many proven ways to get more members to attend your ... · before spring gas conference & expo...

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Many Proven Ways To Get

More MembersTo Attend Your Meetings

(At least 8)

@ nsightmarketing913.220.7753

Associations greatly understate the degree to which

prevent them from getting more members to take action.

2

REALTOR® Magazine OnlineReal Estate Services Update

Eye on the HillBusiness Tips Newsletter

REALTOR.org EssentialsResearch Update

Real Estate Insights

30 The Daily Real Estate News4 The Washington Report

4 NAR Weekly listserv

Additional

hard

copy

Mail hitting a member’s inbox – one month example

Local Board Paper

Education Catalogs

Education Flyers

The MarketMy financesTechnology

Realtor News, 4/yr

Actuals: State Assn

Ask them – they will tell you On Common Ground, 2/yrREALTOR® AE, 4/yr

REALTOR® Magazine, 12/yr

Real Trends & IndustryPublications

1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify

4. Study/Review 8. Operationalize

Eight Proven Ways to Grow Meeting Attendance

3

Get clear about “WHY”

Your member’s rationale for

choosing you, someone else, or

nothing at all.

Your claim of value

Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance

1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


4

2. Set Goals

S MART

What Goals Do

A few measurements will help keep focus on your goals

What is a communications goal?

5


1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


6

Before SPRING GAS CONFERENCE & EXPOMarch 14-16, 2016Columbia Metropolitan Convention CenterColumbia, SC

COST EFFECTIVE LEARNING FOR YOU AND YOUR TEAM

After SAVE THE DATEMarch 14-16, 2016Columbia Metropolitan Convention CenterColumbia, SC

SIDE BY SIDE LEARNING FOR YOU AND YOUR TEAM


1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


7

www.customerfocuscalculator.com

REALTORS® Political Action Committee (RPAC) is the only political action committee in the country dedicated to furthering the real estate industry. The purpose of RPAC is clear: REALTORS® raise and spend money to elect candidates who understand and support their interests. The money to accomplish this comes from the voluntary contributions made by REALTORS®. These are not members' dues, but money given freely by REALTORS® in recognition of how important campaign fundraising is to the political process. RPAC doesn't buy votes. RPAC enables REALTORS® to support the issues that are important to their profession and livelihood.

REALTORS® Political Action Committee (RPAC)is the only political action committee in the country dedicated to protecting homeownership, you, and the real estate industry.

The purpose of RPAC1. Support laws and regulations to help you do more

business

2. Create a healthy business environment for home owners, the real estate transaction and for you

3. To financially support political candidates who make decisions about laws that impact your ability to be successful.

RPAC doesn't buy votes. RPAC helps support candidates and issues that are help you:

Make (and keep) more money, and

Promote easier and more efficient real estate transactions.

RPAC funds come from your voluntary contribution. They are critical to the political process.

Donate Now

How member focused are you?

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https://www.attentionwizard.com

Heatmap that simulates where a reader’sEye will go on a webpage or a PDF.


1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


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1. For what?

2. So What?

3. Now What?

– Mark Magnacca

5. Plan

Before you write After you write

What’s the goal?

Who’s the audience?

What will make them care?

What do you want them to do?

they:

• Overturned the sales tax on services

• Saved “save our homes” property values

• Reduced property taxes• Strengthened

homeowner tax petitions• Extended the first time

homebuyers tax credit.

1. For What?

2. So What?

3. Now What?

Go here to give

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Tuesday, November 3, 2015 Auletto’s Catering

1849 Cooper St., Deptford Twp., NJ 08094

Registration & Breakfast begin at 9:30 a.m. Program begins at 10:00 a.m.

NJAR® ‘Educade’ 2015 Presents: Procuring Cause

REVIEW, LEARN & ACT

This course will give a review of the basics of

Procuring Cause.

You will learn nine factors that are considered in a procuring cause dispute.

Agents will identify what actions are

appropriate when working with clients and customers to avoid these types of disputes.

Just $20 per person! Includes deluxe

breakfast buffet Instructor:

Mimi Weisinger, Broker/Salesperson, ABR, CRB, CRS, ePRO,

GREEN, GRI, SRES

Approved for 2 Ethics

& 1 Core

CE Credits

Special Thanks To:

Presented By:

Registration details on back. Or Contact

BCCAR at (856) 482-1013



Registration & Breakfast begin at 9:30 a.m. Program begins at 10:00 a.m.

