manipal university jaipur school of media & …...environment in india and its relationship with...
TRANSCRIPT
MANIPAL UNIVERSITY JAIPUR
School of Media & Communication
DEPARTMENT OF JOURNALISM & MASS COMMUNICATION
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
BA(J&MC) Session: 2018 – 2019
PROGRAM OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that
frame our thinking and actions, checking out the degree to which these assumptions are
accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and
personal) from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and
through electronic media in English and in one Indian language, and make meaning of the
world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity
centred national development, and the ability to act with an informed awareness of issues
and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the
moral dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental
contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in
independent and life-long learning in the broadest context socio-technological changes
PROGRAM SPECIFIC OUTCOMES
[PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
PROGRAM ARTICULATION MATRIX
SEMESTER COURSE
CODE PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PSO 1
PSO 2
PSO 3
PSO 4
I
JC 1111 2 3 - - 2 - 3 3 2 2 3
JC 1112 - 3 1 - - - - 3 - - 2
JC 1113 - 3 - - - - 2 - - 3 2
JC 1114 1 2 - - - - - 1 - 3 -
JC1115 - 3 - - - - 2 3 - 2 -
JC1116 - 3 - - - - - 3 - 3 -
VE1101 - - - - 3 1 2 3 3 2 -
CY1120 - - - - - 3 3 - - - -
II
JC1211 2 2 - 1 - - 1 1 2 2 1
JC1212 2 2 1 1 1 2 3 2 3 - 2
JC1213 2 2 2 1 - - 3 3 - 2 -
JC1214 3 3 - - - - - - - 3 3
JC 1215 2 2 1 - 3 - 1 3 2 3 2
EN1213 - 3 2 - - - 3 2 1 2 -
HI 1230 - 2 - - - - - 3 - - -
III
JC1311 - 3 - - - - - 2 - - 3
JC1312 1 3 - - 1 - 1 1 1 - 2
JC 1313 1 3 - - - - - - 1 - -
JC1314 2 - - 2 - - 1 2 2 - 1
JC1315 1 1 1 1 - 1 - 1 1 3 -
JC1316 - 3 - - - - 3 - - 3 -
PS1301 2 3 2 - - - 3 1 3 - 3
FR1302 2 3 - - - - 2 2 - - -
IV
JC1411 2 2 1 - 2 - - 2 2 1 -
JC1412 - 3 - - - - 3 1 - 3 -
JC1413 - 2 2 - - 1 2 1 - 3 -
JC1414 2 3 - - 1 2 - 2 2 2 3
JC1415 - 2 2 - - - 3 1 - 3 -
JC1416 - 2 - 2 - 2 - - - 3 2
FR1402 - 3 2 - - - 3 2 1 2 -
V
JC1511 - 3 - - - - 2 3 3 - 2
JC1513 - 3 - - - - 2 3 3 - 2
JC1514 - 3 - - - - 2 - 2 - -
JC1515 - 2 2 - - - - 2 - - 3
JC1516 - 2 1 - - - - 1 - 3 -
JC1517 - 3 - - - - - - 3 - -
AVERAGE 0.81 2.57 0.60 0.24 0.39 0.36 1.51 1.72 1.12 1.60 1.09
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to
the students who wish to pursue a professional career in News Reporting. In addition to
this, the students will be taken through a series of structured lectures on various aspects
of writing for the media and practical sessions where they will be trained to write real
news stories based on the events/issues around MUJ. Subsequently At the end of the
course, the students are expected to have a fair idea of writing well-structured
news stories and a good deal of familiarity with writing other forms of media
content such as editorials, articles, columns, reviews and analysis.
B. Course Outcomes: At the end of the course, students will be able to:
JC [1111.1]. Describe the concept of news.
JC [1111.2]. Classify the Soft News and Hard News.
JC [1111.3]. Demonstrate the News writing skills using 5 W’s & H.
JC [1111.4]. Analyse the process of news gathering from different sources.
JC [1111.5]. Appraise the different types of News Beats for better employability.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism and Mass Communication
Course Hand-out
Reporting | JC 1111 | 4 Credits | 2 0 4 4
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Journalism and News- Concept & Definition, Elements, hard and soft news, News values
and factors affecting selection of news and Journalistic Values. Reporter and Reporting
- Various forms of reporters/Journalist, Function, qualities and responsibilities of a reporter,
Principles of reporting, structure of news and news-lead, News gathering and sources, off the
record, embargo, pool reporting and follow up. Reporting Beats - Crime, courts, elections,
parliamentary reporting, Civic, rural, cultural and business reporting. News Bureau and
Special beat - Functions of news bureau, Special beats like embassies and ministries, Investigative
reporting.
F. TEXT BOOK
Aggarwal V. B (2006), Essentials of Practical Journalism. Delhi, India: Concept Publishing
Company.
G. REFERENCE BOOKS
1. Mencher, M (2011). News Reporting and Writing. New York,USA: Mac-Graw Hill,
2. Harrington W (1997). Intimate Journalism: The Art and Craft of Reporting Everyday Life.
Thousand Oaks, Calif.: Sage Publications.
3. Rich C (2012). Writing and Reporting News: A Coaching Method.Thomson Learning Inc.
A. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction and Course
Hand-out briefing
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2, Concept & Definition Understand concept of
news
Lecture 1111.1 Mid Term I / End Term
3,4, News values and factors
affecting selection of news.
To know the news
values
Lecture / Flipped Class 1111.1 Mid Term I / End Term
5, 6, 7, 8,9 Elements, hard and soft news
Analyse the types of
news
Lecture 1111.2 Mid Term I / End Term
10,11 Journalistic Values Analyse the journalistic
values
Activity (Group
discussion)
1111.2 Home Assignment
End Term
12,13 Various forms of
reporters/Journalist
To know the different
forms of reporters
Lecture 1111.3 Mid Term II / End Term
14, 15 Function, qualities and
responsibilities of a reporter
Understand the
qualities of reporters
Lecture / Activity
(Group discussion) 1111.3
Mid Term II / End Term
16, 17 Principles of reporting,
structure of news and news-
lead.
Analyse the news leads Lecture 1111.3 Class Quiz
Mid Term II
End Term
18, 19 News gathering and sources,
off the record, embargo, pool
reporting and follow up
Highlight the sources of
news
Lecture 1111.4 Mid Term II
End term
20,21 Crime, courts, elections,
parliamentary reporting
Highlight the sources of
news
Flipped Class 1111.4 Home Assignment
End Term
22, 23,23 Civic, rural reporting
Highlight the sources
of news Activity (Case Study) 1111.4 End Term
24,25,26 Health, science and
technology Reporting
Highlight the sources
of news Lecture 1111.4 Mid Term II
End Term
27, 28, 29 Environmental, travel and
tourism reporting
Understand the
different beats Lecture / Group
Discussion
1111.5 Class Quiz
End Term
30,31,32,34 War and development
reporting
Understand the
different beats Flipped Class 1111.5 Mid Term II
End Term
35,36,37 Cultural and Business
reporting
Understand the
different beats Activity (Think Pair
Share)
1111.5
End Term
38, 39,40,41 Functions of news bureau
Highlight the sources of
news
Lecture / Group
Discussion 1111.4 End Term
42,43,44,45 Special beats like embassies
and ministries
Understand the
different beats Lecture / Group
Discussion 1111.5
End Term
46,47,48,49 Public sector undertakings
reporting
Understand the
different beats Lecture / Group
Discussion 1111.5
End Term
50,51,52,53,54 Investigative reporting
Understand the
different beats Lecture / Group
Discussion 1111.5
End Term
H. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
P
O
1
P
O
2
P
O
3
P
O
4
P
O
5
P
O
6
P
O
7
PS
O 1
PSO
2
PSO
3
PSO
4
JC [1111.1]
Describe the concept of news 2 3
JC [1111.2]
Classify the Soft News and Hard News 2
JC [1111.3]
Write down the Hard News using 5 W’s
& H 3 2
JC [1111.4]
Analyse the process of news gathering
from different sources 3 3
JC [1111.5]
Appraise the different types of News
Beats for better employability. 2 2
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to
introduce students to the various concepts, models & theories of mass communication. In
addition to this, the course intends to describe the purpose, types, process of human
communication.
B. Course Outcomes: At the end of the course, students will be able to:
[6101.1]. Discuss the meaning, nature, scope and levels of communication.
[6101.2]. Explain the processes, selected models and theories of communication.
[6101.3]. Examine the relationship between mass media, society and culture.
[6101.4]. Compare the various approaches to media analysis.
[6101.5]. Appraise the role of communication in the development of behavioural skills and
entrepreneurial aptitude.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid,
and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Concepts of Mass Communication | JC 1112 | 3 Credits | 2 1 0 3
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO.1]. Understanding the nature and basic concepts of journalism: reporting, writing articles
and features, editing, photography and designing.
[PSO.2]. Production of audio-visual programs, use of software in print, electronic media and web
designing
[PSO.3]. Analysing media text: History of media, development communication, media laws,
global issues and environment
[PSO.4]. Application of communication and media theories, visual culture, advertising, public
relations and corporate communication
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
(Formative) participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Understanding Communication: Definitions of communication, Nature, process, functions of
communication, Importance of effective communication. Elements. Levels and Models
communication. Verbal and non-verbal communication: Verbal Communication, Barriers in
Verbal Communication; Language, Non-Verbal behaviour as communication; Body
communication-Body movement and Facial Communication. Mass media: Characteristics and
functions of mass communication, Importance of mass communication, Mass media – press, radio,
TV, web and traditional media, Describe the meaning, use and significance of mass communication
and Differentiate between the various mediums of mass communication. Theories of
Communication: Defining theory, Critical theory, Normative theory, Evaluating theory, Mass
communication theory, Marxist theory and neo- Marxism, Marshall Macluhan: the Medium is the
message.
F. Text Books:
1. Burgoon, Michael, Frank G Hansaker, Edwin J Dawson (1994). Human Communications. New
Delhi, India: Sage Publication.
2. Trenholm, Sarah, (2011). Thinking through communication. UK: Pearson Higher Education.
G. References:
1. Beebe, Steven A, Beebe, Susan J., Mark V. Redmond (2013). Interpersonal Communication
–Relating to others. UK: Pearson.
Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the
Outcome
1 Introduction and Course Hand-out briefing
To acquaint and clear teachers
expectations and understand
student expectations
Lecture NA NA
2 - 6 Definitions, meaning, nature and
purpose of communication.
Define communication.
Discuss it’s nature and
purpose
Lecture 1112.1 Mid Term I
End Term
7 - 10 Process and elements of communication
State the process of
communication
List the elements of
communication process
Lecture & Class Activity 1112.1 Mid Term I
End Term
11 - 15 Classification of forms of communication Classify the various forms of
communication Lecture 1112.3
Mid Term I
End Term
16 - 20 Models of Communication
Recall and explain the
various models of
communication
Lecture 1112.2 Mid Term I
End Term
21 - 25 Verbal & Non-verbal communication
Identify the difference
between verbal and non-
verbal comm.
Recognize the various forms
of non-verbal
communication
Lecture & Group activity 1112.3
Mid Term II
End Term
26 - 35 Meaning, nature, characterises and
functions of mass communication &
mass media
Examine the meaning, nature and
characteristics of mass media
Differentiate between traditional
mass media and new media
State the functions of mass media
Lecture 1112.4 Mid Term II
End Term
36 - 42 Theories of mass communication Recall the various theories of mass
communication Lecture 1112.2 End Term
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1112.1]
Define communication and describe its nature,
significance, process and elements.
3 2
JC
[1112.2]
Recall various theories and models of
communication.
2 3
JC
[1112.3]
Classify the different forms of communication.
2 1 2
JC
[1113.4]
Appraise the role of communication in the
development of behavioural skills and
entrepreneurial aptitude.
3 1 3
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in photography. The course aims at
providing students with a broad outlook of the fascinating world of photography, taking
them through the birth and development of the medium. The course also introduces key
elements and principle of photography, photography equipment, visual language and
image editing.
B. Course Outcomes: At the end of the course, students will be able to:
[1113.1]. State the chronological developments in the field of Photography and
related technologies.
[1113.2]. Identify the various types, parts and functions of camera.
[1113.3]. Explain the various principles and elements of visual language.
[1113.4]. Develop basic photography and photo editing skills with the aim of
promoting employability.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Photography | JC 1113 | 4 Credits | 2 0 4 4
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Photography optics- Early experiments and later developments, Reflection and refraction of
light, Different kinds of image formation, Principal focus and focal length, Depth of field, angle
of view. Principle parts of Photographic cameras- Types of cameras, Lens, Aperture,
Shutters, various types and their functions, Exposure-correct exposure and its determination,
Photographic Light Sources, Color and color filters. Visual language- Elements and
principles-visual language, Perspective and composition, Rules of composition. Image editing
and digital output- Basic Editing with Photoshop, Photo essays-photo features, Digital
Photography & the Web. Photography Practical- Exercises: Discussion and analysis of
Photography, Practical assignment on various types of photography, Photography during the
field visit. The students will be required to submit the work at the end of semester for the
assessment.
F. TEXT BOOK
Barnbaum, B., The Art of Photography, 2010. Rocky Nook Inc
G. REFERENCE BOOKS
1. Dirck, H. Moments in time, 2004. Focal Press.
2. Hartwig R.L., Basic TV Technology Digital and Analog, 2005, Focal Press.
3. Kobré K., Brill, B, Photojournalism: The Professionals' Approach, 2004. Focal Press.
H. Lecture Plan:
LEC NO TOPICS
1 Introduction and Course Hand-out briefing
2 Photography – Introduction
3,4, 5, 6 Early experiments and later developments
7, 8,9,10,11 Reflection and refraction of light 12,13 Principles of Visual Grammar
14, 15 Different kinds of image formation
16 Principal focus and focal length
17 Depth of field, angle of view
18, 19 Lenses, types and characteristics
20,21 Types of cameras
22, 23 Lens and its types 24, 25 Aperture and its uses 26, 27 Shutters, various types and their functions
28, 29, 30 Exposure-correct exposure and its determination 31, 32 Photographic Light Sources
33, 34 Colour and colour filters
35,36 Elements and principles-visual language Perspective and composition
37, 38, Rules of composition 39, 40, 41, 42, 43 Basic Editing with Photoshop
44,45 Photo essays-photo features 46,47 Digital Photography & the Web
48, 49 Photography during the field visit 50, 51, 52 Various types of Photography
53, 54 Photo Print and Exhibition
A. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [111
3.1]
State the chronological
developments in the field of
Photography and related
technologies.
1 1
JC [111
3.2]
Identify the various types, parts and
functions of camera.
2 1 3
JC [111
3.3]
Explain the various principles and
elements of visual language.
2 2
JC [111
3.4]
Develop basic photography and
photo editing skills with the aim of
promoting employability.
1 3 3 3 3
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
A. INTRODUCTION: The course objective is to acquaint the students with fundamental
aspects of computer technology. To explain meaning, uses and characteristics of MS-word,
MS-Excel and MS-Power Point. Introduce video editing software’s to students.
B. COURSE OUTCOMES: At the end of the course, students will be able to:
[1114.1]. Recognize all media production related software.
[1114.2]. Describe the use of various software for media content production.
[1114.3]. Recall software commands and short-cuts.
[1114.4]. Demonstrate the use of various software for media production.
[1114.5]. Apply the knowledge of software are creative content production and hence
develop employability skills.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Computer Application for Media | JC 1114 | 4 Credits | 1 1 4 4
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and
participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
PROGRAM SPECIFIC OUTCOMES
[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. ASSESSMENT PLAN:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained
by a student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of
leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught
on the day of absence will be given which has to be
submitted within a week from the date of absence. No
extensions will be given on this. The attendance for that
particular day of absence will be marked blank, so that the
student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in
home, especially before a flipped classroom. Although these
works are not graded with marks. However, a student is
expected to participate and perform these assignments with
full zeal since the activity/ flipped classroom participation
by a student will be assessed and marks will be awarded.
E. SYLLABUS
Word Processing: Word Basics, Menu, commands & Toolbar, Advance commands.
Spreadsheet Package: Excel Basics, Menu, commands & Toolbar, Advance commands.
Presentation Package: PowerPoint Basics, Menu, commands & Toolbar, Advance
commands. Introduction to Editing software: Adobe InDesign, Adobe Premiere Pro.
F. TEXT BOOK
1. Kaye, K Barbaka, J Norman, Medoff, The World Wide Web – A Mass Communication
Perspective, Mc Graw Hill Higher Education, New York, 2001.
G. REFERENCE BOOKS
1. V Rajaraman, Fundamentals of Computers II ed., Prentice-Hall of India (P) Ltd. New Delhi.
1998.
2. Minasi, Expert guide to Windows 98, BPB publications, 1999.
3. Suresh K.Basandra, Computers Today, Galgotia Publications Pvt. Ltd., New Delhi, 1999.
H. Lecture Plan:
Lecture No. Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction to syllabus
with special reference to
objectives & outcomes
To acquaint and clear
teachers expectations
and understand
student expectations
Discussion NA NA
2-3 Introduction to computer Understanding basic
computers
Lecture 1114.1 I Sessional / End Term
4 Significant of computer in
21st century
Understanding
significance of
computer
Discussion 1114.1 I Sessional / End Term
5-6 History of computer Understanding
computer history
Lecture 1114.1 Home Assignment
End Term
7-9 Introducing the operating
software (Microsoft
window, Mac OS, Linux,
Unix and Ubuntu)
Analyse different
operating systems
Lecture/Flipped Class 1114.1 Home Assignment
End Term
10-11 System application software
(Microsoft office, Web
browser, Media player and
Design)
Exploring system
application software
Discussion 1114.1 Class Quiz
Mid Term I
End Term
12 Device application Understanding
different device
application
Lecture 1114.1 Mid Term 1
End term
13-14 Introducing to Microsoft
Office
Basic introduction to
Microsoft office
Lecture 1114.1 Home Assignment
Class Quiz
Mid Term 1
End Term
15 Basic user interface
Understanding basic
user interface
Lecture 1114.2 Class Quiz
Mid Term 1
End Term
16-17 Advance command
Introduction to
advance command
Discussion 1114.3 Class Quiz
Mid Term I
End Term
18-19 Practical Lab 1114.4
20-21 Introducing to Microsoft
Excel
Introducing to
Microsoft Excel
Lecture 1114.1 Class Quiz
End Term
22 Basic user interface
Understanding basic
user interface
Lecture 1114.2 Class Quiz
Mid Term II
End Term
23-24 Advance command
Exploring advance
command
Discussion 1114.3 Class Quiz
Mid Term II
End Term
25-26 Lab Practical 1114.4
27-28 Introducing to Microsoft
PowerPoint
Introducing to
Microsoft
PowerPoint
Lecture 1114.1 Class Quiz
Mid Term II
End Term
29 Basic user interface
Understanding basic
user interface
Lecture 1114.2 Class Quiz
Mid Term II
End Term
30-31 Advance command
Understanding
advance command
Discussion 1114.3 Class Quiz
End Term
32-33 Lab Practical 1114.4
34-35 Introducing to Adobe
Photoshop
Introduction to
Adobe Photoshop
Lecture 1114.1 Mid Term II
End Term
36-37 Basic user interface User interface Lecture 1114.2 Mid Term II
End Term
38-39 Advance command Understanding
advance command
Discussion 1114.3 Class Quiz
End Term
40-41 Lab Practical 1114.4
42-43 Introducing to Adobe
InDesign
Introducing basic
Adobe InDesign
Lecture 1114.1 Mid Term II
End Term
44-45 Basic user interface
Understanding basic
user interface
Lecture 1114.2 Mid Term II
End term
46-47 Advance command Understanding
command
Discussion 1114.3 Mid Term II
End term
48-49 Lab Practical 1114.4
50-51 Introducing to Adobe
Premiere Pro
Introduction to
Adobe Premiere Pro
Lecture 1114.2 Mid Term II
End term
52-53 Lab Practical 1114.5
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO 1 PSO 2 PSO 3 PSO 4
JC [1114.1] Recognize all media production related
software.
2 1
JC [1114.2] Describe the use of various software for
media content production.
2
JC [1114.3] Recall software commands and short-cuts. 2 1
JC [1114.4] Demonstrate the use of various software for
media production.
2 3
JC [1114.5] Apply the knowledge of software are creative
content production and hence develop skills.
1 3
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
A. Introduction: The Department of Journalism & Mass Communication offers Functional English for Media to the UG students, aiming to encourage
them to read and to understand strategies of argument and narration for media. They will also learn to identify the essential characteristics and
elements of media writings.
Course Outcomes: At the end of the course, students will be able to:
[1115.1]. Describe the essential aspects of grammar for formal and informal communication.
[1115.2]. Discuss reading, writing and English Language comprehension skills through pieces of literature and, journalistic writing.
[1115.3]. Examines the essential characteristics and elements of media writings.
[1115.4]. Analyse the present trends of media writing.
[1115.5]. Develop the understanding of English language.
B. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Functional English for Media | JC 1115 | 2 Credits | 1102
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to
which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language,
and make meaning of the world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed
awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for
them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-
technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic media,
new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with other
nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes field
activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication, electronic
media, print and new media.
C. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
D. SYLLABUS
Verbs, Tenses, Voices, Reported Speech, Parts of a sentence; Reading Skills: Read two of these books: India: An Introduction (by Khushwant
Singh); India Shastra: Reflections on the Nations in Our Times (by Shashi Tharoor); Have Pen Will Travel (by M J Akbar); Writing skills: Written
assignments based on Tagore’s short story “A Wife’s Letter,”; Nehru’s Discovery of India and Vikram Seth’s “Beastly Tales from Here and There.”;
Compositional Skills: Clear Concise Sentence Writing, Paragraph and Essay Writing.
E. TEXT BOOK,
Alexander, L.G.; Longman English Grammar Practice. Longman; 1998
F. REFERENCES
1. M J Akbar; Have Pen Will Travel; Roli Books 2010
2. Singh, Khushwant. India: An Introduction, Penguin. 2014
3. Tharoor, Shashi; India Shastra: Reflections on the Nations in Our Times; Aleph Book Company, New Delhi; 2016
4. Nehru Jawaharlal; Discovery of India; OXFORD UNIVERSITY PRESS; Delhi; 1946
5. Seth Vikram; Beastly Tales from Here and There; Penguin Books India; 1996
G. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction to syllabus with
special reference to objectives
& outcomes
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2 Introduction to English
Grammar
Define the definition of
grammar and issue of
correctness.
Lecture 1115.1 I Sessional / End Term
3,4 Introduction to Verbs Describe the verb’s
three principal parts.
Lecture 1115.1 I Sessional / End Term
5,6 Tenses Understand the correct
use of tenses
Lecture 1115.1 I Sessional / End Term
7,8 Voices Understand the
primary distinction
between active and
passive voice
Discussion/ Activity 1115.1 Home Assignment
9,10 Reported Speech Understand the
difference between
direct and reported
speech
Lecture 1115.1 Home Assignment
11,12 Parts of a sentence Understand different
parts of a sentence
Activity (Think Pair
Share)
1115.1 Mid Term I
End Term
13 Introduction to reading skills Identify the influences
of literature on writing.
Lecture 1115.2 Mid Term 1
End term
14 Introduction to Non Fiction
Writing
Discuss the basics of
non-fiction writing
Lecture 1115.2 Home Assignment
15 Life and work of Khushwant
Singh
To investigate author’s
point of view
Lecture/ Discussion 1115.2 Mid Term 1
End Term
16 India: An Introduction (by Khushwant Singh)
To analyze author’s
ideology through his
work
Lecture / Discussion 1115.2 Mid Term I
End Term
17 Life and work of Shashi
Tharoor
To investigate author’s
point of view
Lecture / Discussion 1115.2 End Term
18 India Shastra: Reflections on the
Nations in Our Times (by Shashi
Tharoor)
To analyze author’s
ideology through his
work
Lecture/ Discussion 1115.2 Mid Term II
End Term
19 Life and work of M. J. Akbar To investigate author’s
point of view
Lecture/ Discussion 1115.3 Mid Term II
End Term
20 Have Pen Will Travel (by M J
Akbar)
To analyze author’s
ideology through his
work
Lecture/ Discussion 1115.3 Mid Term II
End Term
21 Introduction to Fiction
Writing
Discuss the basics of
non-fiction writing
Lecture/ Discussion 1115.3 Mid Term II
End Term
22 Life and Work of
Rabindranath Tagore
Examine the
relationship between
society and literature
Lecture/ Discussion 1115.4 Mid Term II
End Term
23 Stories and novels by Tagore
Analyse the fictional
way of writing
Lecture 1115.4 Class Quiz
Mid Term II
End Term
24 Life and Work of Jawaharlal
Nehru
Understand the culture
and tradition of India
from historical
perspective
Lecture/ Discussion 1115.5 End Term
25-26 Life and work of Vikram Seth Analyze author’s
ideology through his
work
Discussion 1115.5 Home Assignment
H. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1115.1] Describe the essential aspects of grammar for formal
and informal communication.
JC
[1115.2] Discuss reading, writing and English Language
comprehension skills through pieces of literature and,
journalistic writing
3 3
JC
[1115.3] Examines the essential characteristics and elements of
media writings. 2
JC
[1115.4] Analyse the present trends of media writing.
JC
[1115.5] Develop the understanding of English language. 2
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
A. Introduction: This course aims to introduce students to the History of Hindi Journalism writings and basics of
creative writing in Hindi for both, print and new media.
I. Course Outcomes: At the end of the course, students will be able to
[1116.1] Develop the basics of writing for Media in Hindi language using grammatical skills.
[1116.2] Understand the history of Hindi journalism and journalists.
[1116.3] Understand the basics of news, feature, editorial, newsletter writing and differentiate between them.
[1116.4] Demonstrate the fundaments of T.V., Radio, blog and script writings skills.
B. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which
they are written shape perceptions of students’ understanding of social realities and their own selves.
[PO.2]. Effective Communication: Articulate ideas and perspectives, by developing and enhancing the
communicative skills of listening, speaking, reading, and writing in interpersonal and interactive contexts, in print and in
electronic media, for various audiences and purposes.
[PO.3]. Social Interaction: Develop competence in understanding, appreciating, and respecting social diversity
derived from the representation of points-of-view in literary texts, thereby facilitating conflict resolution, and social
harmony.
