Organized by:

Muhammad Nawaz Shareef University of Agriculture, Multan

Bahauddin Zakariya University, Multan

District Administration, Multan

Mango Research Institute, Multan

MANGO FESTIVAL-2018 (14-15-16 July)

Collaboration:

Mango Industry

South Punjab Agriculture Forum

Mango Research and Development Board

Department of Agriculture Extension, Multan Venue:

Shahjahan Banquet Hall, Eid Gah Chowk, Multan

Sponsors:

Pakistan Crop Protection Association

USAID fund Agri. Marketing Development (AMD) Project

Punjab Agricultural Research Board (PARB), Lahore

Volka Foods International, Multan

Suncrop Group, Multan

Fatima Fertilizer Company

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Mango Festival 2018 (14-15-16 July)

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CONTENTS

Sr. No.

Title Page No.

1 Executive Summary 02

2 Introduction 03

3 Theme and Objectives 04

4 Inaugural Ceremony 05

5 Inaugural Session and Mango Stakeholder Discussion 05

6 Australian Alumni Meet 06

6 Festivity Activities 14

7 Closing Ceremony 17

8 Conclusion 20

9 Annexures 21

9.1 Details of Stalls, Stakeholders and Products 14

9.2 Participants 19

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1. EXECUTIVE SUMMARY Muhammad Nawaz Shareef University of Agriculture Multan,Bahauddin Zakariya University Multan, District Administration, Mango Research Institute, Multan jointly organized 3rdAnnual Mango Festival on 14th to 16thJuly 2018 in collaboration with the Mango Industry. The theme of the festival was showcasing the Diversity, Potential and Value in Mango Sector” and brand Multan as the Mango Capital. The stakeholders including political leadership, academia, researchers, Government Officials and Australian High Commissioner together with mango growers, traders, exporters, input suppliers and service providers participated in this event. An overwhelming public participation was received because of highly attractive entertainment and business activities. Her Excellency Ms. Margaret Adamson, Australian High commissioner to Pakistan inaugurated this mango festival on 14th July. A mango stakeholder discussion followed by inaugural ceremony session was also a part of the event to discuss about the technical issues being faced by mango industry. Various mango festivity activities including games, kids mango eating competition, musical chair for kids, entertainment, face painting, mango walk, cultural walk and Mango drawing, puppet show, camel dance, magic show, jokers, traditional drum beating (Dhol) were also the part of entertainment activities. The students of MNS-UAM and BZU, Multan delivered various performances e.g. dramas/skits, songs, dance, tablos etc. A competition entitled „Mango Dish Making Competition‟ was also organized in which the students from various educational institutes, house-wives and restaurants participated and made various mango dishes with unique recipes. A „Qoumi Yakjehti Mushaira‟ was also held which was well received by the audience. The event was open for local communities and families to visit the exhibition and get new information on different mango varieties; and participate/attend the festivity activities. The closing ceremony of the mango festival was held on 16thJuly, 2018. Caretaker Minister for Agriculture, Food, Planning and Development, Punjab Honorable Mr. Sardar Tanveer Ilyas Khan was the chief guest of the closing ceremony. Overall, this event provided a valuable opportunity for awareness, branding and networking in mango production, supply and value chains.The stakeholders of mango industry were brought together across the country and discussions were made to overcome the prevailing challenges, to identify key gaps and explore options to improve the value and net income of the supply chain partners. More than 100 indigenous and exotic mango cultivars being grown in Southern Punjab region were displayed. About 50 stakeholders including growers, exporters, processors, nurseries owners, fertilizer‟s companies/dealers, pesticide‟s companies, banks and several others organizations/firms etc. displayed their products on stalls.

