manifesto mundial pela inclusÃo de todos it´s normal to be different, and rights are the same...

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MANIFESTO MUNDIAL PELA INCLUSÃO DE TODOS

IT´S NORMAL TO BE DIFFERENT, AND RIGHTS ARE THE SAME

INTERACTIVE PETITION PRO INCLUSION, AGAINST PREJUDICE AND TO PROMOTE THE UN CONVENTION ON THE RIGHTS

OF PERSONS WITH DISABILITIES

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Why is it NORMAL TO BE DIFFERENT?

Because every human is unique.The sole characteristic that unites us is

DIVERSITY.

(normal in the sense of usual, ordinary, we are all different, so it is normal to be different)

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An unprecedent study in the world done by a renowned research

institute in Brazil, ordered by the Brazilian Ministry of Education, found

generalized prejudice in the school environment in Brazil (99,3%). This

prejudice is keeping historically excluded groups to succeed in life.

IT IS URGENT that all society unites to tackle this difficult question.

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WHO ARE WE?

• Women and men• Boys and girls• Young and old• Whites, blacks, Indians, Asians• Persons with disabilities• Lesbians, gays, transexuals and

tranvestites• Indiginous people and different

ethnic groups • Jews, christians, muslims,

protestants, atheists• Rich and poor• Literate and illiterate• Immigrants and tourists • Doctors and house wives• Taxi drivers and delivery persons• The smart, the sick, the homeless,

the fat, the myopic, the tall, the retired...

Persons from all populations Crowd

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Are persons with Down syndrome normal?“Some are and some are not.”

Rodrigo, 26, surfer with Down syndrome

“I want to be seen as a human being. Enough of being seen as an alien.”

Ana Paula Crosara, attorney, university professor, human rights activist,

quadriplegic

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Why do they think that?Because “NORMALITY”,

that is, BELONGING TO A

GROUP, depends on one thing: INCLUSION

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Raquel Grabois 10 anos, que tem síndrome de Down, aluna da Escola Municipal, em pé na sala de aula entre dois de seus amigos, um menino negro e outro moreno.

People are excluded

from society in many ways.

The most common one is through

poverty and lack of

opportunities.

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To ensure a fair selection process, everyone has to do the exact same task:

climb that tree.

Equal Opportunities

Functional Diversity Environment

Ilustração mostrando animais perfilados – um gato ao lado de um elefante, ao lado de uma foca, ao lado de um peixe em um aquário, ao lado de um macaco, ao lado de um pássaro, ao lado de um sapo. Um homem de óculos aponta para uma árvore e diz: “Para garantir um processo de seleção justo, todos terão que fazer exatamente a mesma prova – subir naquela árvore”.

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So why even in rich countries, persons with disabilities are the

most excluded group?

Because the major barrier separating persons with disabilities is attitude:

PREJUDICE

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6 patinhos pretos estão de costas, em cima de um muro baixo. Um pato amarelo fica na ponta das patas, como que querendo subir.

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Even though all international organizations, governments and societies agree that the inclusion of persons with disabilities is a

right and a need, THERE HAS NEVER BEEN

a worldwide effort to tackle this question

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MetaSocial Institute, from Brazil, in partnership with Public Relations

Agency Giovanni+DraftFCB International and Globo Network, presents a worldwide project to

promote INCLUSION, fight PREJUDICE and promote the UN CONVENTION ON THE RIGHTS OF

PERSONS WITH DISABILITIES

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• MOTIVATION– Persons with

disabilities are still invisible to society

– They represent 10% of the world’s population, constituting the largest “minority”

– Many still believe that they are second class citizens, and should be segregated

6 pessoas com as cabeças se encontrando e sorridentes, olham para baixo em direção à câmera: um senhor negro, um idoso branco, uma jovem negra, um rapaz com síndrome de Down branco, uma menina de óculos loura, uma jovem asiática

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• CONTEXT

WHO ARE THE PERSONS WITH DISABILITIES?

Those who have long-term physical, mental, intellectual or sensory impairments which in interaction with various barriers may hinder their full and effective participation in society on an equal basis with others.

UN Convention definition

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PEOPLE FROM ALL WALKS OF LIFE

Desenho mostrando um rapaz com mochila e sacola, uma mulher grávida, um senhor em cadeira de rodas, uma mulher empurrando um carrinho com criança, um menino pequeno, um senhor obeso de óculos. No Centro, a figura humana com 4 braços e 4 pernas, desenhada na parede e uma mulher, amputada da perna esquerda tenta se encaixar à imagem

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A baby that needs to be carried or go in a stroller A small child that cannot reach the elevator button Someone who broke his leg and needs to climb stairs A pregnant woman trying to get on the bus An illiterate citizen searching for information on the

internet Tourists who do not speak the local language and try

to communicate A person who cannot read the small letters on a label

IF WE DO NOT DIE YOUNG, THESE SITUATIONS COULD HAPPEN TO ANY OF US!

