03-05 August

Mango Festival 2018

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MANGO FESTIVAL-2018

(03-05 August)

Organizers:

• Centaurus Mall, Islamabad

• MNS- University Of Agriculture, Multan

• Mango Research and Development Board

• Inter University Consortium

Venue:

• Centaurus Mall, Islamabad

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CONTENTS

Sr.

No.

Title Page No.

1 Summary 3

2 Introduction 4

3 Theme and Objectives 5

4 Inauguration 5

5 Exhibition and Festivity Activities 7

6 Closing Ceremony 8

7 Conclusion 9

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1. SUMMARY

MNS University of Agriculture Multan organized a three day Mango Festival at the

Centaurus Mall Islamabad in collaboration with Sardar Group of Companies, wherein

stalls of different varieties of mangoes were displayed. The event was a joint venture of

the The Centaurus Islamabad, MNSUAM Inter University Consortium and 7 Ocean

Association, Islamabad.

The Ambassador of Turkmenistan, Mr. Atadjan Movlamov, the Secretary Narcotics Mr.

Asif Nawaz Khan, the Senior Vice President PGCL Mr. Sardar Yasir Ilyas Khan, the

Executive Director Higher Education Dr. Arshad Ali and the Vice Chancellor MNSUAM,

Prof. Dr. Asif Ali jointly inaugurated this mango festival on 3rd August along with several

dignitaries. The event was attended by agricultural experts, mango growers and

representatives of export organizations from all over the country. The basic aim of

organizing this exhibition was introducing the diversity of mangoes being grown in

Pakistan and evaluating the marketing potential in high end domestic markets. Such

exhibitions will play an important role in enhancing the productivity, quality and value of

mangoes. The festival was open to general public with special arrangements for families

and kids.

This event provided a valuable opportunity for awareness, branding and networking in

mango production and showcasing the domestic high value marketing opportunity to the

industry. The stakeholders including political leadership, Government Officials,

Ambassadors and Commercial Attaché’s of various countries, academia, researchers,

together with mango growers, traders, exporters, input suppliers and service providers

participated in this event. An overwhelming response of public participation was observed

and witnessed in this first ever unique event of premium quality mango promotion in local

markets. Approximately, more than 60,000 people participated in this festival..

The closing ceremony of the mango festival was held on 5th August. Caretaker Punjab

Minister for Agriculture Sardar Tanveer Ilyas Khan, Ex-Vice Chancellor Prof. Dr. Iqrar

Ahmed and Senator Rana Mehmood Ul Hassan were the chief guests of the closing

ceremony. Various other political, researchers, social and farmer leads were also

present in the closing ceremony.

Based upon such an overwhelming response and the involvement from the mango

stakeholders, and community, it was decided that the mango festival will be continued

next year and similar promotion of other potential crops e.g. citrus, olives, grapes and

dates etc will also be organized.

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2. INTRODUCTION

Pakistan is an agricultural country and production of fruits is an important part of this

sector. Mango is the king of the fruits and one of the most important fruit crop in the

world as well as in the Pakistan. The mango is the national fruit of India, Pakistan and

Philippines. Mango is a popular, highly nutritive and commercial fruit. It has won the

global title ‘King of Fruits’ due to its excellent flavor, delicious taste and significant

market demand. Its pulp is a rich source of vitamins A and C along with proteins,

sugars, organic acids, ascorbic acid, carbohydrates and minerals.

Pakistan ranks as the 6thlargest of mango producing country in the world. Mango

industry is the second major fruit industry of Pakistan, covering an area of 171.7

thousand hectares with annual production of 1.72 million tones. Over 300 mango

cultivars are grown in Pakistan with Sindhri, S.B. Chaunsa, Dusehri, Anwar Ratole,

Langra, Malda, Fajri, Sufaid Chaunsa, Kala Chaunsa and Rotole-12 being the major

cultivars.

At present, mango industry of Pakistan is passing through a transformation phase

where a shift is being observed from traditional practices to improved practice especially

in export sector both at production and postharvest level. Various interventions have

occurred in the mango industry of Pakistan as a result of awareness, R&D and technical

support rendered to the industry by various national and international projects.

In Pakistan, the fruit is mainly grown in Southern Punjab and Sindh with Multan, Rahim

Yar Khan, Muzafargarh, Khanewal, Bahawalpur, Mirpur Khas Hyderabad, Umer Kot,

Sanghar, Tando Allah Yar, Mitiari being key mango growing areas in the country.

Although, several cultivars of mangoes are being grown in Pakistan; but, only a few

have got commercial recognition. Some of the principal varieties of Pakistan include

Sindhri, Samar Bahisht Chaunsa, Sufaid Chaunsa, Langra, Fajri, Malda, Dusehri, Kala

Chaunsa, Anwar Ratole, Late Ratole etc. During the last decade, significant

achievements have been made in developing and exploring several potential mango

varieties. Moreover, an array of commercial mango cultivars from different countries

have also be introduced and multiplied in the country. There is need to showcase the

pool of this potential mango germplasm to the industry stakeholders and the community.

