1.Youll be OK!
Managing Social Media Risks
Leslie White
Croydon Consulting, LLC
March 24, 2011

2. UNCERTAINTY
3. R
E
W
A
R
D
R
I
S
K
4. RISK ASSESSMENT
1. Identify
3. Prioritize
2. Analyze
5. Risk Mitigation
Select
Implementation
6. Social Media Risks Poll
Being stupid
Damage to reputation or brand
Invasion of privacy
Employment practices
Copyright or trademark infringement
Personal safety/identity theft
Libel, slanderor defamation
Electronic security
Release of confidential/proprietary information
7. Greatest risk is not participating in social media
Youve forfeited the game!
8. Managing the
Risks
9. Reputation and Brand
10. Listen First
What are they saying about you?
Who is talking about you?
Where are they talking about you?
11. Listening Tools
Twitter search (http://search.twitter.com/)
Google Alerts (www.google/alerts)
Social Mention (http://www.socialmention.com/)
Social Media Monitoring (http://deirdrereid.com/2010/10/12/social-media-brand-reputation-monitoring/)
Beth Kanter The Listening Primer (http://socialmedia-listening.wikispaces.com/The+Listening+Primer)
12. Poll
Does your association/organization have a social media strategy?

Yes

13. In development 14. No 15. Dont know