maps - home | brand center€¦ · 4 Ð no single-color maps in blue. 5 Ð no single-color maps in...

Graphic & Editorial Guidelines - May 2015 | 27

Using the brand’s color palette and a simple vocabulary of shapes keeps map style easy to read, effective and in line with the other graphic design elements, such as pictograms and data visualization.

5 — Maps


5 — Maps / Base Maps

Two types of base map have been developed:

Base map 1: A solid map showing the countries in detail, to highlight specific regions.

Base map 2: A less precise map made up of dots, to highlight more general, overall information.

Solid base map 1 Dotted base map 2


5 — Maps / Solid Base Maps

Use of Color

Two-color base maps should preferably be in orange or warm gray (100% or halftone).

The use of Level 1 red should be limited to showcasing one or possibly more elements, such as a country, but never an entire continent. It must always be keyed or captioned.

Examples

FRANCE

Specialty products

Service stations, general retail and specialty products

660 Total Accessservice station

Specialty products

Service stations, general retail and specialty products

FRANCE660 Total Accessservice station


Primary pointers

Data

Secondary pointers


Level 1 Level 2

Highlighting Data

We have developed a set of pointers to promote brand recognition and highlight data.

The pointers can be used in a Level 1 or Level 2 color, for the purpose of making distinctions.

Neither pointers nor data can be represented in a Level 3 color.

KEY

1,48640,247

FRANCE

ASIA - PACIFIC

221

LATINAMERICA

9,458(9.6%)


Highlighting Data

Using primary pointers to highlight the information targeted.

ExamplesSimple keys


Service stations, general retail and specialty productsProducts

LIBYABloc B137

CÔTED’IVOIRE

San Pedro

BRAZILXereletePelotas*

LibraARGENTINA

Vaca Muerta

ANGOLAKwanza

SOUTH AFRICABloc 11B/12B

IRAQKurdistan

QATARBloc BC

RUSSIASouth Tambey

INDONESIABengkulu

I-Mentawai

MALAYSIAPelangi

A GLOBAL FOOTPRINT

Primary high-impact wells


Highlighting Data

Using primary and additional pointers to highlight targeted information.


NLNG T1-T6DUNKERQUE LNG

FOS CAVAOU

SOUTH HOOKALTAMIRA

SABINE PASSLOUISIANA

ANGOLA LNG

SNØHVITYEMEN LNGQATARGAS IIQATARGAS I

ADGASQALHAT LNG

OMAN LNG

YAMALLNG

HAZIRA ICHTHYS LNGELK

ANTELOPE

NLNG T7BRASS LNG

SABINE PASSLNG Export

GLADSTONE LNG

BONTANG

Existing LNG flows under long-term contractsFuture LNG flows

LNG purchases excluding Total's liquefaction projects

Existing regasification terminalsRegasification terminals under construction

Existing liquefaction plantsLiquefaction plants under construction

Liquefaction plants at the FEED stage or under study

A SOLID, DIVERSIFIED LNG PORTFOLIO

ExamplesComplex keys


Onshore exploration (2) Gas LNG (4)

Onshore exploration (2)

NIGERIA

CAMEROON

TOGO

BENINABUJA

YAOUNDÉ

PORTO-NOVOLOMÉ

NIGERIA

CAMEROON

TOGO

BENINABUJA

YAOUNDÉ

PORTO-NOVOLOMÉ

Highlighting Data

Using data and primary pointers to highlight the information targeted.

ExamplesSpotlight and simple keys



Highlighting Data

Data may appear on the map itself.


3,01714,952

ASIA180

1,716

MIDDLE EAST

75562

OCEANIA

82010,518

AFRICA

2,0157,866

LATIN AMERICA

29844

DROM-COM*

8456,635

NORTH AMERICA

10,375people hired under permanent contracts in 114 countries, of which 1,486 in France, in 2011

WORKFORCE

1,90826,788

REST OF EUROPE

1,48640,247

FRANCE

PERMANENT CONTRACT HIRES

* French overseas departments, regions and possessions.(1) The figures given in this section cover the managed scope, i.e. all affiliates in which one or more Total companies own a stake of 50% or more.

Examples

5 — Maps / Incorrect Usage

1 – Keys must be aligned and must use the pointers referenced, in Level 1 or 2 colors. 2 – To avoid suggesting danger or a pandemic, do not depict large regions in red.

3 - Only warm gray and orange may be used for one-color maps. 4 - No base maps in four colors.