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Approximately, more than 50000 people visited and participated in the festival. Such an overwhelming response and the involvement in the Mango Festival from the mango stakeholders, governmental officials and the community demands the continuity of this festival in future. 2. INTRODUCTION Mango is a popular, highly nutritive and commercial fruit. It has won the global title „King of Fruits‟ due to its excellent flavor, delicious taste and significant market demand. Its pulp is a rich source of vitamins A and C along with proteins, sugars, organic acids, ascorbic acid, carbohydrates and minerals. Pakistan ranks as the 6thlargest mango producing country in the world. Mango industry is the second major fruit industry of Pakistan, covering an area of 171.7 thousand hectares with annual production of 1.72 million tones. Over 300 mango cultivars are grown in Pakistan with Sindhri, S.B. Chaunsa, Dusehri, Anwar Ratole, Langra, Malda, Fajri, SufaidChaunsa, Kala Chaunsa and Rotole-12 being the major cultivars. At present, mango industry of Pakistan is passing through a transformation phase where a shift is being observed from traditional to improved practices especially at production and postharvest level as well as in export sector. Various interventions have occurred in the mango industry of Pakistan as a result of awareness, R&D and technical support rendered to the industry by various national and international projects. Muhammad Nawaz Shareef University of Agriculture, Multan in collaboration with the Bahauddin Zakariya University, Multan (BZU), Mango Research Institute (MRI), Multan and District Government Multan organized a three day mango festival under the theme “Multan: The Mango Capital” from 14-16 July, 2018 at Shahjahan Banquet Hall, Eid Gah Chowk, Multan. Mr.Zahid Sohail,Deputy Commissioner Multan,Prof. Dr. Asif Ali, VC, MNS-UAM, Prof. Dr. Tahir Amin, VC, BZU Multanand Mr. Allah Bakhsh, Director, MRI Multan were the Chief Organizers of this festival, while distinguished guests included:Mr. Sardar Tanveer Ilyas Khan,Caretaker Minister for Agriculture, Food, Planning and Development, Punjab andMs.Margaret Adamson, Australian High commissioner to Pakistanin.On this occasion, Prof. Dr. Aamir Ijaz VC MNS-UET Multan, Prof. Dr. Iqrar Ahmad Khan Ex-VC UAF, Prof. Dr. Ishtiaq Ahmad Rajwana Pro-VC MNS-UAM,Dr. Abid Mehmood DG Agriculture Research, Syed Zafaryab Haider DG Agriculture Extension, Dr. Sheikh Saeed Director ORIC BZU Multan, Dr. Amir Nawaz Ch. Khalid Mehmood, Dr. Hameed Ullah, Malik Farooq, Zahid Hussain Gardezi, Major Tariq Khan, Dr. Shafqat Saeed, Dr. Irfan Ahmed Baig and Dr. Muhammad Amin were also present.

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3. THEME AND OBJECTIVES The theme of the festival was to showcase the diversity, potential and value in mango sector” and brand Multan as the mango capital. The key objectives included:

1. Bringing the industry, research, academia, extension and government to exchange the ideas and share the relevant experiences in the sector

2. Creating awareness among stakeholders regarding the issues prevailing in

mango sector including domestic and export businesses with a special focus on value addition through improved packaging and further processing.

3. Understanding the current scenario and future prospects of mango industry.

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4. INAUGURATION Ms.Margaret Adamson, Australian High commissioner to Pakistan inaugurated mango festival on July 14, 2018 followed by a cake cutting ceremony along with Prof. Dr Asif Ali. After the inauguration, the participants visited the stalls in the festival. The honourable chief guest took keen interest at every stall and got necessary information form the growers and exporters of mangoes.All the distinguished guests acknowledged the efforts made by the organizers of this festival.

5. INAUGURAL SESSION AND MANGO STAKEHOLDER DISCUSSIONS In his welcome address, Pro-Vice Chancellor MNS-UAM, Prof. Dr. Ishtiaq A. Rajwana expressed his profound gratitude to all the guests, stakeholders, provincial and federal governments and organizers. He highlighted the purpose and expected outcomes of this event. He disclosed that Pakistani mango is unique in its taste and aroma.He further added that substantial foreign exchange can be earned by improving mango productivity through the adoption of modernized pre and postharvest management. Ambassador of Australia, Ms. Margaret Adamson expressed her sincere gratitude to MNS-UAM for organizing such an event. She praised the mango from Multan for its unique taste and aroma. She desired that educational and research collaboration need to be extended between two countries.Appreciating the event, she said that Pakistani mangoes are popular in the world for their best quality and taste.She hailed the administration of Muhammad Nawaz Sharif University of Agriculture (MNSUA) for organizing mango festival. The mango festival would also help growers to present their produce at international level, she added.

