Mango Aviation Services……a practical approach

BUSINESS FUNDAMENTALSCommercialOperational

FleetManagement

BUSINESS FUNDAMENTALS

COMMERCIAL

INPUT Knowledge Research (inc benchmark)

OUTPUT Business & Implementation Plan

Type of operation Brand positioning Route network Pricing (inc ancillary revenue) Aircraft (size and configuration)

Budget P&L and Balance sheet (3-5 years) Cash flow (Rolling)

INPUT Business Plan

OUTPUT Regulatory requirements Flight Ops department

Pilot training Cabin crew training

Crew policies Third party suppliers

Airports Fuel Catering

BUSINESS FUNDAMENTALS

OPERATIONAL

INPUT Business Plan

OUTPUT Aircraft selection Configuration Fleet structure

Finance lease Operating lease

Delivery (inc regulatory) Insurance Airworthiness

BUSINESS FUNDAMENTALS

FLEET

INPUT Business Plan

OUTPUT Finance and control functions Corporate structure and organisation Recruitment process People policies Accounting software Business software

BUSINESS FUNDAMENTALS

MANAGEMENT

The Passenger Experiencecustomer

THE JOURNEY IN SIX STEPS…

EstablishRelationship

Booking

Airport DepartureIn Flight

Airport Arrival

Continued Relationship

The CustomerJourney

Advertising

Marketing

1. Establish Relationship

Partner Offers

Planning

Checking Travel plans

Booking

Traveling to Airport

2. Booking

Loyalty Enrolment

Checking InConcourse & Retail

Gate & Boarding Lounge Disruption Mediation

Security (& Customs)

3. Airport Departure

Greeting & Settling

Flying

4. In Flight

Disembarking

Collecting Baggage Resolving Issues

5. Airport Arrival

Trip to Hotel/Home

Connecting / Interlining

6. Continued Relationship

Guest SurveyComplaints Loyalty Offers &

StatementsAccount Management

Workshop

PART 1: REVIEW• Vision• Rational• Strategy• Timeline• Resources

PART 2: PROCESS• Mango team to

work off-site; processing the information gained and drawing up recommendations and decision points for the Part 3 agenda

PART 3: CONCLUSSION• Type of airline• Commercial aim

and objectives• Network structure• Fleet and

acquisition programme

• Timeline• Finance (ballpark)

AIM, OBJECTIVES & VALUES Type of airline

LCC (Low cost carrier), FSC (Full service carrier) or Hybrid Combined with freight/parcel service

Values Ethos

Review of Vision

WORKSHOP PART 1A:

What is the airline going to be ?

INTENT AND SHAREHOLDER ASPERATIONS Purpose of commitment:

Responding to a verified demand Personal ambition Synergy with other activities

Performance expectations Return-on-investment Investor exit strategy

Review of Rational

WORKSHOP PART 1B:

Why do we want to launchan airline now ?

DIRECTION & PRIORITIES Frequency over diversity or diversity

over frequency Network Pricing In-flight product Launch process:

Minimum size/cost with organic growth Optimum fleet size and full network launch

Fleet (type and size) Sales and distribution

Review of Strategy

WORKSHOP PART 1C:

How will we build, launch and run the airline ?

CRITICAL MILESTONES Business plan Commitment of funds

Seed funding (pre investment commitment) Full funding of working capital Fleet funding

Regulatory process (start/finish) Launch:

Commercial launch Ticket sales First flight

Review of Timeline

WORKSHOP PART 1D:

When do we need to achieve the critical milestones ?

PEOPLE & MANAGEMENT Project and process management:

Overall Project Management and quality control Setting up of Operations, inc regulatory approval, standards

and training, fuel, ground handling, etc Setting up of the Commercial department, including

network, pricing, revenue management and quality of service delivery

Finance (inc fleet acquisition) and Control, including HR, IT, fuel contracts, taxes, etc

Fleet management and airworthiness Professional

Lawyers Accountants

Review of Resources

WORKSHOP PART 1E:

Who’ll do the work and who’s accountable to

whom ?

ANALYSIS & EVALUATION Processing the information gained and drawing up

recommendations and decision points for the Part 3 agenda

Review of input

WORKSHOP PART 2:

Mango team off-site.

DECISSIONS AND CONCLUSSION Type of airline Commercial aim and objectives Network structure Fleet and acquisition programme Timeline Finance (ballpark)

The Business Case

WORKSHOP PART 3:

Agreeing the principles !

What Happens Next ?

PROJECT TIMELINE…

00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00

IMPLEMENTATION

BUSINESS PLAN DECISION : GO / NO GO

Detailedbusiness-plan withshort andlong termprojections

Teamconfirmedandcontracted

Workstreams established

Aim andobjectivesagreed

Aircraftprogramagreed

AOC planagreed

Networkschedule

Pricing

Peoplepolicies

IT andsoftwareinfra-str

Crewrecruitment& trainingprogram

Brandingprocessstarts

Partnerprograms

Draftbudget

That’s how we work. A practical approach aligning aspirations

with realistic and tested realities,challenging experiences

in a creative and lateral process.

Mango offers tailored solutions to aviation.

Let’s start the process now.

Mango Aviation Services LtdSuite 212, 5 High Street, Maidenhead SL6 1JN, United Kingdom

engage@mangoaviation.com

©Mango Aviation Services Ltd, 2015 Registered in England & Wales No. 04821854