LIBYABlock B137

CÔTED’IVOIRE

San Pedro


Libra

ARGENTINAVaca Muerta

ANGOLAKwanza

SOUTH AFRICABlock 11B/12B

IRAQKurdistan

QATARBloc BC

RUSSIASouth Tambey

INDONESIAMentawai

MALAYSIAPelangi

A HIGH-POTENTIAL EXPLORATION PROGRAM IN 2014

Main high-impact wells.

LIBYABlock B137

CÔTED’IVOIRE

San Pedro

BRAZILPelotas*

Libra

ARGENTINAVaca Muerta

ANGOLAKwanza


IRAQKurdistan

QATARBlock BC

RUSSIASouth Tambey

INDONESIAMentawai

MALAYSIAPelangi


Main high-impact wells

LIBYABloc B137

CÔTED’IVOIRE

San Pedro


LibraARGENTINAVaca Muerta

ANGOLAKwanza


IRAQKurdistan

QATARBlock BC

RUSSIASouth Tambey

INDONESIAMentawai

MALAYSIAPelangi


Main high-impact wells.

REST OF EUROPE:23,133 (23,4%)

AFRICA:9,839 (10%)

LATIN AMERICA:9,458 (9,6%)

NORTH AMERICA:6,510 (6,6%)

DROM-COM:427 (0,4%)

FRANCE:33,199 (33,6%)

MIDDLE EAST:1,269 (1,3%)

PACIFIC:532 (0,5%)

ASIA:14,432 (14,6%)

WORKFORCEBY REGION

Examples

2

4

1

3


5 — Maps / Dotted Base Maps

Use of color

Warm gray is the preferred color for dotted base maps. You may use one or more Level 1 and/or 2 colors to demarcate the boundaries of regions.

Examples

AMERICAS

EUROPE AND CIS

MIDDLE EAST

AFRICA

ASIA-PACIFIC

221

622

493251

713

THOUSAND BARRELS OF OIL EQUIVALENT PER DAY (kBOE/D)

WORKFORCEBY REGION

NORTH AMERICA

6,510(6,6%)

DROM-COM

427(0,4%)

LATINAMERICA

9,458(9,6%)

FRANCE

33,199(33,6%)

REST OFEUROPE

23,133(23,4%)

AFRIQUE

9,839(10%)

MIDDLE EAST

1,269(1,3%)

ASIA

14,432(4,6%)

OCEANIA

532(0,5%)


Highlighting Data

Data may be inserted into the map to highlight them.

You must use Level 1 and/or Level 2 colors to distinguish between data for different regions.

Examples



AMERICAS

EUROPE AND CIS

MIDDLE EAST

AFRICA

ASIA-PACIFIC

251

713221

622

493


Highlighting Data

Data may be inserted into the map to highlight them.

You must use Level 1 and/or Level 2 colors to distinguish between data for different regions

Examples


Examples


5 — Maps / Incorrect Usage

1 – Incorrect use of a dotted base map (designed to showcase more general, overall data).2 – No complex halftones or halftones of different DPIs.3 – No data in Level 3 colors.4 – No single-color maps in blue.5 – No single-color maps in red.

AMÉRIQUES

EUROPE ET CEI

MOYEN-ORIENT

AFRIQUE

ASIE ET OCÉANIE

CÔTED’IVOIRE

San PedroINDONESIAMentawai


WORKFORCEBY REGION

NORTHAMERICA

6,510(6,6%)

LATIN AMERICA

9,458(9,6%)

FRANCE

33,199(33,6%)

DROM-COM

427(0,4%)

REST OFEUROPE

23,133(23,4%)

AFRICA

9,839(10%)

MOYEN-ORIENT

1,269(1,3%)

ASIA

14,432(4,6%)

OCEANIA

532(0,5%)

AMERICAS

EUROPE AND CIS

MIDDLE EAST

AFRICA

ASIA-PACIFIC


AFRICA:9,839 (10%)



DROM-COM:427 (0,4%)

FRANCE:33,199 (33,6%)


OCEANIA:532 (0,5%)

ASIA:14,432 (14,6%)

WORKFORCEBY REGION

FRANCE:33,199 (33,6%)


ASIA:14,432 (14,6%)

AFRICA:9,839 (10%)




OCEANIA:532 (0,5%)

DROM-COM:427 (0,4%)

WORKFORCEBY REGION

AMERICAS

EUROPE AND CIS

MIDDLE EAST

AFRICA

ASIA-PACIFIC

AMERICAS

251

713

ASIA-PACIFIC

221

622

493

WORKFORCEBY REGION

AMERICAS

EUROPE AND CIS

MIDDLE EAST

AFRICA

ASIA-PACIFIC

AMERICAS

251

713

ASIA -PACIFIC

221

622

493

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