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Mr. Zahid Hussain Gardezi (Progressive Mango Grower from Multan) regarded this day as one of the important day in the history of Multan. He acknowledged the dedicated efforts and enthusiasm of the mango growers which made the Multan "The Mango Capital". He delivered a comprehensive talk covering historic aspects of mango cultivation and industry in Pakistan. He said that mango has played a vital role in diplomatic relationships between India and Pakistan. Several times mango gifts have been exchanged between two nations to relieve tension. Major Tariq Khan (Progressive Mango Grower and exporter from Multan) delivered a thought provoking lecture on challenges and way forward regarding mango fruit exports. He pointed out bottlenecks in mango marketing and export. At the end, he suggestedseveral options to overcome these challenges.

6.Australian Alumni Meet

An Australian Alumni Meet was held on July 15, 2018 at Ramada Hotel, Multan. A meeting to

discuss the water policy issues and its implications to South Punjab was also held. The list of

participants of the session is as follows;

1. H.E.Margaret Adamson, Australian High Commissioner

2. Prof. Dr. Asif Ali, Vice Chancellor MNS University of Agriculture Multan

3. Dr. Abid Mahmood, DGA (Research)

4. Prof. Dr. Irfan Ahmad Baig, MNS University of Agriculture Multan

5. Mr. Faizan ul Hassan, Director PCRWR

6. Ms. Nadia Jabeen, PCRWR

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7. Ms. Bareerah Fatima, PCRWR

8. Mr. Adnan Hakeem, GIZ

9. Dr. Muhammad Musa, AARI Faisalabad

10. Mr. Iftikhar Haider Warraich, AARI Faisalabad

11. Dr. Shafqat Ejaz, Bahauddin Zakariya University Multan

12. Dr. Aamir Nawaz, Bahauddin Zakariya University Multan

13. Dr. Sajjad Hussain, Bahauddin Zakariya University Multan

14. Mr. Rashid Ali, Agriculture Department, Punjab

15. Mr. Asif Mahmood, MNS University of Agriculture Multan

16. Mr. Allah Bakhsh, Mango Research Institute, Multan

17. Mr. Naveed Asmat Kahlon, Agriculture Department, Punjab

18. Dr. Saghir Ahmad, Cotton Research Institute, Multan

19. Dr. Ghulam Mahboob Subhani AARI, Faisalabad

20. Malik Jahanzeb, Progressive Mango Grower

21. Mr. Qaiser Mahmood, Multan Chamber of Commerce

22. Engr. Mumtaz Ahmad Khan, Irrigation Department, Punjab

23. Engr. Zaffar Ullah Sindhu Agriculture Water Management

24. Dr. Azra Yasmeen, Bahauddin Zakariya University, Multan

Prof. Dr. Asif Ali initiated the discussion and elaborated that Pakistan is facing severe water

shortage and situation is worsening day by day. Surface water has declined from 5,260 cubic

meters per capita in 1951 to around 1,000 cubic meters in 2016. Changing climatic scenario are

also reflecting high erratic rainfall patterns, increased glaciers melting, smog, heat waves and

danger of floods which are ultimately threatening the long-term water availability.

He further emphasized that South Punjab is a region having population of around 36 million and

has poor infrastructure, weak social service institutions and high poverty as compared to other

parts of the province despite of the fact that South Punjab is contributing a huge share in cotton,

wheat, sugarcane, beans and mango production in the country. However, it is facing severe

shortage of agricultural and drinking water. After this brief note from the chair, house was

opened for discussion.

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Dr. Abid Mahmood, Director General Research, highlighted that there should be focused on

olive and grapes production to tackle less water availability. There is stress for weed

management in pulses. He urged that there is need for development of pastures and new avenues

for collaboration should be framed. Water rights are well defined between the provinces under

the Water Accord 1991. However, controversies arise in its interpretation and implementation.

All citizens have an equitable right of access to clean water and sanitation facilities. There should

be an acceptable mechanism for conflict resolution of water issues at various levels.The chair

endorsed the points raised by Dr. Abid Mahmood.