[PO.4]. Effective Citizenship: Inculcate values of patriotism and of unity, and transfer these values to real-life
through selfless volunteering and activism, for promoting community welfare.
[PO.5]. Ethics: Recognise the diversity and complexity of ethical dilemmas in the real world, and educate oneself to
base ones actions on responsibility, and respect for human rights.
[PO.6]. Environment and Sustainability: Study and understand Nature and the environment on the basis of
important literary texts and researches, so as to initiate responsible individual and collective action, towards sustaining
our shared environment.
[PO.7]. Self-directed Life-long Learning: Taking initiatives and challenges to choose learning opportunities and
programmes, implementing learning goals, and sustaining intellectual growth and excellence in a constantly changing
global scenario.
Program Specific Outcomes
[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and features, editing,
photography and designing.
MANIPAL UNIVERSITY JAIPUR School of Humanities and Social Sciences
DEPARTMENT OF JOURNALISM & MASS COMMUNICATION
Course Hand-out
Hindi Bhasha evam Media | JC 1116 | Credits 1123 |
[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web designing
[PSO 3] Analysing media text: History of media, development communication, media laws, global issues and environment
[PSO 4] Application of communication and media theories, visual culture, advertising, public relations and corporate
communication
C. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
In class Quizzes and Assignments ,
Activity feedbacks (Accumulated and
Averaged)
10
End Term Exam
(Summative)
End Term Exam (Final Practical) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
SYLLABUS
व्याकरण खण्ड शब्द शदु्धि , वाक्य शदु्धि, लोकोक्क्ियााँ, महुावरे, सकं्षेपण, पल्लवन एव ंजनमाध्यमों में प्रचललि शब्दावली । जनमाध्यमों की भाषा हहन्दी पत्रकाररिा का इतिहास, द्धप्रटं माध्यम एव ंभाषा, इलके्रॉतनक माध्यम (श्रव्य एव ंदृश्य) की भाषा, न्य ूमीडिया की भाषा, मीडिया की भाषा का बदलिा स्वरुप । हिन्दी पत्रकाररता में लेखन समाचार लेखन, ररपोटट, फीचर, सम्पादकीय, साक्षात्कार, समीक्षा (फफल्म एव ंपसु्िक), ब्लॉग लेखन, रेडिओ एव ंटी. वी. समाचार, िथा पटकथा लखेन ।
Text book:
1. हहन्दी व्याकरण, अनपुम द्द्धववेदी, ररि ूपक्ब्लकेशन, जयपरु, 2014 । 2. हहन्दी पत्रकाररिा का इतिहास, जगदीश प्रसाद चिवेुदी, प्रभाि प्रकाशन, हदल्ली, 2004 । 3. समाचार अवधारणा और लेखन प्रफिया, सभुाष धुललया, भारिीय जनसचंार ससं्थान, नई हदल्ली, 2004 Reference Books: 1. साक्षात्कार: लसिांि और व्यवहार, रामशरण जोशी, ग्रन्थ लशल्पी, नई हदल्ली, 2001 । 2. भारिीय इलेक्रॉतनक मीडिया, िॉ देवव्रि लसहं, प्रभाि प्रकाशन, नई हदल्ली 2007 ।
D. Lecture Plan:
Topics Session Outcome Mode of
Delivery
Corresponding
CO
Mode of
Assessing the
Outcome
1 Introduction and Course Hand-
out briefing
To acquaint and clear teachers expectations and
understand student expectations
Lecture NA NA
2-3 Hindi grammar- shabd
nirman and vakya nirman
Introduction to basics of
Hindi grammar
Lecture and
practice 1116.1 Mid term 1
End term
4 Hindi grammar- muhavare
and lokoktiyan
Introduction to basics of
using muhavare and
lokoktiyan
Lecture and
practice 1116.1 Mid term 1
End term
5-6 Hindi grammar sankshepan
and pallawan
Introduction to basics of
writing in Hindi
Lecture and
practice 1116.1 Mid term 1
End term
7 Hindi bhasha evam
patrakarita introduction
Introduction to
journalism and Hindi
Media
lecture 1116.2 Mid term 1
End term
8 Pramukh hindi samachar
patra
Introduction to Hindi
news papers from
beginning of journalism
Lecture 1116.2 Mid term1
End term
9 Pramukh sahityakar
sampadak for Hindi
journalism
Introduction to Hindi
journalists and writers
Lecture 1116.2 Mid term 1
End term
10-11 Mahaveer Prasad dwivedi
and Vishnu paradkar
Introduction to these
writers and their writing
style
Lecture and
practice 1116.2 Mid term 1
End term
11-12 Agyey, Raghuveer Sahay
and Rajendra Mathur
Introduction to these
writers and their writing
style
Lecture and
practice 1116.2 Mid term 1
End term
13-14 Surendra Pratap Singh and
Karpoor Chandra Kulish
Introduction to these
writers and their writing
style
Lecture and
practice 1116.2 Mid term 1
End term
15 Hindi Patrakarita Lekhan Introduction to Hindi
Journalism writing
Lecture 1116.3 Mid term 2
End term
16,17,18 Reporting evam samachar
lekhan
Introduction to
reporting and basics of
news writing and
reporting
Lecture,
practice and
practical
1116.3 Mid term 2
End term
19,20,21 Feature evam sampadkiya
lekhan
Introduction to feature
and sampadkiya and
basics of feature and
editorial writing
Lecture,
practice and
practical
1116.3 Mid term 2
End term
22,23,24 Sameeksha lekhan Introduction to
sameeksha basics and
writing
Lecture,
practice and
practical
1116.3 Mid term 2
End term
25,26,27 News latter lekhan Introduction to
newsletter writing
Lecture,
practice and
practical
1116.3 Mid term 2
End term
28,29,30 Press vigyapti lekhan Introduction to press
release writing
Lecture,
practice and
practical
1116.3 Mid term 2
End term
31,32,33 Radio samachar Introduction to Radio
news Basics and writing
Lecture,
practice and
practical
1116.4 End term
34,35,36 TV samachar Introduction to TV
news Basics and writing
Lecture,
practice and
practical
1116.4 End term
37,38,39 Blog lekhan Introduction to Blog
writing
Lecture,
practice and
practical
1116.4 End term
40,41,42 Katha- patkatha lekhan Introduction to Story
and Script writing
Lecture,
practice and
practical
1116.4 End term
E. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program
Specific Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3
1116.1 Develop the basics of writing for Media in Hindi language using
grammatical skills.
2 3
1116.2 Understand the history of Hindi journalism and journalists.
2 1 1
1116.3 Understand the basics of news, feature, editorial, newsletter
writing and differentiate between them.
2 1
1116.4 Demonstrate the fundaments of T.V., Radio, blog and script
writings skill. 1
A. Introduction: This course is offered to improve understanding of values ethics. To make the students responsible
citizens in the personal and social life. This course develops proper attitude towards self and others. Students will
demonstrate understanding of Values and Ethics in general. This course covers basic concepts of living in Harmony.
B. Course Outcomes: At the end of the course, students will be able to
[1101.1] Understand the concept of value education and ethics. Realise the significance of Values in Self-
development. [1101.2] Identify and analyse an ethical issue in the subject matter under investigation or in a relevant
field.
[1101.3] Through self-exploration will understand the concepts of happiness and prosperity.
[1101.4] Understand harmony within self and entire existence.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.8]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which they
are written shape perceptions of students’ understanding of social realities and their own selves.
[PO.9]. Effective Communication: Articulate ideas and perspectives, by developing and enhancing the
communicative skills of listening, speaking, reading, and writing in interpersonal and interactive contexts, in print and in
electronic media, for various audiences and purposes.
[PO.10]. Social Interaction: Develop competence in understanding, appreciating, and respecting social diversity
derived from the representation of points-of-view in literary texts, thereby facilitating conflict resolution, and social
harmony.
[PO.11]. Effective Citizenship: Inculcate values of patriotism and of unity, and transfer these values to real-life
through selfless volunteering and activism, for promoting community welfare.
[PO.12]. Ethics: Recognise the diversity and complexity of ethical dilemmas in the real world, and educate oneself to
base ones actions on responsibility, and respect for human rights.
[PO.13]. Environment and Sustainability: Study and understand Nature and the environment on the basis of
important literary texts and researches, so as to initiate responsible individual and collective action, towards sustaining
our shared environment.
[PO.14]. Self-directed Life-long Learning: Taking initiatives and challenges to choose learning opportunities and
programmes, implementing learning goals, and sustaining intellectual growth and excellence in a constantly changing
global scenario.
[PSO.1]. Understanding Human Values and Ethics:
Developing Knowledge of Values and Ethics, Developing a positive and responsible attitude to their own well-being
[PSO.2]. Developing Ethical attitudes and make students responsible for society.
[PSO.3]. Positive change in behaviour and Developing care and concern for their community and environment.
MANIPAL UNIVERSITY JAIPUR
School of Journalism and Mass Communication
Course Hand-out
Value Education| VE 1101 | 2 Credits | 2 0 0 2
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Closed Book) 20
Sessional Exam II (Closed Book) 20
In class Quizzes and Assignments ,
Activity feedbacks (Accumulated and
Averaged)
10
End Term Exam
(Summative)
End Term Exam (Closed Book) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
E. SYLLABUS
Meaning of value education, Meaning of value, Meaning of education, Three ‘R’ Education ,Four ‘H’ Education
Areas of education, Three Guna’s, List of value Understanding Value Education; Self-exploration as the
Process for value education; The Basic Human Aspirations –Continuous Happiness and Prosperity; The
Program to Fulfill Basic Human Aspirations,Understanding The Harmony At Various Levels: Understanding
in the Human being as Co-existence of Self (‘I’) and Body; Harmony in the Self (‘I’) -Understanding Myself;
Harmony with the Body; Harmony with the family; Harmony in the Society; Harmony in Nature; Harmony in
existence
F. TEXT BOOKS
N.R. Swaroop Saxena, “Philosophical and Sociological Foundation of Education,” published by R. Lall Book
Depot, Meerut, 2011 Edition.
G. REFERENCE BOOKS
R.R. Gaur, R. Sangal and G.P. Bagaria,”A Foundation Course in Human Values Professional Ethics,”
Published by Excel Books, 2010 Edition.
Singh,Y. K. (2009). Value education. New Delhi: APH Publishing Corporation.
The Power to be Your Best, Duncan Todd, Magna publishers limited, Mumbai 2001
F. Lecture Plan:
Topics Session Outcome Mode of
Delivery
Corresponding
CO
Mode of
Assessing the
Outcome
1
Introduction and Course
Hand-out briefing
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2 Meaning of Values and
Value Education
Introduction to basics of
Hindi grammar
Lecture 1101.1 Mid term 1
End term
3 3R of education, 4h factor
of education
Introduction to basics of
using muhavare and
lokoktiyan
Lecture 1101.1 Mid term 1
End term
4 Concept of three Gunas
and their relevance
Introduction to basics of
writing in Hindi
Lecture 1101.1 Mid term 1
End term
5 Nature and Types of Values Introduction to
journalism and Hindi
Media
lecture 1101.1 Mid term 1
End term
6 Classification of Values Introduction to Hindi
news papers from
beginning of journalism
Lecture 1101.2 Mid term1
End term
7 Basic concepts of Moral,
Ethics and Values
Introduction to Hindi
journalists and writers
Lecture 1101.2 Mid term 1
End term
8,9 Understanding Value
Education
Introduction to these
writers and their writing
style
Lecture 1101.2 Mid term 1
End term
10,11 Happiness and Prosperity Introduction to these
writers and their writing
style
Lecture 1101.3 Mid term 1
End term
12 Self exploration as the
process for Value Education
Introduction to these
writers and their writing
style
Lecture 1101.3 Mid term 1
End term
13,14 The programme to fulfil
basic human aspirations
Introduction to Hindi
Journalism writing
Lecture 1101.3 Mid term 2
End term
15,16 Case Study methods for
problem solving
Introduction to
reporting and basics of
news writing and
reporting
Lecture,
practice and
practical
1101.3 Mid term 2
End term
17 Understanding the
Harmony at various levels
Introduction to feature
and sampadkiya and
basics of feature and
editorial writing
Lecture 1101.1 Mid term 2
End term
18 Harmony with Self Introduction to
sameeksha basics and
writing
Lecture 1101.4 Mid term 2
End term
19 Harmony with Body Introduction to
newsletter writing
Lecture 1101.4 Mid term 2
End term
20 Harmony with Family Introduction to press
release writing
Lecture 1101.4 Mid term 2
End term
21 Harmony with Society Introduction to Radio
news Basics and writing
Lecture 1101.4 End term
22 Harmony with Nature and
Environment
Introduction to TV
news Basics and writing
Lecture 1101.4 End term
23 Harmony in entire
existence
Introduction to Blog
writing
Lecture 1101.4 End term
24 Understanding World
Family
Introduction to Story
and Script writing
Lecture 1101.4 End term
25 Revision
G. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program
Specific Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3
VE 1101.1
Understand the concept of value education and ethics. Realise the significance of Values in Self-development.
3 3 1
VE 1101.2
To identify and analyze an ethical issue in the subject
matter under investigation or in a relevant field.
3 2 3
VE 1101.3
Through self Exploration will understand the concepts of happiness and prosperity
2 2 1
VE 1101.4
To Understand harmony within self and entire existence. 1 1 2
45
A. Introduction: This course is offered by Dept. of Chemistry as a Compulsory Course, targeting students who are
studying in undergraduate courses of higher education of all branches including Science, Arts, Social Sciences, Design,
Business and Commerce, Journalism and Mass Communication. Offers the knowledge of how natural world works,
Environmental and natural processes which effects humans and how human activities and developmental processes
change the environment and natural systems. Conservation of nature and natural resources, ecosytems and their
services, biodiversity loss and its conservation, environmental pollution, effects and control, environmental policies
and practices, human communities and the environment. Students are expected to have basic knowledge of science
and social sciences for a better learning.
B. Course Outcomes: At the end of the course, students will be able to
[1120.1] Acquire awareness and sensitivity to environmental and its allied problems.
[1120.2] Acquire skills for identifying and solving environmental problems.
[1120.3] Find out the environmental problems concerning with human activities and developmental processes.
[1120.4] Understand the strategies for conservation of nature and natural resources and to solve the emerging
problems related to environment degradation.
[1120.5] Understand the environmental issues related to business and commerce.
[1120.6] Understand the impacts of developmental processes and the perspective of sustainable development.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and
actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and
decisions (intellectual, organizational, and personal) from different perspectives.
[PO2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media
in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and
technology.
[PO3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group
settings.
[PO4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development,
and the ability to act with an informed awareness of issues and participate in civic life through volunteering.
[PO5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your
decisions, and accept responsibility for them.
[PO6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable
development.
[PO7]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning
in the broadest context socio technological changes.
MANIPAL UNIVERSITY JAIPUR
Faculty of Management and Commerce
School of Business & Commerce
Department of Business Administration
Course Hand-out
Environmental Science| CY 1120 | 3 Credits | 3 0 0 3
Session: July 18 – Nov 18| Faculty: Naveen Kumar Singh | Class: B.B.A. |Semester III
46
[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate
communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in
India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and
web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising,
corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Closed Book) 20
Sessional Exam II (Closed Book) 20
In class Quizzes and Assignments ,
Activity feedbacks (Accumulated and
Averaged)
10
End Term Exam
(Summative)
End Term Exam (Closed Book) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
E. SYLLABUS
INTRODUCTION TO ENVIRONMENTAL STUDIES Multidisciplinary Nature of Environmental Studies, Scope
and importance, concept of sustainability and sustainable development ECOSYSTEMS Concept, structure and
function, energy flow in an ecosystem, food chain, food webs and ecological succession, Forest, Grassland, Desert and
Aquatic (Ponds, Streams, Lakes, River, Oceans, Estuaries) ecosystem NATURAL RESOURCES (RENEWABLE &
NON RENEWABLE RESOURCES) Land Resources and land use change, Land degradation, soil erosion and
desertification; Deforestation: Causes and impacts due to mining, dam building on environment, forests, biodiversity and
tribal populations. Water: Use and over-exploitation of surface and ground water, floods, droughts, conflicts over water
(international & inter‐state). Energy resources: Renewable and non- renewable energy sources, use of alternate energy
sources, growing energy needs, case studies BIODIVERSITY AND CONSERVATION Levels of biological
diversity: genetic, species and ecosystem diversity; Biogeographic zones of India; Biodiversity patterns and global
biodiversity hot spots, India as a mega‐biodiversity nation; Endangered and endemic species of India, Threats to
biodiversity: Habitat loss, poaching of wildlife, man--‐wildlife conflicts, biological invasions; Conservation of biodiversity:
In-situ and Ex-situ conservation of biodiversity. Ecosystem and biodiversity services: Ecological, economic, social, ethical,
aesthetic and Informational value; ENVIRONMENTAL POLLUTION Environmental Pollution: type, causes, effects,
and controls; Air, Water, Soil and Noise pollution, Nuclear hazards and human health risks, ill effects of fireworks, Solid
waste management: control measures of urban and industrial waste, pollution case studies ENVIRONMENTAL
POLICIES & PRACTICES Climate change, global warming, ozone layer depletion, acid rain and impacts on human
47
communities and agriculture, Environment laws; Environmental Protection Act, Air (Prevention and Control of
Pollution) Act, Water (Prevention and control of Pollution) Act, Wildlife Protection Act, Forest Conservation Act;
International agreements: Montreal and Kyoto protocols and Convention on Biological Diversity (CBD). Nature
reserves, tribal populations and rights, and human wildlife conflicts in Indian context Human Communities and The
Environment Human population growth: impact on environment, human health and welfare, Resettlement and
rehabilitation of project affected persons; case studies, Disaster management: flood, earthquake, cyclone and landslides.
Environmental movements: Chipko, Silent valley, Bishnois of Rajasthan, Environmental ethics: Role of Indian and other
religions and cultures in environmental conservation, Environmental communication and public awareness, case studies
(e.g., CNG vehicles in Delhi). Field Work and visit.
F. TEXT BOOKS
T1. Rajagopalan, R., Environmental Studies: From Crisis to Cure, Oxford University Press, 2016.
T2. De, A. K. Environmental Studies, New Age International Publishers, New Delhi, 2007.
T3. Bharucha, E., Text book of Environmental Studies for undergraduate courses, Universities Press, Hyderabad, 2nd Edition,
2013.
G. REFERENCE BOOKS
R1. Gadgil, M., & Guha, R. This Fissured Land: An Ecological History of India. Univ. of California, Press, 1993.
R2. Carson, R. Silent Spring. Houghton Mifflin Harcourt, 2002.
R3. Groom, Martha J., Gary, K. Meffe, and Carl Ronald Carroll. Principles of Conservation Biology. Sunderland: Sinauer
Associates, 2006.
R4. Singh, J.S., Singh, S.P., Gupta, S.R. Ecology, Environmental Science and conservation. S. Chand Publishing, New
Delhi, 2014.
R5. Sodhi, N.S., Gibson, L. & Raven, P.H. (eds). Conservation Biology: Voices from the Tropics. John Wiley & Sons,
2013.
48
H. Lecture Plan:
Lec No Topics Session Outcome Mode of
Delivery
Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction to Environmental
Studies: multidisciplinary nature of
environmental studies
Explain about environment and
its processes and to interpret
as multidisciplinary subject
Lecture 1120.1 In Class Quiz
Mid Term I
End Term
2 Scope and importance, concept of
sustainability and sustainable
development
Recall concept of sustainability,
Explain sustainable
development, Scope and
importance of environmental
science
Lecture 1120.1 Mid Term I
End Term
3,4 Ecosystem: concept, structure and
function, Energy flow in an
ecosystem, food chain, food webs
Explain ecosystem with
structure, flow of energy,
nutrients cycling in the
ecosystem, food chain and
food webs
Lecture 1120.1 In Class Quiz
Mid Term I
End Term
5,6 Forest ecosystem, Grassland
ecosystem, Desert ecosystem,
Aquatic ecosystem (Ponds,
Streams, Lakes, River, Oceans,
Estuaries)
Explain different type
ecosystem with examples of
terrestrial and aquatic
ecosystem and their
importance
Lecture 1120.1 In Class Quiz
Mid Term I
End Term
7.8 Ecological succession, Natural
Resources (Renewable & Non
Renewable Resources): Land
Resources and land use change,
Land degradation
Recall Ecological succession
and its type, Explain different
Natural Resources including
Land Resources and land
use change
Lecture 1120.1 In Class Quiz
Mid Term I
End Term
49
9 Soil erosion and desertification Recall soil degradation by
erosion and desertification
Lecture 1120.2 Mid Term I
End Term
10 Deforestation: Causes and impacts
due to mining, dam building on
environment, forests, biodiversity
and tribal populations
Recall Deforestation
processes and their impact on
the environment and
biodiversity
Lecture 1120.2 Mid Term I
End Term
11 Water: Use and over-exploitation of
surface and ground water, floods,
droughts, conflicts over water
(international & inter-state).
Recall distribution and
consumption pattern of water
across the world and its
related environmental issues
including overexploitation and
conflicts
Lecture 1120.2 Mid Term I
End Term
12 Energy resources: Renewable and
Non- renewable energy sources
Recall different Energy
resources including coal, oil,
nuclear and their
environmental impacts on the
environment and on human
health
Lecture 1120.2 Mid Term I
End Term
13 Use of alternate energy sources Explain other energy
resources including solar,
water, wind, geothermal and
hydrogen energy for
sustainability.
Lecture 1120.2 Mid Term I
End Term
14 Growing energy needs, case studies Recall energy demand and
supply in different sector and
their environmental concern
Lecture 1120.2 Mid Term I
End Term
15,16 Biodiversity and conservation:
Levels of biological diversity:
genetic, species and ecosystem
diversity; Biogeographic zones of
India
Recall different variety and
variability of plants and
animals Explain different
type of biodiversity and Biogeographic zones of India
Lecture 1120.3 Mid Term II
End Term
50
17 Biodiversity patterns and global
biodiversity hot spots
Compare biodiversity at
national and global level and
ecological hotspots for their
respective biodiversity
Lecture 1120.3 Mid Term II
End Term
18 India as a mega-biodiversity nation;
Endangered and endemic species of
India
Recall different mega-diversity
nation including India
Describe different
Endangered and endemic
species of India
Lecture 1120.3 Mid Term II
End Term
19 Threats to biodiversity: Habitat loss,
poaching of wildlife, man-wildlife
conflicts, biological invasions
Explain biodiversity loss and
their reasons, Explain biological invasive species
and their impact on
biodiversity
Lecture 1120.3 Mid Term II
End Term
20 Ecosystem and biodiversity services:
Ecological, economic, social, ethical,
aesthetic and informational value
Explain the goods and services
provided by biodiversity and
the ecosystem
Lecture 1120.4 Mid Term II
End Term
21 Conservation of biodiversity: In-situ
and Ex-situ
Explain different measures of
conservation of biodiversity,
Description of National parks,
wildlife sanctuaries etc.
Lecture 1120.4 Mid Term II
End Term
22 Environmental pollution: type,
causes, effects, and controls of Air
Pollution
Recall air pollution and their
effects and explain different
air pollutants and their
impacts on environment and
human health
Lecture 1120.5 Mid Term II
End Term
23 ill effects of fireworks , Controls of
Air Pollution
Describe harmful impact of
fireworks and control
methods of air pollutants like
ESP, Scrubber
Lecture 1120.5 Mid Term II
End Term
24 Type, causes, effects of Water
Pollution
Describe water pollutants
and their effects, BOD, COD,
Lecture 1120.5 Mid Term II
End Term
51
water quality parameters, DO,
TSS
25 Controls of Water Pollution Describe conventional and
advance methods for
prevention and control of
water pollution
Lecture 1120.5 Mid Term II
End Term
26 Causes, effects of Soil and Noise
Pollution, Nuclear hazards and
human health risks
Explain the Causes, effects
of Soil and Noise Pollution,
Nuclear hazards and human
health risks
Lecture 1120.5 Mid Term II
End Term
27 Solid waste management: control
measures of urban and industrial
waste
Describe different type of solid
waste and their methods of
management
Lecture 1120.5 Mid Term II
End Term
28,29 Pollution case studies,
Environmental Policies & Practices:
Climate change and global warming,
International agreements: Kyoto
protocols and Convention on
Biological Diversity (CBD)
Recall of environmental
pollution with some case
studies, Describe sources and
effects of greenhouse gases in
global warming and climate
change and their
environmental impact, Explain
different treaties for reduction
of greenhouse gases and
conservation of biodiversity
Lecture 1120.6 Mid Term II
End Term
30,31 Ozone layer depletion, Montreal
protocols, Acid rain and impacts on
human communities and agriculture
Explain the importance of
ozone layer and causes of its
depletion, control measures,
Describe the Acid Rain with
its effects and control
Lecture 1120.6 End Term
32,33 Environment laws; Water
(Prevention and control of
Pollution) Act, Air (Prevention and
Describe the provision of
Water Act, 1974, Air Act,
1981for prevention and
control of water and air
pollution, Explain EPA, 1986
Lecture 1120.6 End Term
52
Control of Pollution) Act,
Environmental Protection Act,
34,35 Wildlife Protection Act, Forest
Conservation Act; Nature reserves,
tribal populations and rights, and
human wildlife conflicts in Indian
context, Human communities and
the Environment: Human population
growth: impact on environment
Describe the provision of
Wildlife Protection Act,
Forest Conservation Act,
Explain Nature reserves,
tribal populations and
rights, and human wildlife
conflicts in Indian context,
impact of population
growth on environment
Lecture 1120.6 End Term
36, 37 Human health and welfare,
Resettlement and rehabilitation of
project affected persons; case
studies, Disaster management:
flood, earthquake, cyclone and
landslides
Explain human health with
respect to environment,
measures of disaster
management, Describe natural
disasters and their impact
Lecture 1120.6 End Term
38 Environmental movements: Chipko,
Silent valley, Bishnois of Rajasthan,
Describe different movement
in Indian continents for
conserve environment and
their socio-economic
importance
Lecture 1120.6 End Term
39, 40 Environmental ethics: Role of Indian
and other religions and cultures in
environmental conservation.
