managing your funeral home's social media presence - ogr
DESCRIPTION
Learn how your funeral home can get ahead on Facebook and social media.TRANSCRIPT
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Going ViralManaging and GrowingYour Social Presence
Zachary GarbowCo-founder, Funeral Innovations
http://facebook.com/funeralinnovations
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Boulder, Colorado
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100+ United States Patents
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(Silicon Valley) Experience
Matters
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1 Why
Social Media?
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Change is coming to this industry…
Will it pass you by?
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Sharing
Discussion
Distribution
Personality
What is Social?
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The Social Players
The Leader The Local The Visualist
The Contender
The Veteran The Glue
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Evolve Your Marketing
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600700
900Million
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13% of world’s population
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The Impact is Huge
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% Obituary Traffic from Facebook
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Facebook users are mostly young
Fact or Fiction?
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35+ = 75%45+ = 45%55+ = 23%
Fiction!
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1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”
The Value
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“You can’t stop the waves, but you can learn to surf”
Jon Kabat-Zinn
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3 Introduction
to FacebookPages
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www.pagemodo.com/welcome/cover-photos
Creating a Cover Photo
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Admin Roles
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Becoming a Fan (from Facebook)
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Becoming a Fan (from website)
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Viral Marketing
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Is Your Facebook Pagea Ghost Town?
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Or Community Center?
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You Need a Strategy
1.Grow 2.Engage 3.Convert
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4 Grow
your fan base
(10 tricks)
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Giving Away an iPad is an Effective Strategy to Gain
Fans
Fact or Fiction
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Invite Friends & Share1
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Promote on Your Website2
https://developers.facebook.com/docs/reference/plugins/like-box/
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Once a day or more!
Share Good Content3
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Link in Email Signature4
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Add to Business Card5
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Link In Obituary Emails6
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300% better conversion!
“Fan-Gating”7
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Auto-tweet all Facebook Posts
https://www.facebook.com/twitter/
Link to Twitter8 PutFacebook URL in background
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Get 12 more secrets to grow your Facebook Fans:
http://facebook.com/funeralinnovations
Bonus Tips!+Free Whitepaper
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5 Engage
your fans
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• Engagement is key!• What to post?
– Inspirational Stories
– Quotes– Grief Tips– Community
News– Events
The Timeline
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Your Busines
s
Your Industry
Your Fans
Rule of Thirds
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60% more likes, comments and shares than longer ones
Keep Posts Short1100-250 characters
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120 – 180% more engagement
Post Photos2
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Other ideas for photos?
Facilities
Events
Products
Flowers
3 Instagram It!
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“360 Panorama”4
http://360.io/TGxf2H
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Post Videos5
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Just Ask6
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Posts mentioning Independence Day around 4th of July had 90%
more engagement
Post About Timely Events7
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Respond (Quickly)8
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See What Works, Doesn’t9
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Get more secrets, including best time of day and days of the week
to post:
http://facebook.com/funeralinnovations
Bonus Tips!+Free Whitepaper
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6 Convert
andmonetize
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Your Facebook Strategy Should be Focused on Branding and
Awareness Rather Than Sales
Fact or Fiction?
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Market Pre-planning
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Make it EasyBonus:Put it Right in Facebook
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Flowers & Keepsakes
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7 Results
Does itwork?
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Proof is in the Data
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http://funeralinnovations.com/power-rankings/
Facebook Power Rankings
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Subscribe to feeds of
content you like
Customize your
scheduled posts
Build your own unique
schedule of posts
Automatically publishes to Facebook on
schedule!
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Summary
• Evolve Your Marketing w/ Facebook
• Need a strategy– Grow Your Audience– Engage Your Fans– Convert into customers &
evangelists
• Use tools to make it easier• Start NOW!
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http://facebook.com/funeralinnovations
http://funeralinnovations.com/social
Questions/Comments?