Mr. Faizan ul Hassan, Director PCRWR highlighted the issues related to policy framework,

financial obligations, water regulatory affairs and water quality. He emphasized that there should

be comprehensive water policy and financial commitments for considerable water flow from

rivers to farm gate. The slogan should be “More crop per drop of water”. He said that each

province should have a water regulatory authority that designed and implement water policy

framework (framework for action) in consultation with all provincial stakeholders. Under Indus

Water Treaty (1960) we have surrendered three rivers. Now India also has build dams on these

western rivers and we don’t have water for sustainable agriculture in the country. Furthermore,

climate change severely affects agriculture and water availability. He urged that water quality

issues should be resolved, and we should move to climate smart irrigation. The chair agreed on

the issues that he raised.

Engr. Zafar Ullah Sindhu said that on-farm water management should linked with universities

and other research organizations to get fruitful results. The canal irrigation efficiency is around

33 percent and irrigated agriculture constitutes 90 percent of Pakistan’s food requirements. There

is need for efficient water utilization, conservation and demand management in all sectors.

Improving water efficiency from 33 percent to 45 percent will bring additional 5 MAF of water.

There is also need of the hour to invest in infrastructure development and framing laws for

groundwater management, its usage and conservation. This will enhance surface water

availability and avoid depletion of ground water.

Dr. Aamir Nawaz from Bahauddin Zakariya University suggested that Green Matrix Index

should be developed, and a forum also constituted for handling waste water through academia.

Population pressure/ heat/ climate change are part of complex picture. There should be a proper

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dietary pattern for water sustainability and there is demand for traditional grains.The chair

explained that there are issues of water quality in this heat surplus zone. He suggested that water

education should be the top priority for all stakeholders especially for farmers so that they can

conserve water at farm level. There should be a proper mechanism for waste water treatment and

utilization for which policy level interventions are required.

H.E. Margaret Adamson, Australian High Commissioner in Pakistan explained the success story

of Murray-Darling Basin System that changed the Australia’s water scenario. She said that

Murray-Darling Basin has two major rivers i.e. Murray and Darling that covers an area of 1

million Kilometers. It covers four states and one capital territory having two million people

dependent on its water. The rains, rivers and aquifers of the Basin offer drinking water for the

people, as well as water for recreational, urban, industrial and agricultural activity. This basin

system fulfills the 75 percent irrigation requirements of Australia and contributes about 20

billion Australian Dollars in Australian economy through agriculture. The MDB plan gives a

synchronized approach to use water across the basin and is a major breakthrough in Australian

water reforms, harmonizing social, economic and environmental considerations by setting water

use to environmentally sustainable level.

She also said that MDB and Indus Basin are comparable to each other as the flow is highly

variable. This climate and water flow variability is due to climate change and Australia is well

prepared for this as compared to other countries. Indus basin is 46 percent larger than Murray-

Darling Basin as glaciers and snow contributes about 50 percent of the total flow whereas

Australia does not have glaciers. Indus basin has high gradient as compared to Murray-Darling

Basin which is extremely low gradient. Indus is eight times bigger than Murray-Darling in terms

of irrigated area. Indus represents 20 percent of the agricultural production while Murray-Darling

represents about 50 percent of the country’s agricultural produce. Two million people live on

Murray-Darling Basin and Indus Basin has around 180 million population. The similarities in

two basin systems are more than the differences.

She offered that Australian Government can collaborate and share the experiences of Murray-

Darling Basin Plan with Pakistan, but the request should be initiated by the Pakistani side. She

also insisted that a consultative session should be hold on water issues in which all major

stakeholders participate like PCRWR, Water Management, Agriculture research, Universities

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and representative from Australian High Commission. She also noticed that water awareness has

raised among youth.She said that Australia collaborated with Pakistan in the past under ACIAR,

ASLP and AIP projects.

At the end, the chair concluded that there is an urgent need to initiate dialogue on water

insecurity and develop a mechanism like Murray-Darling Basin for effective water management.

She stated that Pakistan should devise Indus Basin Plan after learning form Murray-Darling

Basin Plan to tackle water shortage issues.

