map2app internet festival2012
TRANSCRIPT
Create your own mobile travel guide
beta
www.map2app.com
Saturday, October 6, 12
OPPORTUNITY:
How do I turn travel content into a travel / thematic app??
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SOLUTION:...like WordPress, for mobile travel guides!
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• “One Click” Translations
• External Content Importers
• Powerful map features
• Short time to market (1,5 months avg)
• Native, offline mobile travel guides
SPECIFIC FOR TRAVEL AND GEO-LOCATED CONTENT
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PlaceGrabber:iPhone app used by
Authors to record places while on the go and
upload them to map2app.
AppCreator:Core of map2app:
CMS that allows the creation of multiplatform mobile
travel guides.
Apps:3 high quality, modular and
flexible clients (ios, android, j2me)
ASSETS:
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travel apps$230M sales
80.000 travel apps
(in 2011)
~10.000.000 travel writersand bloggers
Travel Agencies,
Hotels, etc.
~2.000.000 travel portals
in USTravel Guides
PublishersMedia
Agencies
MARKET SIZE:
$34M apps sales230 Authors
900 apps(in 2011)
MarketLeader
160,000travel apps(in 2012)
320,000travel apps(in 2013)
640,000travel apps(in 2014)
7%map2appmkt share
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OUR NUMBERS:
73
Incorporation Date:
Registered Authors:
Monthly Active Authors:
Apps Published:
Total Downloads:
2012 Revenues YTD
April 2012
63.000
790208
$50.000
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BUSINESS MODEL:
PublishingFEE
% on appsSales
Publish for
FREEand get paid foreach download!
as an Author
Author35%
35%
30%Apple/Android
Starting at
$299- no map2app branding- distribute it as you like
as a Publisher
Publisher65%
5%30%
Apple/Android
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Formentera - Author
Platforms:Languages:
Time to market:Our % on sales:
< 2 weeks~ $200/month
Albania SmartGuide - Publisher
Platforms:Languages:
Time to market:Publishing Fee:
< 3 weeks$1,300
CASE STUDIES:
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CASE STUDY:Author - TooMuchSanGimignano
•Created by an indipendent travel blogger • It is part of a collection of 5 mini-guides about Tuscany.
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PARTNERS:
Center for Digital Archaeology, BerkeleyWe provide the mobile part for a platform for managing and sharing Cultural Heritage used by hundreds indigenous communities, libraries and museums and financed by the National Science Foundation ($1M).
Soul of America, Los Angeles:Biggest Travel Portal in US for afro-american travelersThey are transforming their 136 destinations in travel apps using map2app platform.
Borghi d’Italia: A network of 208 medioeval towns in ItalyThey are transforming their 208 destinations in travel apps using map2app platform.
Weagoo: 30.000 Points of Interest, 500 Cities, possibility of aggrega-ting POIs in different way thus creating thousands of apps.
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Michele Orsimap2app Founder and Chief Software Architect2009 – 2011: European Space Agency Data System Engineer2008 – 2009: Econoetica Software Engineer
Simone Biagiottimap2app Founder & CTO2006 – 2011: Econoetca Founder & CTO2004 – 2006: Airlines Consultant
Pietro Ferrarismap2app Founder & CEO2009 – 2011: Econoetica CEO2006 – 2009: Econoetica Division Manager & Founder
FOUNDERS:
Alberto PieriniAppCreator Developer
Dario CicconeiPhone Developer
Yiannis DzegoutanisServer Developer
Sara SciroccoCustomer Support
Francesco ColferaiAndroid Developer
TEAM:
Daniele TrombettaBusiness DeveloperADVISORS:
John Bartlett Francesco BaschieriAlison Bing
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GRAZIE!
...like WordPress, for mobile travel guides!Saturday, October 6, 12