Environmental communication and
public awareness, case studies (e.g.,
CNG vehicles in Delhi). Revision on
Ecosystem and Natural Resources
Describe role of ethics in
preservation and conservation
of environment,
environmental awareness
programme, green enrgy
concept and revision
Lecture 1120.6 End Term
53
41-42 Revision on Biodiversity &
Conservation, Environment
Pollution and Environmental Policies
Revision for preparation for
end term exam Lecture 1120.6 Class quiz
End Term
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO 3 PO 4 PO 5 PO 6 PO 7 PSO 1 PSO 2 PSO 3
CY
1120.1
Acquire awareness and sensitivity to
environmental and its allied problems.
3 2
54
CY
1120.2
Acquire skills for identifying and
solving environmental problems.
3 2
CY
1120.3
Find out the environmental problems
concerning with human activities and
developmental processes.
3
CY
1120.4
Understand the strategies for
conservation of nature and natural
resources and to solve the emerging
problems related to environment
degradation.
3 3
CY
1120.5
Understand the environmental issues
related to business and commerce.
3 2
CY
1120.6
Understand the impacts of
developmental processes and the
perspective of sustainable
development
3 2
a. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
55
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in News Editing. This course is intended to take
the students through the various processes of editing, online editing and editing of various forms
of Media contents (edits and middle, special article, column & letter to editor) in a newspaper
B. Course Outcomes: At the end of the course, students will be able to:
JC [1211.1]. Recall the working of Editorial department.
JC [1211.2]. Application of editing skills in news reports.
JC [1211.3]. Describe the role and functions of Editor
JC [1211.4]. Explore the on-line editing techniques applied in industry for better
employability.
JC [1211.5]. Demonstrate the skill of Headline writing.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Art of Editing | JC 1211 | 4 Credits | 2 0 4 4
56
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Editing - Definition, nature, need, principles of editing, Editorial department, Proof reading
and editing symbols, Role, Function and qualification of various types of editor. Newsroom
57
and Headline - Structure and function of newsroom, Headline and its types, Principle and writing
technique of Headline, Re-writing, rewriting the copy of mofussil correspondents. On-Line editing
and Specialized Writing - Text Editing, Photo editing, caption writing, Features, Interview, News
analysis, backgrounders. Language Proficiency - Meaning and Principle of translation, Translation
Hindi to English and English to Hindi, Journalistic Writing.
F. TEXT BOOK
Kamath M.V., Professional Journalism, Vikas Publishing House, 1986
G. REFERENCE BOOKS
1.Aggarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.
2. Beyond Those Headlines, New Delhi: The Media Foundation, 1996.
3. Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication,
2004.
4. George T.S.J., Editing: A hand Book for journalism, Indian Institute of Mass Communication,
New Delhi, 1999.
58
H. Lecture Plan
Lec.
No. Topics Session Outcome
Mode of
Delivery
Correspon
ding CO
Mode of
Assessing the
Outcome
1
Definition, nature,
need, principles of
editing
To define and imbibe
basic fundamentals Lecture 1211.1
Mid Term I
End Term
2 -
10
Editorial department,
editorial board. Explain the structure of
News Paper Editorial
department
Lecture 1211.2 Mid Term I
End Term
11 -
15
Proof reading and
editing symbols To understand and
learn the basic
vignettes of editing by
using editing tools
Lab 1211.3
Mid Term I
End Term
16 -
20
Copy selection and
copy testing To explain the process
of copy selection Lecture 1211.3
Mid Term I
End Term
21 -
23
Role, Function of
editor Recognize the role and
function of editor Lecture 1211.3
Mid Term I
End Term
24 -
30
Qualification of
various types of editor Understanding the
various types of editor Lecture 1211.4
Mid Term II
End Term
31 -
37
Structure and function
of newsroom To understand the
structure and
functioning of
newsroom
Lecture 1211.2
Mid Term II
End Term
38 -
41
Headline and its types To learn the importance
of headlines and its
various types
Lab 1211.3
Mid Term II
End Term
42 -
44
Principle and writing
technique of Headline
To learn the writing
techniques with regard
to headlines
Lab 1211.3 End Term
45 -
48
Re-writing, rewriting
the copy of mofussil
correspondents Learn writing Lab 1211.5 End Term
49 -
54
Text Editing Learn editing and using
editing symbols Lab 1211.3 End Term
59
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [111
1.1]
Recall the working of Editorial
department. 1 1
JC [111
1.2]
Application of editing skills in news
reports. 1 1
JC [111
1.3]
Describe the role and functions of Editor 1 2 2
JC [111
1.4]
Explore the on-line editing techniques
applied in industry for better
employability.
2 2 1 1
JC [111
1.5]
Demonstrate the skill of Headline
writing. 1
2- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
60
A. Introduction: This course is offered by Department of Journalism & Mass Communication to
the students to provide a broad view of the evolution of Mass Media. In addition to this, the
course aims at familiarizing the students with the basic features of various medium of
communication along with the basic information of regulatory bodies in the field of media. The
course will help the students to analyse the different constraints in the growth of media.
B. Course Outcomes: At the end of the course, students will be able to:
[1212.1]. Describe the growth and development of various forms of media
[1212.2]. Evaluate the basic features of different medium of communication
[1212.3]. Interpret the role of media in development.
[1212.4]. Analyse the contemporary media issues and scenario.
[1212.5]. Interpret the basic functions and challenges of regulatory bodies necessary for
Industry.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism and Mass Communication
Course Hand-out
History of Media | JC 1212 | 4 Credits | 3 1 0 4
61
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
62
E. SYLLABUS
Pre- Print Era & Print Media: Characteristics of oral cultures and communication. Brief history
of printing; Growth and development of press in India. Newspaper-types of newspaper-contents.
Magazines- characteristics and types. Book as a medium of communication. Radio: Radio as a medium
of mass communication- Early years of sound recording industry, telegraphy and wireless. AIR, FM
radio, community radio. Contemporary trends in broadcasting. Television: History and
development of television in India, Education TV channel in India. Emergence of foreign satellite
channels and cable network. Current issues of autonomy, deregulation and DTH. Internet & Media Organizations: The internet and future of mass media, Historical background, Issues of
convergence and new media, Introduction of Press Commission, Press Council, DAVP, INS, ABC, PIB,
RNI, Prasar Bharti, Central Board for Certification.
F. TEXT BOOK
Keval J Kumar, Mass communication in India. Mumbai, Jaico publishing
G. REFERENCE BOOKS
Joshi Uma, Mass Communication and Media, Anmol Prakashan.
Melvin L, Theories of Mass Communication, Rokeach Longman publication.
Black Jay & Bryant, Jennings. Introduction to Mass Communication. USA; WC Brown
Publishers.
63
H. Lecture Plan:
Lec No Topics Session
Outcome
Mode of
Delivery
Correspond
ing CO
Mode of
Assessing the
Outcome
1 Introduction and
Course Hand-out
briefing
To acquaint and
clear teachers
expectations
and understand
student
expectations
Lecture NA NA
2 Characteristics of
oral cultures and
communication.
Lecture 1212.1 Mid Term I / End
Term
3,4 Brief history of
printing.
Lecture /
Flipped Class
1212.1 Mid Term I / End
Term
5,6,7,8 Growth and
development of
press in India
Lecture 1212.1 Mid Term I / End
Term
9,10 Newspaper-types of
newspaper-
contents-
characteristics.
Activity (Group
discussion)
1212.1 Home Assignment
End Term
11 Magazines-
characteristics and
types
Lecture 1212.1 Mid Term II / End
Term
12,13,14 Book as a medium
of communication-
types of books-
Lecture /
Activity (Group
discussion)
1212.2
Mid Term II / End
Term
15,16,17,1
8
Radio as a medium
of mass
communication
Lecture 1212.2 Class Quiz
Mid Term II
End Term
19,20,21 Early years of sound
recording industry
Lecture 1212.2 Mid Term II
End term
22,23 AIR, FM radio,
community radio in
India,
Flipped Class 1212.2 Home Assignment
End Term
24,25,26 History and
development of
television in India,
Education TV
channel in India
Activity (Case
Study)
1212.2 End Term
27,28,29,3
0
Rise of television,
history and
development of
television in India,
Lecture 1212.3 Mid Term II
End Term
31,32,
33,34,35
Emergence of
foreign satellite
channels and cable
network
Lecture / Group
Discussion
1212.3 Class Quiz
End Term
64
36,37,38,3
9,40,
Current issues of
autonomy,
deregulation and
DTH
Flipped Class 1212.3 Mid Term II
End Term
41,42,43,
44, 45
The internet
Historical
background and
future of mass media
Activity (Think
Pair Share)
1212.4
End Term
46, 47, 48,
49
Issues of
convergence and
new media
Flipped Class 1212.4 End Term
50,51 Introduction of
Press Commission,
Press Council
Flipped Class 1212.4
End Term
52,53,54,5
5,56 DAVP, INS, ABC,
PIB, RNI, Prasar
Bharti, Central
Board for
Certification
Activity (Think
Pair Share)
1212.5
End Term
65
I. Course Articulation Matrix: (Mapping of COs with POs)
C
O
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
P
O
1
P
O
2
P
O
3
P
O
4
P
O
5
P
O
6
P
O
7
PS
O 1
PSO
2
PSO
3
PSO
4
JC
[121
2.1]
Describe the growth and development
of various forms of media
2 1 2 2 2
JC
[121
2.2]
Evaluate the basic features of different
medium of communication
2 1 2 3 1 1
JC
[121
2.3]
Interpret the role of media in
development
1 2 2
JC
[121
2.4]
Analyse the contemporary media issues
and scenario
2 2 2 3 1 3
JC
[121
2.5]
Interpret the basic functions and
challenges of regulatory bodies
2 2 1 1 1 3 1 1
J. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
66
A. Introduction: The Department of Journalism & Mass Communication offers Documentary
Film to the UG students, aiming to provide the wider perspectives of documentary film and
gradual development of approaches. The course contents exemplify experimental and
tradition-breaking films of their times intending to familiarize the students with the ways of
seeing the motion and visual arts with special attention to identify salient features of the kinds
and trends of documentary film.
B. Course Outcomes: At the end of the course, students will be able to:
[1213.1]. Describe the emergence of documentary film.
[1213.2]. Demonstrate the basics of reading and presentation skills for types of documentary films.
[1213.3]. Examine all the censorship processes, and reasons for rejection of scenes under cinematograph acts, rules & regulations.
[1213.4]. Analyse Documentary films in India.
[1213.5]. Develop the basic art of writing script for making a documentary film and hence develop employability skills
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Documentary Film | JC 1213 | 4 Credits | 3 1 0 4
67
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
68
E. SYLLABUS
Origins of Documentary Film: Early ethnographic documentaries and experimentations,
Reality vs. realism, Documentary film as propaganda, Cinema Verite and Direct cinema; Types
of Documentary film: The poetic mode, The expository mode , The observational mode, The
participatory mode, The reflexive mode, The performative mode; Ethical and representation
issues: Modes and authorial positions, Ethics and politics of representation, Changing modes
of production and distribution, Influence of digital technologies; Documentary films in India:
Documentary films and the state emergence of independent documentary, Censorship and
documentary in India
F. TEXT BOOK
Nichols Bill., Introduction to Documentary, 2007. Indiana University Press, Bloomington.
G. REFERENCE BOOKS
1. McLane, Betsy A., A New History of Documentary Film, 2012. Continuum International
Publishing Group, London.
2. Bernard, Sheila Curran., Documentary Storytelling: Making Stronger and More Dramatic
Nonfiction Films, 2007. Elsevier Inc.
3. Garga, B.D. From Raj to Swaraj: The Non-fiction Film in India. 2007. Penguin, India.
69
H. Lecture Plan:
Lec No Topics Session
Outcome
Mode of
Delivery
Correspond
ing CO
Mode of
Assessing the
Outcome
1 Introduction to
syllabus with special
reference to
objectives &
outcomes
To acquaint and
clear teachers
expectations
and understand
student
expectations
Lecture NA NA
2,3 Early ethnographic
documentaries and
experimentations
Discuss
emergence of
documentary
films and early
documentaries
Lecture /
Flipped Class
1213.1 I Sessional / End
Term
4 Reality vs. realism: A
Brief Historical
Survey and Influences
on Documentary
Film
Identify the
early influences
on documentary
films
Lecture 1213.1 I Sessional / End
Term
5 Documentary film as
propaganda and
research
Discuss
documentary
research and as
a tool for
propoganda
Lecture 1213.1 Home Assignment
End Term
6-7 Cinema Verite and
Direct cinema:
Differential Study
Interpret
Cinema Verite
and Direct
cinema
Lecture 1213.2 Home Assignment
End Term
8 - 9 Discussion of the
given case studies as
assignment
Interpret
Cinema Verite
and Direct
cinema
Activity (Think
Pair Share)
1213.2 Class Quiz
Mid Term I
End Term
10 Introduction to
Types of
Documentary Film
Identify different
types of
Documentary
films
Lecture 1213.2 Mid Term 1
End term
11 The poetic mode, L
M Nagy’s Play of
Light: Black, White,
Grey
Understand the
poetic mode of
documentary
Flipped Class 1213.2 Home Assignment
Class Quiz
Mid Term 1
End Term
12-13 Explanation of
techniques of
screened films in
class
Discuss the
poetic mode of
documentary
Activity (Think
Pair Share)
1213.2 Class Quiz
Mid Term 1
End Term
70
14-15 The expository
mode, Ken Burns’
The Civil War
Understand the
expository
mode of
documentary
Flipped Class 1213.2 Class Quiz
Mid Term I
End Term
16-17 Explanation of
techniques of
screened films in
class
Discuss the
expository
mode of
documentary
Activity (Think
Pair Share)
1213.2 Class Quiz
End Term
18-19 The observational
mode, Leni
Riefenstahl’s Triumph
Of The Will
Understand the
observational
mode of
documentary
Flipped Class 1213.2 Class Quiz
Mid Term II
End Term
20-21 Explanation of
techniques of
screened films in
class
Discuss
observational
mode of
documentary
Activity (Think
Pair Share)
1213.2 Class Quiz
Mid Term II
End Term
22-24 The participatory
mode, Jean Rouche's
Chronicle of a
Summer, Explanation
Understand the
participatory
mode of
documentary
Flipped Class 1213.2 Class Quiz
Mid Term II
End Term
25-26 The reflexive mode,
Vertov’s The Man
with a Movie Camera
Understand the
reflexive mode
of documentary
Flipped Class 1213.2 Class Quiz
Mid Term II
End Term
26-27 Explanation of
techniques of
screened films in
class
Discuss the
participatory &
reflexive modes
of documentary
Activity (Think
Pair Share)
1213.2 Class Quiz
End Term
28-29 The performative
mode, Robert
Gardner’s Forest of
Bliss
Understand the
performative
mode of
documentary
Flipped Class 1213.2 Mid Term II
End Term
30-31 Robert Gardner’s
Forest of Bliss
Understand the
performative
mode of
documentary
Flipped Class 1213.2 Mid Term II
End Term
32 Student Discussion
and Presentation
Discuss the
performative
mode of
documentary
Activity (Think
Pair Share)
1213.2 Class Quiz
End Term
33 Introduction to
Ethics and Politics of
Representation:
Who/What is
author?
Define Ethics in
Documentary
films
Lecture 1213.3 Mid Term II
End Term
34-35 Understanding
Modes and authorial
positions: Bazin &
Barthes
Describe modes
and authorial
positions
Lecture 1213.3 Mid Term II
End term
71
36-37 Ethics and politics of
representation:
Question of Culture
and National
Integrity
Analyse issues
in
representation
Lecture 1213.3 Mid Term II
End term
38-39 Changing modes of
production and
distribution
Identify changing
modes
production and
distribution
Lecture 1213.3 Class Quiz
Mid Term II
End Term
40-41 Influence of digital
technologies
Analyse
influence of
digital
technologies
Flipped
Classroom
1213.3 Class Quiz
Mid Term II
End Term
42-43 Brief History of
Documentary in
India
Examine fuel
properties,
sketch and
compare
emission trends
in engines
Flipped
Classroom 1213.4 Class Quiz
Mid Term II
End Term
44-45, 46,
47
Documentary films
and the state
emergence of
independent
documentary
Examine fuel
properties,
sketch and
compare
emission trends
in engines
Flipped
Classroom 1213.4 Class Quiz
End Term
46-47 The Outset,
Organization
Structure of
Censorship in India
Examine fuel
properties,
sketch and
compare
emission trends
in engines
Flipped
Classroom 1213.4
1213.3 Class Quiz
End Term
48-49 What is Censorship?
Censorship and
documentary in India
Describe driving
cycle
procedures for
different
vehicles
Lecture 1213.3 Class Quiz
End Term
50-51, Censorship and
documentary in
India: Banned
documentary films
and reasons
Describe driving
cycle
procedures for
different
vehicles
Flipped
Classroom 1213.3 Class Quiz
End Term
52, 53 Writing script for a
documentary film Formulate script for documentary
film
Activity 1213.5 Class Quiz
End Term
54 Steps in making a
documentary film Design documentary
film
Activity 1213.5 Class Quiz
End Term
72
73
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC
[1213
.1]
Describe the emergence of documentary
film. 2 3
JC
[1213
.2]
Demonstrate the basics of reading and
presentation skills for types of
documentary films.
2 1
JC
[1213
.3]
Examine all the censorship processes,
and reasons for rejection of scenes under
cinematograph acts, rules & regulations.
2 2
JC
[1213
.4]
Analyse Documentary films in India.
JC
[1213
.5]
Develop the basic art of writing script for
making a documentary film and hence
develop employability skills
3
H. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
74
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to
introduce students to the concepts and theories of visual culture. In addition to this, the course
intends to describe the process of mediated reality construction and deconstruction. It
aims to move beyond analysis of specific texts in order to historicize and understand
the larger cultural meanings that have been assigned to the visual. The course includes
works by cultural theorists, philosophers, painters, videographers and filmmakers.
B. Course Outcomes: At the end of the course, students will be able to:
[1214.1]. Define semiotics, signs and its types.
[1214.2]. Identify the levels of meanings and audience readings of visual texts thus
developing visual analytical skills.
[1214.3]. Examine consumer culture, consumerism and role of visual media in propagating
consumer culture.
[1214.4]. Relate the concept of gaze to power dynamics.
[1214.5]. Investigate the role of still and moving images in visual culture.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid,
and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Visual Culture | JC 1214 | 4 Credits | 3 1 0 4
75
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and
features, editing, photography and designing.
[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web
designing
[PSO 3] Analysing media text: History of media, development communication, media laws, global
issues and environment
[PSO 4] Application of communication and media theories, visual culture, advertising, public
relations and corporate communication
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about
the absence. A makeup assignment on the topic taught on the day
of absence will be given which has to be submitted within a week
from the date of absence. No extensions will be given on this. The
attendance for that particular day of absence will be marked blank,
so that the student is not accounted for absence. These
assignments are limited to a maximum of 5 throughout the entire
semester.
76
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Basic Concepts in Semiology: Signs in Semiotics ad Semiology, Signifier and Signified, Icon,
Index, Symbol and Connotation & Denotation. Image, Myth and Power: Definition, Explanation
and Significance of Study, Interpretative Value, Visual Manifestation and Panopticism, Consumer
Culture and the Manufacturing of Desire and Practice of Looking. Ways of Seeing: Seeing and the
Image, the Impact of Photography, the Effect of Publicity Images, Glamour and Publicity and Visual
Pleasure and Narrative Cinema. Media Frames: Meaning, Ideology and Context: Media as
consciousness Industry. Social construction of reality by media, Rhetoric of the image, narrative etc.
Media myths (representation, stereotypes etc.) and Audience as textual determinant, audience as
readers, audience positioning, establishing critical autonomy.
F. TEXT BOOK
1. A.A. Berger, Semilogy in Media Analysis Technique, Sage, 1982
2. Stuart Hall, Encoding: Decoding Culture, Media, Language, Hutchinson, 1986
G. REFERENCE BOOKS
1. Marita Sturken and Lisa Cartwright, Practice of looking- An introduction to Visual Culture,
Open University, 1999
2. Michel Focualt, Panopticism in op cit.
3. Laura Mulvey, Visual Pleasure and Narrative Cinema in Evans op cit.
77
Lec.
No. Topics Session Outcome Mode of Delivery
Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction and Course Hand-out
briefing
To acquaint and clear teachers
expectations and understand
student expectations
Lecture NA NA
2 - 10 Semiotics
Define Semiotics & sign
State the Dyadic Model of Signs
Identify different types of signs
Lecture 1214.1
Class quiz (not accounted)
Mid Term I
End Term
11 - 15 Codes & Culture Explain the concept of culture and
cultural Hegemony Lecture 1214.2
Mid Term I
End Term
16 - 20 Levels of meaning Identify and interpret the levels of
meaning within media texts
Lecture and Class
activity 1214.3
Mid Term I
End Term
21 - 23 Audience Readings by Stuart Hall
Recognize the types of audience
readings. Demonstrate different
readings of any given media text
Lecture and Group
activity 1214.3
Mid Term I
End Term
24 - 30 Consumerism & consumer culture Identify the features of a consumer
society Lecture 1214.4
Mid Term II
End Term
31 - 37 Gaze
Discuss the concept of gaze.
Differentiate the various forms of
cinematic gaze.
Appraise the relationship between
gaze and power.
Lecture and class
activity 1214.5
Mid Term II
End Term
38 - 41 Panopticism theory
Critique the Panopticism theory and
its relevance to social media-
surveillance society
Lecture 1214.5
Mid Term II
End Term
78
42 - 44 Image & Seeing by John Berger
Define seeing and image as
described by John Berger in Ways of
seeing
Lecture 1214.6 End Term
45 - 48 Impact of photography on how we
see
Critique the impact of photography
on images Lecture 1214.6 End Term
49 - 52 Publicity Images, Envy & Glamour Examine the nature of publicity
images Lecture 1214.6 End Term
79
H. Course Articulation Matrix: (Mapping of COs with POs)
J. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
PO
1
P
O
2
P
O
3
P
O
4
P
O
5
PO
6
PO
7
PSO
1
PSO
2
PSO
3
PSO
4
JC
[1214.1] Define semiotics and types of signs. 1 1 2 3
JC
[1214.2] Identify the levels of meanings and audience
readings of visual texts thus developing
visual analytical skills.
3 3 3
JC
[1214.4] Examine consumer culture, consumerism
and role of visual media in propagating
consumer culture.
1 2 3
JC
[1214.5] Relate the concept of gaze to power
dynamics.
3 2 2 3
JC
[1214.6] Investigate the role of still and moving images
in visual culture.
2 2 3 3
80
Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in new media. This course intends to
expose students to the basic features and functionality of internet. How internet
incorporates other forms of media, the concept of convergence and Social implications.
The course involves only the applications of the new media excluding the technology and
programming skills of any nature.
A. Course Outcomes: At the end of the course, students will be able to:
[1215.1]. Describe the development and use of new media.
[1215.2]. Explain the basic features and functionality of search engines.
[1215.3]. Interpret the types of online advertising and differentiate it from traditional
advertising.
[1215.4]. Obtain the skill to develop social media accounts and post new media content
and hence develop employability skills.
[1215.5]. Examine the concepts like convergence of media, virtual reality and cyber laws.
B. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and
through electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
FUNDAMENTAL OF NEW MEDIA| JC 1215 | 4 Credits | 2 0 4 4
81
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
C. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted
within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence
will be marked blank, so that the student is not accounted for
absence. These assignments are limited to a maximum of 5
throughout the entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in
home, especially before a flipped classroom. Although these
works are not graded with marks. However, a student is
expected to participate and perform these assignments with full
zeal since the activity/ flipped classroom participation by a
student will be assessed and marks will be awarded.
82
D. SYLLABUS
Introduction to New Media: Introduction to Computers, Software. History of Internet, World Wide Web. Introduction to new media, scope, functions and characteristics. Convergence media and
convergence technology. Internet penetration and reach in India Search Engines: Search engines and advanced search, working of a search engine, Search engine optimization, Revenue generation
of a search engine. Online advertising: Different kinds of online advertisements, online
advertising in India, Case study of Google as an online advertiser and search engine. Cyber Issues
& Social Networking Media: Security and privacy issues online, Cyber laws in India & International cyber law, Virtual reality and identity crisis, Social networking, Blogs, types of blogs, pod casting, web casting, and Micro blogging. Internet on mobile phones, GPRS and 3G.
E. TEXT BOOK
TI. Saxena Sunil, Web Journalism 2.0, 2012. Tata McGraw Hill Publishing Company Ltd. New Delhi.
T2. Razdan Ashwin, New Media: Techniques and Trends, 2010. Vitasta Publishing Pvt. Ltd.
F. REFERENCE BOOKS
4. Kaye, Barbaka K.Norman J Medoff, The World Wide Web – A mass communication
perspective, Mc Graw Hill Higher Education, New York, 2001.
5. Clemente, Peter, The state of the net – the new frontier. Mc Graw Hill, London, 1998.
6. Tvede et al, Data Broadcasting – the technology and the business. John Wiley and sons
Ltd., Singapore, 2012.
83
G. Lecture Plan:
LEC.
NO. TOPIC
Session
outcome
Mode of
delivery
Corresponding
CO
Mode of
Assessing
the
Outcome
1 Introduction to Computers,
software
Recall the
generations of
computers,
software and
hardware.
Lecture 1215.1 Mid term I
End term
2
History of Internet, World
Wide Web
Trace the
history of
internet and
introduction
of WWW.
Lecture 1215.2 Mid term I
End term
3-4
Introduction to new media, scope,
functions and characteristics.
Discuss the
functions and
characteristics
of new media
and its
importance.
Lecture 1215.1 Mid term I
End term
5-6
Convergence media and
convergence technology,
Internet penetration and reach
in India
Explain the
role of media
convergence
and its impact
on media
scenario.
Presentation 1215.3
Mid term I
End term
Preasentation
7-8
a. Search engines and advanced
search,
b. Working of a search engine
Discuss the
role of search
engines and
Presentation 1215.2 Mid term I
End term
84
how they
work.
9-10
a. Search engine optimization,
b. Revenue generation of a search
engine.
Discuss
various SEO
tools, its
importance
and revenue
sources of
SE’s.
Presentation 1215.2 Mid term I
End term
11 Different kinds of online
advertisements,
Explain the
genre of
online
advertising
and its types.
Presentation 1215.1
Mid term II
End term
Practical
12 Online advertising in India
the revenue of
online
advertising
market in
India will be
discussed.
Lecture, lab 1215.1
Mid term II
End term
Presentation
13-
14
Case study of Google as an online
advertiser and search engine.
Detailed study of
google as an
advertiser and a
search engine.