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Some Images of the Australian Alumni Meet 2018 at Ramada Hotel, Multan

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7. FESTIVITY ACTIVITIES Festivals act like stress relivers and help us balance our emotions. More positivity naturally lowers negativity. It also provides an opportunity to reduce friction and brings estranged friends and relatives together in a bond of love. Following activities were performed during the Mango Festival 2018 7.1. Mushaira

A "QoumiYakjehti Mushaira" was arranged with the theme:

خدا کرے کہ میری ارض پاک پر اترے

وہ فصل گل جسے اند یشہ زوال نہ ہوOn the second day of the Mango Festival. Eminent poets and poetesses participated in this event including Mumtaz Athar (Multan), Nusrat Siddiqi, anjumSaleemi (Faisalabad) M. Nadeem Bhabha (Vehari), Nadeem Najid (Khanewal), Haider Farooq (Islamabad), Jabbar Wasif (Rahim Yar Khan), AzharFiragh (Bahawalpur) Sabir Ali Sabir (Lahore), Afzal Sahir (Lahore), AmadAzhar (Islamabad), TahiraSaraa (Shekhupura), Syed Fazal Gillani ( Multan) Dr. Najma ShaheenKhosa (DG Khan), Mubashar Saeed (Multan), Arshad Abbas Zaki (Multan), Sarfraz Aarish (Multan), Naeem Raza Bhatti (Mandi Bahauddin),Dr. Waqar Khan (Multan), EmanQaisrani (DG Khan), Shakoor Ahmad Badar (Multan), Dr Sarmad Farogh Arshad and Dr. Ammar Matloob (MNSUAM). People from different walks of life thronged the hall to enjoy the company of their favourite poets at the event.

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7.2. Kids Mango Eating Competition The mango eating competition was a part of the festivities at the Mango Festival.In order to conduct this competition, kids were divided into following two age groups;

i) < 5 years ii) 6-9 years

Approximately more than 50 kids of various ages have participated in that competition. Participants attempted to feast upon one mango within the allotted time of one minute. The winners were awarded with chocolates and candies.

7.3. Musical Chair Musical chair is a game of elimination involving players, chairs, and music, with one fewer chair than players. When the music stops whichever player fails to land on a chair is eliminated, with a chair then being removed and the process repeated until only one player remains. Participants were divided into following three categories:

i) Kids ii) Women iii) Men (University faculty members and agriculture private sector)

Mango fruits (as a gift) were given to the winners.

7.4. Face Painting

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Paintings have always been adored by people and displayed to serve as stunning decorations. While, face painting for children is now seen as a fun activity at events. In fact, it is often a must-have activity at celebrations today. Therefore, this activity was includedin mango festival 2018. In this activity water-based face paints were used to draw the mango fruit on kids face. Kids of various ages actively participated in this activity and enjoyed a lot. 7.5. Entertainment Students of Muhammad Nawaz Shareef University of Agriculture under the umbrella of Senior Tutor Officeperformed various entertaining activities such as Qawali (Mr. Khawar Ali Khalid), Songs (Mr. Hamza Afzal, Mr. Ubaida Yousaf, Mr. ShahamQader, Mr. M. Noman, Ms. Mafya& Maryam), Dance Performance (Students from Department of Soil Science), skits (Ms. Kaynat Khan & Team, M Bin Ijaz & Team and students from Emerson College) in order to entertain the audience of mango festivals 2018.

7.6. Mango drawing Drawing plays a big role in our cognitive development. It can help us learn to write and think creatively, develop hand-eye co-ordination, hone analytic skills, and conceptualize ideas. Therefore, mango drawing competition was conducted during the mango festival 2018. A lot of kids from different age group participated in the competition and won the prizes of mango fruit.

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Puppet show, camel dance, magic show, jokers and traditional drum beating (Dhol) were also the part of entertainment activities. 7.8. Mango Dish Making Competition A mango based dish making competition was also conducted in Mango Festival 2018. The completion has two categories i.e. 1) professional 2) non-professional. A total of 30 participants were competitor for the competition. Food experts from department of Food Science from MNS-UAM and BZU acted as judges. After evaluation of dishes the winners from both the categories were appreciated by the judgesshields were presented to the winners.

