manuel nery creativity report

General Factor of CreativityReport for

Private & Confidential © E-METRIXX MMXI

2Private & Confidential © E-METRIXX MMXI

Creativity lies at the heart of

advancements in science, technology,

business, the arts and society.

Many have argued that creativity is

humankind’s ultimate resource.

Any endlessly repetitive task can be

automated by machine or computer.

Organisations employ people for

their unique ability to respond to the

environment in new ways. Dealing

with an unforeseen problem, helping a

customer or employee, or spotting an

opportunity for growth, it is the creation

and implementation of ideas that makes

us different and valuable.

me2 will help you to understand this

important resource and provide a basis

for the development of

your creative capacity

at work, at rest and

at play.

introduction general factor idea generation personality confidencemotivation about us

your general factor of creativity

Welcome to me2

It holds the key to harnessing your creative power.

“50% of creative output is generated by the square

root of the number of employees”

Price’s Law

It’s not how creative you are It’s how you are creative


using your report

Your me2 report describes how you see yourself with regard to

creativity. It comprises the General Factor of Creativity, which

is derived from twelve individual factors grouped

into four dimensions: idea generation, personality,

What do we mean by Creativity and Innovation?

Creativity is the capacity within individuals to develop ideas for the purpose of solving problems and exploiting opportunities.

There are many versions of the creative process, but the vast

majority are based upon four stages: preparation, incubation,

illumination and evaluation. This process can take minutes,

days or years for one person or many.

Innovation is the application of creativity to give rise to a new product, service or process delivering something new and better to the world.

factors relate to your challenges, your work, your colleagues

and your life.

Your me2 report can help you to increase your creative

means, challenge yourself and learn

from experienced practitioners. You

and exploiting opportunities more

often, in better ways and making

more of a difference.

A targeted development programme

and you should look to review your

progress by repeating me2 in

12-18 months.


Optimism drives creativity


fluencythe extent to which a person easily

produces many ideas

originalitythe extent to which a person produces

unusual ideas

incubationthe extent to which a person makes time

for the non-conscious processing of ideas

illuminationthe extent to which a person experiences

curiositythe extent to which a person engages

with the external world and their own

internal thoughts

ambiguitythe extent to which a person is

comfortable with uncertainty

intrinsicthe extent to which a person has a

tendency to derive pleasure from working

on personal challenges

competitivethe extent to which a person is motivated

to compete

achievementthe extent to which a person is hard-working

and strives for excellence

producing

generating and working with ideas

sharing

exposing their initial ideas

implementing

turning a creative idea into reality

idea generation

motivationconfidence

idea generation

The me2 General Factor of Creativity is comprised of twelve factors of Individual

Difference that together describe how you see yourself with regard to creativity.

General Factor of Creativity

personality

motivation


personality

confidence


your general factor of creativity

me2 provides a score for your General Factor of Creativity. It gives an indication of the

extent to which you consider yourself to be likely to think creatively and approach problems or

opportunities with innovation in mind.

Your score on the General Factor of Creativity

is calculated using a statistical algorithm that

weights each of the different factors of me2

according to how strongly they relate to the

General Factor. It is not created simply by

averaging each of the 12 factors.

Note that the use of an overall score can give a

simplistic interpretation and carefully consider

the details within each of the individual factors.

Leonardo da Vinci is often considered to be one of the most creative people of all time. Far more

than an artist, he was a scientist, musician, engineer, inventor, geologist and architect. Da Vinci

embodies many of the key aspects of the me2

prepared to take on a creative challenge, communicate his ideas with clarity and passion and take

his concepts and implement them into some of the most ground-breaking inventions of all time.

Overall, you see yourself as being considerably more creative than others. This indicates that

the mix of me2 factors and dimensions

that you see yourself possessing is

extremely similar to that often found in

people with highly developed creative

your creative performance but you should be aware that there may be negatives to your current

approach in certain contexts.

