Presentation to theNorth Central Oracle Applications User’s GroupFebruary 13th, 2002

Presentation by Ari KaplanCEO and Co-Founder Expand Beyond Corporationwww.XB.com

Managing Databases In a Wireless World

• Introduction• A DBA’s life • Handheld Overview• Today’s Business Environment• Wireless Technology Options• Wireless Architecture• Wireless Benefits• Wireless and Database Resources• Conclusion

Agenda

Introduction to Ari Kaplan

Introduction to Ari Kaplan

Introduction to Ari Kaplan

Traits of a DBA

• Tenacity

• Self starter

• Detail oriented

• Curiosity

• Self confidence

A DBA’s Life

• 100,000 Oracle DBAs in United States

More than one million professionals (DBAs, developers, etc.) worldwide

• Oracle global installed base 200,000 companies, more than 1 million databases

• Oracle revenue: $10.8 billion in 2001, $10.0 billion 2000

A DBA’s Life

A DBA’s Life

Workload Percent Average salaryNot enough work 4.0% $47,954.54Steady flow of work 63.7% $59,409.72Excessive workload 29.7% $66,250.00Not Answered 2.6%

According to the Meta Group, the average DBA works more than 50 hours, including six hours on the weekends

DBA workload demands are increasing:

A DBA’s Life

DBA salaries

Salary Range Percent

Less than $30,000 11.5%

$30,000-$39,999 7.9%

$40,000-$49,999 14.2%

$50,000-$59,999 12.9%

$60,000-$69,999 17.8%

$70,000-$79,999 11.3%

$80,000-$99,999 11.5%

$100,000 or more 6.9%

Not answered 5.9%

Difficult environment for workers…

• “Dawn of the IT sweatshop” says the Meta Group

• Long hours

• High burnout rate / job hopping (most last < 2 yrs)

A DBA’s Life

Handheld Overview

Who are these Business Executives?

Michael D. Capellas Ben Waldman Eric Benhamou Kouji Ohboshi

Chairman and CEO VP Mobile Devices Chairman of the Board, President

Compaq Computer Corp. Division, Microsoft CEO (Interim) Palm, Inc. NTT DoCoMo

How many of you have handhelds?

How many of you have wireless handhelds?

How many of your companies bought the handhelds for you?

Handheld Overview

Handheld Sales

• 2001, 13.5 million PDAs were sold, increasing more than 30% annually

• By 2004, everyone from executives to hairdresserswill buy some 33 million PDAs

Handheld Overview

Evolution

• Once clunky, overpriced

• Only stored phone numbers and addresses

• Rebirth as sleek wireless accessories

• PDA is now cell phone, electronic wallet and personalentertainment system all rolled up in one

Handheld Overview

Evolution

• Movement to enterprise sales, where corporationsorder thousands of devices

• PDAs given to workers like a tool, much like atraining manual

Handheld Overview

Handheld Overview

Number as of Q201

32% 26%

16% 11%

7%

4%

4%

Palm

Compaq

All Others

Hi Tech Wealth

RIM

HP

Handspring

Mobilizing Who?Selecting Employees

N = 1154

Top 5 Types of Employees Provided with Handhelds

I D C M A C 8 S u r v e y R e s u l t s , S e p t e m b e r 2 0 0 1

M o b i l i z i n g W h o ?S e l e c t i n g E m p l o y e e s

0

20

40

60

80

100

% of

Res

pond

ents'

Co

mpan

ies

Somewhat Likely to ProvideVery Likely to ProvideAlready Provides

Number of Handhelds Supported in Organizations

% o

f Res

pond

ents

’ C

ompa

nies

IDC MAC 8 Survey Results, September 2001

Adoption Trends: Scale of Enterprise Roll Outs

• Small scale (<100) and pilot roll outs remain the norm, and will be so into next year

• Increasing numbers of larger scale implementations after trial programs

• Economic health catalyst for larger-scale implementations

0%

10%

20%

30%

40%

50%

60%

70%

Currently In Next 12 Months

Handheld Overview

Microsoft PocketPC 2002 launched October 4th with support from 22 hardware vendors including Compaq (iPAQ) and HP (Jornada).

hp Jornada: $449 to $599All color, MP3 Player

Compaq iPAQ: $499 to $649All color

Hp Jornada 560 Series

Hp Jornada 540 Series

PocketPC H3700 Series

PocketPC H3800 Series

Handheld Overview

Samsung Smartphone SPH – I300:

Mobile phone, color, Web clipping, speaker phone.

Palm OS

$500.00 plus monthly service.

The PDA that is also a cell phone.

Sony CLIE PEG – N760C:

Palm OS, MP3 Player, Color, Hi Res Screen, Remote Control Headphones, Memory Stick Media Slot

$499.99

Wireless connectivity available with new Mylo service.

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Handheld Overview

Handspring has two new PDA/mobile phones hitting the marketing in 2002.