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3. THEME AND OBJECTIVES

The theme of the festival was to showcase the diversity, potential and value in mango

sector” with following major objectives:

1. Introducing the diversity of mangoes being grown in Pakistan

2. Evaluating the marketing potential in high end domestic markets

3. Demonstrating the opportunity of high value domestic marketing potential to the

mango farming and trade community

4. INAUGURATION The Ambassador of Turkmenistan, Mr. Atadjan Movlamov, Ambassador of Nepal Miss Sewa Lamsal Adhikari,the Secretary Narcotics Mr. Asif Nawaz Khan, the Senior Vice President PGCL, Sardar Yasir Ilyas Khan, the Executive Director Higher Education Dr. Arshad Ali and the Vice Chacellor MNSUAM, Pro. Dr. Asif Ali jointly inaugurated this mango festival on 3rd August. After the inauguration ceremony, the participants visited the stalls in the festival and acknowledged the efforts.

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5. EXHIBITION & FESTIVITY ACTIVITIES

Below is the list of mango cultivars, which were displayed during mango festival.

Sr Cultivar Name Ave. Fruit

Weight (grams)

Skin Colour at Ripe Stage

Total Soluble Solids (°Brix)

Shelflife at 30 ±

1°C (Days)

Season of availability

1 Anmol 225-275 Yellow 25-26 7-8 Mid Jul – Early Aug

2 Azeem Chaunsa 250-300 Pale Yellow 22-24 8-10 Early Aug-Mid Oct

3 Baramasi 250-300 Light yellow 19-20 4-6 End Jul-Mid Aug

4 Faiz Kareem 200-300 Pale Yellow 21-24 6-8 Early Jul-Early Aug

5 Fajri 400-500 Greenish Yellow 18-20 7-8 Early Aug-End Aug

6 Golden 225-275 Yellow 23-25 7-8 Mid Aug-Early Oct

7 Haden 275-300 Pinkish yellow 17-18 10-15 Mid Jul-Early Aug

8 Haider Shah 200-250 Greenish Yellow 20-22 8-10 Mid Jul-Mid Aug

9 Jowelech 200-250 Yellow with pink tinge

17-18 6-8 Mid Aug-Early Oct

10 Kala Chaunsa 250-350 Greenish Yellow 23-25 5-7 Early Aug-End Aug

11 Late Ratole 200-250 Yellow 22-24 8-10 End Jul-Mid Aug

12 Late Sindhri 450-600 Yellow 18-20 12-15 Early Jul-Mid Aug

13 Malda Late 225-275 Greenish yellow 24-25 5-8 Early Aug-End Aug

14 Neelum 200-250 Light yellow 21-23 5-8 Early Aug- End Aug

15 Pohilot 200-250 Yellow 21-22 7-8 Mid Aug –Early Oct

16 Pope 300-350 Yellow with red blush

15-17 8-10 Mid Jul-Mid Aug

17 Rampuri Chaunsa

300 – 400

Yellow 25-27 5-7 Mid Jul-Early Aug

18 Saleh Bhai 230-240 Yellow with light blush

20-21 5-7 Mid Jul-Early Aug

19 Samar Bahisht Chaunsa

300-400 Bright Yellow 23-25 6-8 Early Jul-Mid Aug

20 Sanglakhi 250-350 Yellow 21-22 8-10 Early Aug-End Aug

21 Sensation 200-250 Red blushed 13-15 10-12 Early Aug-End Aug

22 Shah Pasand 230-240 Greenish Yellow 24-25 7-8 Mid Aug-Mid Oct

23 Sobhay di Ting 200-250 Greenish Yellow 22-24 8-10 Mid Aug-Mid Sep

24 Sufaid Chaunsa 450-550 Bright Yellow 21-22 12-15 Mid Jul-End Sep

25 Spring Fells 250-300 Light Yellow & Pink

17-18 8-10 Mid Jul-Mid Aug

26 Taimuria 230-235 Greenish yellow 22-24 6-7 Mid Aug-Mid Oct

27 Tota Pari 250-300 Red blushed 15-16 15-18 Early Aug-Early Sep

28 Zafran 225-250 Y. green with light blush

20-21 8-10 Mid Jul-Early Aug

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The mango eating competition was a part of the festivities at the Mango Festival. In

order to conduct this competition, kids were divided into following two age groups;

i) 6-9 years

ii) 10-12 years

Approximately more than 50 kids of various ages have participated in that competition.

Participants attempted to feast upon one mango within the allotted time of one minute.

The winners were awarded with mango box.

6. CLOSING CEREMONY

The closing ceremony of the mango festival held on 5th August. Caretaker Punjab

Minister for Agriculture Sardar Tanveer Ilyas Khan, Ex-Vice Chancellor Prof. Dr. Iqrar

Ahmed and Senator Rana Mehmood Ul Hassan were the honourable guests of the

closing ceremony.

Prof. Dr. Asif Ali, Vice Chancellor, MNS-UAM, highlighted the importance of organizing

such events and said that the festival has not only introduced local community about the

importance of mango cultivation but has also provided entertainment and fun for

children and families. He said that mango is an identity of this region therefore it is

essential to establish a mango museum in Multan. Information related to mango

varieties and cultivation would be a part of this festival.

On this occasion, Senator Rana Mehmood-ul-Hassan, ex-Vice chancellor Prof. Dr. Iqrar

Ahmed and various mango growers, farmers and citizens belonging to all classes were

present.

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7. CONCLUSION

Mango Festival at Centaurus Mall 2018 brought the academia, research, Govt. officials

and the mango stakeholders under one roof for the well-being of mango industry of the

country that determines the success of the event. This event should be continued every

year and should be extended to other specialty agro-products being grown in Pakistan.