You can improve your score on the General Factor of Creativity by working on each of the

12 factors in me2

feedback you receive throughout the rest of your me2 report.


“Creativity can solve almost any problem. The creative act, the defeat of habit by originality overcomes everything”

Measuring Creativity

Development

Your General Factor of Creativity Score is

“People of accomplishment rarely sat back and let things happen. They went out and

happened to things”Leonardo da Vinci

General

Factor of

Creativity

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your creativity profile

How To Interpret Your ScoresYour factor scores are denoted by the shaded blocks. The white gap in the centre represents your

For example, here the score lies between 7 to 9 with a score of 8 most likely.

Your scores are calculated in comparison to a representative sample of the population.


7 98

fluency

originality

incubation

illumination

curiosity

ambiguity

producing

sharing

implementing

intrinsic

competitive

achievement

idea generation

personality

confidence

motivation

0 987654321 10

0 987654321 10


in your mind;; the idea generation dimension is concerned

with how you consider yourself to generate, experience and

coming up with ideas

to be relatively natural

and easy, or someone

who might prefer to let

others take the lead in

this area.

The production of ideas

is the springboard for

creativity and even if this is not your

natural strength, there are many

techniques that you can learn to enhance your capacity for

idea generation.

The idea generation dimension is comprised of four factors:

will be explored in detail in the following sections.

For the originality factor, you will be reviewing the extent to

which you consider yourself to have unusual ideas. Within the

you prefer to make time for the non-conscious processing of

ideas. The last factor you will consider within idea generation

is the illumination factor.

This is concerned with

the extent to which

of inspiration and

sudden insight…

idea generationfluency, originality, incubation & illumination

idea generationpersonality


EUREKA!

motivationconfidence

The wheel is one of the greatest

innovations of all time


to consider the extent to which

many ideas

phases of the creative process. The relevance, practicality and feasibility of these ideas are not

important at this stage. They are the raw materials from which successful innovations will be

developed and the more of them you have, the better.

You see yourself as an extremely

many ideas. When presented with a problem or opportunity, you are likely to see many alternative

courses of action. You do not need to

force yourself to produce ideas, it happens

naturally. This is a major strength when

you or your team are trying to solve

problems or exploit opportunities. Not

all the ideas you produce will turn out to

quantity to start with is a good foundation.

Be aware that generating a very large

number of ideas may intimidate others and discourage them from sharing their own, leading to

fewer ideas in total.

You can never have too many ideas. Recognise your skills, value them and take every

opportunity to practise. There are many well established techniques for generating lots of ideas:

Attribute listing, Brainstorming, SCAMMPER,

The Kipling Method and many others. Review

how such techniques can form part of your

development programme.

If you are working as part of a team your skills

will be highly valued. Consider how you can not

only generate many ideas for the team, but also

help others to generate more ideas of their own.

Be aware of the stages of the creative process

and apply your talent when it is most appropriate. A stream of new ideas

when the team is working to evaluate those it already has may be unhelpful.

idea generationfluency


“The way to get good ideas is to get lots of ideas and throw the bad ones away”

Linus Pauling


They just keep coming

Your Fluency Score is

Development

originality

incubation

illumination

0 4321 1098765

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idea generationoriginality

Measuring CreativityThe originality factor is about the surprising, the interesting or the different. Your score for

unusual. Originality describes the quality of ideas.

of daring to be different. Radical innovation occurred when consumers moved from candles to

You perceive yourself to have an extremely high capacity to generate original ideas. When

producing new ideas you tend to come up with suggestions or concepts that others would rarely

consider. You enjoy the process of

thinking and tasks in which there is an

emphasis on being able to gather together

novel ideas and strategies.

Your ideas are important in the creative

process, even if they are not the ones that

give a fresh perspective to others and help

them solve problems in creative ways.

people with extremely original ideas can be perceived by others to be eccentric or strange and you

may have to work hard for ideas to be accepted.