Self-study 1215.5 Presentation
End term
15 Security and privacy issues
online,
Privacy and
security
issues in the
online
presence and
the
consequences
lecture 1215.4
End term
Presentation
85
faced by
society.
16-
17
Cyber laws in India & International
cyber law
Cyber security and
regulation laws in
India will be
introduced. Also the
international law will
be discussed.
Lecture 1215.6 End term
Project
18
Virtual reality and identity
crisis,
Explain the
virtual
presence and
the problems
caused by it.
Discussion 1215.3 End term
Assignment
19-
22
Social networking, Blogs, types of
blogs and Micro blogging
Social networking
tools and types of
blogging and
techniques of blog
writing will be
explained.
Presentation, lab 1215.4
Mid term II
Practical
End term
23-
24
Internet on mobile phones,
GPRS and 3G.
Mobile
internet
technology
and its usage.
Also 3G and
other internet
services will
be discussed.
lecture 1215.2
1215.5
End term
presentation
25 pod casting, web casting
Students will
learn to make
a podcast and
the
differences
Lecture 1215.5 End term
Project
86
between a
podcast and a
webcast.
87
H. Course Articulation Matrix: (Mapping of COs with POs)
CO STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [1215.
1]
Describe the development and use of new
media. 1 1 3 1
JC [1215.
2]
Explain the basic features and
functionality of search engines.
2 2 2
JC [1215.
3]
Interpret the types of online advertising and
differentiate it from traditional advertising. 2 1 2 2
JC [1215.
4]
Obtain the skill to develop social media
accounts and post new media content and
hence develop employability skills.
2 3
JC [1215.
5]
Examine the concepts like convergence of
media, virtual reality and cyber laws. 2 1 3 1 2
K. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
88
A. Introduction: This course is offered by Department of Languages as a core course to the students of BJMC
in IInd Semester. The course offers an in depth knowledge of Language as an important branch of English
language studies. It covers basic concepts such as properties of human languages, word formation, Grammar,
Comprehension and Composition. There is no specific prerequisite on the part of students as the course begins
with the very basics of the field of study.
B. Course Outcomes: At the end of the course, students will be able to :
[EN1112.1] Understand the fundamental principles of effective communication skills and presentation
skills.
[EN1112.2] Develop critical and creative thinking abilities for communicative competence
[EN1112.3] Display enhanced competence in oral and written communication
[EN1112.4] Improve ideas with precision and coherence in writing
EN1112.5] Recognize the importance of communication skills like listening, speaking, reading and writing
with advancement of competitive world.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions,
checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions
(intellectual, organizational, and personal) from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English
and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the
ability to act with an informed awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions,
and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the
broadest context socio-technological changes
MANIPAL UNIVERSITY JAIPUR
School of Humanities and Social Sciences
DEPARTMENT OF LANGUAGES
Course Hand-out
Reading Language through Literature| EN1213| 2 Credits {2 0 2 3} BJMC II Semester
Session: Jan. – May 17 | Faculty: Dr Yashoda Verma | Class: B.A/B.Sc. I Semester
89
D. Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate
communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its
relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing
which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate
communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Closed Book) 20
Sessional Exam II (Closed Book) 20
In class Quizzes and Assignments ,
Activity feedbacks (Accumulated
and Averaged)
10
End Term Exam
(Summative)
End Term Exam (Closed Book) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to
be qualified for taking up the End Semester examination. The allowance of
25% includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the
absence. A makeup assignment on the topic taught on the day of absence will
be given which has to be submitted within a week from the date of absence.
No extensions will be given on this. The attendance for that particular day of
absence will be marked blank, so that the student is not accounted for
absence. These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home, especially
before a flipped classroom. Although these works are not graded with marks.
However, a student is expected to participate and perform these assignments
with full zeal since the activity/ flipped classroom participation by a student
will be assessed and marks will be awarded.
E. SYLLABUS
Phonetics and Vocabulary: Transcription of Phonetic Symbols, Word Stress, Synonyms and Antonyms, Word
Formation; Grammar and Usage: Transformation of Sentences, Clauses, Determiners, Verbs and Verb
Tenses; Comprehension :William Blake’s The Little Black Boy, Lewis Carroll’s A Mad Tea Party, Ruskin
Bond’s Night Train for Deoli, M.K. Gandhi’s The Birth of Khadi, J.L Nehru’s A Tryst with Destiny, A.P.J
Abdul Kalam’s Vision for 2020; Compositional Skills: Letters- Formal and Informal, Review Writing, Memo
Writing, Paragraph Writing.
F. Text Books:
Sawhney, Panja and Verma eds. English At the Workplace. Macmillan 2003.
90
G. Reference:
Singh, R.P. Professional Communication. OUP. 2004.
Sasikumar, V., Dutta and Rajeevan, A Course in Listening and Speaking –I Foundation Books. 2005.
Quirk and Greenbaum: A University Grammar of English, Longman, 1973.
H. Lecture Plan:
Lec. No Topics Session Outcome Mode of
Delivery
Corresponding CO Mode of
Assessing the
Outcome
1 Introduction and Course
Hand-out briefing.
To acquaint and
clear teacher’s
expectations and
understand
students’
expectations
Lecture &
Discussion
NA NA
2- 3 Definition and scope of
Linguistics, Phonetics,
Description of vowels
and consonants of
English language
To familiar
students about the
correct
pronunciation
Lecture &
Discussion
EN1112.1 End Sessional
4-6 Symbols for the sounds
of English and phonemic
transcription,
transcription, word
stress, Phoneme and
syllable
Building
vocabulary
Lecture &
Discussion
EN1112.1 End Sessional
7 Synonyms and
Antonyms, Word
Formation
Building
vocabulary
Lecture &
Discussion
EN1112.3 Assignment- 1,
Mid Term -2
End Sessional
8 Word Formation; Sentence framing Lecture &
Discussion
EN1112.3 Mid Term -2
End Sessional
9-10 Clauses, Determiners Sentence framing Lecture &
Discussion
EN1112.3 Mid Term -2
End Sessional
11-12 Verbs and Verb Tenses Grammatical skills Lecture &
Discussion
EN1112.3 Mid Term -2
End Sessional
13-14 Active Passive Grammatical skills Lecture &
Discussion
EN1112.3 Mid Term-1,
End Sessional
15-16 Direct Indirect Grammatical skills Lecture &
Discussion
EN1112.3,
EN1112.4,
EN1112.5
Mid Term- 2,
End Sessional
17 William Blake’s The
Little Black Boy
To familiar
students about the
various Literary
genre
Lecture &
Discussion
EN1112.4,
EN1112.5
Mid Term-1
End Sessional
18 Lewis Carroll’s A Mad
Tea Party
The genre of story
in literature
Lecture &
Discussion
EN1112.4,
EN1112.5
Assignment- 2
Mid Term-1
End Sessional
19-20 Ruskin Bond’s Night
Train for Deoli,
The genre of story
in literature
Lecture &
Discussion
EN1112.4,
EN1112.5
Mid Term -2
End Sessional
21 M.K. Gandhi’s The Birth
of Khadi,
Developing moral
values
Lecture &
Discussion
EN1112.4,
EN1112.5
Mid Term -2
End Sessional
22 J.L Nehru’s A Tryst with
Destiny,
Developing moral
values
Lecture &
Discussion
EN1112.4,
EN1112.5
Mid Term -2
End Sessional
23 A.P.J Abdul Kalam’s
Vision for 2020
To broaden vision
among students
Lecture &
Discussion
EN1112.4,
EN1112.5
Mid Term-1
Assignment- 3
End Sessional
91
24 Letters- Formal and
Informal,
Writing skills for
presentation
Lecture &
Discussion
EN1112.2 Mid Term- 1, End
Sessional
25-26 Review Writing, Writing skills for
presentation
Lecture &
Discussion
EN1112.2 End Sessional
27-28 Memo Writing,
Paragraph Writing.
Writing skills for
presentation
Lecture &
Discussion
EN1112.2 End Sessional
92
I. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program Specific Outcomes
(PSOs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3 PSO4
EN 1213.1
Understand the
fundamental principles of
effective communication skills and presentation skills.
3 2
EN 1213.2
Develop critical and
creative thinking abilities
for communicative
competence.
2 2 1
EN 1213.3
Display enhanced
competence in oral and
written communication.
2 1 1
EN 1213.4
Improve ideas with
precision and coherence in
writing.
2 2 2 1 2
EN 1213.5
Recognize the importance
of communication skills like
listening, speaking, reading
and writing with
advancement of
competitive world.
1 2 3 1 1 1
93
A. Introduction: This course is offered by Department of Languages as a common course to the students of BA, B Sc.,
and BAJ & MC, in the IInd Semester. The course offers an in depth knowledge of communication skills through Digital
Language Laboratory.
B. Course Outcomes: At the end of the course, students will be able to:
[1230.1] Understand linguistic competence through accuracy in grammar, pronunciation and vocabulary;
[1230.2] Acquire strategic competence to use both spoken and written language and use in a wide range of
communication strategies;
[1230.3] Analyze, film clips, advertisements, newspaper articles, editorials, magazines, popular literary texts (poetry
and prose) and other day- to-day familiar texts, thus generating interest of the students, leading to greater motivation
and a better learning output;
[1230.4] Recognize native and non- native varieties of English, accents, spellings, usage, cross-cultural variations;
[1230.5] Recall their own understanding of communication reading Comprehension (skimming, scanning, and learning
difficult words and phrases) and various reading strategies.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions,
checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions
(intellectual, organizational, and personal) from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English
and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the
ability to act with an informed awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions,
and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the
broadest context socio-technological changes
MANIPAL UNIVERSITY JAIPUR School of Humanities and Social Sciences
DEPARTMENT OF LANGUAGES
Course Hand-out
Language Lab II| EN 1230 | 1 Credit | 1 0 0 1
94
D. Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate
communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its
relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing
which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate
communication, electronic media, print and new media.
E. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Practical Exercises in Language Lab
record
60 (Internals)
In class Quizzes and Assignments ,
Activity feedbacks (Accumulated and
Averaged)
End Term Exam
(Summative)
Practical Exam 40 (External)
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
F. SYLLABUS
Speaking skills: Situational Dialogues/Role Play, Affixes, Oral Presentations- Prepared and Extempore, ‘Just A Minute’
Sessions (JAM), Developing Speaking Skills: Words commonly mis-spelt and mis-pronounced, Developing vocabulary,
Describing objects/ situations / people, Information transfer, Debate, Telephonic skills, Giving directions, Soft Skills: Job
Interviews, Group Discussion, Seminar presentation.
G. TEXT BOOKS
Jones, Daniel. English Pronouncing Dictionary. Current Edition with CD.
Bansal, R. K. and Harrison, J. B. Spoken English. Orient Longman, 2006.
H. REFERENCE BOOKS
95
English Language Communication : A Reader cum Lab Manual Rao, Dr A Ramakrishna, Natanam, Dr G &
Sankaranarayanan Prof SA, Anuradha Publications, Chennai.
Speaking English Effectively by Krishna Mohan & NP Singh (Macmillan).
I. Lab Plan:
LAB NO. TOPICS
1 Introduction to communication skills (LSRW)
2 & 3 Speaking skills: Situational Dialogues/Role Play, Affixes, Oral Presentations- Prepared and Extempore
4-6 ‘Just A Minute’ Sessions (JAM)
7 & 8 Developing Speaking Skills: Words commonly mis-spelt and mis-pronounced
9 & 10 vocabulary, Describing objects/ situations / people, Information transfer, Debate, Telephonic skills, Giving directions,
11 & 12 Soft Skills: Job Interviews, Group Discussion, Seminar presentation
13-14 Soft Skills: Job Interviews, Group Discussion, Seminar presentation
96
J. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO STATEMENT Correlation with Program
Outcomes (POs)
Correlation with
Program Specific
Outcomes (PSOs) PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO7 PSO1 PS
O 2
PSO
3
PSO
4
EN
1230.1
Uunderstand linguistic competence
through accuracy in grammar,
pronunciation and vocabulary;
2 3
EN
1230.2
To acquire strategic competence to use
both spoken and written language and use
in a wide range of communication
strategies;
2 1
EN
1230.3
To analyze, film clips, advertisements,
newspaper articles, editorials, magazines,
popular literary texts (poetry and prose)
and other day- to-day familiar texts, thus
generating interest of the students, leading
to greater motivation and a better learning
output;
2 1
EN
1230.4
To recognize native and non- native
varieties of English, accents, spellings, usage,
cross-cultural variations;
1
EN
1230.5
To recall their own understanding of
communication reading Comprehension
(skimming, scanning, and learning difficult
words and phrases) and various reading
strategies.
2 3
97
A. Introduction: This course aims to introduce students to the basics of creative writing in Hindi for both, print and
new media.
B. Course Outcomes: At the end of the course, students will be able to
[1230.1] Students will be introduce to blog and feature writing.
[1230.2] Students will be introduce to story and play writing.
[1230.3] Students will be introduce to autobiography and poem writing.
[1230.4] Students will introduce to movies and books review.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.15]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which
they are written shape perceptions of students’ understanding of social realities and their own selves.
[PO.16]. Effective Communication: Articulate ideas and perspectives, by developing and enhancing the
communicative skills of listening, speaking, reading, and writing in interpersonal and interactive contexts, in print and in
electronic media, for various audiences and purposes.
[PO.17]. Social Interaction: Develop competence in understanding, appreciating, and respecting social diversity
derived from the representation of points-of-view in literary texts, thereby facilitating conflict resolution, and social
harmony.
[PO.18]. Effective Citizenship: Inculcate values of patriotism and of unity, and transfer these values to real-life
through selfless volunteering and activism, for promoting community welfare.
[PO.19]. Ethics: Recognise the diversity and complexity of ethical dilemmas in the real world, and educate oneself to
base ones actions on responsibility, and respect for human rights.
[PO.20]. Environment and Sustainability: Study and understand Nature and the environment on the basis of
important literary texts and researches, so as to initiate responsible individual and collective action, towards sustaining
our shared environment.
[PO.21]. Self-directed Life-long Learning: Taking initiatives and challenges to choose learning opportunities and
programmes, implementing learning goals, and sustaining intellectual growth and excellence in a constantly changing
global scenario.
Program Specific Outcomes
[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and features, editing,
MANIPAL UNIVERSITY JAIPUR School of Humanities and Social Sciences
DEPARTMENT OF JOURNALISM & MASS COMMUNICATION
Course Hand-out
Language Lab (Hindi)| HI 1230 | 1 Credits | 1 0 0 1
98
photography and designing.
[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web designing
[PSO 3] Analysing media text: History of media, development communication, media laws, global issues and environment
[PSO 4] Application of communication and media theories, visual culture, advertising, public relations and corporate
communication
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
In class Quizzes and Assignments ,
Activity feedbacks (Accumulated and
Averaged)
10
End Term Exam
(Summative)
End Term Exam (Final Practical) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
E. SYLLABUS
Blog writing, story writing and review, play writing and review, feature writing,
autobiography writing, film review, writing on a favourite writer, poem writing and review,
book review, Om Shree Vishnu avatar book review and seminar presentation.
F. TEXT BOOKS/ Reference Books
1 . सुबोध ह िंदी व्याकरण डॉ. इन्द ुप्रकाश पिंचशील प्रकाशन 2005
3. प्रोयोजन मलूक ह िंदी एविं पत्रकारिता , डॉ हदनेश प्रसाद हसिं , वाणी प्रकाशन , हदल्ली
4. फीचर लखेन : स्वरूप और हशल्प लखेक : डॉ. मनो र प्रभाकर
G. Lecture Plan:
Lec No Topics Session Outcome Mode of
Delivery
Corresponding
CO
Mode of
Assessing the
Outcome
99
1-2 Blog Writing Introduction to basics of
blog writing
Practical and
practice 1230.1 Mid term 1
End term
3-4 Feature writing Introduction to basics of
feature writing
Practical and
practice
1230.1 Mid term 1
End term
5-6 Story writing Introduction to basics of
story writing
Practical and
practice
1230.2 Mid term 1
End term
7-8 Play writing Introduction to basics of
play writing
Practical and
practice
1230.2 Mid term 1
End term
9-10 Autobiography writing Introduction to
autobiography writing
Practical and
practice
1230.3 Mid term 2
End term
11-12 Poem writing Introduction to basics of
poetry
Practical and
practice
1230.3 Mid term2
End term
13-14 Movie review Practice film review
writing
Practical and
practice
1230.4 Mid term 2
End term
15-17 Book review Practice book review
writing
Practical and
practice
1230.4 Mid term 2
End term
18 Om shree Vishnu Avatar
Book- Reading & Review
Read & review book
Om shree Vishnu Avatar
Practical and
practice
1230.4 End term
100
H. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO STATEMENT Correlation with Program
Outcomes (POs)
Correlation with
Program Specific
Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3
[1230.1] Students will be introduce to
blog and feature writing.
2 3
[1230.2] [1230.2] Students will be
introduce to story and play
writing.
2 1
[1230.3] [1230.3] Students will be
introduce to autobiography and
poem writing.
2 1
[1230.4] [1230.4] Students will introduce
to movies and books review.
1
101
A. Introduction: The course provides a foundation in the principles and practices of
magazine Journalism. The theoretical part of this course will familiarize students with
the world of magazines, both Indian and international, and the basic principles of
magazine production. In the practical part of this course the students will learn the basics
of writing and structuring articles at feature and magazine length. They will also learn
basics of magazine layout and designing. The course is a combination of vocational
training and academic study designed to equip the students with the basics of magazine
journalism which will prepare them for an advanced course in the area if they choose to
do so later on.
B. Course Outcomes: At the end of the course, students will be able to:
[1311.1]. State the nature, characteristics, evolution and recent trends of magazine journalism.
[I311.2]. Differentiate between writing, editing and layout designing for magazines and newspapers.
[1311.3]. Demonstrate the fundaments of writing for magazines thus developing feature
writing and creative writing skills in students.
[1311.4]. Design various elements of magazine- headlines, layouts etc. and produce a sample magazine.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Magazine Journalism | JC1311 | 4 Credits | 2 0 4 4
102
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
103
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
The world of magazines: Introduction, evolution of magazine journalism & Classification & Characteristics, Major national and international magazines and recent trends in magazine
journalism; web-based magazines, e-zines and webzines. Writing for Magazines: Essentials of magazine writing; Differences between magazine writing and newspaper writing and Basics of
writing for magazines. Various types of magazine features: Personality Sketch; Personal
Experience; Narratives; Instructional features etc., Cover Line; headline; blurbs and Essentials of
magazine editing. Magazine Production: Basics of magazine production; Print and web; Cover page; cover page design and Magazine page layout; use of colors; pictures and graphics.
F. Text Books:
Wharton, John, Magazine Journalism: a guide to writing and sub-editing for magazines,
Periodicals Training Council, 1995.
G. References Davis Anthony, Magazine Journalism Today, Heinemann Professional Publishing, Indiana
University, 1988.
Mogel, Leonard, Everything You Need to Know to Make It in the Magazine Business,
GATF Press, Pittsburgh, 1998.
Jill, Baker, Professional Magazine Journalism, Blue Print Publishers, 1992.
Jacobi P. Peter, The Magazine Article, How to Think it, plan it, write it, Indiana University
Press, Bloomington, 1991.
Other Readings:
Any English/Hindi fortnightly magazine reading (Compulsory).
104
Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the
Outcome
1 Introduction and Course Hand-out
briefing
To acquaint and clear teachers expectations
and understand student expectations Lecture NA NA
2 - 3 Magazine
Discuss the meaning of the terms Magazine and
Journalism
State the meaning of magazine journalism
Discuss briefly the nature of print media
Lecture & Group Discussion 1311.1 Mid Term I
End Term
4 - 6 History and evolution of MJ Identify the points of significance in the
evolution of Magazines & MJ Lecture 1311.1
Mid Term I
End Term
7 - 10 Characteristics of MJ & classification
of magazines
Identify the characteristics of MJ
Differentitaite it from other forms of print
journalism
Classify diffrent types of magazine
Lecture 1311.1 Mid Term I
End Term
11 - 13 Major national and international
magazines
Identify major national & international
magazines
Compare and contract major national &
international magazines
Group activity 1311.1
Mid Term I
End Term
14- 15
Recent trends in magazine
journalism: web-based magazines, e-zines and
webzines.
Examine the recent trends in MJ and thier
implications Lecture 1311.1
Mid Term I
End Term
16-17 Elements of magazine writing Recognize the various elements of magazine
writing Lecture 1311.1 & 1311.3
Mid Term I
End Term
105
Examine the role each element plays in
communicating meaning
18 - 19 Basics of magazine writing State the basic principles of Magazine writing
Author a magazine article Lecture and Individual activity 1311.3
Mid Term I
End Term
20 - 22
Differences between magazine writing and newspaper writing
Differentiate between magazine and newspaper
writing
Convert a Newspaper report into a magazine
article
Lecture and individual activity 1311.2
Mid Term I
Mid Term II
End Term
23 - 30 Types of magazine feature writing
Recognize the difference between various types
of feature articles
Author at least one each Personality Sketch, Personal Experience, Narratives and
Instructional features.
Lecture and individual activity 1311.3
Mid Term II
End Term
31- 34
Cover Line, headline and blurbs
Identify these elements
Distinguish them from each other
Design a few samples of each
Lecture and individual activity 1311.4
Mid Term II
End Term
35 - 40 Essentials of magazine editing
Sate the need of magazine editing
Explain the process of magazine editing
Identify the difference between editing for
newspaper and editing for magazine
Demonstrate magazine editing skill by editing
raw text.
Lecture and individual activity 1311.2 & 1311.3
Mid Term II
End Term
41 - 46 Basics of magazine production
Describe the magazine production process and
stages of print and web magazines
Develop a sample print magazine
Lecture and individual activity 1311.4 End - Term
106
47 - 50 Cover-page and cover page design
State the significance of the cover-page
List the elements that make-up a cover page
Identify different styles of cover page design
Design sample cover-pages
Lecture and individual activity 1311.4 End - Term
51 - 55 Magazine page layout; use of colors; pictures and graphics.
Sate the importance of layout
List the elements that affect the layout
Identify the different types of magazine layouts
Design sample layouts for a magazine
Lecture and individual activity 1311.4 End - Term
107
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1311.1]
State the nature, characteristics and evolution and
recent trends in magazine journalism. 2 2
JC
[1311.2]
Differentiate between writing, editing and layout
designing for magazines and newspapers. 2
JC
[1311.3]
Demonstrate the fundaments of writing for
magazines thus developing feature writing and
creative writing skills in students.
3 3 1
JC
[1311.4]
Design various elements of magazine- headlines,
layouts etc. and produce a sample magazine. 3 3 1
108
Introduction: The Department of Journalism & Mass Communication offers provides a foundation in the principles and practices of writing for Mass Media.
The theoretical part of this course will familiarize students with the writing and basic principles of writing. In the practical part of this course the students will
learn the Creative Writing, feature writing, Editorial page writing, Technical Writing, Review Writing and Freelance Writing.
A. Course Outcomes: At the end of the course, students will be able to:
[1312.1]. Define the emergence of creative writing for mass media.
[1312.2]. Describe the basics of writing skills for feature writing for mass communication medium.
[1312.3]. Describe writing skills for editorial page.
[1312.4]. Analyse writing reviews Indian media.
[1312.5]. Analyse the freelance writing skills for mass media.
B. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to
which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Writing for Mass Media | JC 1312 | 4 Credits | 2 0 4 4
109
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language,
and make meaning of the world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed
awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for
them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-
technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic media,
new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with other
nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes field
activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication, electronic
media, print and new media.
C. Assessment Plan:
Criteria Description Maximum Marks
Sessional Exam I 20
110
Internal Assessment
(Summative)
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
D. SYLLABUS
Creative and feature writing: Meaning of creative writing, writing with creativity, art of writing with flair, Difference between news writing and
creative writing, narrative and interpretation writing, Meaning of Feature and its types, Ingredients of feature writing and art of writing different
kinds of features; Writing for Editorial Page: Writing leaders (Editorial), Articles, Special Article, Middles, columns, Interview, profiles and letter to
editor, Business writing, Science writing, Development writing, Content writing for On-line Media; Writing reviews: Reviewing books, Film
review, Reviewing performing arts, TV and radio review; Freelance writing: Meaning, nature, scope and future Prospects, Qualities of freelance
journalists, Freelancing for newspaper, Magazines, Freelancing for TV, radio and on line media.
111
E. TEXT BOOK
Aggarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006. F. REFERENCE BOOKS
1.Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication, 2004.
2. Carole Rich, Writing and Reporting News: A Coaching Method, Thomson Learning Inc, 2007.
3. Beyond Those, Headlines, New Delhi: The Media Foundation,1996.
4. Louis Alexander, Beyond the facts: A Guide to the Art of Feature Writing, II ed., New Delhi: Surjeet Publication, 2004.
