managing product life cycle

18
_ART & SCIENCE. NEW MEDIA ARE YOU GOING HEALTH 2.0?

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Page 1: Managing Product Life Cycle

_ART & SCIENCE. NEW MEDIA

ARE YOU GOING HEALTH 2.0?

Page 2: Managing Product Life Cycle

TTW © 2011

02

_ART & SCIENCE. NEW MEDIA. HEALTH 2.0SOLUTIONS TAILORED TO EACH LIFE CYCLE STAGE OF YOUR PRODUCT

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_SOLUTIONS TAILORED TO EACH LIFE CYCLE STAGE OF YOUR PRODUCT03

INTRODUCTION STAGE

GROWTH

MATURITY

3D Movies Digital Literature

Interactive Case Studies Online Workshops Medical Training

Clinical Decision and Adherence to Therapy Support

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_MULTI-CHANNEL PROJECT

_Products adjustable to currentcommunication channels

_Desktop_Tablet

_Smartphone_Laptop

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_STIR UP AND INFLUENCE STAKEHOLDERS ATTENTION

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INTRODUCTION STAGE

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_Scientific Accuracy _Didactic

_Attractive _Distinctive

_Modular

3D Movies

_INTRODUCTION STAGE

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_Interative _Practical

_Distinctive _Versatile

_Easy Upgrade

Digital Literature

_INTRODUCTION STAGE

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ENGAGE HEALTH PROFESSIONALS

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GROWTH

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_GROWTH09

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Interactive Clinical Cases _Simulate decisions

_Create new cases _Share with the community

_Demonstrate the effectiveness of the product

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Online Workshops _Real-time events

_Convenience _Cost savings

_Enriched interaction with participants_Creating a community around the product

_GROWTH

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Medical training _Simulate

Clinical DiagnosisPrescription

Clinical PracticeClinical Management

_GROWTH

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_CREATING SERVICES AROUND THE PRODUCT

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MATURITY

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_MATURITY13

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_Facilitate monitoring of disease progression

_Calculating risks _Supporting clinical decision

_Consolidating prescription

Physician:decision support

applications

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_Facilitate Patient Education by Health Teams _Empowerment on the disease and medication

_Motivating for better adherence to therapy

Health Professional: digital content for better

communication

_MATURITY

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_Register the evolution of risk factors _Generate alerts

_Provide specific and accurate information _Improve adherence to therapy

Patient:self-monitoring

applications

_MATURITY

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CREATING ADVANTAGE FOR OUR CUSTOMERS

_Premium digital contents: enhanced reputation to stakeholders

_Easy upgrade and distribution for multiple technological

platforms: costs reduction in the production of communication contents

_Enhancing adherence to therapy

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_CLIENTS / REFERENCE PARTNERS16

TTW © 2011

Reference Clients Reference Partners

Parceiros de referência

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_CONTACTS17

TTW © 2011

_Work with pioneers.Challenge us.

_Take the Wind

T. +351 239 700 322 F. +351 239 700 321

E. [email protected]