Your extremely high tendency to produce very unusual ideas is highly prized in many problem

solving situations. You should recognise the value of this and aim to produce a good range of

ideas in response to the challenges you are presented with.

You will always be able to improve the originality of your

ideas through breadth of experience and interest. The

world is a dynamic place;; be open to what is happening in

new stimuli.

feel awkward or question your own mind when you regularly

produce ideas that are out of the ordinary?

Equally, you may be seen as an attention seeker by others.

Consider ways in which you can communicate your ideas

and secure the support of others.


“All good things which exist are the fruits of originality”John Stuart Mill

Originality is your responsibility

Your Originality Score is

Development

originality

incubation

illumination

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idea generationincubation

Measuring CreativityThe incubation factor refers to the extent a person will spend time on the non-conscious

processing of ideas. When you allow an idea to be incubated over a period of time, your brain,

even if you are not aware of it, is continuing to solve the problem. Ideas are combined and

recombined until a workable solution is found. This form of problem solving can be far more

powerful than your conscious efforts and can take place while you sleep.

Michelangelo spent 4 months contemplating the piece of marble that became ‘David’ before even

You see yourself as someone who has an extreme preference for spending a long time

incubating a problem rather than coming to a rapid conclusion. This tendency to delay judgement

contributes to idea generation, because

incubating an idea allows more obscure

ideas or alternatives to be considered.

In contrast, someone who comes to a

conclusion quickly will often ignore all

but the most obvious suggestions and

approaches. Your non-conscious thoughts

are quickly processing thousands

of alternatives, plus new stimuli are

automatically considered in your search

Your extremely high tendency

solutions. You can incubate ideas for a few minutes, weeks, months or even years depending on

the nature of the task. By constantly having a problem to solve or opportunity to address during

your incubation, you will naturally produce many potential solutions. Write them down and keep

them for the evaluation stage.

Do you incubate problems because you want to avoid

the need to make a tough decision. Any decision is usually

better than no decision and meeting deadlines is also an

important part of successful innovation.

“To write it took three months; to conceive it, three minutes; to collect all the data in it, all my life”

F. Scott Fitzgerald


Ideas need time and space

Your Incubation Score is

Development

originality

incubation

illumination

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idea generationillumination

Measuring CreativityIllumination is the experience of sudden moments of insight. It can occur when you least

expect it and rarely when you are actively thinking about the problem. An important part of the

creative thinking process is the capacity to be open to and to register these sudden breakthrough

insights. All ideas have the potential to lead to innovation and should be captured whenever they

appear. This is not the time for critical evaluation.

Many Nobel Prize winners have had their ideas when they least expected. Our tendency to

experience illuminative moments when falling asleep, lying in the bath or travelling is so marked

studies. The most famous example of illumination is the story of Archimedes, suddenly realising

through the streets of ancient Syracuse.

You see yourself as someone who constantly experiences moments of illumination. You

are much more likely than other people

to have unexpected breakthrough ideas

when you are attempting to solve a

problem. Even though these moments of

insight are a regular occurrence for you, it

is still possible to increase the chance of

them happening.

Illumination can lead to new insights into

familiar problems or issues. Because

the thinking process has been happening outside of your conscious awareness, the ‘rules’ with

diverting your thinking from work that requires concentration.

Recognise these moments of inspiration,

capture them and write them down. Improve your skills

in this area through a combination of wide interests,

active thinking and wondering about your environment.

Consider how you can take steps to be exposed to even

more stimuli from even wider areas.

It takes no time to have an illuminative moment. If

pencil and paper with you at all times and make a note of your ideas as they occur. Then put the

to focus on your original task.

“Inspiration does exist, but it must find you working”Pablo Picasso


Take a moment...look out the window

Your Illumination Score is

Development

originality

incubation

illumination

0 4321 1098765

0 4321 1098765


Personality refers to the stable and enduring traits that make

you unique. Your personality traits guide how you prefer to

approach situations or the style you

adopt, rather than your capacity to

do things.