112
J. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing
the Outcome
1 Introduction to syllabus with special
reference to objectives & outcomes
To acquaint and clear teachers
expectations and understand
student expectations
Lecture NA NA
2 Meaning of creative writing,
Writing with creativity
Discuss about creative writing Lecture/Flipped Class 1312.1 I Sessional / End Term
3 Meaning of creative writing,
Writing with creativity
Teaching and Learning with
class room practical
exercise/Activity
Practical 1312.1 I Sessional / End Term
4 Art of writing with flair Interpreted about writing with
flair
Lecture 1312.1 I Sessional / End Term
5 Art of writing with flair Teaching and Learning with
class room practical exercise
Practical 1312.1 I Sessional / End Term
6 Difference between news writing
and creative writing
Discuss about difference
between news writing and
creative writing
Lecture/Flipped Class 1312.1 I Sessional / End Term
7 Difference between news writing
and creative writing
Teaching and Learning with
class room practical exercise
Practical 1312.1 I Sessional / End Term
8 Narrative and interpretation writing Discuss about Narrative and
interpretation writing
Lecture 1312.1 I Sessional / End Term
9 Narrative and interpretation writing Teaching and Learning with
class room practical exercise
Practical 1312.1 I Sessional / End Term
10 Meaning of Feature and its types Understand the feature Lecture/Guest Lecture 1312.2 I Sessional / End Term
11 Meaning of Feature and its types Teaching and Learning with
class room practical exercise/
Field Assignment
Practical/ Field
Assignment
1312.2 I Sessional / End Term
113
12 Ingredients of feature writing Discuss the Ingredients of
feature writing
Lecture 1312.2 I Sessional / End Term
13 Ingredients of feature writing Class room practical exercise Practical 1312.2 I Sessional / End Term
14 Art of writing different kinds of
features
Understand the different kinds
of feature
Lecture 1312.2 I Sessional / End Term
15 Art of writing different kinds of features
Teaching and Learning with
class room practical exercise
Practical 1312.2 I Sessional / End Term
16 Writing leaders (Editorial) Discuss the writing leaders Lecture/Flipped Class 1312.3 II Sessional / End Term
17 Writing leaders (Editorial) Teaching and Learning with
class room practical exercise
Practical 1312.3 II Sessional / End Term
18 Articles Understand the Article
writing
Lecture/Flipped Class 1312.3 II Sessional / End Term
19 Articles Teaching and Learning with
class room practical exercise
Practical 1312.3 II Sessional / End Term
20 Special Article Understand the Special Article
writing
Lecture 1312.3 II Sessional / End Term
21 Special Article Teaching and Learning with
class room practical exercise
Practical 1312.3 II Sessional / End Term
22 Middles Understand the Middles
writing
Lecture/Flipped Class 1312.3 II Sessional / End Term
23 Middles Teaching and Learning with
class room practical exercise
Practical 1312.3 II Sessional / End Term
24 Columns Understand the column
writing
Lecture/Flipped Class 1312.3 II Sessional / End Term
25 Columns Teaching and Learning with
class room practical exercise
Practical 1312.3 II Sessional / End Term
26 Interview Discuss the Interview and its
types etc.
Lecture/ Activity (Think
Pair Share)
1312.3 II Sessional / End
Term 27 Interview Practical assignment to
conduct interview
Practical 1312.3 II Sessional / End
Term
28 Profiles Understand the profile writing Flipped Class 1312.3 II Sessional / End
Term
114
29 Profiles Practical assignment to write
an profile
Practical 1312.3 II Sessional / End
Term
30 letter to editor Understand the letter to
editor
Flipped Class 1312.3 II Sessional / End
Term 31 letter to editor Class Room practical for
letter to editor writing
Practical 1312.3 II Sessional / End
Term
32 Business writing Discuss the business writing Lecture/Guest lecture 1312.3 II Sessional/ End Term
33 Business writing Class room practical
assignmnet
Practical 1312.3 II Sessional / End
Term
34 Science writing Discuss science writing Lecture 1312.3 II Sessional/ End Term
35 Science writing Class room practical
assignmnet
Practical 1312.3 II Sessional / End
Term
36 Development writing Describe developmental
writing Lecture 1312.3 II Sessional/ End Term
37 Development writing Class room practical
assignmnet
Practical 1312.3 II Sessional / End
Term
38 Content writing for On-line Media Discuss content writing for on-line media
Lecture 1312.3 II Sessional/ End Term
39 Content writing for On-line Media Class room practical
assignmnet
Practical 1312.3 II Sessional / End
Term
40 Reviewing books Discuss review, Book review Flipped Classroom 1312.4 II Sessional/ End Term
41 Reviewing books Class room practical
assignmnet
Practical 1312.4 II Sessional / End
Term
42 Film review Discuss Film Review Flipped
Classroom/Guest
Lecture
1312.4 II Sessional/ End Term
43 Film review Classroom/ Field Practical
Assignment
Practical 1312.4 II Sessional / End
Term
44 Reviewing performing arts TV and radio review
Discuss Reviewing
performing arts TV and radio review
Flipped Classroom 1312.4 II Sessional/ End Term
45 Reviewing performing arts TV and radio review
Classroom and Field Practical
Assignment
Practical 1312.4 II Sessional / End
Term
115
46 Freelance writing :Meaning, nature,
scope and future Prospects
Analysis Freelance writing Lecture 1312.5 End Term
47 Freelance writing :Meaning, nature,
scope and future Prospects
Class room activity Practical 1312.5 End Term
48 Qualities of freelance journalists Analysis Qualities of
freelance journalists
Lecture/Guest Lecture 1312.5 End Term
49 Qualities of freelance journalists Practical 1312.5 End Term
50 Freelancing for newspaper,
Magazines
Analysis Freelancing for
newspaper, Magazines
Lecture 1312.5 End Term
51 Freelancing for newspaper,
Magazines
Various practical assignment
in groups
Practical/
Activity/Discussion
1312.5 End Term
52 Freelancing for TV Analysis Freelancing for TV Lecture 1312.5 End Term
53 Freelancing for TV Practical Assignment in group Practical/
Activity/Discussion
1312.5 End Term
54 Freelancing for Radio and on line
media.
Analysis Freelance for Radio Lecture 1312.5 End Term
55 Freelancing for Radio and on line
media.
Classroom Activity / Group
Activity
Practical/
Activity/Discussion
1312.5 End Term
56 Discuss the problems Question answer session Interaction NA NA
116
G. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1312.1] Define the emergence of creative writing for mass
media. 3 1
JC
[1312.2] Describe the basics of writing skills for feature writing
for mass communication medium. 2 1
JC
[1312.3] Describe writing skills for editorial page.
1 1 1 1
JC
[1312.4] Analyse writing reviews Indian media. 1 1
JC
[1312.5] Analyse the freelance writing skills for mass media. 1 2
2- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
117
A. INTRODUCTION: This course is offered by Dept. of Journalism & Mass Communication
to the students who wish to pursue a professional career in journalism. The course seeks to
equip students with the knowledge of Heritage & Cultural Tourism in India. This course is also
beneficial for the students as a media and mass communication point of view. During the course
the students will be taken through a series of structured lectures on various aspects of Heritage
& Cultural Tourism and visit various heritage place.
B. COURSE OUTCOMES: At the end of the course, students will be able to:
[1313.1]. Describe the basic concepts of heritage and cultural tourism.
[1313.2]. Understanding Socio-Economics aspects of cultural tourism.
[1313.3]. Analyse the relationship between heritage and tourism industry.
[1313.4]. Illustrate the role of heritage tourism in cultural upliftment of the society.
[1313.5]. Explore the glorious history of Indian heritage and culture.
[1313.6]. Interpret the use of folk media in communication with the rural masses
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Heritage and Cultural Tourism | JC 1313 | 4 Credits | 2 2 0 4
118
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and
participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes.
PROGRAM SPECIFIC OUTCOMES
[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. ASSESSMENT PLAN
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained
by a student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of
leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught
on the day of absence will be given which has to be
submitted within a week from the date of absence. No
extensions will be given on this. The attendance for that
particular day of absence will be marked blank, so that the
119
student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in
home, especially before a flipped classroom. Although these
works are not graded with marks. However, a student is
expected to participate and perform these assignments with
full zeal since the activity/ flipped classroom participation
by a student will be assessed and marks will be awarded.
E. SYLLABUS
Cultural and Heritage Tourism Introduction, Definition and scope of Cultural and Heritage
Tourism, Cultural and Tourism-Relationship, Cultural & Heritage Tourism, Indian
Architecture Tangible and Intangible Heritage Monuments, Forts, Museums, Temples,
Gurudwaras, Mosques and Churches in India. National Parks and Sanctuaries, Heritage hotels,
Hotels and resorts in India. Indian Music, Dance, Art and Crafts, Festive Heritage. Fair,
Cuisines, Costumes, Language and Tribes in India. Living Cultural Tourism Living Cultural-
Theatrical Form and Puppetry. Paintings. Handicrafts of India. Textiles. Project study for
media presentation (Preferably focused on Rajasthan)
TEXT BOOK:
Neumayer, Erwin, Lines of Stone: The pre-historic rock-art of India, South Asia Books,
1993
REFERENCE BOOK
Goswamy, B.N., Essence of Indian Art, Asian Art Museum of San Francisco, 1986
Huntington, Susan, The Art of Ancient India: Hindu, Buddhist, Jain,Weatherhill, 1985
Saloni Mathur, India By Design: Colonial History and Cultural Display, University of
California, 2007
Oberoi, Patricia, Freedom and Destiny: Gender, Family and Popular Culture in India,
Delhi, 2009
Dhar, Parul Pandya, ed., 2011, Indian Art History Changing Perspectives, New Delhi:
D.K. Printworld and National Museum Institute (Introduction).
Guha, Thakurta, Tapati, Monuments, Objects, Histories: Institution of Art in Colonial
and Post-Colonial India, New York, 2004
Choudhary, R.D. Museums of India and their maladies. Calcutta: Agam Kala. 1988
120
G. LECTURE PLAN:
Lecture No. Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction
To acquaint and clear
teachers expectations
and understand student
expectations
Discussion NA NA
2-4 Definition and scope of
Culture
Define and
understanding culture
Lecture 1313.1 I Sessional / End Term
5-6 Concept and definition of
Heritage
Define basics
importance of heritage
Lecture 1313.1 I Sessional / End Term
7-9 Culture and Tourism-
Relationship
classify culture and
Tourism
Discussion 1313.3 I Sessional / End Term
10-11 Introduction Indian
Architecture
Understanding Indian
architecture
Lecture 1313.4 Home Assignment
End Term
12 Ancient architecture Classify ancient
architecture
Discussion 1313.4 I Sessional/End Term
13 Medieval architecture Classify medieval
architecture
Discussion 1313.4 I Sessional/End Term
14 Modern architecture Classify modern
architecture
Discussion 1313.4 I Sessional/End Term
15 Monuments Identifying Indian
monuments
Flipped Class 1313.4 Home Assignment
End Term
16 Forts Identifying various
Indian forts
Flipped class 1313.4 I Sessional/End Term
17 Museums Identifying Indian
Museums
Flipped class 1313.4 I Sessional/End Term
18-19 Temples, Gurdwaras Categorize temples and
Gurdwaras
Discussion 1313.2 Class Quiz
Mid Term I
121
End Term
20-22 Mosques and Churches
in India
Categorize Mosques
and churches in India
1313.4 Mid Term 1
23-24 National Parks and
Sanctuaries
(classification and
definition)
Classify National parks
and Sanctuaries
Lecture 1313.4 Mid Term 1
End Term
25-28 Heritage hotels, Hotels
and resorts in India
Explore difference
between heritage hotels
and resorts
Lecture 1313.4 Home Assignment
Class Quiz
Mid Term 1
End Term
29-31 Indian Music
Experiencing Indian
music
Audio playout 1313.5 Class Quiz
Mid Term 1
End Term
32 Dance
Understanding Indian
dance forms
Flipped classroom 1313.5 End term
33-34 Art
Experiencing Indian Art Flipped classroom 1313.5 Mid Term 1
End Term
35-36 Crafts
Explore various Indian
crafts
Flipped Classroom 1313.5 Mid Term 1
End Term
37-38 Festive Heritage & fairs
of India
Exploring various
festive heritage and fairs
Discussion 1313.5 Class Quiz
Mid Term I
End Term
39 Cuisines Understanding Indian
cuisines
Discussion 1313.5 Mid Term 1
End Term
40-41 Costumes Analyse various
costumes of India
Discussion 1313.5 Mid Term 1
End Term
42-43 Languages of India Analyse Languages of
India
Discussion 1313.6 Mid Term 1
End Term
44-45 Tribes in India Explore Indian Tribes Lecture 1313.6 Class Quiz
End Term
122
46-47 Theatrical Forms and
Puppetry
Exploring theatrical
forms and puppetry
Lecture 1313.6 Class Quiz
Mid Term II
End Term
48-49 Role of theatre and
puppetry in education
and rural communication
Analyse role of theatre
and puppetry in
education and rural
communication
Discussion 1313.6 Class Quiz
End Term
50-51 Paintings of India Understanding various
kinds of painting in
India
Practical 1313.5 Class Quiz
End Term
52 Textiles
Exploring various
Textiles in Indian
Lecture 1313.5 Class Quiz
Mid Term II
End Term
123
H. COURSE ARTICULATION MATRIX: (MAPPING OF COS WITH POS)
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO 1 PSO 2 PSO 3 PSO 4
JC [1313.1] Describe the basic concepts of heritage and
cultural tourism.
2
JC [1313.2] Evaluating socio-economics aspects of
cultural tourism.
2
JC [1313.3] Analyse the relationship between heritage
and tourism industry.
2 2
JC [1313.4] Illustrate the role of heritage tourism in
cultural upliftment of the society.
JC [1313.5] To explore the glorious history of Indian
heritage and culture.
1
JC [1313.6] To interpret the use of folk media in
communication with the rural masses.
2 2
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
124
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to
introduce students to the various aspects, features and issues of the Indian society. In addition
to this, the course intends to describe the role of media in the formation and evolution
of the modern Indian society, while inculcating the idea of journalist responsibility of
representing the marginalized.
B. Course Outcomes: At the end of the course, students will be able to:
[1314.1]. Describe the characteristics of the ancient Indian society.
[1314.2]. Analyze and interpret the existing systems of social stratification in the
contemporary Indian society
[1314.3]. Judge the impact and relevance of media in Pre-Independence era
[1314.4]. Analyze the issues of cultural identity and national integration for better
employability.
[1314.5]. Describe media’s role in the issues faced by the contemporary Indian society.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism and Mass Communication
Course Hand-out
Media & Society | JC 1314 | 3 Credits | 2 1 0 3
125
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
126
E. SYLLABUS
Characteristics of Indian society: Indian Society in Pre-Vedic and Vedic Period,
Systems of Social stratification (rural/urban, class/caste differentiations Brief Study
of Socio-Political Systems and Overview of culture and traditions in India. Colonial
Period and Media: Early period of Indian Freedom Struggle and emergence of
Media, Gandhi Era in Freedom Struggle and Role of Press, Reformist Movement
and Media and Electronic Media and Films in Colonial Period. Post-Colonial
Period and Media: Constitutional Provisions and Media, Issues of Cultural
Identity, Emergence of Electronic Media and Issues of National Integration and
Media. Post-Colonial Culture, Media and Film: Dalit Issues, Gender Issues,
Globalization, Violence
F. TEXT BOOK
Nehru, J. Discovery of India, Penguin India, 2008
G. REFERENCE BOOKS
1. Kosambi, D.D, The Culture and Civilization of Ancient India in Historical Outline,
Vikas Publishing House Pvt Ltd, Delhi, 2001.
2. Gupta, Dipankar (ed.), Social Stratification; Oxford University Press, Delhi, 1993.
3. Srinivas M.N., Dube, Leela, Ed.; Caste: Its Twentieth Century Avataar, Penguin
Books
4. Agnes, Flavia, ‘Transgressing Boundaries of Gender and Identity’, Economic and
Political Weekly, September 7, 2002.
127
K. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction and Course
Hand-out briefing
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2 Introduction to Pre-Vedic and
Vedic Period.
Understand ancient
Indian society
Lecture 1314.1 Mid Term I / End Term
4-5 Social stratification- Meaning
and origin
To know the social
stratification
Lecture / Flipped Class 1314.1 Mid Term I / End Term
6-7 Concepts of Differences &
Inequality
Analyse the
contemporary society
Lecture 1314.1 Mid Term I / End Term
8- 10 Caste & Class systems in India
Analyse the
contemporary society
Activity (Group
discussion)
1314.1 Home Assignment
End Term
11 - 13 Factors affecting changes in
the caste system-
Modernization, Fordism,
Urbanization, Development
etc.
To study the impact of
global developments on
Indian society
Lecture 1314.1 Mid Term II / End Term
14 - 15 Early period of Indian
Freedom Struggle and
emergence of Media
Understand the role of
media in pre-
independence period
Lecture / Activity
(Group discussion) 1314.3
Mid Term II / End Term
16 - 17 Gandhi Era in Freedom
Struggle and the Role of Press
Analyse the role of
media in independence
struggle
Lecture 1314.3 Class Quiz
Mid Term II
End Term
18 - 19 Role of Media in propagating
the reformist movement
Highlight the role of
media in social reforms
Lecture 1314.3 Mid Term II
End term
128
20 - 21 Introduction to the concept of
nation and nation state
Understand the
concept of nationalism
Flipped Class 1314.2 Home Assignment
End Term
22 - 25 Understanding India as a
nation and a cultural unit
Understand the
concept of cultural
identity
Activity (Case Study) 1314.2 End Term
26 - 28 Cultural Identity- issues &
struggles
Analyse issues in
cultural identity
Lecture 1314.3 Mid Term II
End Term
29 - 31 Pluralism &
Ethnocentrism
Lecture / Group
Discussion
1314.3 Class Quiz
End Term
32 - 34 Issues of National Integration
and Media
Flipped Class 1314.3 Mid Term II
End Term
35 - 37 Dalit Issues Activity (Think Pair
Share)
1314.4
End Term
38 - 40 Gender Issues Flipped Class 1314.4 End Term
40 - 43 Aspects of Globalization and
related issues
Flipped Class 1314.4
End Term
44 - 46 Communalism, Regionalism
& Linguism
Activity (Think Pair
Share)
1314.5
End Term
129
H. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO
1
PSO 2 PSO 3 PSO 4
JC
[1314.1] Describe the characteristics of the ancient
Indian society. 2
JC
[1314.2] Analyze and interpret the existing systems of social
stratification in the contemporary Indian society
2 2
JC
[1314.3] Judge the impact and relevance of media in Pre-
Independence era
JC
[1314.4] Analyze the issues of cultural identity and national
integration. 2 2
JC
[1314.5] Describe media’s role in the issues faced by the
contemporary Indian society. 1 1
2- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
130
A. Introduction: The course aims at exposing students to the issues related to development and enabling them to understand the power of media -both traditional and modern- as tools for development.
B. Course Outcomes: At the end of the course, students will be able to:
[1315.1]. Explain the development issues and problems in societies
[1315.2]. Discover development communication policies and strategies
[1315.3]. Examine agriculture Communication and rural development
[1315.4]. Analyse Developmental and employability skills rural extension agencies
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to
which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language,
and make meaning of the world by connecting people, ideas, books, media and technology.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
DEVELOPMENT COMMUNICATION | JC1315 | 4 Credits | 2 1 0 3
131
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed
awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for
them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-
technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic media,
new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with other
nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes field
activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication, electronic
media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
132
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
E. SYLLABUS
Development: Meaning, concept, process, Model of development-theories-origin-approaches to development, problem and issues in development,
Development dichotomy, gap between developed and developing societies, Development Communication: Meaning process & philosophy, Role
of Media, Social, culture and economic barriers- case studies, Development communication policy-strategies, Agriculture Communication and
rural development: The genesis of agricultural extension, Approach in agriculture communication, Diffusion of innovation, Case studies of
communication support to agriculture, Developmental and rural extension agencies: Governmental and semi-governmental, non-governmental
organizations, Available micro, macro, economic frame work, Case studies on development communication programmes, Writing development
message for rural audience
F. TEXT BOOK
1. Melkote R Srinivas, Communication for development in the third world, Sage Publishers, New Delhi, 1991.
133
G. REFERENCE BOOKS
2. Jayaweera Neville, Amunugama Sarath, Rethinking development communication, AMIC, 1989. 3. Nair ,Sadanan, Shirley A White, Perspectives on development communication, Sage, New Delhi, 1993.
4. Bhatnagar, Subhash & Schware, Robert (ed.), Information & Communication Technology in Development, Sage Publications India Pvt.
Ltd., New Delhi, 2000.
5. Shirley A White, Nair Sadanan & Joseph Ascroft, Participatory Communication –Working for Change and Development, Sage
Publications India Pvt. Ltd., New Delhi, 1994.
H. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction to syllabus with
special reference to objectives
& outcomes
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2-4 Meaning, concept, process of
development
Discuss basics of
development
Lecture / Flipped Class 1315.1 I Sessional / End Term
4-8 Model of development-
theories-origin-approaches to
development
Identify the early
models and origin of
development
Lecture 1315.1 I Sessional / End Term
9-15 Problem and issues in
development
Discuss problems of
related to development
in the world
Lecture/Flipped class
and Activity 1315.1 Home Assignment
End Term
16-20 Development dichotomy, gap
between developed and
developing societies
Analyse the developed
and developing
societies
Lecture 1315.1 Home Assignment
End Term
134
21-25 Meaning process & philosophy Understanding meaning
and process &
philosophy and
development
communication
Activity (Think Pair
Share)
1315.2 Class Quiz
Mid Term I
End Term
26- 27 Role of media Analysing role of media
in development
communication
Lecture 1315.2 Mid Term 1
End term
28-29 Social, culture and economic
barriers- case studies
Interpreting barriers
through case studies
Flipped Class 1315.2 Home Assignment
Class Quiz
Mid Term 1
End Term
30-32 The genesis of agricultural
extension
Understanding
agricultural extension in
India
Activity (Think Pair
Share) 1315.2 Class Quiz
Mid Term 1
End Term
33-34 Approach in agriculture
communication
Discussion on
agriculture
communication
Flipped Class 1315.3 Class Quiz
Mid Term I
End Term
35 Diffusion of innovation Understanding diffusion
of innovation
Lecture 1315.3 End Term
36-40 Case studies of
communication support to
agriculture
Discussion on case
studies
Activity (Think Pair
Share) 1315.3 Class Quiz
End Term
41-45 Governmental and semi-
governmental, non-
governmental organizations
Discussion on
governmental and semi-
governmental, non-
governmental
organizational
Flipped Class/Lecture 1315.3 Class Quiz
Mid Term II
End Term
46 Available micro, macro,
economic frame work
Discussion on available
micro, macro economic
frame work
Activity (Think Pair
Share) 1315.4 Class Quiz
Mid Term II
End Term
135
47 Case studies on development
communication programmes
Understanding
development through
case studies
Flipped Class 1315.4 Class Quiz
Mid Term II
End Term
48-52 Writing development message
for rural audience
Able to create
development
messages
Flipped Class/class
activity 1315.4 Class Quiz
Mid Term II
End Term
136
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1315.1] Explain the development issues and problems in
societies 2 2 2 1
JC
[1315.2] Discover development communication policies and
strategies 1
JC
[1315.3] Examine agriculture Communication and rural
development 2 2 2
JC
[1315.4] Analyse Developmental and employability skills rural
extension agencies 3
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
137
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in video production. In addition to this, the
course is intended to train the students to handle basic video production responsibilities
and also to understand the vocabulary of cinematography. Students are supposed to learn
the art of video production by inculcating the basics from preproduction to post
production. Subsequently they will be preparing videos, a documentary and a music, as
a part of the project/ assignments as Group work or individually.
B. Course Outcomes: At the end of the course, students will be able to:
[1316.1]. Illustrate the Basics of Visual Grammar
[1316.2]. Demonstrate the basics of Video and DSLR Cameras.
[1316.3]. Analyse the Camera Languages.
[1316.4]. Interpret the Lights and Sound for production designing.
[1316.5]. Execute Video and Audio Editing skills with a documentary and a music video
production meeting employability demands.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Basics of Video Production | JC 1316 | 4 Credits | 2 0 4 4
138
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
139
E. SYLLABUS
Visual grammar- Picture composition, Depth of field, Elements of shot- camera angle, camera
movements, Principles of visual grammar. Basics of video cameras- Different types of cameras,
Difference between EFP and studio cameras, Electronic characteristics of television cameras, Lenses,
types and characteristics, Camera mounting equipment, Difference of video from film-in brief, Analog
versus Digital video format, Frames and shutter speed. Basics of Lights and Audio recording-
Principles of lighting Uses, Lighting Instruments, Properties of audio, Types of programme sounds,
Microphones: types and uses. Planning your video project- Concept development, Scenario,
Storyboard, Shooting script
F. TEXT BOOK
Belavadi V., Video production, 2008, Oxford University Press, New Delhi.
G. REFERENCE BOOKS
Lanier, T. and Nichols, C. Filmmaking for Teens: Pulling Off Your Shorts. 2010. Michael
Wiese Productions
Owens, J. and Millerson, G. Video Production Handbook. 2011. Focal Press.
Zettl H., Handbook of Television production, 2008, Cengage.
140
H. Lecture Plan
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction to syllabus with
special reference to objectives
& outcomes
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2,3 Visual grammar: Picture
composition, Depth of field
Understand visual
grammar
Lecture 1316.1 I Sessional / End Term
4-6 Shots: camera angle, camera
movements
Identify the types of
shots
Lecture 1316.1 I Sessional / End Term
7-11 Shots-practical Compose the different
types of shot
Demonstration and
practice 1316.1 Home Assignment
End Term
12-13 Different types of cameras, Remember the
different types of
camera
Lecture 1316.2 Home Assignment
End Term
14-15 Writing practical Recognize the elements
of writing for visuals
Practice 1316.1 Mid Term I
End Term
16 EFP and studio cameras Know the difference
between outdoor and
indoor/studio cameras
Lecture 1316.2 Mid Term 1
End term
17 Lenses, types and
characteristics
Identify lenses and its
uses
Lecture 1316.2
18 Camera mounting equipment,
Difference of video from film
Describe and execute
camera mounting
Lecture and
demonstration 1316.2 Home Assignment
Mid Term 1
End Term
19-21 Documentary Video practical Select a music and
discuss its production
Discussion 1316.3
Mid Term 1
End Term
141
22 Analog versus Digital video
format, Frames and shutter
speed
Classify video format Lecture 1316.2
Mid Term I
End Term
23 Team Formation and
distribution of work
Team members and
their roles
Discussion 1316.1 End Term
25-26 Planning shots Storyboard and
organise
Discussion and 1316.3 Mid Term II
End Term
27-28 60 sec video Shoot Shoot Discussion 1316.5 Mid Term II
End Term
29-31 Edit video shoot Edit and show the
Discussion 1316.5 Mid Term II
End Term
32 Lighting: Principles of lighting
Uses, Lighting Instruments
Explain the relationship
Lights, set and time
Lecture 1316.4 Mid Term II
End Term
33 Working with lights Operate and execute
three point lighting
Demonstration and
practice 1316.4 Mid Term II
End Term
34-35 Editing lights Edit lights Demonstration and
practice 1316.4 Mid Term II
36 Properties of audio, Types of
programme sounds
Understand the
properties of audio
Lecture 1316.4 Mid Term II
End Term
37 Microphones: types and uses Understand the
properties of
microphones
1316.4 Mid Term II
End Term
38-39 Working with microphones application Demonstration and
practice 1316. Class Quiz
End Term 40-41 Editing Sound application Demonstration and
practice 1316. Mid Term II
End Term 42 Review and Preview Review Discussion 1316.5 Mid Term II
End term 44 Editing Principles Understand Editing
Principles Lecture 1316. Mid Term II
End term
45-46 Concept
development,
Scenario
Come up with a
concept
Discussion 1316. Mid Term II
End Term
142
47-48 Storyboard, Shooting script For Music video
Prepare Shooting Script Discussion 1316.5 Mid Term II
End Term
49-51 Shooting Music Video Execute the shoot Discussion 1316.5 Mid Term II
End Term 52-53 Editing Music Video Edit the Music Video Discussion 1316.5 Mid Term II
End Term 54 Showing the finished
work and
broadcasting
Exhibition Discussion 1316.5
End Term
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC [1316.1]
Illustrate the Basics of Visual Grammar 1 1
JC [1316.2]
Demonstrate the basics of Video and DSLR Cameras 1 3 2
JC [1316.3]
Analyse the Camera Languages 2 2
143
JC [1316.4]
Interpret the Lights and Sound for production
designing 2 2 2
JC [1316.5]
Execute Video and Audio Editing skills with a
documentary and a music video production meeting
employability demands.
