manual de vocería en crisis
TRANSCRIPT
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by MaloMalverde page 1 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by solo3puntos page 2 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by psoe extremadura page 3 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by Aurora Díaz_2005 page 5 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by Snow Doll page 6 of 21
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Vocería
Claridad No tecnicismos No conteste lo que no entiende
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Photo by CACPHOTOS page 7 of 21
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Vocería
hable poco use titulares comience con la conclusión de lo que dirá enfocarse en tres mensajes clave
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Photo by marsmet525 page 8 of 21
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Vocería
Conozca los medios de comunicación a los que hablará Conozca el target de cada medio ¿Qué saben ellos?
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page 9 of 21
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Vocería
NO mienta/ No especule Datos y estadísticas ayudan Coherencia: Comunicación verbal y no verbal
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Photo by fusky page 10 of 21
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Vocería
Responder o hacer como que responde Los afectados o victimas son lo más importante y las acciones para restablecer el orden
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Photo by neregauzak page 11 of 21
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Vocería
No responda comentarios de terceros Controle las preguntas No a las trampas
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Photo by Soiden page 12 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
page 13 of 21
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Vocería
3 ó 4 ideas que sustentan el objetivo. • Enúncialas como frases simples y claras. • Impulsan a la acción planteada en el objetivo. • Lo que deben recordar después de la presentación.
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Vocería
No puede dejar lugar a interpretaciones o a segundas lecturas, ni tiene que ser tan resumido que no explique nada, ni tan extenso que pueda confundir al público.
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by Dasic Fernandez page 16 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
Photo by Eneas page 17 of 21
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
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Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar
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Vocería
Una respuesta eficaz desde el punto de vista de la comunicación es aquella que responde a la pregunta e incluye un mensaje clave. A esta técnica se le llama Respuesta + 1
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