managing local listings to drive roi for national brands
DESCRIPTION
Multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information. Yet, using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date. During this webinar, Rio SEO will share the processes used and the results seen by big brands that are managing their local business listings in bulk.TRANSCRIPT
@w2scott
WEBINAR SERIESApril 10, 2014
Managing Local Listings to Drive ROI for National Brands
@rio_seo / #localseo
WHAT YOU WILL LEARN
Processes necessary to achieve multi-location local SEO results
Managing your local business data in a single environment
What steps and optimizations you should take first for Map listings
The advantages of local listing syndication across data aggregators
How to measure the effectiveness of local search efforts and ROI
@rio_seo / #localseo
4 STEPS TO MAXIMIZE LOCAL ROI1. Single environment to manage and
collect local data
2. Tackle the BIG local search directories first
3. Syndicate local data to build links and enhance user experience
4. Measure Local SEO ROI through KPIs
COLLECTING AND MANAGING LOCAL DATA
@rio_seo / #localseo
MANAGING LOCAL BUSINESS DATA
Single Local Content Management System
Ensuring Data Accuracy and Consistency
Manage Local Data Alongside External Resources
@rio_seo / #localseo
OPTIMIZING YOUR LOCAL DATA
Name Can Including Geo-Modifier or Service (i.e. Sports Authority San Diego)
Consistent Address, Local Phone Number
Local Business Hours and Specialty Hours
Local Descriptions to Include Services Offered (i.e. Sports Authority Sporting Goods)
Brand Logo, Storefront and Product Images
Social Media Links and Additional Local Info
@w2scott SUBMIT LOCAL DATA TO SEARCH ENGINES
@rio_seo / #localseo
CLAIMING LOCAL SEARCH LISTINGS
Google Maps, Yahoo Local, Bing Maps
Attaching Local Landing Page URLs
Local URLs Should Include Mobile Optimized Version
Optimizing Local Info for Each Directory
@rio_seo / #localseo
THE POWER OF MAP LISTINGS
Control Your Local Business Data
Optimize Around Local Keywords
Impact of Local Map Rankings
Various Category Optimization
Additional Search Real-EstateRecent Reports:
Big 3 Account for 96.3% of US Search Traffichttp://rioseo.co/SearchEngineStats
(searchengineland.com)
DISTIRIBUTE DATA TO LOCAL ECOSYSTEM
@rio_seo / #localseo
SYNDICATION TO AGGREGATORS
Core Aggregators are InfoUSA, Neustar, Acxiom, Factual
Power niche directories, mobile maps and apps, GPS devices AND “the internet of things”
Costs of All 4 Data Aggregators under $100 per year per location over 1000 locations
Engaging with Aggregators Gives You Insight to their Local Database
@rio_seo / #localseo
LOCAL DATA VALIDATION + LINKS
Optimizing the Entire Local Ecosystem
Backlinks from Hundreds of Directories
Local Internet Yellow Page Listings
Local Data on Apps and GPS Devices
Add Local Data to Social Networks
@w2scott DEFINING ROI FROM LOCAL SEO EFFORTS
@rio_seo / #localseo
HOW TO MEASURE LOCAL ROI
Measuring Analytics from Local Landing Pages on Desktop and Mobile
Landing Page Click and Search Activities
Local Promotions, Coupons or Downloads
Measure Conversions from Online to Offline with Unique Promo Codes
@rio_seo / #localseo
AUTOMATING LOCAL SEO IS KEY
CMS Technology to Scale Local SEO
Automating Syndication Optimization
Save Time, Increase Efficiency, Monitor Results
Hyper-Local Marketing Capabilities
Rio SEO’s Local Search Platform Overview
Learn More:
@rio_seo / #localseo
ADDITIONAL RESOURCES
LinkedIn.com/Rio-SEO-Automation-Software
Twitter.com/rio_seo
Facebook.com/RioSEOsolutions
Instagram.com/rio_seo
Pinterest.com/rioseo
www.rioseo.com
rioseo.com/Contact-Us
858.876.3010
Downloads
Case Study: Rio Local Delivers Lowest CPC
Whitepaper: Impacting Local SEO Rankings with Local Listing Management
Whitepaper: How to Achieve Remarkable Results in Local and Mobile Search : A Step by Step Guide
@w2scott
THANK YOU FOR JOINING
Any question on today’s webinar, please contact [email protected] for more information.
If you would like to be considered for LSA’s Webinar Series, let us know at [email protected].
www.localsearchassociation.org/webinars