8. CLOSING CEREMONY Closing ceremony of the festival was held on July 16, 2018. The Chief guest of the ceremony was Mr. Sardar Tanveer Ilyas Khan, Minister for Agriculture, Punjab. The other guests who graced the occasion are Dr. Iqrar Ahmad Khan, Ex-Vice Chancellor University of Agriculture, Faisalabad, Mr. Asif Majeed, Chief Executive Evyol Group, Mr. Kashan Ahmad a processor, Ch. Naik Alam, M.D Mango Research and Development

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Board, Mr. Shahbaz ul Hassan, a representative of USAID, Mr. Ashraf Ansari from Crop Life, Dr. Saeed Akhtar, Director ORIC Bahauddin Zakariya University, Rao Shahid, Chairman Pakistan Cotton Production Association, Mr. Allah Bakhsh, Director MRI and many growers, exporters and industrialist. The ceremony started with the recitation from Holly Quran and Naat-e-Rasool (PBUH). Vice Chancellor, MNSUAM welcomed the Chief guest, Dr. Iqrar Ahmad Khan, Ex-Vice Chancellor University of Agriculture, Faisalabad, Director ORIC BZU, Director, Mango Research Institute (MRI) and District Government, Multan, growers, exporters, farmers, industry, academia and public for gracing the occasion. Addressing the ceremony, Mr. Asif Majeed appraised the efforts of organizing the wonderful event of Mango Festival. He appreciated the efforts of VC MNSUAM for the development of this sector and creating collaboration between public and private sector for the betterment of agriculture sector. He further stated that South Punjab is the major agriculture commodities producing area and all decisions for the development of agriculture should be done in this region. He stressed the need to enhance the scope of the event by inviting foreign potential investors so that export of mangoes can be increased. Mr. Kashan Ahmed Ch. a progressive processor, apprised that audience that the popularity of this event is increasing every year and the management of MNSUAM deserved appreciation for organizing such a wonderful event along with festivity. He informed that currently mango is being exported to 22 destinations in the world and scope of its export is enhancing every year. Ch. Naik Alam, MD Mango Research Board acknowledged that the event has been organized in a very well manner, however, it still needs to be strengthened by adding value addition products of mango in the festival because we are still exporting mangoes in a raw form. He urged that next year Mango Research Board shall also be a collaborative member of this event. He stated that exporters from big cities should also be invited in this festival. Representative from USAID Mr. Shahbaz ul Hasan informed the audience that USAID has been playing its role for promoting mango industry in the country since 2010. USAID has provided trainings to farmers, processors and exporters and provided technology of Hot Water Treatment for enhancing mangoes export. Mr. AshrifAnsai from Crop Life admired the efforts of MNSUAM management for arranging such a marvelous event. He expressed his pleasure on displaying 100 mango varieties in the festival. He suggested that all the growers should exchange the varieties available with them for the promotion of all varieties in this region. Moreover, the district government should ensure the protection of mango trees while sanctioning NOC for new residential colonies. Dr. Saeed Akhtar, Director ORIC Bahauddin Zakariya University Multan thanked all the stakeholders for making the event successful. He disclosed that I had been associated with agriculture sector since last 20 years, but this is the first time I acknowledged the promotion of this sector and this was all due to the efforts of Dr. Asif, VC MNSUAM. He stated that there are number of challenges for mango industry and government should