3 3 3
3- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
144
A. Introduction: This course is offered by Department of Psychology as a compulsory course to
the students of B.A (J&MC) in III Semester. The course offers knowledge of self, personality
and formation of attitude, which is indispensable for wellbeing as well as proper functioning of
an individual in different domains of life. The topics of study includes motivation and
achievement, communication and interpersonal relationship, creativity, problem solving, stress
and its management. The focus of the course is to prepare the student in managing conflicts
at workplace, overcoming weaknesses in achieving goals and to enhance interpersonal skills.
B. Course Outcomes: At the end of the course, students will be able to
[1301.1] Understand and express the concept and meaning of personality and self.
[1301.2] Acquire knowledge of importance of motivation and qualities of achievement
oriented individuals.
[1301.3] Analyse the importance of attitude and inter group conflict and its management.
[1301.4] Understand the importance of communication in interpersonal relationships,
barriers in communication.
[1301.5] Learn the meaning and types of creativity and problem solving skills.
[1301.6] Identify sources of stress and its management and using emotional intelligence.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
PERSONALITY DEVELOPMENT| PS1301 | 3 Credits | 2103
145
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
146
E. SYLLABUS
Personality & Self: The concept of personality, types of personality, Self-
concept & meaning of self, self-esteem, self-efficacy, self-confidence, developing
self-esteem. Motivation & achievement: concept of motivation, importance of
intrinsic and extrinsic motivation, importance of self-motivation- factors leading to
motivation, meaning of achievement- Obstacles in achieving a goal, overcoming
barriers, qualities of achievement oriented individuals. Attitude: meaning and
formation of attitude; positive attitude and ways to develop positive attitude.
Prejudices and stereotypes, inter group conflict and its management, assertiveness.
Communication and interpersonal relationship: meaning, types and process of
communication. Verbal & nonverbal communication, barriers in communication;
stages in interpersonal relationships, types of interpersonal relationships, Factors
affecting relationship, role of communication in relationship, ways in improving
interpersonal skills. Creativity & Problem solving skills: meaning of creativity,
types of creativity, problem solving skills and creativity: steps in problem solving,
barriers and facilitators in problem solving. Stress and its management: meaning
and assessment of stress, types and sources of stress, stress management techniques,
stress resistant personality, emotional intelligence, physical health and its role in
personality development.
F. TEXT BOOK
R.S Feldman, Understanding Psychology, IV edition, McGraw Hill India 1996
Robert A. Baron, Psychology, III edition, Prentice Hall India, 1995
Steven A. Beebe, Susan J. Beebe, Diana K. Ivy (2012). Communication principles
for a lifetime, New Delhi: Pearson.
G. REFERENCE BOOKS
1. Edward De Bono (1999). Six Thinking Hats. Little Brown & Co.
2. Shiv Khera (2004). You Can Win – Macmillan India Limited
3. Daniel Goleman (1985).Emotional Intelligence.
147
H. Lecture Plan:
LEC NO TOPICS
1 Concept and meaning of self and personality
2 & 3 Types of personality
4-5 Concept of Self-esteem and developing self esteem
6 & 7 Self-efficacy and self confidence
8 Concept of motivation
9 &10 Importance of intrinsic and extrinsic motivation
11&12 Definition of achievement, obstacles in achieving a goal and how barriers can
be overcome. 13 Qualities of achievement oriented individuals
14-16 Meaning and formation of attitude
17 Positive attitude and ways to develop them
18-20 Difference between prejudices and stereotypes
21-23 Intergroup conflict and its management, Assertiveness
24-26 Meaning types and process of communication
27-29 Verbal and non-verbal communication, Barriers in communication
30 & 31 Stages and types of interpersonal relationships,
32 Factors affecting relationships
33 Role of communication in relationship. Interpersonal relationship at workplace
34 Managing conflicts and ways to improve interpersonal skills
35 Meaning and types of creativity
36 & 37 Problem solving skills and creativity ,steps in problem solving
38 Barriers and facilitators in problem solving
39 Meaning and assessment of stress, types and sources of stress
40 Stress management techniques, stress resistant personality
41-43 Emotional intelligence, physical health and its role in personality development
148
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
PS1301.1
Understand and express meaning of self and
personality.
2 1
PS1301.2
Acquire knowledge of importance of
motivation and qualities of achievement
oriented individuals.
3 2
]
PS1301.3
Analyse inter group conflict and its
management
2 3
PS1301.4
apply creativity and problem solving skills
1 1
PS1301.5
demonstrate processes of communication
and barriers in communication 3 1 3
]
PS1301.6
Identify sources of stress and its
management. 1 2
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
149
A. Introduction: This course is offered by Department of Journalism& Mass communication as a core course to the
students of BA (J&MC) IIIrd Semester. The course offers basic knowledge of French. It covers the reading, writing ,
listening and speaking skills in French language. There is no specific prerequisite on the part of students as the course
begins with the elementary level of French.
B. Course Outcomes: At the end of the course, students will be able to
[1302.1] Understand and express general basic conversation in the French language.
[1302.2] Acquire knowledge of French culture and civilisation.
[1302.3] Analyze French language sounds & understand various properties of sound system of French language.
[1302.4] Analyze the word and phrase structures and the process of word formation in French language.
[1302.5] Familiarise the students with short stories and texts.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid,
and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions
in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-
long learning in the broadest context socio-technological changes
Program Specific Outcomes
MANIPAL UNIVERSITY JAIPUR School of Journalism and Mass Communication
DEPARTMENT OF JOURNALISM
Course Hand-out
Fundamentals of French- I | FR 1302 | 3 Credits |2 1 0 3
150
[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment
in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media
and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I ( Closed book) 20
Sessional Exam II (Closed book) 20
Project & Assignment 10
End Term Exam
(Summative)
End Term Exam (Closed Book) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
E. SYLLABUS
This course includes the lessons no.1 to 3 from the prescribed text book, basic alphabets,
accents, salutations, countings, introducing oneself, asking someone’s identity, expressing
appreciation. From grammar point of view, it includes topics like être, avoir, s’appeler,
pronoms sujets, interrogation, profession, nationality, articles, genre, adjectifs, conjugaison,
paragraph writing on the following topics: Mon ami(e), Mon Universite, Ma famille.
F. TEXT BOOKS
K Madanagobalane. Synchronie 1. Chennai: Samhita Publication, 2011.
G. Reference Books:
T Beryl and A Duval. The Collins Robert French Dictionary. Paris: Collins, 2010.
Le Nouveau Sans Frontier Part 1 Indian Ed. Paris: CLE International, 1997.
151
H. Lecture Plan:
Lecture
N0.
Topics Session
Objective
Mode of
Delivery
Corresponding
CO
Mode of
Assessing the
Outcome
1-2 Alphabets, and
their sounds
To familiarize the
students with Basics
of French Language
Lecture,
Group
discussions
[1302.1]
[1302.3]
In class
Assignments First Sessional
Exam.
3-5 Nouns and their
gender
To familiarize
students with
different types nouns
Lecture,
Group
discussions
[1302.1] In class
Assignments
First Sessional
Exam.
5 Articles- definite
and indefinite
To classify the
articles according to
the gender of the
noun
Lecture,
Group
discussions.
[1302.4] In class
Assignments
First sessional
Exam.
6-7 Lesson - 1 To remember the
sounds while reading
the lesson and
understand the
vocabulary.
Lecture,
Reading,
Group
discussions,
[1302.5]
[1302.2]
In class
Assignments
First sessional
8 Professions, name
of the country
and their
nationality
To familiarize
students with the
vocabulary in French
Lecture,
Group
discussions
[1302.1]
[1302.4]
In class
Assignments
First sessional
Exam.
9 Subject pronouns To acquaint them the
different types of
pronouns
Lecture,
Group
discussions
[1302.1]
[1302.4]
In class
Assignments
First Sessional
Exam.
10-11
Verbs – Etre
and Avoir
To familiarize
students with verbs
and the subject and
framing of small
sentences.
Lecture,
Group
discussions
[1302.4] In class
Assignments
First Sessional
exam.
12 Negative of the
sentences
To motivate students
to read and write.
Also to familiarize
them to adverbs
Lecture,
Group
discussions
[1302.4] In class
Assignments
First Sessional
Exam.
13 Lesson 2 To understand the
French text.
Lecture,
Group
[1302.3]
[1302.5]
In class
Assignments
152
discussions,
Reading
[1302.2]
First sessional
Exam.
14 Verbs – First
group
To familiarize
students with the
different types of
verbs in French and
their conjugaison
Lecture,
Group
discussions
[1302.4] In class
Assignments
First sessional
Exam.
15-16 Adjectives and
their gender
To familiarize
students with the
different types of
adjectives and their
gender in French
Lecture,
Group
discussions
[1302.4]
[1302.1]
In class
Assignments
First sessional
Exam
17 Preposition
before the name
of the country,
city and common
places
To acquaint the
students with the
preposition of place
Lecture,
Group
discussions
[1302.1] In class
Assignments
First sessional
Exam
18-19 Paragraph
writing- Se
presenter
To remember the
vocabulary and create
un paragraph.
Lecture,
Group
discussions
[1302.2] In class
Assignments
First sessional
Exam 20 Interrogative
expressions
To familiarize the
students with
different
interrogative forms of
the verb and how to
pose the question.
Lecture,
Group
discussions
[1302.2] In class
Assignments
First sessional
Exam
21-22 Paragraph
writing- Mon
Ami(e)
To remember the
vocabulary and create
un paragraph
Lecture,
Group
discussions
[1302.4] In class
Assignments
First sessional
Exam 23-25 Lesson 3 To understand the
French text.
Lecture,
Group
discussions,
Reading
[1302.5]
[1302.3]
In class
Assignments
Second
sessional Exam
26-28 Verbs – 2nd and
3rd group
To familiarize and
remember the verbs
Lecture,
Group
discussions
[1302.4] In class
Assignments
Second
sessional Exam 29- 30 Paragraph
writing- Mon
Universite
To develop the ideas
in French.
Lecture,
Group
discussions
[1302.4] In class
Assignments
Second
sessional Exam 31- 33 Verbs of 2nd and
3rd group
To familiarize and
remember the verbs
Lecture,
Group
discussions
[1302.4] In class
Assignments
Second
sessional Exam 34- 38 Plural of the
sentences
To acquaint with the
different rules of
plural forms
Lecture,
Group
discussions
[1302.4] In class
Assignments
Second
sessional Exam
153
39-42 Revision To remember the
rules and the
vocabulary in French
Lecture,
Group
discussions
[1302.1]
[1302.4]
In class
Assignments
Second
sessional Exam
154
I. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO5 PO 6
PO 7 PSO 1 PSO 2 PSO 3 PSO4
FR 1302.1
Understand and express general basic
conversation in the French language.
1
FR 1302.2
Acquire knowledge of French culture and
civilisation.
2
FR 1302.3
Analyze french language sounds & understand
various properties of sound system of French
language.
2 2 1
FR 1302.4
Analyze the word and phrase structures and the
process of word formation in French language.
2 2 2
FR 1302.5
Familiarise the students with short stories and
texts.
2 1 1 1
155
A. Introduction: This course introduces students to the Constitution of India in general and the
Article 19(1) (A) of the Constitution (Freedom of Speech and Expression) in particular. The
course will help students to learn legal and ethical issues as they pertain to the media and to
think critically about the interpretation of the various constitutional provisions, particularly
those relating to the freedom of speech and expression.
B. Course Outcomes: At the end of the course, students will be able to:
[1411.1] Recall the basic characteristics, preamble and other features of India Constitution.
[1411.2] Discuss the concept and scope of media freedom.
[1411.3] Describe media laws in India.
[1411.4] Analyse the practice of media ethics in Indian media context.
[1411.5] Appraise various cases related to Media laws and ethics in India courts.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism and Mass Communication
Course Hand-out
Media Laws & Ethics | JC 1411 | 4 Credits | 3 1 0 4
156
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
157
E. SYLLABUS
Introduction to Constitution of India- Introduction of Indian Constitution, Characteristics,
preamble, Directives of state policy, citizenship, Fundamental rights, fundamental duties.
Concept and Scope of Media Freedom- Concept and scope of media freedom, Constitutional
guarantees on press Freedom; their limitations, reasonable restrictions, Media freedom and
pressures on media-internal economic, Pressure groups, advertisers, political groups, extremist
elements. Media Laws: Press and registration of books Act, 1867, law on defamation,
contempt of courts, official secrets Act (1923), Right to information Act., Cinematography Act
1953, cable television Act., working journalist Act, Prasar Bharti Act.,Press Council and Press
Commission. Media Ethics- Media’s ethical problems including privacy, right to reply,
Sensational and yellow journalism, Ethical issues related with ownership media, Codes
suggested for the press by the press council and press commission. Case Study- PUCL vs.
Union of India (Telephone Tapping case) SC AIR 1997; Murli Deora vs. Union of India SC
AIR 2002; Association for Democratic Reforms vs. U of I SC AIR 2002; . Romesh Thaper vs.
State of Madras SC AIR 1959; Prabhu Dutt vs. U of ISC AIR 1982; P. N. Duda v. P. Shiv
Shanker (1988) 3 SCC 167 : 1988 SCC (Cri) 589
F. TEXT BOOK
1. Thakurta Paranjoy.G., Media Ethics, .Oxford University Press, New Delhi,2009.
G. REFERENCE BOOKS
1. Basu Durga Das, Constitutional Law of India, Lexis Nexis, Nagpur, 2008.
2. Brenard Rubin, Questioning Media Ethics, (ed.), New York Prager, 1978.
3. Gordon, A. David, and john Michael Kittross, Contro-Versise in Media Ethics, 2nd,
New York : Waston – Guptill, 1981.
4. Fink, C. Conrad, Media Ethics, Boston: Allyn & Bacon, 1995.
158
H. Lecture Plan:
Lec No Topics Session
Outcome
Mode of
Delivery
Correspond
ing CO
Mode of
Assessing the
Outcome
1 Introduction to
syllabus with special
reference to
objectives &
outcomes
To acquaint and
clear teachers
expectations
and understand
student
expectations
Lecture NA NA
2 Introduction of
Indian Constitution
Lecture 1411.1 Mid Term I / End
Term
3,4 Characteristics of
Indian Constitution
Lecture /
Flipped Class
1411.1 Mid Term I / End
Term
5,6,7,8 preamble, Directives
of state policy,
citizenship
Lecture 1411.1 Mid Term I / End
Term
9,10 Fundamental rights, Activity (Group
discussion)
1411.1 Home Assignment
End Term
11 Fundamental duties Lecture 1411.1 Mid Term II / End
Term
12,13,14 Concept and scope
of media freedom
Lecture /
Activity (Group
discussion)
1411.2
Mid Term II / End
Term
15,16,17,1
8
Constitutional
guarantees on press
Freedom; their
limitations,
reasonable
restrictions
Lecture 1411.2 Class Quiz
Mid Term II
End Term
19,20,21 Media freedom and
pressures on media-
internal economic
Lecture 1411.2 Mid Term II
End term
22,23 Pressure groups,
advertisers,
Flipped Class 1411.2 Home Assignment
End Term
24,25,26 Political groups,
extremist elements.
Activity (Case
Study)
1411.2 End Term
27,28,29,3
0
Press and
registration of books
Act, 1867, law on
defamation,
contempt of courts,
official secrets Act
(1923)
Lecture 1411.3 Mid Term II
End Term
31,32 Right to information
Act
Lecture / Group
Discussion
1411.3 Class Quiz
End Term
33,34,35,3
6,37,
38,39,40,4
1,42
Cinematography Act
1953, cable television
Act., working
journalist Act, Prasar
Bharti Act.,Press
Flipped Class 1411.3 Mid Term II
End Term
159
Council and Press
Commission.
43, 44, 45 Media’s ethical
problems
Activity (Think
Pair Share)
1411.4
End Term
46, 47, 48,
49 Privacy, right to
reply, Sensational
and yellow
journalism, Ethical
issues related with
ownership media
Flipped Class 1411.4 End Term
50,51 Codes suggested for
the press by the
press council and
press commission.
Flipped Class 1411.4
End Term
52,53,54,5
5,56 Case Studies Activity (Think
Pair Share)
1411.5 End Term
160
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [220
4.1]
Recall principles of management. 1 1 2 1
JC [220
4.2]
Discuss the characteristics of media
companies. 1 1
JC [220
4.3]
Interpret major issues and implications
of media economics. 2 1
JC [220
4.4]
Analyse Marketing Mix and Product
Life Cycle. 2 1 1 1
JC [220
4.5]
Designing competitive strategy. 2 2 2 1
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
161
A. Introduction: This course is intended to take the students through the various processes
that a newspaper goes through between reporting and circulation. The course will also
teach them to plan specific pages, their layout and design.
B. Course Outcomes: At the end of the course, students will be able to:
[1412.1]. To describe basic elements and principles of design and its usage in page
design
[1412.2]. To Implement the basic elements and principles of design in newspaper
layout and design
[1412.3]. To differentiate design and composition style
[1412.4]. Identify different printing methods and publishing techniques
[1412.5]. Designing and production of brochure, posters, magazines etc. and hence
develop employability skill
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Design and Graphics for Print Media | JC 1412 | 5 Credits | 2 0 4 4
162
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
163
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Basic of Design: The aesthetics of design, Elements and Principles of design, Typeface families,
Principles of good typography; Layout: Newspaper layout and design, The various kinds of
layout, The importance of visual appeal in page-making; Graphics/diagrams and illustrations and
their importance; Type Composition and Printing Method: Type composition, DTP and use
of computer software, Printing methods- letterpress, cylinder, rotary, gravure, screen, offset, Plate
making and types of papers; Planning your design project: Laying out, Designing and
printing of cover page, Designing a publication
F. TEXT BOOK
1. Sarkar, N.N., (2013). Art and Print Production. New Delhi, India: Oxford University
Press
G. REFERENCE BOOKS
1. Lupton, E, Philips, J.C., (2015). Graphic Design : The New Basics. NY, USA:
Princeton Architectural Press
2. Darylr, M.,(2004). News Paper Layout and Design. New Delhi, India: Surjeet
Publication.
3. Evans, H.,(1976). Editing and Design; Book Five: Newspaper Design. London,
UK: Heinemann
164
1. Lecture Plan:
LEC
NO
TOPICS Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing
the Outcome
1 The aesthetics of design. Memorize the
definition of design and aesthetic
Lecture 1412.1 Assignment + I Sessional + End Term Examination
2 Achieving symmetry/asymmetry, balance/off-balance,
Understand and Apply the concept in a page
Lecture + Practical application
1412.1 Assignment + I Sessional + End Term Examination
3-10 Elements of design and graphics Understand and Apply
the concept by designing pages based on each element of Design
Lecture + Practical application
1412.1 Assignment + I Sessional + End Term Examination
10-12 Principles of design and graphics Understand and Apply
the concept by designing pages based on each principle of Design
Lecture + Practical application
1412.2 Assignment + I Sessional + End Term Examination
13-14 Typeface families Classify Type families Lecture 1412.2 I Sessional + End
Term Examination
15-16 Principles of good typography Recognise the importance of typography
Lecture + Practical application
1412.2 I Sessional + End Term Examination
17-18 Newspaper layout and design Locate and identify
newspaper layout Lecture + Practical application
1412.3 II Sessional + End Term Examination
19 The various kinds of layout Differentiate the kinds of layout
Lecture 1412.3 Assignment + II Sessional + End Term Examination
165
20-21 The importance of visual appeal in page-making Recognise the
importance of visual appeal
Lecture + Practical application
1412.3 II Sessional + End Term Examination
22-26 Graphics/diagrams and illustrations and their
importance Recognise the importance and use of Graphics/diagrams
Lecture + Practical application
1412.3 II Sessional + End Term Examination
27-28 Type composition Identify type composition
Lecture 1412.4 II Sessional + End Term Examination
29-32 DTP and use of computer software Development of DTP and the changes in printing
Lecture + Practical application
1412.4 II Sessional + End Term Examination
33-34 Printing methods- letterpress, cylinder Classify and understand printing methods
Lecture 1412.4 II Sessional + End Term Examination
35-36 Printing methods- rotary, gravure, Classify and understand printing methods
Lecture 1412.4 II Sessional + End Term Examination
37-38 Printing methods- screen, offset Classify and understand printing methods
Lecture 1412.4 II Sessional + End Term Examination
39-42 Plate making and types of papers Classify and understand types of papers
Lecture 1412.4 II Sessional + End Term Examination
166
43-44 Planning your design project Sketch a layout of the project,
Lecture and Discussion
1412.5 Project
45-46 Laying out Organise, defend and execution
Discussion 1412.5 Project
47-48 Designing and printing of cover page Cover page- Selection, design and printing
Discussion and Practical
1412.5 Project
49-54 Designing a publication Create, Assemble and Printing the project
Discussion and Practical application
1412.5 Project
167
H. Course Articulation Matrix: (Mapping of COs with POs)
CO
To illustrate the evolution and growth of electronic media
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [141
2.1]
To describe basic elements and
principles of design and its usage in
page design
1 2 1
JC [141
2.2]
To Implement the basic elements and principles of design in newspaper layout and design
2 1 2
JC [141
2.3]
To differentiate design and composition style
2 1 2
JC [1412.4]
Identify different printing methods and
publishing techniques 1 1
JC [141
2.5]
Designing and production of brochure, posters, magazines etc. and hence develop employability skill
3 3 1 3
3- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
168
A. Introduction: The main objective of course is to prepare students about practical
aspects of video production. The production project will be in group and would help the
students in learning the importance of team work as in the industry. Focusing on all the
four stages of production this paper aims to create a generation of video/film makers
with highly desirable skills and employment potential.
B. Course Outcomes: At the end of the course, students will be able to:
[1413.1]. To describe the concept of pre-production process in video production.
[1413.2]. To implement the basics of video pre-production process.
[1413.3]. To demonstrate the basics of video production process.
[1413.4]. To execute the post-production process.
[1413.5]. Analyze and formulate the final production impacts and hence develop
employability skills.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Video Production Project | JC 1413 | 4 Credits | 0 0 8 4
169
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyze the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam (Practical) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
170
E. SYLLABUS
Pre-Production- Concept and story; Step Outlines; Screenplay, Storyboard;
Shooting Script, Overhead. Video Shooting Basics - Video Camera & Gears; Basic
Shots Taking; Audio Recording; Lighting Basics for Shooting. Editing Basics -
Stages of the Editing Process; Basic Shot Types; Footage Analysis; The Basic Edit
Transition. Project Editing - Footage Import & Management; Timeline Editing; Video, Audio Effects & Color Correction; Project Exporting.
F. TEXT BOOK
2. Mark Brindle; The Digital Filmmaking Handbook: The definitive guide to digital
filmmaking; Mercury Learning & Information; ISBN-10: 1623650763; 2014
3. Christopher Llewellyn Reed; Film Editing: Theory and Practice; Mercury Learning &
Information; ISBN-10: 1936420104; 2012
Lec
No
Topics Session Outcome Mode of
Delivery
Corre
spondi
ng CO
Mode of
Assessing the
Outcome
1 Introduction and
Course Hand-out
briefing
To acquaint and clear teachers
expectations and understand
student expectations
Lecture NA NA
2 Video Production
Project –
Introduction
Recall working of concept to
final production
Lecture 1754.1 In Class Quiz (
Not Accounted)
3 Concept and story
To develop the conceptual
understanding about story
ideas and framing it.
Lab work 1754.1 In Class Quiz
End Term
4,5,6, Concept and story
To develop the conceptual
understanding about story
ideas and framing it.
Practice
7 Step outlines Breaking various steps of story in to scenes.
Lab work 1754.1 Home
Assignment
End Term
8,9 Step outlines Breaking various steps of story in to scenes.
Practice
10,11 Screenplay, Storyboard
Providing a detail insight of
the scene. Subsequently,
dividing the scenes in to
different shot and then
preparing sketches of each
shots with dialogue.
Lab 1754.2 In Class Quiz
End Term
12,13.
14 Screenplay, Storyboard
Providing a detail insight of
the scene. Subsequently,
dividing the scenes in to
different shot and then
preparing sketches of each
shots with dialogue.
Practice
171
15,16 Shooting Script, Overhead
Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.
Lab 1754.2 Class Quiz
Mid Term I
End Term
17,18,
19 Shooting Script, Overhead
Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.
Practice
18,19,
20 Video Camera & Gears
Practicing the various tools
and gears of video camera.
Practice 1754.2 Class Quiz
Mid Term 1
End term
21,22,
23 Basic Shots Taking
Practicing shot taking
Practice 1754.2 Home
Assignment
Class Quiz
Mid Term 1
End Term
24,25 Audio Recording Practicing audio recording during shooting
Field
work
1754.2 Class Quiz
Mid Term 1
End Term
25,27 Lighting Basics for Shooting
Practicing the use of lighting for shooting
Lab &
Practice
1754.2 Class Quiz
Mid Term I
End Term
28,29,
30,31 Lighting Basics for Shooting
Practicing the use of lighting for shooting
Field
work
1754.2 Class Quiz
End Term
32,33 Stages of the Editing Process
Practicing the basics of video editing
Lab 1754.4 Class Quiz
Mid Term II
End Term
34,35,
36,37 Edit Basic Shot Types
Practicing the basics of video editing
Practice 1754.4 Class Quiz
Mid Term II
End Term
38 Footage Analysis Practice of analyzing the footage
Lab 1754.4 Class Quiz
Mid Term II
End Term
39 The Basic Transition
Practicing video transitions Practice 1754.4 Class Quiz
Mid Term II
End Term
40,42,
43 Footage Import & Management
Practicing footage import and its management
Practice 1754.4 Class Quiz
End Term
44,45,
46 Timeline Editing Practicing timeline editing Practice 1754.4 Class Quiz
End Term
47,48,
49,50,
51
Video, Audio Effects & Color Correction
Practicing the use of video,
audio effects and color
correction
Practice 1754.4 Class Quiz
End Term
52,53.
