manukrishna nair venturelab-ideate
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Idea Generation and Idea Selection AssignmentTRANSCRIPT
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IDEATE
-Manukrishna Nair
stakeholder: mother
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SUMMARY RECAP OF EMPATHY MAP
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Geeta Nerulla, a 52 year old, recently divorced, mother of 2 who makes an earning conducting yoga classes tries to support a daughter who has high dreams and is ideological!
How to combine a child’s ambition into practical reality for a needed lifestyle?
? NEED STAKEHOLDER INSIGHT
Parents have a lesser appetite for risk when it comes to career choices (especially for their daughters)
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IDEATE The How Might We question that was the starting point for the ideas
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PART I: IDEA GENERATION
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PART II: IDEA SELECTION
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a). The most practical Today, there isn’t a single portal for parents to go through career choices and what the experts in those fields are saying!. Imagine a portal with features of GlassDoor (giving reviews and payscale raAngs for different industries & firms), LinkedIn (focused expert forums and community acAvity) and Monster (jobs available in a field). This is idea is pracAcal as it is also easy to implement.
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b). The most disruptive The Equality Campaign (for gay rights) went Viral and now they even have their own symbol and idenAty. I feel a similar campaign is essenAal w.r.to Career Choices, as typically (especially in India) only a few professions are considered of importance. To bring about equality in career opAons (each career choice has an equal opportunity to be successful in) an equality campaign, in my opinion could be the most disrupAve.
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c). My favourite This idea changes the way educaAon system itself operates, and I feel we need to do something that is deep rooted into the problem By changing the structure of giving emphasis to industry internships, this not only allows candidates to get pracAcal exposure, but by allowing short (2-‐3week) sAnts of internships, candidates can soon get to know their areas of interest and allow parents to be beRer informed.