Manipulation

EVERYTHING we see, hear, or read in the media is

manipulated.

Cameras, microphones and computers (typewriters for the old folk) do not occur in

nature.

By using these tools and making conscious decisions about how they are used, we are

manipulating the outcome – the final product that will be seen or heard by the public.

In this world a man must either

be an anvil or hammer.

~ Henry W. Longfellow

Define

Dictionary.comTo manage or influence skillfully, especially in an unfair manner

To adapt or change to suit one’s purpose or advantage

Dictionary “exerting shrewd or devious influence especially for one’s own advantage”

Emotional OrganizationalInterpersonal

Media Political

Manipulation

. “Interestingly, in the wake of real or perceived manipulation (no matter the circumstance or environment), a pit typically forms in the stomach, the throat constricts and the face flushes, as if to reinstate our humanity physically for all to see”  (Bugeja, 2008).

Theory

Agenda Setting Theory

Framing

Cultivation/Echo Chamber (form vs. material experience)

Rhetoric

Looking glass self

Uncertainty Reduction Theory

Information Manipulation Theory

Cooperative Principle(Grice)

Expectation of Predictable Behavior

QuantityQualityRelationManner

Information Manipulation Theory

(McCornack)

Covert Violation of Predictable Behavior

QuantityQualityRelationManner

Lie Types

MettsFalsificationDistortionOmission

Turner et al.ConcealmentRelevanceDiversion

Bavelas et al.Message equivocality

Different Media: Different Expectations

Entertainment

Marketing/Advertisement

Opinion/Editorial

News

High

Medium

Medium

Low

News

Framing – can never be avoided.

VerbalVisual

Editing – ContextI hate Bloomington and wish I had never run for Mayor.I don’t ever want anyone to say that (long pause) I hate Bloomington and wish I had never run for Mayor.

News

Staging – Moving things or people to get a different representation of what happened. Asking people to re-enact.

1978

ABC News

Exploding Pinto

Email and Social Media

More personal

What is the sender/receiver relationship?

FriendPublic FigureNews Agency

Photo & Audio Manipulation

Examples

Thoughts….

Positives?Future Implications

How have you been manipulated today?

How have you manipulated others today?

Where do you draw your personal lines?