mando footloose launch slides - design
DESCRIPTION
Simplified Slides from Launch event Seoul, October 2012TRANSCRIPT
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I believe personal transport is just too useful... to be confined to sport
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I specialise in engineering and design for EVERYONE ..... some of these sell in millions
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Who rides.. 10%
Who doesn’t..90%
Instead of a 10% minority sport – why can’t we have personal transport for everyone ?
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Blue Ocean Strategy is a brilliant metaphor for Personal Transport. The industry focuses on 10% existing customers turning the ocean read with BLOOD ..... fighting to get a bit of market share - But ignores the other 90%
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Who ?
•Male•Enthusiast
EveryoneElse
Red Ocean Market is mainly: Sporty Male enthusiasts The Blue Ocean Market is: Everyone else !! …. 90% of the population
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What ?
Tran.sport
Sport
In the Red Ocean there is just sport and recreation The Blue Ocean is for: Transport and Normal Everyday Journeys - for all
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Clothes ?
NormalEveryday clothes
Specialist
We use Clothes to express our image Red ocean people need Special suits of Lycra ... But ‘Blue-Ocean’ customers can choose their own style.
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Transmission ?
CleanNo Chain
Bicycles have chains Mando Footloose has NO Chain !
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Roll when folded – never carry
Roll when folded – never carry .... its another of my design missions ... There are 2 wheels anyway .. So use them when folded ?
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I was introduced to the Mando concept ––“ride by wire” technology 1 year ago ! The Design Challenge - was to go from “Machine Design” to ......
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“Design For Humans”
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Birds are inspiration for designers .. Take .... Seagull Wings .... Total Elegance in both engineering and form Structural and folding ......... And smooth (when both open and folded)
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Just like a seagull wing - the frame was inspired by nature.
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Over 1 year, Mando have engineered this ......
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...... Prototyped it, stress analysed it, perfected the amazing ‘ride by wire’ system
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With, lots and lots of testing,
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So HERE, today, is the production bike, Completed in exactly One Year ! The very best of Korean and European design and engineering.