NJAR® ‘Educade’ 2015 Presents: Procuring Cause

REVIEW, LEARN & ACT

This course will give a review of the basics of

Procuring Cause.

You will learn nine factors that are considered in a procuring cause dispute.

Agents will identify what actions are

appropriate when working with clients and customers to avoid these types of disputes.

Just $20 per person! Includes deluxe

breakfast buffet Instructor:

Mimi Weisinger, Broker/Salesperson, ABR, CRB, CRS, ePRO,

GREEN, GRI, SRES

Approved for 2 Ethics

& 1 Core

CE Credits

Special Thanks To:

Presented By:


BCCAR at (856) 482-1013



Registration & Breakfast begin at 9:30 a.m. Program 10:00am ‐ 1:00pm

Do you understand the concept of procuring cause?

Could your buyer be working with more than one agent at a time?

Who owns the transaction ?

Do you know there are nine important factors considered in a “procuring cause” dispute?

Learn about all of these.

Approved for 2 Ethics & 1 Core CE Credits

$10 per person Includes deluxe breakfast buffet

Instructor: Mimi Weisinger,

Broker/Salesperson, ABR, CRB, CRS, ePRO, GREEN, GRI, SRES

29 years of Experience Top producing agent for 12 years

Certif

ie

d Instructor for REBAC & REALTORS® Institu te

Special Thanks To:

Presented By:


BCCAR at (856) 482-1013

Protect your Commission

(Let’s be honest) Too many

communicators believe that the

association –or its product or

service is the topic.

The real topic is the reader or what the

reader can do better if they attend your

meeting.

It’s not ‘us and our stuff”

Communication NOT - To Dos

These are not a calls to action | They take the focus away from saying why the member should be there

Save the date

XAR Proudly Presents

Don’t forget

Hurry

Last Chance

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1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


6. Why Simplify?

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Hit Return more often – and other Readability statistics

In MS Word, Go to:

1. Help2. Readability Statistics

-0-

7th

2-3145“Here’s the problem with long

paragraphs: Readers make decisions about your message based not on what you’ve said or on how well you said it but on what it looks like after you’ve said it. And paragraph length is one of your message’s most important visual cues.” -Ann Wiley

How to remember to simplify

– David HammerThe art of the stop

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Which Is Simpler?1. Limit font colors 2. Consistency in font size and layout3. Reduce column distraction

Passive sentences

The mouse waseaten by the cat

Active voice emphasizes the doerPassive voice shifts the focus of a sentence away from the doer.

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1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


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The main purpose of our survey is benchmarking –to see if we made any gains (or lost ground) in how well we are meeting the needs of our

members.

-Karen G, State Assn. Exec.

Survey


1. Answer

2. Set Goals

5. Plan

3. Segment

6. Simplify

7. Verify


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Why do YPN events work?

1. They don’t ask for anything.

• No ask to volunteer for something, or give money. Just a simple get together to make new connections.

2. The events are LOW KEY.

• They are not a big production, or intimidating.

• Often they are at a location other than the Association office, making them even more comfortable and motivating to attend.

3. They are full of energy.

• Lots of enthusiasm and excitement never hurts!

• Events are lively, fresh and fun.

4. They are open to sharing ideasand genuinely interested in helping each other learn and grow in the business.

• There is no little fear about competition and very little ego.

5. YPN’s collaborate.

• They involve the attendees in the event from the initial invitation, most commonly via social media.

• Often Facebook is used to keep the buzz going about the event, then pictures and posts during, and of course after to talk about how fun/valuable the event was!

Their value proposition is reinforcing a culture

Why do Broker meetings work?

Bring key info from NAR meetings that are broker specific

Profile topics that Brokers care about – candidates, legal, risk reduction, economy

Joint meetings with local landlord/tenant, builders and other industry associations

Ask them to submit questions before they come to the meeting

Give them easy to use “deliverables” that they can present at their brokerage sales meetings

Facilitate a focus group with brokers – let them raise and discuss their biggest issues with each other

If you send a Broker “need to know” e-newsletter, do your research to determine the most desirable topics.

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Melynn Sight913-220-7753

www.nSightMarketing.com

[email protected]

Remember to answer “So What?”

many proven ways to get more members to attend your ... · before spring gas conference & expo...

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