeuchi・PNP・Tsukasa Oshima・Kodansha・Fuji Television・Akiyoshi Hongo・Humei Sai・Yasumi Hoshino・Tetsuya Project・ABC・Me~Tele・Happinet・Toei Animation

22 companies, includingYahoo! Doga HitPopsShowTimeRAKUTEN DownloadBIGLOBE Videx.jpDMM.com OCN@nifty gooCinemaNow P-TVeonet Theatre i-revoWindows Vista etc

We begin charging

independently.

Our service is improved.We begin charging

independently.

Our service is improved.

1st Aug.～

15 companies, including

J:COM On DemandBBTVOCN TheaterMOVIE SPLASH4th MEDIAEntaMirelLeopalace BBOn Demand TV etc

2007/7/25Multidirectional Distribution ofMultidirectional Distribution ofOur Library via the Internet Our Library via the Internet

Distribution of theme songs

Online distribution of DVDs and other content

Online distribution of electronic

comics

VOD distribution of VOD distribution of animation episodesanimation episodes

Our promising movie content may be used to Our promising movie content may be used to attract users from multiple directions.attract users from multiple directions.

Online distribution of toys and other

related goods

9-1

2007/7/25

Size of mobile content market

0

500

1000

1500

2000

2500

3000

3500

2002 2003 2004 2005

（100 millionyen）

Other markets formobile content

mobile gamemarket

Chaku-uta market

Music ringtonesmarket

Strong Performance with Mobile BusinessStrong Performance with Mobile Business

Mobile distribution starts with GALAXY EXPRESS 999 ＆CAPTAIN HARLOCK and KITARO ANiMO.

GALAXY EXPRESS 999＆CAPTAIN HARLOCK

KITARO ANiMO

An entire episodes can be viewed via

mobile phone

An entire episodes can be viewed via

mobile phone

9-2© Leiji Matsumoto・Mizuki Pro・Fuji Television・Toei Animation

Watch animation

（Past）At home orin a movie theater

In a mobileenvironment

＝

＋

9-2

2007/7/25

- CLANNAD― Released on September 15

- Yes!Pretty Cure5― Release on November 10

- One Piece Episode 9― Released on March 2008

- LA ROSE DE VERSAILLES ― Coming soon

- KITARO the Movie― Coming soon

・・・

Moving into Theatrical FilmsMoving into Theatrical Films

CLANNADReleased on September 15

Ikebukuro Cinema Sunshine

Kawasaki Cinecitta and more

10-1© VisualArt's／Key／Toei Animation／Frontier Works

march 2008 first quarter period - toei...

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