managing creative projects final: metrolink
DESCRIPTION
Managing Creative Projects Fall 2011TRANSCRIPT
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JAMIE CHANG | ALWAYNE RITCHIE | STEPHANIE SOTOmanaging creative projects & teams | jeffrey riman | fall 2011
METROLink
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FORMS OF COMMUNICATIONclass time
group meetings (2-3 times/week)phone calls
textsemail
google documents
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Alwayne
Jamie
Steph
anie
METROLink
Design Director
Rese
arch
& D
evelo
pmen
tConcept
Developer
ROLES
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PROCESS
ACCEP
T SITUA
TION
(ndin
g motiv
ation)
The mo
tivation
for cre
ating M
etroLink
was to
enabl
e
commut
ers to o
bserve
their tr
avel pa
tterns a
nd spe
nding
habits in
hopes
of enc
ouragin
g them
to be m
ore effi
cient
when tr
aveling
and m
ore kno
wledge
able a
bout ho
w
much t
hey are
actual
ly spen
ding. W
e also
hoped
to
make M
TA use
rs less h
ostile to
wards t
he serv
ice by e
nabling
the sys
tem to
provide
real-tim
e trave
l infor
mation
to
commut
ers. Thi
s would
create
transp
arency
within
the sys
tem
and allo
w users
to voic
e their
opinions
on the
effectiv
eness
of a mo
re open
and c
lear se
rvice.
ANALYSE(sizing up the situation)
With the development of more innovative transportation
technologies and GPS-based applications, we uncovered that
with adequate funds and a strong team of developers, product
designers, user experience researchers, etc. the card and digital
platform could be accomplished. The creation of the card and
service would require partnerships between a major
financial player (e.g. Mastercard, American Express, Visa), the
MTA, and the State of New York, among other institutions that
specialize in the multiple services we hoped to offer to MTA commuters.
DEFINE(developing conceptual guidelines)
We needed to develop exactly what we
wanted MetroLink, both as a physical card and
an online platform, to encompass. The result was
a list of variables that spanned across three
particular categories: The Multifunctional
Card, Consumer benets and MTA
benets.
IDEATE
(generating optio
nal ways for satis
fying your
denitions)
After creating our
definitions, we the
n needed to devel
op the
specific type of us
er interface, physic
al card, and partic
ular
uses for the card. T
he result were mul
tiple ideations of th
e
MetroLink websit
e, card, branding
and identity, app
design, and speci
c advertising te
chnique
SELECTIMPLEMENT
(deciding between options)We chose an ideation that had a simplicity
and clean quality about it with simple muted blue tones and grays. The final font choice for our
identity was Myriad Pro and Geo Sans Light.
EVALUATE
(reviewing the proces
s; planning ahead)
The final outcome of the
MetroLink card was
what we hoped to achi
eve. By looking back
on our original goals fo
r the topic and planning
ahead accordingly, we
were able to identify,
document, and resolve a
ny subtle changes in
direction of the group.
(taking action on your decision)With the website complete and the design of the application, branding and a mock physical card finalized, we chose to create a video advertisement that could represent all of the
services that we want to offer with the MetroLink card.