The personality dimension is

comprised of two factors: curiosity

and ambiguity, each of which will

be explored in detail in the following

sections.

terms of the curiosity factor, you will

you seek to actively engage with

your own thoughts and the world

around you. The curiosity factor

is about your approach to asking

questions and the extent to which

you query your understanding of the world.

Note, when you interpret the report, that most people are

the extent to which you are comfortable with uncertainty. It

is about whether you

see the world in terms

of ‘black and white’

or ‘shades of grey’

and determines your

tendency to develop

creative solutions

without having to see

the whole picture.

Tolerance for ambiguity allows you to progress

even when the picture is not clear

personalitycuriosity & ambiguity


Curiosity is a strong

creative force

idea generationpersonalitymotivationconfidence


personalitycuriosity

Measuring CreativityThe curiosity factor is concerned with the extent to which you engage with the external world

and your own internal thoughts.

Curiosity is what makes you wonder why something is the way it is, where it comes from, what its

purpose is, who it is for and when it may be useful. It helps us to identify a creative challenge or

the greater the raw material you will have to assist your creative output. This is why curiosity is so

important for your creative process.

You have the capacity to generate new ideas;; it is your curiosity that determines what the subject

of those new ideas might be.

You see yourself as someone who is highly curious. You often have an urge to ask the

questions that are the starting point

for curiosity: Who? When? Why? What?

Where?

You have a strong desire to understand

the world around you, regularly pushing

people do the things they do, or to analyse trends. You will be inclined to challenge assumptions

and question if your environment can be improved.

approaches.

Your high level of curiosity should be recognised and will

be a very positive signal to others. Your desire to explore the

new and the unfamiliar can be vital for the creative process.

You will likely see where opportunities exist to be exploited and

can help other people identify how things can be improved.

You can provide others with the permission to ask how things

could be made new and better.

what needs to be done? Do you only ever explore subjects that

to be most productive.

“Curiosity is the key to creativity”Akio Morita

Look at everything from a

different perspective


Your Curiosity Score is

Development

curiosity

ambiguity

0 4321 1098765

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personalityambiguity

Measuring CreativityAmbiguity is the extent to which you are comfortable with uncertainty. We rarely have all the

People who learn to have a high tolerance for ambiguity have a better developed creative capacity.

You consider yourself to be someone who is extremely comfortable with uncertainty

and ambiguity. You are happy to make

decisions without complete information.

rules prevent you from thinking.

The creative process involves repeated

attempts to produce something new and

better. The advantage to being very highly tolerant of ambiguity is that you will be unlikely to rush

to a decision due to the discomfort of not having all the facts. This will allow you to spend more

time combining different ideas and suggestions in order to produce more creative solutions.

of ambiguity.

Your extreme comfort with ambiguity is a strength for many aspects of the creative process.

We invariably need to act on incomplete data and constantly seeking more facts to provide

certainty can paralyse an organisation.

conclusion and lose focus on other important aspects of the creative process such as time scales

appropriate to provide certainty for those who need it.

An extremely high tolerance for ambiguity may

increase the risk in the decisions you make.

Question whether this is the case and look to try

output with better information and experience. Ask

questions and ask more questions. Talk to users,

questions they may have, then seek your answers.

“The future is uncertain… but this uncertainty is at the very heart of creativity”

Ilya Prigogine

You can never have the full picture


Your Ambiguity Score is

Development

curiosity

ambiguity

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0 4321 1098765


Unless you are motivated to apply your capacity to generate

ideas, then creativity will not lead to successful innovation.

The motivation dimension is comprised of three factors that

direct behaviour:

intrinsic motivation,

competitive motivation

and a drive for

achievement, each of

which will be explored

in detail in the

following sections.