Handspring Treo 180 and Treo 270

Palm OS

$399 and $599, respectively

• 88% of the Global 3500 have plans to implement mobile data solutions (Forrester)

• 802.11b (Wi-Fi) is the single greatest advance in 2001 (48% of InfoWorld’s CTO Source survey)

• Wireless PDAs will be the “key corporate device” for 2002. IT workers are second only to corporate executives in their likelihood to receive a corporate-issued handheld device in 2002. (IDC Oct 2001)

• Global wireless enterprise spending will be more than $28B with 39.4M connected workers by 2006 (Ovum)

Today’s Business Environment

Today’s Business Environment

• Need for monitoring, managing, and development of databases wirelessly

• Huge business inefficiencies

• Staff currently must conduct work on fixed-line computers

• Lost business when staff is not onsite

• Businesses are “always open” all day, all night, across time zone

Today’s Business Environment

Six Costly Database Challenges

Today’s Business Environment

Six Costly Database Challenges: Summary

• DBA 24 x 7 Access

• DBA Response Time

• DBA Productivity

• DBA Retention

• DBA Replacement

• Database Availability

Today’s Business Environment

1. The Challenge of DBA Remote Access

• Businesses are “always open”

• Need for continual monitoring, managing &development of databases

• But. . .DBAs are restricted by the wired technology of the last century

Today’s Business Environment

1. The Challenge of DBA Remote Access

DBAs are often unavailable to dial in during:• Commutes• Trade Shows• Training• Lunch• Little League Games• Traffic

Today’s Business Environment

1. The Challenge of DBA Remote Access

DBAs are often unavailable to dial in during:• Brownouts• Weather• Illness• Vacations• Recitals• Personal Life• Meetings

Today’s Business Environment

2. The Challenge of DBA Response Time

The need for quick DBA responses are increasing:• User expectations • Customer demands• Competitive pressures• Management requirements• Service level agreements• Mission-critical systems• High availability needs

Today’s Business Environment

3. DBA productivity

4. DBA retention

Today’s Business Environment

5. The Challenge of DBA Replacement

DBAs are costly to replace:• Average cost to hire one person in I.T.:

$25,000 to $35,000

• Does not include:– Salary– Cost to bring candidates in– Lost unbilled hours of time spent in process.

–CEO of I.T. Recruitment Firm

Today’s Business Environment

6. Database Availability

Unscheduled Downtime is Costly:

Average Cost per Minute of Application Downtime at Peak Load

Data Warehouse $6300

SCM $6600

eCommerce $7800

ERP $7900

–Standish Group International Inc., 1999

Wireless Architecture – Web Clipping

Wireless Architecture - DMZ

Wireless Architecture—Security

Should incorporate or support:

• Automatic session timeout

• No proprietary data or passwords reside on PDA

• Elliptical curve encryption SSL (HTTPS 128-bit Secure Socket Layer)

• Server-side audit logging

Wireless Architecture—Security

Should incorporate or support:

• Mandatory password authentication

• Oracle roles to limit access to specific users or areasof database

• Read-only permission option

• Encryption maintained on proxy server;no data caching

Wireless Benefits

IT Departments:

Speed up remote access and emergencytroubleshooting

• Increase productivity by enabling more proactivemonitoring

• Decrease costs by decreasing unplanned downtime

Mobile Workforce:

• Immediate access to data retrieval

• Immediate data entry availability

Wireless Benefits

• Provide inexpensive 24x7 insurance against DBA or system administrator unavailability

• Reduce staff turnover by improving job satisfaction

• Gain fuller control over mission-critical systems

Major Wireless Standards

802.11

• Allows for wireless connectivity over LANs

• 802.11 is an extension of Ethernet to wirelesscommunication

• The client requires hardware—usually a PC Card or PCI card

Major Wireless Standards

Bluetooth

• Short-range radio link designed to “replace the cables connecting portable and/or fixed electronic devices”

• Not a wireless network per se

• Operates via a radio unit

Major Wireless Standards

WAP

• Would like to be the de facto standard for providing internet communications and advanced telephony services on mobile phones and pagers.

• WAP has NOT been widely adopted.

• 2.5G and 3G are being deployed in major markets across the U.S. Don’t expect 3G wireless to be available in all of the primary U.S. markets until mid-2003!

• To users, 2.5G and 3G will mean a 4-fold increase in transmission speed and a larger pipeline to transmit security encryption and data simultaneously.

Wireless Transmission Speed/Rate

Wireless and database resources

Oracle Discussion Newsgroups:

comp.databases.oracle.server

comp.databases.oracle.tools

comp.databases.oracle.misc

These can be accessed through a newsgroupprogram or “www.deja.com”

Wireless and database resources

Other good Oracle sites with links:

www.arikaplan.com : 400 tips ; this presentation

www.ioug.org

www.orafaq.org

www.orafans.com

www.orasearch.com

www.revealnet.com

www.lazydba.com

www.dbdomain.com

Wireless and database resources

Wireless News:

www.wirelessweek.com

www.mobileinsights.com

www.mobileinfo.com

www.pdabuzz.com

www.planetit.com

Wireless Development:

www.wirelessdevnet.com

www.wapforum.org

www.80211-planet.com

Wireless and database resources

Handheld Discussion Newsgroups:

comp.sys.handhelds.palmpilot

comp.sys.palmtops

comp.handheld

These can be accessed through a newsgroupprogram or “www.deja.com”

PocketDBA / PocketAdmin

Control your Oracledatabases, servers, and networks from wireless Palm OS and PocketPC devices

®

®

Wireless Database Management Now! TM

Questions and Answers