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• CURRENT SCENERY

In average, people are living 20 years more than before

Accidents and urban violence cause death and incapacitating conditions, specially among working age citizens

Old and new diseases, including AIDS, especially when associated to poverty, generate incapacitating conditions that lead to more poverty and social exclusion

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• INCLUSIVE DEVELOPMENT

For countries’ economies to be sustainable, the growing elderly population should be able to live and function with autonomy and quality of life

The cost of special services is always much higher and less effective than public and private projects designed FOR ALL

To guarantee universalization, ALL public and private projects should be conceived with an inclusive approach from planning to implementation

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Beyond that, the math is simple:

It is a question of paying now or paying more later

By investing in inclusion, less people will depend on social assistance in the future

And more included citizens will contribute as

workers and tax payers

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Universal Access and Equity

Mulher em cadeira de rodas se dirige à praia, de mão dada com a filha pequena, usando caminho acessível. No fundo, o mar, palmeiras. À frente uma plaqueta com o símbolo internacional de acessibilidade.

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• DISABILITIY = FUNCTIONAL LIMITATION x ENVIRONMENT

The same severely myopic woman can be considered blind if she lives in a poor country, but the same woman will be able to see very well with glasses if he lives in a rich country with good access to health

Exclusion starts with statistics – very few countries, among them Brazil, have surveys about the group

The few known numbers are alarming and show a direct relationship between poverty and disability

DISABILITIES CAUSES POVERTY POVERTY CAUSES DISABILITY

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• THE MOST EXCLUDED

15% of Brazil´s population and around 10% in the world have some kind of disability, constituting the largest “minority”

25% of the world´s population are directly or inderectly affected by disability. Among them, these persons’ relatives

This number is increasing, due to population growth, advances in medicine and the aging process

• INTELECTUAL DISABILITY Persons with intelectual disabilities are the most excluded and

discriminated against group and a permanent target to abuse and violence

They represent the lower rate of inclusion at school and at the workplace

Dados: IBGE, ONU, PNUD, OIT, OMS

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• DISABILITY AND POVERTY

The poorer the country, the more persons with disabilities. The more developed, the fewer

20% of the poorest in the world have a disability 82% of persons with disabilities live with less than US$ 1 a

day in developing countries 30% of street youngsters have a disability By 2030 the number of persons with disabilities in southern

countries will grow 150%, and in northern countries, 40% (in this case because of aging)


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• DISABILITY AND VIOLENCE Persons with disabilities were victms of Nazi

extermination In some countries, up to one fourth of disabilities are

caused by accidents and violence Women and girls with disability are particularly vulnerable

and present high rates of abuse (25%)* In 28 African countries, over 100 million girls and women

acquire disabilities due to genital mutilation To each child killed at war, three survive wounded or

acquire a disability

Dados: IBGE, ONU, PNUD, OIT, OMS *Research in Orissa, India, 2004

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• DISABILITY AND HEALTH Only 2% of persons with disabilities in developing

countries have access to the health system 20 million women each year acquire a disability due to

complications in pregnancy and labor• DISABILITY AND EDUCATION Only 1 to 2% of children with disabilities in developing

countries go to school • DISABILITY AND WORK 386 million persons with disabilities in the world are

working age. Unemployment among them reaches 90% in some countries. Many employers think that persons with disabilities are incapable of working


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Filme Institucional do Instituto MetaSocial – Menina Azul (criação Giovanni+ DraftFCB) Dentro de elevador, moça com síndrome de Down pintada de azul olha pra cima enquanto casal atrás dela a observa

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• DOWN SYNDROME

Persons with Down syndrome have the presence of the 21st extra chromosome that causes their intelectual disability “written on their faces”

FOR THAT REASON THEY WERE THE ONES CHOSEN TO RAISE THE FLAG OF THIS MANIFESTO FOR INCLUSION AND AGAINST PREJUDICE

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• IN BRAZIL In 2005 Globo Network launched the soap opera

Pages of Life, by Manoel Carlos, with Instituto MetaSocial’s consultancy

One of the main characters was a girl with Down syndrome, who was so popular that she was even turned into a doll by SocialTarget Institute´s initiative, Clara´s Gang, the first dolls with Down syndrome for commercial use

Clarinha na escolaDuas moças com a camiseta Ser Diferente é Normal seguram no colo bonecos da coleção Turma da Clarinha

Boneca da Clarinha dentro da caixa

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• AROUND THE WORLD The soap opera took the wave of inclusion to over 20

countries where it was shown, reafirming the importance of partnership with the media to fight exclusion

Cartaz promocional da novela Páginas da Vida em espanhol – Clarinha (Joana Mocarzel) brinca no balanço com a mãe Helena (Regina Duarte) , ambas sorriem

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• IN BRAZIL After this soap opera, that

tackled school inclusion issues, it became easier to guarantee that students with disabilities would go go to regular schools

Even so, the number of children with disabilities at school is still very low in Brazil

The few who do get any education go to special schools and have reduced opportunities to learn and live.