When you consider

extent to which you derive pleasure from working on personal

challenges. The intrinsic factor is about the motivation that

comes from within you. Note when interpreting your report

that most people are intrinsically motivated and your score

motivation factor, you will review the extent to which you are

motivated by competition and the chance to be rewarded.

The competitive factor is about the motivation that you draw

upon from your

environment. The

you will consider

is concerned with

your drive for

extent to which you

perceive yourself to

be hard-working and

ambitious. The achievement factor

is about your desire to excel.

Achievement has its own currency

Achievement has its own currency

motivationintrinsic, competitive & achievement


idea generationpersonalitymotivationconfidence


motivationintrinsic

Measuring CreativityIntrinsic motivation is your tendency to be motivated by internal stimuli and drives;; to act

due to a sense of joy or challenge that comes from within. It is related to the things that you enjoy

doing. In terms of work, an indicator of an intrinsic motive is when you are happy to do a task

without thought of reward, or when you do not notice how long you have been working on it.

One of the most visible characteristics of people with a high creative output is that they often act

without interest in reward, fame, money or success. Most of the greatest artists lived a basic

lifestyle without any trappings of success. Van Gogh sold only one painting in his lifetime and

that was to his brother. Inventors toil for long, lonely hours with endless prototypes. The drive for

them to rise early and work late is usually their inner reserves of intrinsic motivation and not the

You see yourself to be frequently motivated by the joy or challenge inherent in the tasks

you engage in. The underlying drive for

some of the work that you do is that it

may also be more concerned with extrinsic

motives, like meeting the expectations of

other people.

There are advantages for creativity in your

intrinsic motivation. At times you will be unlikely to work only until you have found a satisfactory

your internal motives with a focus on other motives, like deadlines.

Consider whether you sometimes get particularly preoccupied with ideas or types of

what you enjoy, rather than what needs to be done? Effective

prioritisation of projects and tasks is a critical part of

successful innovation.

Are there times when you are not engaged with a task? This

may result in working only until you have found a satisfactory

idea or solution, rather than playing with ideas and concepts


“It’s kind of fun to do the impossible”Walt Disney

The simple things in life are free

Your Intrinsic Motivation Score is

Development

intrinsic

competitive

achievement

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motivationcompetitive

Measuring CreativityCompetitive motivation describes the extent to which you compare your performance and

win at all cost. Sometimes, the less time you have, the harder you think, the more you focus and

the better your creative output.

You see yourself as having a balance. On one side there will be times when you want to

be competitive and to have your successes recognised, on the other, there will be times when

these issues are not so important to you.

You enjoy work that is both fast-paced,

dynamic and which pressures you to

out-perform others, but you enjoy less

pressured or competitive work too.

Competitive motivators are powerful

shapers of the creative process. It can

be that people are pushed to the highest levels of creativity because they seek to do better than

help people to be creative when presented with challenges.

Your balanced approach to competitive motivation is a real asset to aid your creative

output. Be selective over what projects you put extra effort into and decide where your time would

be best spent in order to have the greatest impact. Consider where your extra effort will deliver

greater returns, make time and put in the effort to win. When there is little to be gained, be

amount of effort into gives you the biggest pay off.

formula in everything you do, even if this results in a higher

rate of failure. This disappointment will help you achieve

more next time. In highly competitive organisations a ‘no’ is

celebrated as it takes you one step closer to a ‘yes’.

Would being a bit more competitive drive you to achieve

more creative if you were comfortable competing against

others. Finding supportive colleagues or a mentor could

help you achieve this.

“The greater the obstacle, the more the glory in overcoming it”Molière


Win at all cost

Your Competitive Motivation Score is

Development

intrinsic

competitive

achievement

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motivationachievement

Measuring CreativityThe achievement factor is concerned with the extent to which you perceive yourself to be

hard-working and determined, with a desire to strive for excellence. If intrinsic and competitive

describe the nature of your motivation, achievement describes its force.