54 Project Exporting Practicing final export of
project from editing software.
Practice 1754.4 Class Quiz
End Term
172
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
[1413.
1]
To describe the concept of pre-
production process in video production. 1 1 1 1 1 1
[1413.
2] To implement the basics of video
pre-production process.
2 1 1 2 2
1413.3
] [To demonstrate the basics of video
production process.
2 2 1 3
1413.4
] [To execute the post-production
process.
2 1 3
[1413.
5] Analyze and formulate the final
production impacts and hence
develop employability skills.
1 2
G. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
173
A. Introduction: This course is intended to prepare students about practical aspects of Print
production. The production project will be in group and would help the students in learning
the importance of team work as in the industry. Focusing on all the four stages of production
this paper aims to create a generation of publishers with highly desirable skills and employment
potential
B. Course Outcomes: At the end of the course, students will be able to:
[1414.1]. Describe the concept of news values and news sense
[1414.2]. Apply the art of reporting
[1414.3]. Analyse the role of editing
[1414.4]. Evaluate the contemporary trends of print production
[1414.5]. Design and publish the newspaper impacts and hence develop employability
skills.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Print Production Project| JC 1414 | 4 Credits | 0 8 0 4
174
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
End Term Exam (Practical) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
175
E. SYLLABUS
Stage 01 - Pre-Production: Concept-News Values-News Gathering-News Sense
Stage 02 - Reporting Basics: Structure of News-News Beats-Notes taking-Interviewing
Stage 03 - Editing Basics: Structure of the Editorial Department-Editorial Policy & Style
sheet-Use of Editing Symbols-Editorial Page
Stage 04 – Publishing: Page Distribution & Layout-Designing Pages-Sample E-paper-Printed Copy.
176
F. Lecture Plan:
Lec No Topics Session
Outcome
Mode of
Delivery
Correspon
ding CO
Mode of
Assessing the
Outcome
1 Introduction and
Course Hand-out
briefing
To acquaint
and clear
teachers
expectations
and understand
student
expectations
Lecture NA NA
2 Concept Lecture 1414.1 Mid Term I
3,4 News Values Lecture /
Activity
1414.1 Mid Term I
5,6,7,8 News Sense Lecture 1414.1 Mid Term I
9,10 Structure of News Activity 1414.2 Home
Assignment
11 News Beats Lecture 1414.2 Mid Term II
12,13,14 Notes taking Lecture /
Activity (Group
discussion)
1414.2
Mid Term II
15,16,17,1
8
Interviewing Field Activity 1414.2 Class Quiz
Mid Term II
19,20,21 Structure of the
Editorial
Department
Lecture / Field
Activity
1414.2 Mid Term II
22,23 Editorial Policy Flipped Class 1414.3 Home
Assignment
24,25,26 Style sheet Activity (Case
Study)
1414.3 End Term
27,28,29,3
0
Use of Editing
Symbols
Activity 1414.3 Mid Term II
31,32,
33,34,35
Editorial Page Group
Discussion
1414.4 End Term
36,37,38,3
9,40,
Page Distribution Activity (Think
Pair Share)
1414.4 End Term
41,42,43,
44, 45
Layout Activity 1414.4 End Term
46, 47, 48,
49
Designing Pages Activity 1414.5 End Term
50,51 Sample E-paper Activity 1414.5 End Term
52,53,54,5
5,56
Printed Copy Activity
1414.5
End Term
177
178
G. Course Articulation Matrix: (Mapping of COs with POs)
C
O
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
P
O
1
P
O
2
P
O
3
P
O
4
P
O
5
P
O
6
P
O
7
PS
O 1
PSO
2
PSO
3
PSO
4
JC
[141
4.1]
Describe the concept of news values
and news sense
2 1 2
JC
[141
4.2]
Apply the art of reporting 2 2
JC
[141
4.3]
Analyse the role of editing 2 2 1
JC
[141
4.4]
Evaluate the contemporary trends of
print production
1
JC
[141
4.5]
Design and publish the newspaper
impacts and hence develop employability
skills.
3 2
4- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
179
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in Radio production. In addition to this, the
course is intended to train the students to handle basic Radio production
responsibilities and also to understand the radio programming. Students are supposed
to learn the art of Radio production by inculcating the basics from preproduction to
post production. Subsequently they will be preparing various radio programmes as a
part of the project/ assignments as Group work or individually.
B. Course Outcomes: At the end of the course, students will be able to:
[1415.1]. Understanding Evolution of radio as Medium
[1415.2]. Explain Sound and its production techniques
[1415.3]. Apply concepts of Scripting and presenting in radio broadcasting
[1415.4]. Evaluate various radio Programming formats
[1415.5]. Creating Radio News/ feature package to develop employability skills.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Radio Program production | JC 1415 | 4 Credits | 2 0 4 4
180
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
D(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
181
E. SYLLABUS
Evolution-History and evolution of radio,Organizational structure of radio station,
Broadcasting guidelines and code of ethics in radio in India Understanding Sound and
production Components of sound,Basic equipment survey for recording sound,Fundamentals
of radio production techniques Scripting and presenting-Writing for the ear,Discussions on
formats,Voice modulation,Presentation skills . Programming & Studio Basics-Different
genres of radio programming,News and current affairs program ,Educational , entertainment
and sports program,Studio manipulation,Sound Editing
F. TEXT BOOK
Michael H. Adams, and Kimberly K. Massey, Introduction to Radio: Production and
Programming
G. REFERENCE BOOKS
.
1. U.L Baruah, This is All India Radio, Publications Division, Government of India.
2. Annual reports of All India Radio.
3. Richard Aspinall, Radio Programme Production: A Manual for Training.
4. Bob Gilmurray, the Media Student's Guide to Radio Production.
5. K.M. Shrivastava, News Writing for Radio and T.V., Sterling
H. Lecture Plan:
LEC NO TOPICS
1 History and evolution of radio
2 Organizational structure of radio station, Broadcasting guidelines and
code of ethics in radio in India
3,4, 5, 6 Components of sound, Basic equipment survey for recording sound
7, 8,9,10,11 Fundamentals of radio production techniques
12,13 Writing for the ear
14, 15 Discussions on formats
16,17,18 Voice modulation
19 Presentation skills
20,21 Different genres of radio programming
22 News and current affairs program
23 Educational , entertainment and sports program
182
23,23 Sound Editing
24,25,26 Frames and shutter speed
27, 28, 29 Learn techniques in identifying potential radio news stories; and
conduct research for news reporting. Conduct research for news
reports; plan, carry out, record and edit news interviews for radio 30,31,32,33,34 Writing radio news scripts, edit audio and voice pre-recorded news
stories to a broadcast-quality standard. Learn how to compile radio
news stories, and produce podcasts.
35,36 Types of programme sounds, Microphones: types and uses.
37,38,39,40 Developing the ability to carry out live radio crosses from outside of
the studio. Developing voice for radio to achieve broadcast quality
reports.
41,42,43,44,45 Understanding of the production techniques and audio editing
processes needed to produce three to four-minute news items for radio
broadcast.
46,47,48,49 Understanding and producing Radio documentary
46,47,48,49 Completing a documentary style feature item of at least 10 minutes in
length.
50,51,52, Producing various radio elements like Jingles, Signature tune, Radio Ads etc
53, 54 Field visit
183
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC
[141
5.1]
Evolution of Radio in Indian scenario and its
significance 1
JC [1415.
2]
Demonstrate the basics of sound recording
techniques 1 1 1
JC [1415.
3]
Analyse the scripting and conceptualize radio
programmes 1 1
JC [1415.
4]
Interpret the various radio genres 2 2 2
JC [1415.
5]
Creating Radio News/ feature package to
develop employability skills. 2 2 3 1 3
184
A. Introduction: Traditional media are an effective and important part of communication
system. These are unique in nature, as they resemble the day-to-day life pattern of the rural
masses. These media are a source of popular entertainment and informal education for the
rural audience. Our country has a rich heritage of folk media that can be used for development
work. The course will elaborate the Indian traditional media and its role in disseminating
developmental messages.
B. Course Outcomes: At the end of the course, students will be able to:
[1416.1]. Define traditional media of communication.
[1416.2]. Describe the features of TMC.
[1416.3]. Examine the significance of TMC in disseminating developmental messages. a.
[1416.4]. Identify the differences between TMC, Traditional Mass Media, New Media, Folk
Media and Folklore.
[1416.5]. Compare the various forms of Traditional (Folk) Media in India.
[1416.6]. Appraise the government policies for TMC in India.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid,
and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
TRADITIONAL MEDIA OF COMMUNICATION | JC 1416 | 3 Credits | 2 1 0 3
185
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and
features, editing, photography and designing.
[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web
designing
[PSO 3] Analysing media text: History of media, development communication, media laws, global
issues and environment
[PSO 4] Application of communication and media theories, visual culture, advertising, public
relations and corporate communication
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about
the absence. A makeup assignment on the topic taught on the day
of absence will be given which has to be submitted within a week
from the date of absence. No extensions will be given on this. The
attendance for that particular day of absence will be marked blank,
so that the student is not accounted for absence. These
assignments are limited to a maximum of 5 throughout the entire
semester.
186
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Traditional Forms of Communication in India: Folk Theatre and Folk Songs, Narrative
Form, Religious Discourse and Puppetry. Traditional Media - Socio-Cultural and Ritual
Communication: Nature and Scope of Traditional Folk Media, the Problem and Advantage
of Folk Media, Folk Media and Modern Mass Media and Folk Media and Ritual
Communication. Use of Traditional Media for Social Issues: Social Communication
through Folk Media, traditional Media and Development Issues, traditional Media and Non-
Formal Education and traditional Media and Socio-Cultural Awareness. Policies, Practices
and Future of Traditional Media: Government Policies, Role of NGO's, Role of Voluntary
Organizations and Political Environment and Traditional Media
F. TEXT BOOK
1. Malik, Madhu; Traditional forms of communication and the mass media in India, The University of Michigan, 2008
G. REFERENCE BOOKS
1. Chatterji, Roma Speaking with Pictures: Folk Art and the Narrative Tradition in India (Critical Asian Studies); Routledge India, 2012
2. Parmar Shyam; Traditional Folk Media in India; Routledge India, 1994 3. Kumar, Keval J; Mass Communication in India, Jaico Publishing House, Mumbai 2000.
187
Lec.
No. Topics Session Outcome Mode of Delivery
Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction and Course Hand-
out briefing
To acquaint and clear teachers
expectations and understand student
expectations
Lecture NA NA
2 -4 Introduction to Traditional Media of Communication
Define traditional media of
communication
Lecture 1416.1
MID TERM I
END TERM
5 - 8 Features of TMC Discuss the features of TMC Lecture
1416.2 MID TERM I
END TERM
9 - 12 Advantages and Limitations of TMC
Recognize its advantages and limitations. Lecture and activity
1416.2 MID TERM I
END TERM
13 - 17 TMC for development
Identify the factors that make TMC an
appropriate medium for communicating
developmental messages.
Lecture
1416.3 1416.3
18 - 20 TMC and informal Education
Explain how TMC serves the purpose of an
informal education. Lecture and activity 1416.3
MID TERM II
END TERM
21 - 23
Differentiate between TMC, Traditional Mass Media, New Media & Folk Media
Identify the underlying difference
between the TMC and Mass
Communication and its implication.
Lecture
1416.4
MID TERM I
END TERM
24-25
Limitations of Mass Media as medium for developmental messages in India.
Recognize the limitations of Mass Media
as the medium for disseminating
developmental messages in a developing
nation.
Lecture
1416.4
MID TERM I
END TERM
26 - 27 Folk Media in India Discuss the nature, prevalence and forms
of folk media in India Lecture and activity 1416.5
MID TERM II
END TERM
188
28 - 31 Folk Theatre Discuss the forms of Folk theatre in India MID TERM II
END TERM
32 - 35 Folk songs & Folk narratives Discuss the forms of Folk songs & folk
narratives in India Lecture and activity 1416.5
MID TERM II
END TERM
36 - 38 Puppetry & Religious Discourse Discuss the forms of Puppetry in India and
religious discourse as Traditional media Lecture and activity 1416.5
MID TERM II
END TERM
39 - 43 Government Policies and TMC
Describe the governmental policies
regarding the use and promotion of TMC
Lecture and case
study 1416.6 END TERM
189
H. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
PO
1
P
O
2
P
O
3
P
O
4
P
O
5
PO
6
PO
7
PSO
1
PSO
2
PSO
3
PSO
4
JC
[1416.
1]
Define traditional media of communication. 1
JC
[1416.
2]
Describe the features of TMC. 2
JC
[1416.
3]
Examine the significance of TMC in
disseminating developmental messages.
2 2 3
JC
[1416.
4]
Identify the differences between TMC,
Traditional Mass Media, New Media, Folk
Media and Folklore.
1
JC
[1416.
5]
Compare the various forms of Traditional (Folk)
Media in India.
1 2
JC
[1416.
6]
Appraise the government policies for TMC in
India.
1
5- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
190
A. Introduction: This course is offered by Department of Journalism as a core course to the
students of BA (J&MC) in IVth Semester. The course offers in-depth knowledge of French. It covers
the reading, writing, listening and speaking skills in French language. Elementary knowledge of French
is prerequisite.
B. Course Outcomes: At the end of the course, students will be able to
[1402.1] Understand and express the different situations in the French language.
[1402.2] Acquire knowledge of French society.
[1402.3] Analyze french conversation related to real life.
[1402.4] Analyze the sentences with opposition and concession in French language.
[1402.5] Familiarise the students with methodological approaches in the study of authentic
documents.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that
frame our thinking and actions, checking out the degree to which these assumptions are
accurate and valid, and looking at our ideas and decisions (intellectual, organizational,
and personal) from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and
through electronic media in English and in one Indian language, and make meaning of the
world by connecting people, ideas, books, media and technology.
MANIPAL UNIVERSITY JAIPUR School of Journalism and Mass Communication
DEPARTMENT OF JOURNALISM
Course Hand-out
Fundamentals of French- II | FR 1402 | 3 Credits | 2 1 0 3
Session: Jan. 18 – May 18 | Faculty:Dr. Tanuja Yadav | Class: BA (J&MC) IV SEM
191
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and
participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the
moral dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in
print media and web designing which includes field activities reporting, editing and
designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I ( Closed Book) 20
Sessional Exam II (Closed Book) 20
Project & Viva 10
End Term Exam
(Summative)
End Term Exam (Closed Book) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester examination.
The allowance of 25% includes all types of leaves including medical
leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about
the absence. A makeup assignment on the topic taught on the day
of absence will be given which has to be submitted within a week
from the date of absence. No extensions will be given on this. The
192
attendance for that particular day of absence will be marked blank,
so that the student is not accounted for absence. These assignments
are limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work at home,
especially before a flipped classroom. Although these works are not
graded with marks. However, a student is expected to participate
and perform these assignments with full zeal since the activity/
flipped classroom participation by a student will be assessed and
marks will be awarded.
E. SYLLABUS
This course includes topics like taking leave, describing your likes and dislikes, asking
information about someone, propose an outing accepting &refusing the proposal, speaking on
telephone, asking the price and protesting against it. From grammar point of view, it includes
topics like prépositions, interrogatifs, question, négation,singulier/pluriel, demonstratifs,faire,
chez, future, possessifs, accord, exclamatifs et l’ Impératif.
F. Text Book:
K Madanagobalane. Synchronie 1. Chennai: Samhita Publication, 2011.
G. Reference Books:
T Beryl and A duval. The Collins Robert French Dictionary. Paris: Collins, 2010.
Le Nouveau Sans Frontier Part 2 Indian Ed. Paris: CLE International, 1997.
193
Lecture Plan:
LEC NO TOPICS
1-4 Revision
5 &7 Verbes groupes
8-10 Proposer une sortie
11-13 Accepter et Refuser la proposition
14-16 Decrire quelque chose
17-19 Adjectif demonstratif
20-22 Inviter et accepter
23-28 Article contracte
29-32 Verbes au Futur
33-35 Expression de la quantite
36-38 Adverbes
39-40 Imperatif
H. Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
FR
1402.1
Understand and express the different
situations in the French language.
3 2
FR
1402.2
Acquire knowledge of French society 2 2 1
FR
1402.3 Analyze french conversation related to
real life
2 1 1
FR
1402.4 Analyze the sentences with opposition
and concession in French language
2 2 2 1 2
FR
1402.5 Familiarise the students with
methodological approaches in the
study of authentic documents
1 2 3 1 1 1
194
A. Introduction: The Department of Journalism & Mass Communication offers Advertising to the
UG students, aiming to provide the wider perspectives of advertising and gradual development of
approaches. It covers theoretical foundations of advertising, brand building through advertising,
campaign execution and agency relationships, and the use of marketing research techniques for
developing and evaluating marketing strategies.
B. Course Outcomes: At the end of the course, students will be able to:
[1511.1]. Describe the nature, functions, and theories of advertising.
[1511.2]. Discuss the emergence of advertising.
[1511.3]. Examines the challenges faced by business organizations in advertising management.
[1511.4]. Analyse latest trends in advertising in India and abroad, hence develop employability
skills.
[1511.5]. Develop the basic skill of writing and making an effective advertisement campaign.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid, and
looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by connecting
people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions
in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Advertising | JC 1511 | 4 Credits | 2044
195
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester examination.
The allowance of 25% includes all types of leaves including medical
leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about
the absence. A makeup assignment on the topic taught on the day
of absence will be given which has to be submitted within a week
from the date of absence. No extensions will be given on this. The
attendance for that particular day of absence will be marked blank,
so that the student is not accounted for absence. These assignments
are limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are not
graded with marks. However, a student is expected to participate
and perform these assignments with full zeal since the activity/
196
flipped classroom participation by a student will be assessed and
marks will be awarded.
E. SYLLABUS
Definition, Nature & Scope of advertising, Roles of Advertising; Societal, Communication, Marketing & Economic, Functions of advertising, Based on target audience, Geographic area, Media & Purpose, Corporate and Promotional Advertising, Web Advertising, Advertiser, Advertising agency & Media, Consumer behaviour, Latest trends in advertising - (India and abroad), Ad Agency - Structure of small, medium & big agencies, functions. Types of
agencies, Client Brief, Account Planning Creative Strategy and Brief, Communication Plan, Brand Management - Positioning, brand personality, brand image, brand equity. Case studies.
F. TEXT BOOK,
Jethwaney Jaishri Jain Shruti, Advertising Management, 2006, Oxford University Press, New
Delhi
G. REFERENCES
1. Sandage, Fryburger and Rotzoll (l996) Advertising Theory and Practice. AAITBS Publishers 2. Stansfied, Richard: Advertising Managers Handbook. UBBSPD Publications. Third Edition 3. Advertising Handbook: A Reference Annuakon Press TV, Radio and Outdoor Advertising.
Different Years ATLANTIS Publications 4. Mohan: Advertising Management: Concepts and Cases. Tata McGraw- Hill
Jewler, E (1998): Creative Strategy in Advertising. Thomson Learning
197
I. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1,2 Introduction to Advertising Define the definition
and functions of
advertising
Lecture 1511.1 I Sessional / End Term
3 Nature and scope of
Advertising
Discuss the nature and
scope of advertising
Lecture 1511.1 I Sessional / End Term
3 Evolution of Advertising Study the evolution of
advertising, highlight
the major milestone in
Indian advertising
Lecture 1511.1 I Sessional / End Term
4 Theories and Models of
Advertising
Describe various
models and their use in
advertisement
Lecture 1511.2 I Sessional / End Term
5 Influence of David Ogilvy on
advertising world
Demonstrate major
advertising campaign
design by David Ogilvy
Discussion/ Activity 1511.2 Home Assignment
6 Process of Advertising Understand the
importance of planning
and strategy in
advertising
Lecture 1511.2 Home Assignment
7 BIG IDEA Understand big idea
development and the
creative process
Activity (Think Pair
Share)
1511.2 Mid Term I
End Term
8 Target Audience Understanding of
audience needs and
interest
Lecture 1511.3 Mid Term 1
End term
9,10 Geographic area, Media and
purpose
Study of different media
and reach
Lecture 1511.3 Home Assignment
11 Corporate and Promotional Advertising
Understand the
concept of marketing
planning
Lecture 1511.3 Mid Term 1
End Term
198
12 Advertiser, Advertising agency & Media
Analyse how clients go
about selecting an
agency
Lecture 1511.4 Mid Term I
End Term
13-14 Ad Agency - Structure of small, medium & big agencies, functions
Explain the process
involving agency
briefing, setting and
direct objectives
Lecture 1511.4 End Term
15 Types of agencies
Understand the
importance of
relationships in the
agency business
Lecture 1511.4 Mid Term II
End Term
16-17 Client Brief, Account Planning Understand how to
prepare a media plan
Lecture 1511.4 Mid Term II
End Term
18-19 Creative Strategy and Brief,
Communication Plan
Study the role of media
planning in overall
advertising
Lecture 1511.4 Mid Term II
End Term
20-21 Brand Management -
Positioning, brand personality,
brand image, brand equity
Define brand and
discuss the evolution of
brand management
Lecture 1511.4 Mid Term II
End Term
22 Consumer behavior Study external
influences on consumer
behaviour
Lecture 1511.5 Mid Term II
End Term
23 Latest trends in advertising -
(India and abroad).
Analyse advertising
styles of some
countries and the
argument for culture
specific advertising
despite globalization
Lecture 1511.5 Class Quiz
Mid Term II
End Term
24 Web Advertising Trace the evolution of
advertising on digital
media
Lecture 1511.5 End Term
25-26 Case studies Study of successful ad
campaign
Discussion 1511.5 Home Assignment
199
200
J. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1511.1] Describe the nature, functions, and theories of
advertising. 2 3
JC
[1511.2] Discuss the emergence of advertising.
JC
[1511.3] Examines the challenges faced by business
organizations in advertising management. 2
JC
[1511.4] Analyse latest trends in advertising in India and
abroad, hence develop employability skills. 1
JC
[1511.5] Develop the basic art of writing and making an
effective advertisement campaign. 2 2
3- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
201
A. Introduction: This is a theory cum practical course that introduces the students various
techniques of media text analysis and their practical application in interpreting and producing
media texts (of all mediums). The course will enable students to understand and produce efficient and effective media text in various mediums.
B. Course Outcomes: At the end of the course, students will be able to:
[1513.1]. Understand the nature, characteristics and evolution of semiotics and narrative analysis.
[I 513.2]. Interpretation of Marxist and allied approaches in media.
[1513.3]. Implementation of Psychoanalysis and Content Analysis in media.
[1513.4]. Testing the feasibility of various research techniques
[1513.5]. Formulate strong research based writings having focus on theoretical and experimental framework.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Media Analysis Techniques | JC1513 | 3 Credits | 2 1 0 3
202
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1] Define the nature and basic concepts of semiotics, importance of signs and codes,
connotative and denotative meanings, applications of intertextuality.
[PSO.2]. Understand the narrative theory in light of TV and Films, analysing the discourse
of news, Film as narrative and visual mode
[PSO.3]. Differentiate between Marxist and Capitalist approach, Class conflict (cinema), Id,
ego & superego and populist approach
[PSO.4]. Judging the feasibility of various research techniques, valuing the importance of
psychoanalytic approach
[PSO.5]. Formulating the significance and relevance of Content Analysis, The Logic of
Content Analysis Design, Unitizing & Recording/Coding , Analytical Constructs
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
203
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Semiotic Analysis- A brief history of Semiotics - The problem of meaning, Signs & forms of
signs in, Connotation & Denotation, Syntactic analysis & Pragmatic analysis (in cinema) ,
Intertextuality Narrative Analysis- The power of narrative, the basics of narrative theory –
narrative concepts, Film as narrative and visual mode, Narrative of news (TV, print & Radio),
Analyzing the discourse of news. Marxist Analysis- Materialism & The consumer society
(advertising & cinema), The base & the superstructure, False consciousness & Ideology, Class
conflict (in cinema), Alienation & Bourgeois heroes, Hegemony & The problem of media
consolidation. Psychoanalytic Criticism & Content Analysis- The unconscious, Media & the
Oedipus complex, Id, ego & superego, Stereotypes & aggressive humor, Jungian Psychoanalysis
theory, Conceptualizing content analysis, Components of content analysis, The Logic of
Content Analysis Design, Unitizing & Recording/Coding, Analytical Constructs.
F. Text Books
Media Analysis Technique, Aruthur Asa Berger, Sage Publication, 1st October 2013 (5th
edition)
Narrative and Media By Helen Fulton, Julian Murphet & Anne Dunn, Cambridge
G. References
University Press, 2015 Content Analysis: an introduction to its methodology by Klaus H.
