Manchester Communication AcademyMaking sense of the Corporate Social Responsibility role

1. What is disadvantage in your context?physical; mental; emotional; cultural; self esteem; confidence; team working; social behaviour; nutrition; nurture

2. What do you want to influence and achieve?better life chances; resilience; enjoyment; family life;attainment; inclusion; poverty; disadvantage; societal change

3. Why does it matter?social justice; health of the nation; community assets;employability; social capital

Our Context - IMD 2010

•Manchester is the 4th most deprived local authority in England•Our catchment has 4 wards in the top 1% of deprivation nationally •Collyhurst has the highest level of child poverty in Manchester and 2nd nationally•Harpurhey has the 7thth lowest income levels in England•Harpurhey has highest level of unemployment in Manchester and is 42nd nationally •Collyhurst has the highest level of poor health and disability in Manchester and is ranked 5th nationally.• The AAACM rate in Harpurhey is almost twice the England average •Life expectancy is 10 years below the national average•Collyhurst has the highest ranking in the crime domain in Manchester and is 5th in England•49% of the working population have no qualifications•43% of children live in workless households•41% of the working population are economically inactive

Our CSR AgendaDialogue and Modelling

ESA; staff lifestyles; discussion; professional knowledge; recognition; rewards; risk taking

Structures and Systemscurriculum choice and diversity; capacity

building in communities; networks; technology

Staffing and Recruitmentacademy nurse; counsellor; therapist; catering

suppliers; local employees; local resources

Data and Demandcommunity voice; maximise assets; build social

capital and revenue; recognise barriers

Embedding practiceculture; relationships; recognise success;

manage talent; performance management

Core learningMonday to Thursday 8.30am to 3pmFriday 8.30am to 12.30pmExtended schoolMonday to Thursday 7.30am to 8.30am 3.00 to 4.30 pmCommunity ProvisionMon day to Friday 5.00pm to 9.30 pmSaturday & Sunday 9.00 am to 9.00 pm

Progress to Date – Policy into Practice• An understanding of the complex community and economic contexts in which

we operate

• An innovative curriculum which promotes students’ thinking, future employability and independent learning

• A strong CSR agenda that commits us to long term sustainable growth and investment in local people

• An adult learning provision attracting over 200 learners from the local community

• An extensive after school and holiday programme with over 1700 local users per week

• A wide range of partnerships enhancing the learning opportunities for students and adults in the community

• An inclusive procedure for involving parents in the pastoral and learning needs of students

• A School Centre for Initial Teacher Training Centre to ensure that new recruits teachers have a wider understanding of the barriers to learning in disdavantaged areas