Thomas Edison, inventor of the light bulb, used to apply for a new patent every two weeks and he

20,000 artworks in his lifetime. Nobel Prize winners produce twice as much research output in

their lifetimes compared to similar groups of internationally acclaimed scientists.

You see yourself as exceptionally achievement oriented. You place a very strong emphasis

on hard work, continuous personal

improvement and attaining excellence in

how you approach work. You will prefer a

role in which you can chart your progress

and feel that you are becoming excellent

at what you do.

Possessing a very strong desire to excel

can help you to overcome obstacles to seeing your creative ideas become a reality. Your focus on

achievement can help when your creative ideas are criticised or challenged by others. Be aware,

people who are extremely achievement oriented can be obsessive or place more emphasis on

achieving than building and maintaining personal relationships.

Innovation is never easy;; you face challenges and obstacles at every stage. Your exceptional

drive to achieve is a major contributor to innovation. You can take a problem or opportunity and

see it all the way through to a successful result.

If you focus exclusively on continuous progress, without leaving time to explore ideas, you may

strive for excellence may result in a lack of sensitivity to the

thoughts, feelings or work-life balance of your colleagues.

This can reduce the overall creative output of the team.

Does your desire to achieve blind you to alternative ways of

working? Your very high standards may result in a strong

creative horizons can often be found when we are prepared

to suspend our normal processes and break the rules.

“Genius is one per cent inspiration and ninety-nine per cent perspiration”Thomas Edison


The harder I try, the more I achieve

Your Achievement Motivation Score is

Development

intrinsic

competitive

achievement

0 4321 1098765

0 4321 1098765


generation behaviours, personality traits and motivation.

to produce, share and implement ideas is of paramount

importance. A creative

idea that stays inside your

head can not go on to be

an innovation that breaks

new ground.

is comprised of three

factors: Producing, sharing

and implementing ideas,

each of which will be

explored in detail in the

following sections.

producing factor is about your willingness to approach a

situation or a problem with creativity in mind. Within the

sharing factor, you will be reviewing the extent to which you

factor is about being prepared to say what you think and to

reveal your ideas, even when they are not fully formed. The

last factor to consider is

ideas. The implementing

factor is about taking

suggestions and concepts

and making them happen.

Creativity applied

confidenceproducing, sharing & implementing ideas


It is natural to share

idea generationpersonality

confidencemotivation


confidenceproducing ideas


and working with ideas. It is not about whether you are creative, but if you are willing to try to be

or opportunity with creativity in mind.

You perceive yourself to be extremely

with ideas. This is not to say that you necessarily consider yourself to be highly creative but

that you are happy to make an effort. When presented with a problem or opportunity you will

look to produce creative solutions. You

enjoy roles or tasks in which you get to

demonstrate your creativity and consider

challenges as opportunities to try out

new approaches.

particularly important in a work context,

unnecessary risks.

Your desire to try where others may hold back is a tremendous asset. A journey of a

thousand miles begins with a single step and taking the lead in generating ideas will often inspire

others to follow.

their suggestions. This will have negative consequences for innovation, so consider how you can

be a positive role model and encourage participation.

be creative that you have an unrealistic faith in

damaging impact on your reputation, as you may be

perceived as arrogant.

“The conventional view serves to protect us from the painful job of thinking”John Kenneth Galbraith


There is an endless number

of possible ideas

Your Producing Ideas Score is

Development

0 4321 1098765

0 4321 1098765

producing

sharing

implementing


confidencesharing ideas


initial ideas. Creative output is increased dramatically when people are open and prepared to

share ideas. The collective life experience of a group is many times more than that of any one

individual, dramatically enhancing the stimuli for ideas. Every idea shared is a potential catalyst

for another suggestion as connections are made. This process is known as the Creative Multiplier.

The nature of the creative process often means that people can be reluctant to share early ideas

to avoid looking foolish. The idea may destroy a belief, approach or process that someone else

strongly supports. Early ideas often do not make sense but creativity depends on people being

open and prepared to share their ideas.