Krippendorff, Sage Publication
Marxist Media Theory by Danial Chandler
204
Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the
Outcome
1 Introduction and Course Hand-out
briefing
To acquaint and clear teachers expectations
and understand student expectations Lecture NA NA
2 - 3 Semiotic Analysis Discuss the meaning of the terms semiotics
Understanding signs and codes Lecture 1513.1
Mid Term I
End Term
4 - 6
Syntactic analysis & Pragmatic
analysis
Understanding the concepts Lecture 1513.1
Mid Term I
End Term
7 - 10
Intertextuality
Connotation & Denotation
The basics of narrative theory –
narrative concepts
Identify the characteristics of Intertextuality
Differentitaite between connotative and
denotative
Grasp the narrative concepts
Lecture 1513.1 Mid Term I
End Term
11 - 13
Film as narrative and visual mode
Narrative of news (TV, print & Radio)
Analysing the discourse of news
Applications of narrative theory and discourse
analysis
Lecture
Group activity
1513.1
1513.4
Mid Term I
End Term
14- 20
Materialism & The consumer society (advertising & cinema)
The base & the superstructure
Understanding the concepts Lecture 1513.2 Mid Term I
End Term
21-25
Class conflict (in cinema)
Alienation & Bourgeois heroes
Hegemony & The problem of media
consolidation
Recognize the problems of consolidation
Examine the role played by class conflict in
cinema
Lecture
Group Discussion
1513.2
1513.4
Mid Term II
End Term
205
26-30 Psychoanalytic Criticism
Understanding the unconscious
Study Media & the Oedipus complex
Differentiate between Id, ego & superego
Implementing Stereotypes & aggressive
humour
Applications of Jungian Psychoanalysis theory
Lecture
Group Discussion 1513.3 & 1513.5
Mid Term II
End Term
31-37 Conceptualizing content analysis Understanding the Components and
Applications of content analysis Lecture 1513.3 & 1513.4
Mid Term II
End Term
38-39 Content Analysis Design Construct the Logic of Content Analysis Design Lecture 1513.5
Mid Term II
End Term
40-42
Coding and Analytical Constructs
Designing research plans using coding and its
applications
Identifying the importance of Analytic
Constructs in visual media
Lecture and individual activity 1513.4
1513.5
Mid Term II
End Term
206
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
JC
[1513.1]
Understand the nature, characteristics and
evolution of semiotics and narrative analysis 3 3
JC
[1513.2]
Interpretation of Marxist and allied approaches in
media 2 3
JC
[1513.3]
Implementation of Psychoanalysis and Content
Analysis in media 2 2
JC
[1513.4]
Testing the feasibility of various research
techniques 2 1
JC
[1513.5]
Formulate strong research based writings having
focus on theoretical and experimental framework 2
207
A. Introduction: The main objective of course is to examine the evolution and development of
film from its beginning and will focus upon the broad areas of investigation such as the
technological innovations upon which the film industry depends, aesthetic movements and
styles as an expression of national identity and the cultural and social impacts of the movies.
The course will also highlight the role of Indian cinema and its social concerns during pre and
post-independence period of India.
B. Course Outcomes: At the end of the course, students will be able to:
[1514.1]. Understand the historical movement of world cinema and develop the skills and habits of
perspective watching.
[1514.2]. Analyse the Indian cinema with special emphasis on Regional cinema.
[1514.3]. Evaluate the film cinematic techniques that go into the construction of a film.
[1514.4]. Formulate a critical review on cinema.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid, and
looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions
in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Film Appreciation and Aesthetics | JC 1514 | 5 Credits | 2 1 0 3
208
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-
long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
209
E. SYLLABUS
Origin of Cinema: Idea of Moving Image, Lumiere Brothers and Innovation of Cinema,
Invention and Advancement of Camera, Film Movement. Film as Art: Form and Frames,
Other Arts and Cinema - Theatre, Painting, Other Traditional Arts, Film Genre, Fiction
Films, Short Films, etc. World Cinema: Basics of Film Criticism, The Value of Film
Viewing, Narrative Analysis, Introduction to film theory. Indian Cinema: Early Indian
Cinema, Pre-Independence Period and Cinema, Golden Period. Main Stream and Parallel
Cinema
F. TEXT BOOK
1. Film History: An Introduction; Kristin Thompson & David Bordwell; McGraw-Hill,
London.
G. REFERENCE BOOKS
2. Film history: theory and practice; Robert Clyde Allen, Douglas Gomery; the
University of California.
3. Encyclopedia of Indian Cinema; Ashish Rajyadhyaksh; Routledge, London.
4. Indian Popular Cinema: A Narrative of Cultural Change; K. Moti Gokulsing, Wimal
Dissanayake; Trentham Books
5. The Globalization of Indian Hindi Movie Industry; Rajesh K. Pillania, Management
Development Institute, India.
6. Changing Face of Indian Cinema; Pavan Duggal, Govt. of India Publication, New
Delhi.
210
H. Lecture Plan:
Lecture
number Topics Session Outcome
Mode of
Delivery
Corres-
ponding
CO
Mode of
Assessing the
Outcome
1 Introduction to Course &
Course Outcomes
Understand the
Vital course
objectives
Lecture NA NA
2 Brief History of Early
evolution of cinema
Describe the Film
History
Discussion
/Flipped
Class
JC
[1514.1]
I Sessional /
End Term
3 Evolution of early
Techniques and devices
Explain the Vital
Film Techniques Lecture
JC
[1514.1]
I Sessional /
End Term
4 Era of silent films
Understand the
nature of Silent
Films
Discussion
/Flipped
Class
JC
[1514.1]
Mid Term I
End Term
5 Case study of an early
silent movie
Examine the Silent
Film
Flipped
Classroom
JC
[1514.1]
Home
Assignment
End Term
6 Introduction of sound in
films
Analyse the
significance of
Sound in Film
Lecture
JC
[1514.1]
Class Quiz
Mid Term I
End Term
7 History and evolution of
Genres
Classify the Film
Genres
Flipped
Classroom
JC
[1514.1]
Mid Term 1
End term
8 Various perspectives of
genre study
Examine the Film
Genres Discussion
JC
[1514.1]
Home
Assignment
Class Quiz
Mid Term 1
End Term
9 Different types of genres
and analysis
Differentiate Film
Genres Lecture
JC
[1514.1]
Class Quiz
Mid Term 1
End Term
1o Comedy, Action and
Gangster cinema
Understand and
Analyse Film
Genres
Blended
Learning
JC
[1514.1]
Class Quiz
Mid Term I
End Term
11 Epic, fantasy and horror
films
Understand and
Analyse Film
Genres
Blended
Learning
JC
[1514.1]
Class Quiz
Mid Term I
End Term
12 Social and science fiction
films
Examine Film
Genres
Blended
Learning
JC
[1514.1]
Mid Term I
End Term
13
The New Wave Cinema
Understand New
wave cinema
Blended
Learning
JC
[1514.1]
Class Quiz
Mid Term I
End Term
14 Storytelling : meaning and
definition
Discover the
structure of
Storytelling
Lecture/
Discussion
JC
[1514.2]
Class Quiz
Mid Term I
End Term
15 Film Form
Dissect the Film
form
Lecture JC
[1514.2]
Class Quiz
Mid Term I
End Term
16 Narrative form and
sequence
Dissect the Film
form
Flipped
Class
JC
[1514.2]
Class Quiz
End Term
211
17 Sound and story telling
Examine the sound
in storytelling
Blended
Learning
JC
[1514.2]
Mid Term I
End Term
18 Story telling in live action
films
Interpret the
storytelling in live
action films
Blended
Learning
JC
[1514.2]
Mid Term I
End Term
19 Story telling in documentary
films
Interpret the
storytelling in
documentary films
Blended
Learning
JC
[1514.2]
Class Quiz
Mid Term I
End Term 20
Storytelling in animation
Interpret the
storytelling in
animation films
Blended
Learning
JC
[1514.2]
Mid Term I
End Term
21 Developing stories
Examine the Story
structure
Flipped
Classroom
JC
[1514.2]
Mid Term I
End term 22
Plot Development Interpret the Plot
Development
Flipped
Classroom
JC
[1514.2]
Mid Term II
End term 23
Character development
Interpret the
Character
Development
Lecture /
Discussion JC
[1514.2]
Class Quiz
Mid Term II
End Term 24
Script writing
Examine the
scriptwriting
Structure
Lecture /
Discussion JC
[1514.2]
Class Quiz
Mid Term II
End Term 25
Mise-en-scene :Definition
and Examples
Understand the
Mise-en-Scene
Lecture /
Discussion JC
[1514.2]
Class Quiz
Mid Term II
End Term 26
Elements of Mise-en-scene
Discover the
elements of Mise-
en-scene
Flipped
Classroom
JC
[1514.2]
Class Quiz
Mid Term II
End Term 27
Perception of space
Interpret
perception of
Space
Blended
Learning
JC
[1514.3]
Class Quiz
Mid Term II
End Term 28
representation of space
Interpret
representation of
space
Lecture /
Discussion
JC
[1514.3]
Class Quiz
Mid Term II
End Term 29
Set design
Examine Set Design Blended
Learning
JC
[1514.3]
Class Quiz
Mid Term II
End Term 30
Lighting concepts
Examine Lighting
Design Concepts
Blended
Learning
JC
[1514.3]
Class Quiz
Mid Term II
End Term 31
Costume and acting
Interpret Costume
and Acting
Flipped
Classroom
JC
[1514.3]
Class Quiz
Mid Term II
End Term 32
Movement and sound
Interpret
Movement and
Sound
Lecture JC
[1514.3]
Class Quiz
Mid Term II
End Term 33
Film Theory : Introduction
Explain Film theory Lecture /
Discussion
JC
[1514.3]
Class Quiz
Mid Term II
End Term 34
Language of film
Interpret the
language of film
Lecture /
Discussion JC
[1514.3]
Class Quiz
Mid Term II
End Term 35 Apparatus Theory and
Auteur theory
Explain Film
Theories
Lecture /
Discussion JC
[1514.3]
Class Quiz
Mid Term II
212
End Term 36
Feminist film theory
Understand Film
Theory
Lecture /
Discussion JC
[1514.3]
Class Quiz
Mid Term II
End Term 37
Realism and neorealism
movement
Understand Film
Movements
Lecture /
Discussion
JC
[1514.3]
Class Quiz
Mid Term II
End Term 38
World Cinema Case Study :
One
Critical analysis of a
World Cinema
Flipped
Classroom
JC
[1514.4]
Class Quiz
Mid Term II
End Term 39 World Cinema Case Study :
Two
Critical analysis of a
World Cinema
Flipped
Classroom JC
[1514.4]
End Term
40 Indian Cinema Case Study :
One
Critical analysis of a
Indian Cinema
Flipped
Classroom JC
[1514.4]
End Term
41 Indian Cinema Case Study :
Two
Critical analysis of a
Indian Cinema
Flipped
Classroom JC
[1514.4]
End Term
42 Regional Cinema Case Study
: One
Critical analysis of a
Regional Cinema
Flipped
Classroom JC
[1514.4]
End Term
43 Regional Cinema Case Study
: Two
Critical analysis of a
Indian Cinema
Flipped
Classroom JC
[1514.4]
End Term
44 Documentary Film Case
Study : One
Critical analysis of a
Documentary
Flipped
Classroom JC
[1514.4]
End Term
45 Course Outcomes
Revision
Revision of Course
Outcomes
Discussion NA End Term
Course Articulation
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO
1
PSO
2
PSO
3
PSO
4
JC
[1514.1] Understand the historical movement of
world cinema and develop the skills and
habits of perspective watching.
1
JC
[1514.2] Analyse the Indian cinema with special
emphasis on Regional cinema.
1
JC
[1514.3] Evaluate the film cinematic techniques
that go into the construction of a film.
1
JC
[1514.4] Formulate a critical review on cinema. 3 2 2
213
A. Introduction: A basic course designed to sensitize students with the creative and management
aspects in the field of public Relation and Corporate Communication. The aim is deliver
knowledge about the principle and practice of Public Relation and Corporate Communication.
The course also deals with providing exposure and to give practical work on the various
activities of Public Relation and Corporate Communication.
B. Course Outcomes: At the end of the course, students will be able to:
[JC1515.1] – Define and remember basic concepts in Public Relation and Corporate
Communication
[JC1515.2] – Identify planning, management and tools of PR and Corporate
Communication
[JC1515.3] – Describe the communication strategies with various publics
[JC1515.4] – Examine the legal and ethical aspects of PR and Corporate Communication
[JC1515.5] – Compare and relate the trends in PR and Corporate Communication and
hence develop both the skills
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Public Relation and Corporate Communication [JC 1515 / 4 Credits / 2 0 4 - 4]
214
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1]Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in
print media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields
of advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
215
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
E. SYLLABUS
Scope and definition; Corporate image; Public Relation; Four steps in Public
Relation; Stating problems, planning and programming; Action, evaluation. Internal
and external Public Relation; Public Relation tools. Ethical issue in Public Relation;
Communication with public; Community relation and employee relations; PR in
India, public and private sectors; PR counselling, PR agencies, PR and advertising;
PR for media institutions, PR Government; Techniques, PR and law, PR and new
technology; code of ethics for PR international; professional organization of PR, ;
emerging trends in PR, Case studies
F. TEXT BOOK
Cutlip, Scott M. and Allen H. Center, Effective Public Relation. Prentice-Hall, New Jersey,
2003.
G. REFERENCE BOOKS
Broom, Glen and David Dozier, Using Research in Public Relations. Prentice-Hall, New
Jersey, 2005.
Oxley, Harold - The Principle of Public Relation. Kogan Page, London, 2006.
Black, Sam, Practical Public Relation, Universal Book Stall, New Delhi, 1998.
David Miller (ed) Tell me Lies: Propaganda and Media Distortion in the attack onIraq,
Pluto Press, London, 2004.
216
Lec.
No
Topics Session Outcome Mode of delivery
Corresp
onding
CO
Mode of Assessing the Outcome
1 Introduction to syllabus
with special reference
to objectives &
outcomes
To acquaint and clear
teachers expectations and
understand student
expectations
Lecture NA NA
2 Introduction to PR and
CC
Understanding the basic
concepts in PR and CC
Lecture JC1515.1
3 Origin and development
of PR
Learning the historical
background of PR
Lecture JC1515.1
4 Definition and scope of
PR and CC
Understanding the nature,
scope and definition of PR
and CC
Lecture JC1515.1
5 Image building for PR
and CC
Knowing the importance of
PR – image, reputation and
identity
Discussion JC1515.1
7 Steps in PR and CC
process
Understanding the PR
process
Lecture JC1515.1
8 Stating PR problem,
planning and evaluation
To know PR planning and
management
Flip class JC1515.2
10,11 Internal and external
Public Relation public Understanding the publics of PR
Discussion JC1515.2
12 Public Relation tools Learning about the use and
application of tools of PR
and CC
Lecture JC1515.2
13 Communication with
publics, community,
government etc.
Learning as to how deal
with different types of
publics
Lecture JC1515.2 MTE – 1
14 PR in India, public and
private sectors
Understanding the
approach to PR in different
sectors
Lecture JC1515.3
15 PR counselling, To understand the role of
PR as a counsellor
Flip class JC1515.3
16 PR agencies Understanding PR agency structure and functioning
Flip class JC1515.3
17 PR and Advertising To the distinction between PR and advertising and PR advertising
Lecture JC1515.3
18 PR and media relations Learning about PR and
media relations
Discussion JC1515.3
19 PR legal and ethical
issues
Understanding the legal and
ethical aspects of PR
Lecture JC1515.4
20 PR Government Understanding the PR dealing with government
Lecture JC1515.4
21 PR and new media
technology
Understanding the use of
new media in PR
Lecture JC1515.4
22 Professional
organization of PR Gaining knowledge about PR professional organization at the national and international level
Flip class JC1515.5
217
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO 1
PSO 2
PSO 3
PSO 4
JC 1515 - 1
Define and remember basic concepts in Public Relation and Corporate Communication
1 2
JC 1515 - 2
Understand planning, management and tools of PR and Corporate Communication
2 2 2
JC 1515 - 3
Discuss the communication strategies with various publics
1 1
JC 1515 - 4
Explain the legal and ethical aspects of PR and Corporate Communication
2 3
JC 1515 – 5
Examine and relate the trends in PR and Corporate Communication and hence develop both the skills
2 2
1. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Public Relations and Corporate Communication Practical
Media Relations: Creating News releases, pitch letters, media kits, media advisories, PSAs, and fact
sheets to meet their client’s objectives.
Promotional Material: Creating posters, invitations, flyers, brochures, mailers and other promotional
materials.
Digital/Social Media: Improving client’s through various social media platforms including Twitter,
Facebook, Instagram, Pinterest and social bookmarking sites.
PR campaigns: Preparing Budget Plan, Viral marketing and word of mouth publicity for client.
Crisis Communication: Learning how to avoid a crisis with Case studies.
23,
24
Emerging trends in PR Understanding the emerging trends in PR and CC
Lecture JC1515.5
25,
26
PR case studies Analysing and discussing the PR – case study approach
Discussion JC1515.5 MTE – 2
218
A. INTRODUCTION: Upon successful completion of this course, the learner will have
basic knowledge and experience of following aspects:
1. The teamwork involved in putting on a television studio production.
2. The various jobs performed by the essential members of the production
Team.
3. The elements involved in editing video to create a meaningful final product.
4. The preparation and production of various types of television programs.
5. Emphasis on the producer, the director, the talent and the editor.
6. Responsibilities to the overall planning and execution of the program both in
Studio and on the field.
B. COURSE OUTCOMES: At the end of the course, students will be able to:
[1516.1]. Understanding broadcast journalism.
[1516.2]. Developing the knowledge of news production and hence develop employability skills.
[1516.3]. Planning and creating pre-production strategy.
[1516.4]. Understanding roles and responsibilities in televise studio.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Television Program Production | JC 1516 | 4 Credits | 2 0 4 4
219
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and
participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
PROGRAM SPECIFIC OUTCOMES
[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. ASSESSMENT PLAN:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II
(Practical)
20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained
by a student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of
leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught
on the day of absence will be given which has to be
submitted within a week from the date of absence. No
extensions will be given on this. The attendance for that
220
particular day of absence will be marked blank, so that the
student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in
home, especially before a flipped classroom. Although these
works are not graded with marks. However, a student is
expected to participate and perform these assignments with
full zeal since the activity/ flipped classroom participation
by a student will be assessed and marks will be awarded.
E. SYLLABUS
Understanding Broadcast Journalism: Broadcast Journalism: News Story, Different types
of news stories, Elements of a news story, News Production: Single Camera Production,
Editing, News Packaging, Pre-production: Planning long format programmes, Ideation and
Research, Budgeting and Recce, Crew sizing and Implementation, Television Studio:
Introduction to the Television Studio, Important roles and responsibilities, Key personal
required for producing a studio based show, Type’s studio based shows.
F. TEXT BOOK
1. Zettl. H. (2000).Television Production Handbook. 7th ed. New York: Wadsworth.
G. REFERENCE BOOKS
1. Gerald Millerson (1992). Video Production Handbook. 2nd ed. Oxford: Focal Press
2. Gerald Millerson (1993). Effective TV Production. 3rd ed. Oxford: Focal Press
3. Jarvis, Peter (1998).The Essential TV Director’s Handbook. Oxford: Focal Press
4. Bignell, Jonathan and Orlebar, Jeremy (2005).The Television Handbook. 3rd ed. Oxon:
Routledge
221
H. LECTURE PLAN:
Lecture No. Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction
To acquaint and clear
teachers expectations
and understand student
expectations
Discussion NA NA
2-4 The principles of
broadcast journalism
Understanding
broadcasting journalism
Lecture 1516.1
I Sessional / End Term
5-8 News channels,
progammes and streams
Explore various news
channels and their
programs
Lecture 1516.1 I Sessional / End Term
9-10 Elements of news stories Understanding elements
of television news story
Discussion 1516.1 I Sessional / End Term
11-12 Reporters, Networks,
News
Analysing various types
of reporters, networks
and news
Lecture 1516.1 Home Assignment
End Term
13-15 Choosing stories, setting
up the interview,
preparing for interview
Understanding various
news stories
Discussion 1516.1 I Sessional/End term
16-18 Writing for the news, the
news angles, Hard news
formula, developing the
story
Understanding writing
for news with different
news angles, Hard news
formula, developing the
story
Discussion 1516.1 I Sessional/End term
19-25 Single camera production Exploring single camera
production
Discussion/activity 1516.2 I Sessional/End term
26-28 Editing Understanding need for
editing news
Activity 1516.2 Home Assignment
End Term
29-30 Piece to camera, Pre-
recording, Stand-up,
News presentation
Producing single camera
productions
Flipped class 1516.2 I Sessional/End term
222
31-33 News
packaging(Data,Graphics
visuals)
Understanding news
packaging
Flipped class 1516.2 I Sessional/End term
34-36 Pre- production(planning
long format programs)
Conceptualization long
format programs
Discussion 1516.3 Class Quiz
Mid Term I
End Term
37-39 Ideation and research for
long format shows
Understanding pre-
production research for
long format shows
Lecture 1516.3 Mid Term 1
40-42 Budgeting and recce for
long format shows
Exploring budgeting and
recce for long format
shows
Lecture 1516.3 Mid Term 1
End term
43-44 Introduction to the
television
studio(different types)
Important roles and
responsibilities
Understanding
television studio and its
functions
Lecture/ field visit 1516.4 Home Assignment
Class Quiz
Mid Term 1
End Term
45-47 Key personal required for
producing a studio based
Exploring key personal
required for producing a
studio based shows
Lecture 1516.4 Class Quiz
Mid Term 1
End Term
48-52 Producing studio based
show
Creating one studio
based show
Flipped
classroom/activity
1516.4 End term
223
I. COURSE ARTICULATION MATRIX: (MAPPING OF COS WITH POS)
4- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO
1
PSO 2 PSO3 PSO 4
JC [1516.1] Understanding broadcast journalism 2 1
JC [1516.2] Developing the knowledge of news
production and hence develop employability
skills.
2 3
JC [1515.3] Planning and creating pre-production strategy 2 3
JC [1515.4] Understanding roles and responsibilities in
televise studio
2 3
224
A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in web journalism. In addition to this, this
course intends to expose students to the basic features and functionality of internet. How
internet incorporates other forms of media, the concept of convergence and Social
implications. This course does not involve a study of the technology behind it and does not
intend to impart programming skills of any nature.
B. Course Outcomes: At the end of the course, students will be able to:
[1516.1]. Define the new genre of web journalism in the changing media scenario.
[1516.2]. Demonstrate the writing skills for web and language for online writing.
[1516.3]. Examine and explore concepts like convergence of media, digital divide etc.
[1516.4]. Develop employability skills in media houses as blog writer, content developer and journalist etc.
[1516.5]. Interpret the role of web media as alternative news media.
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
WEB JOURNALISM | JC 1517 | 4 Credits | 2 0 4 4
225
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
PSO 1 Understanding the nature and basic concepts of journalism:
reporting, writing articles and features, editing, photography and
designing.
PSO 2 Production of audio-visual programs, use of software in print,
electronic media and web designing
PSO 3 Analysing media text: History of media, development
communication, media laws, global issues and environment
PSO 4 Application of communication and media theories, visual
culture, advertising, public relations and corporate communication.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
226
E. SYLLABUS
Introduction & News Online: Online journalism & online journalism in India. Online newspapers, Credibility of news online, Web portals, vertical and horizontal web portals, corporate and
government websites. Economics of Web Publishing. Writing for Web: English as a language of technology, e-governance–advantages and problems, Language and writing style online, Impact of
new technology on language and medium, Contemporary Trends. Issues in Online Journalism:
Information overload, information imbalance, information pollution, Information as a political and
economic tool, Privacy, Internet Advertising and Online Polls. Design: Content design, colors, typography, templates and navigation, Overview popular websites for news stories. Changing scenario in the news rooms & discussion forums.
F. TEXT BOOK
I. Saxena Sunil, (2012). Web Journalism 2.0, New Delhi, India: Tata McGraw Hill Publishing Company
Ltd.
G. REFERENCE BOOKS
I. Godbole, Aachyuth S. (2003). Web Technologies. New Delhi, India :Tata McGraw hill.
II. Albarran, Allan B & David Goff, (2008). Understanding the web, new dehli, India : Surjeet
publications.
III. Saxena Sunil, (2012). Breaking News: The Craft and Technology of Online Journalism, New Delhi,
India : Tata-McGraw Hill Publishing Company Ltd.
227
H. Lecture Plan:
LEC
NO
TOPICS Session Outcome Mode of Delivery Corresponding
CO
Mode of
Assessing
the
Outcome
1 Introduction To acquaint and clear teachers expectations
and understand student expectations
Lecture NA NA
2-3 Online journalism & online journalism in India.
Introduction to online journalism and its origin
in India.
Lecture 1516.1 Mid Term I
Class quiz
End Term
4 Online newspapers, Credibility of news online
Discuss the Credibility of news online. Lecture / Flipped
Class
1516.1 Mid Term I
End Term
5 Web portals, vertical
and horizontal web
portals
Identify the different types of Web portals. Lecture 1516.1 Mid Term I
End Term
6 corporate and government websites
Discuss the style and content of corporate and
government websites
Lecture 1516.1 Mid Term I
End Term
7-8 Economics of Web Publishing.
Describe the Economics of Web Publishing. Lecture 1516.1 Mid Term I
Class quiz
End Term
9 English as a language of technology, Language and writing style online.
Discuss different writing styles. Activity (Think Pair
Share)
1516.2 Mid Term I
End Term
10-11 Impact of new technology on language and medium
Evaluate the Impact of new technology on
language and medium
Lecture 1516.2 Mid Term 1
End term
228
12 e-governance–advantages and problems
Understand the features of e-governance–and
its advantages and problems
Lecture 1516.5 Assignment
Mid Term II
End Term
13-14 RSS feed and how to
subscribe to feeds
Discuss the RSS feed and process of
subscription of feeds.
Flipped Class 1516.5 Mid Term II
End Term
15-16 Contemporary Trends of WJ
Discuss the Contemporary Trends of WJ GD 1516.3 Mid Term II
End Term
17 Information overload, information imbalance, information pollution,
Understand the concept of Information
overload, information imbalance, and information pollution.
Lecture/presentation 1516.3 Mid Term II
End Term
18 Information as a political and economic tool
Discuss Information as a political and economic tool
GD 1516.3 Class Quiz
Mid Term II
End Term
19-21 Privacy, Internet Advertising and Online Polls
Understand the concept of Internet
Advertising and Online Polls
Lecture 1516.4 Mid Term II
End Term
22-23 Content design, colors, typography, templates and navigation.
Discuss the Content design, colors, and
typography of websites.
Flipped Class 1516.4 Assignment
End Term
24 Overview popular websites for news stories.
Discuss the popular websites for news stories
in India
GD 1516.5 Class Quiz
End Term
25-26 Changing scenario in the news rooms & discussion forums.
Discuss the working of news rooms & discussion forums
Flipped Class 1516.5 End Term
229
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC [1516.1]
Define the new genre of web journalism. 3 1
JC [1516.2]
Demonstrate the writing skills for web and language
for online writing. 3 2
JC [1516.3]
Examine and explore concepts like convergence of
media, digital divide etc. 3 2
JC [1516.4]
Develop employability skills in media houses as blog
writer, content developer and journalist etc. 3 2
JC [1516.5]
Interpret the role of Web media as alternative news
media. 3 3
J. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
230