MANISH MALHOTA

SOCIAL MEDIA

LUXURY BRIDAL DESIGNER BRANDS UNIVERSE

Neeta Lulla

Gaurav Gupta

Sabyasachi Mukherjee

Manish Malhotra

Tarun Tahiliani

Abu Jani and Sandeep Khosla

Shantanu & Nikhil

J J Valaya

BR AN DS S OCIAL M EDIA APPEARANCE

Neeta Lulla

Sabyasachi

Manish Malhotra

Tarun Tahiliani

J J Valaya

Shantanu & Nikhil

Abu Jani Sandeep Khosla

Gaurav Gupta

144

376

1210

109

47

429

52

121

653

135

1400

3.804

1.384

251

1711

452

114

517

75

162

41.4

86.5

95.1

75.9

All Figures are in `000

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OBSERVATIONS:

The brand that has exemplified an enormous level of social media success is MANISH MALHOTRA.

Leading with great margins.

Unconventional approach to social marketing.

Exudes exclusivity.

Users want to be a part of Manish Malhotra experience.

SOCIAL MEDIA OBJECTIVE

Increase Social Media Engagement

Top of mind awareness

Lead Generation

PLATFORMS

TARGET APPROACH

Sell an ideal rather then a specific product.

Be consistently visible across all platforms.

Make them feel connected to the brand.

ACTIVITIES

Take advantage of followers with popular digital influencers, tagging them in posts.

Implement the strategy of GIF images that catches the viewers eye with small amounts of motion.

Make it flooded with stunning red carpet shots, product videos and special event recaps.

Tag and interact with celebrities, so that more users are reached.

Behind the scenes strategy.

SUMMARY

Take leverage of adequate amount of existing followers.

STRATEGY, Not Tactics. WIIFM* (*What's in it for me)

Brand “YOU” GRAB IT ..!!

THANK YOU !!