You see yourself as someone who is extremely open to sharing ideas. This can be very

important to stimulate further ideas in other people, which often lead to new levels of originality

in seeking solutions. When solving

problems and generating ideas in a group

setting, it is rarely about being the person

who comes up with the idea. Instead,

each individual idea is a contribution to

a collective effort to solve a problem or

exploit an opportunity. Your willingness to

share your ideas can give people who are

for creativity. Yet, there can be disadvantages to a very strong willingness to share ideas, as it can

intimidate others or lead to you dominating team meetings.

70 per cent of communication is non-verbal. Share ideas face-to-face;; few activities can

destroy a creative idea more effectively than a chain of e-mails. Your willingness to share ideas

is a real asset in a group setting. It shows that you are not embarrassed to being open and free

frequently sharing your ideas and dominating a meeting. Be mindful of the impact you may have.

their own ideas simultaneously. If you constantly share

your ideas at length with the group, you may be inhibiting

its creative output.

person with a different perspective may take the group in

a very different direction. Consider encouraging others to

idea stimulates one of your own.

“You have to let people challenge your ideas”Tom Kasten


The world is upside down

Your Sharing Ideas Score is

Development

0 4321 1098765

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producing

sharing

implementing


confidenceimplementing ideas

Measuring Creativity on the extent to which you perceive yourself to be

inputs, and a creative idea that is not successfully implemented can never become an innovation.

Many people are good at using curiosity to identify interesting areas, generate lots of ideas, are

capacity or desire to evaluate and implement ideas, nothing happens.

You see yourself as someone

likely to enjoy roles in which you need to

make sense of an idea and devise the

necessary steps and activities to put a

plan into action.

or miscalculate the complexity or effort

required to see a creative idea through to

errors of judgement and poor implementation decisions.

to successfully implement ideas is a real asset. Many

entrepreneurs are known for their capability to successfully exploit the raw materials available to

them and not necessarily for their creative ideas.

that any idea will go on to deliver strong results.

Project management techniques such as Critical Path

or Ishikawa can be combined with planning tools like

Mind Mapping to ensure rigour at the appropriate

time.

capacity to implement a creative idea? You may

underestimate the number of people, the specialist

project to completion, with negative consequences.

“We all have possibilities we don’t know about. We can do things we don’t even dream we can do”

Dale Carnegie


Making it happen

Your Implementing Ideas Score is

Development

0 4321 1098765

0 4321 1098765

producing

sharing

implementing


about us

E-Metrixx works in partnership with the Psychometrics at Work Research

Group at Manchester Business School to develop narrow-band

organisations.

me2 has been developed with Dr Paul Irwing and Dr Mark Batey.

Dr Irwing is a world-leading psychometrician with over 30 years

achievement in research specialising in Individual Differences and

of the world’s foremost authorities on the Psychology of Creativity.

organisations on the subject.

Other narrow-band psychometric tools include:

Innovation The capability to generate new ideas and approach

opportunities creatively is the focus of me2. The skills required for

putting creativity into practice are different and require separate

assessment and development.

Culture and Values As organisations evolve rapidly, with mergers

and acquisitions often turning former rivals into colleagues, there is a

real need for insight to enable organisational culture and values to be

developed and sustained at all levels.

Business Administration Most business schools recruit using ability

tests. It is now accepted that motivation, attitude and personality are

also a vital part of success.

Volume Recruitment Temporary staff, drivers, contact centre staff,

security guards… important roles but not the most highly paid and often

exact organisational requirement and incorporated into online candidate

management systems, enable effective, low-cost recruitment.

Financial Irresponsibility


Original Artwork Copyright Notice All images are subject

to UK Copyright Laws and

remain the property of David

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questionnaire, the General

Factor of Creativity Report

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Version No: GFCDR 3.0.1

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APPROVEDDr. Paul Irwing Dr. Mark Batey

manuel nery creativity report

Technology

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