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investigate it. According to him a very large number of visitors visited the event and enjoyed it along with getting useful information about mango and other related industry. Dr. Iqrar Ahmed Khan, Ex Vice Chancellor University of Agriculture, Faisalabad apprised that my first visit in Multan was on mango show organized by Agriculture Extension Wing of Agriculture Department in 1980 but that was very limited and only few varieties were displayed. According to him this festival is far better as compared to that one. He said that Dr. Asif has been able to create phenomena of mango in this region. He informed the audience that Sultan Qaboos of Oman has published a world mango Encyclopedia wherein 67 varieties are included in Pakistan‟s Chapter. He expressed that till 1990s no much attention was given to mango crop and its related industry as there are only 100 publications including newspaper articles are found in literature since 1947 to 1990. He assured that this event could bring a major change in the development of mango industry and would also provide a platform to the mango industry stakeholders for mutual professional networking and collaborative business opportunity in future At the end Chief Guest Sardar Tanveer Ilyas Khan, Minister for Agriculture appreciated the management of MNSUAM and other partners for organizing such a wonderful event at Multan. He stated that displaying more than 100 mango verities was a great success for the management. Pakistani mangoes are widely demanded in the world due to its unique taste, color and flavor. Farmers should be helped through research and development. For this purpose, universities could play their vital role. He urged that such type of events should also be organized in big cities especially Islamabad wherein majority of foreigners could participate in the event and could be a source of increasing export of mango. He further pointed out that agriculture is the backbone of Pakistan‟s economy. Limiting water now has become a threat for the sector. We should put more emphasis in the water conservation technologies along with construction of small, medium and large dams. He assured that government will try its maximum to resolve the issue related to all stakeholders of this industry.At the end Minister for Agriculture distributed shields among the winners of best stall competition, mango dishes competition and the participants in the event. During the conclusion session, Muhammad Ali Fruit Farms Shujabad was awarded first position in “Growers Category” for his excellent display of mango varieties during the exhibition. Chanab Fruit Farm, Shujabad and natural Products, Multan Samza Fruit Farms Kabirwala bagged second and third positions, respectively. In “Exporters Category”, first position was awarded to Lutfabad Mango Processing Farm, whereas Kashan and Dhillon Nawab Sarblund Farm and Roomi Food (Pvt) Ltd,Kabirwala won second and third position, respectively. A "Mango Dish Making Competition" was also held during the last day of the festival in which Bar BQ Tonight, team was the winner of the competition while Defence Club and Ramada Hotels Multan teamswere the 1st and 2ndrunner up, respectively. In Non-Professional Mango Dish Making Competition Category, BZU student TehreemTariq bagged the first while MNSUAM studentsIqrazaheer and Usman grasped 2nd and 3rdpositions, respectively. Dr. Sheikh Saeed Akhtar, Prof. Dr. Hammad Nadeem Tahir,

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Dr. Amir Nawaz Khan, Abdul Ghaffar Grewal, Sajjad Sohail and Muhammad Akram Chauhan served as the judges of these competitions.

9. CONCLUSION Mango Festival 2018brought the academia, research, Govt. officials and the mango stakeholders under one roof for the well-being of mango industry of the country that determines the success of the event. However, this festival can become more effective with the involvement of Govt. of Pakistan. It is suggested to highlight the event at international level and invite international fruit trade companies to the festival from next year onwards. It will help boost the export of Pakistani mangoes to the international markets, thereby resulting in high value earnings.

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10. ANNEXURES

101. List of Stalls

S.No. Mango Growers

1 Dilan Agri Farm

2 Chenab Mango Farm

3 SK Fruit Farm

4 Fraz Fruit Farms

5 Muhammad Farms

6 Joiya Fruit Farm

7 Muzzafar Nagar Farm

8 Muhammad Ali Fruit Farm

9 Kamlana Farms

10 Bukhari Fruit Farms

11 Faiz Mango Fruit Farm

12 Alkarim Mango Fruit Farm

13 Jamali Ftuit Farm

14 Malik Muhammad Saleem Kahor Manogo Farms

15 Samza Fruit Farms

16 Brig. Rtd. Ishaq Ahmad Farms

17 Sial Fruit Farms

18 Bucha Mango Farms

19 Kashan Enterprizes

20 Natural Production Export

21 Roshan Packages Ltd.

22 Lutfabad Farms & HWT Facility Pakistan

23 (EMFP) Govt of Punjab

24 Jam Mango Farm (EMFP) Govt of Punjab

25 Malik Fruit Farm (EMFP) Govt of Punjab

26 Sajjad Fruit Farm (EMFP) Govt of Punjab

Commercial Partners

01 SFA Industries Pvt Ltd

02 TCS Pvt Ltd.

03 Pak Suzuki Motor company

04 Shaikh Khajoo Bhai & Company (Packing)

05 Omore Ice Cream, Engro Foods

06 Cream (taxi Service)

07 US Aid (AMD Project)

Chemical Companies

01 Swat Agri Chemicals

02 Syngenta Pakistan Ltd.

03 FMC United Pakistan

04 Agro Food Processing Fascilites Multan

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05 Suncrop Pesticides

06 Fatima Fertilizer Company

07 Jaffer Agro Services

08 FFC Ltd.

Government Organizations

01 MNSUAM (Cultural Products Iqra Azeem)

02 BZU (Horticulture Department )

03 MRI

04 MNSUAM Horticulture Department