Jovens com e sem deficiência usando computadpres em sala de aula

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IT´S NORMAL TO BE DIFFERENT, AND RIGHTS ARE THE SAME

Foto da atriz Malu Mader ates e depois da transformação do Manifesto (olhos aparentam ter síndrome de Down)

Foto do ator Guilherme Berenguer antes e depois da ransformação do Manifesto pela Inclusão olhos aparentam ter síndrome de Down)

Foto do ator Ailton Graça ates e depois da transformação do Manifesto (olhos aparentam ter síndrome de Down)

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INTERACTIVE PETITION FOR INCLUSION AND

AGAINST PREJUDICE, TO PROMOTE THE UN CONVENTION ON THE RIGHTS OF

PERSONS WITH DISABILITIES

Foto da atriz Malu Mader ates e depois da transformação do Manifesto (olhos aparentam ter síndrome de Down)

Foto do ator Guilherme Berenguer antes e depois da ransformação do Manifesto pela Inclusão olhos aparentam ter síndrome de Down)

Foto do ator Ailton Graça ates e depois da transformação do Manifesto (olhos aparentam ter síndrome de Down)

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• WHO ALREADY SUPPORTS US?

-Inter-American Institute on Disability and Inclusive Development - http://www.iidi.org/

- Global Partnership for Disability and Development (GPDD) – http://gpdd-online.org/index.php- Red Interamericana de Organizaciones no Gubernamentales de Personas con Discapacidad y sus Familias (Riadis) – http://riadis.net - Handicap International – http://www.handicap-international.us/hi/- Making it Work - http://www.MakingItWork-crpd.org- The Rolling Rains Report – Precipitating Dialogue on Travel, Disability, and Universal Design - http://www.rollingrains.com/- Mr. Blue Sky Movie – Changing lives through Changing Minds

– http://www.mrblueskymovie.com/

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• WHO IS INVOLVED? MetaSocial Institute (MSI): non-profit organization that for 15

years has carried out actions together with the media to promote inclusion of persons with disabilities.

MSI is an apolitical Institute that does not provide services nor receives donations

It bases its actions on a wide and unique communication strategy, focused on information to fight prejudice, making society more inclusive and equal

Our tactic is to use mass media communication, promoting positive shifts on the image normally associated with persons with disabilities

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Colagem de imagens - Revistinha da Mônica com a personagem com SD, Tati, Faustão com moça com SD, personalidades com a camiseta Ser Diferente é Normal, Exposição de fotos de pessoas com deficiência, foto de pessoas com síndrome de Down com atores e políticos no Senado, foto de entrevista de moça com síndrome de Down para a TV, poster da campanha Ser Diferente é Normal, com moça com síndrome de Down, cadeirante jogando basquete, moça no carnaval

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• WHO IS INVOLVED?

Giovanni+DraftFCB – Public Relations Agency, creator of the slogan and symbol of the cause “It s Normal to be Different”

Giovanni has been giving its pro bono support to MSI since 2001, spreading the concept of respect to diversity through media campaigns in and out of Brazil

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We can only fight EXCLUSIONby building INCLUSION

Ilustração mostrando grande palavra Inclusion (inclusão em inglês) sendo construída por operários. No centro da palavra, uma rampa por onde sobem 3 crianças, uma cega com bengala e um cadeirante liderando, com o punho para cima em sinal de vitória.

Quantos profissionais serão perdidos se tantas crianças continuarem a ser excluídas? Nós podemos superar a exclusão construindo a inclusão... e uma sociedade inclusiva é feita a partir deste projeto.

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Project Coordenation :

Instituto MetaSocial (www.metasocial.org.br)SocialTarget Institute, Rio, Brazil

• Helena Werneck General Coordinator

• Patricia Heiderich Project Coordinator

• Patricia Almeida Strategic Coordinator

•Cláudia Grabois•Institucional Coordinator

• Rosangela Berman-Bieler Technical Consultant (Inclusive Development)

• Cassuça Benevides

Technical Consultant (Communication)

manifesto mundial pela inclusÃo de todos it´s normal to be different, and rights are the same...

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