mapping a unified experience across multiple devices
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Mapping a Unified Experience Across Multiple Devices
Erin Jo Richey @erinjo
Code Name: The Egg Matrix
Different devices. Different situations. Different usage patterns.But we still need one unified experience.
TelevisionsCarsKiosksATMsTable SurfacesDisplaysRefrigeratorsMirrorsEtc
6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 120
1
2
3
4
5
6
7
8
9iPad
phone
computer
time of day
Percentage of shares by platform over the course of the day
via Comscore and the Wall Street Journal
2% views
<1% views
97% views
Habits of online newspaper readers, by device and time of day.
Let’s consider marketing strategies.
Marketing and user experience design are both customer facing
activities.
multi
chan
nel m
arke
ting
cross
chan
nel m
arke
ting
Marketing communications can set the tone for the overall experience.
A continuous system, until it breaks.
Information architecture provides the structure for underlying design experience.
top down information architecture
bottom up information architecture
push marketing
pull marketing
http://www.flickr.com/photos/gregoryjordan/5054436651/
content
task
message
context
message
locationphone
computer
tablet
http://www.flickr.com/photos/mtbrehm/5051864819/
Portland
Build bridges.Create unity.
Environmental Design
http://www.flickr.com/photos/taivasalla/2347465536/
“Environmental Design is a human-centered disciple that is focused on the design of a user’s total experience. We span the creative environment between spatial, object, and emotional communication.”
David Mocarski, Chair, Environmental Design,
Art Center College of Design
Architecture is the design of the shell or the structure.
Interior design is the design of everything inside.
Landscape architecture is the design of everything on the outside.
When you consider each of these…
Environmental design is how they all fit
together.
user
DIGITAL ENVIRONMENT
….because spider webs make for messy deliverables.
The Egg Matrix
http://bit.ly/kCTBLzOmnigraffle or PDF
External Forces
Internal Forces
The Design Your Company Creates
You Can Influence Some of This
You Can Influence Some of This
You Can Control This
determine your content node first
choose a touch point to start with
expand and rework based on your own needs
Content Item
A unique content item
Task
Tasks or activities associated with the content
Frequency
How frequently are these tasks performed?
Urgency
How urgently is the information needed or how urgently do the tasks get completed?
Privacy
Is this content intended for one person, multiple people at different times, multiple people at once?
Intimacy
Does the user have a close relationship with the content? Feelings of attachment or connectedness?
Message, Tracking, Measurement
Environment
What external presences, people, cultural attributes, gender roles, or societal norms may play a role?
Location
What location(s) could the user be in while accessing the content or interacting with a touch point?
Context
Is it chaotic, calm, quiet, loud, harsh lighting, etc?
Locomotion
How active or passive is the user in this environment?
Motivations
What motivates the user toward this content?
Needs
Why does the user need, require, or have to have this?
Desires
What wants, desires, or nice to haves does the user have?
Knowledge
What knowledge, ideas, or belief systems might the user bring to the situation?