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CALENDAR
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
FINALPRESENTATIONSGROUP MEETING
2 3
4 5 6 7 8 9 10
11 12 13 14 15 16
27 28 29 30 1
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
ALLOCATION ASSIGNMENT
INFORMALSTATUS REPORT #1
PROJECT IDEASPRESENTATION
FORMALSTATUS REPORT #2
TEAM ASSIGNMENTS GROUP MEETING
GROUP MEETING
THANKSGIVING GROUP MEETING
GROUP MEETING
2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
3130 1SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
ALLOCATION ASSIGNMENT
INFORMALSTATUS REPORT #1
PROJECT IDEASPRESENTATION
FORMALSTATUS REPORT #2
TEAM ASSIGNMENTS GROUP MEETING
GROUP MEETING
THANKSGIVING GROUP MEETING
GROUP MEETING
2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
3130 1
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TASK COMPLETION
Research current MTA card
Indentify opportunities
New innovations
Other metro card systems
Look into bank partnerships
Indentify a consumer needs
Begin looking at data mapping
Began creating the website
Prototype design (branding)
Further developed concept/features
Other metro card systems
Visual map of User activities
Indentify a consumer needs
Begin maps + spending prototypes
Continue working on website
Prototype design (branding)
Develop a marketing technique
Depict card in action using medium
Visual map of User activities
Create business model/action plan
Create design brief for the service
Component incorporating Yelp + GPS
Week 1 Week 2 Week 3 Week 4
Finalize pages of website
Bring all information together
Develop a marketing technique
Depict card in action using medium
Visual map of User activities
Create business model/action plan
Create presentation
Discuss group eorts
November 7 13, 2011 November 14 20, 2011 November 21 28, 2011 November 29 Dec 4, 2011
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RESEARCH
METROLinkTap & Go Technology Mobile App Visual Tracking Map VISA Card Multi-Use Card No Insufficient Funds
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SWOT ANALYSISStrengths Weaknesses
ThreatsOpportunities
o All-in-one cardo Can be used for all Visa purchaseso Applications and interactive websiteo Real-time informationo Tracks spending habits
o Possibility of getting losto Only used for Visa purchaseso Credit-based system
o Tap-and-go technologyo May be used as a Debit cardo Partnerships with bankso More accurate GPS technology
o Other financial companies developing similar featureso Similar technologies being developed
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STYLECOLOR PALETTE TYPOGRAPHY
GEOSANSLIGHTgeosanslight
MYRIAD PRO
myriad pro
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PROTOYPESLOGO
MOBILE APPLICATION ICON
drafts
drafts
final
final
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
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PROTOTYPESCARD
draftsMETROLink
1234 5678 9101 23451234
10/17GOODTHRU
Jeffrey Riman MTA
METROLink MTA
Stay alert while using your desired form of transportation.
For questions, visit MetroLink.info
final
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PROTOTYPESWEBSITE (first draft)
Login
Sign Up!
About METROLinkEmail
Password
APPLY NOW!
Testimonials
iPad AppiPhone App
BlackBerry App
Blog
Like us
Follow us
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PROTOTYPESWEBSITE (second draft)
TRANSIT SPENDING LOG IN
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PROTOTYPESWEBSITE (second draft)
MetroLink is an all-in-one traveling card that enables users to track their transportation and spending habits on a convenient open-source platform and website.
WW IT WORKSMetroLink is a convenient solution to all your city transit problems.
WM; IT'S COOLThe coolest function of MetroLink is right in front of your eyes--this website.To activate your card, create a web account and begin exploring. Our website provides you with easily accessible details on your travel and spending habits (whenever you use your card). Unlike any other online platform, you can view information graphics on where you go, how prompt public transport is, how much you spend wherever you go
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PROTOTYPESWEBSITE (second draft)
22531. 21981
TIME ME: NOVEMBER 15, 201139 Ave AVE
F time chart
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FINAL PROTOYPES
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
TRANSIT SPENDING LOG IN
OMETR Link
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1.212.654.45671.800.321.1234about
ABOUT
home services affiliates mobile YOUR ACCOUNT
OMETR Link
METROLink
1234 5678 9101 23451234
10/17GOODTHRU
Jeffrey Riman MTA
METROLink MTA
Stay alert while using your desired form of transportation.
For questions, visit MetroLink.info
METROLink1234 5678 9101 2345
1234
10/17
GOODTHRU
Jeffrey Riman
MTA
METRO
Link
1234 5
678 9
101 23
45
1234
10/17
GOOD
THRU
Jeffre
y Rima
n
MTA
METRLink
1234 567
8 9101 23
45
1234
10/17GOODTHRU
Jeffrey Rim
an
MTA
O
METR Link
1234 5678 9101 23451234 10/17GOODTHRU
Jeffrey RimanMTA
O
METROLink1234 5678 9101 23451234
10/17GOODTHRUJeffrey Riman
MTA
WHAT IS METROLINK?A quick and ecient way for using public transportation is important to the overall satisfaction of both New York residents and tourists alike. MetroLink enables public transit users to track their travel patterns and spending habits via a comprehensive online platform that provides accurate real-time travel and spending information.
COMPONENTS 1) All public transportation uses 2) Visa purchases 3) Tracks transportation patterns 4) Tracks spending habits 5) Interactive website (applications for digital devices) 6) Tracks the accuracy of the MTA system 7) Provides feed to the MTA to make improvements via user insight 8) Recurring automatic payments
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
AFFILIATES
all public MTA transportation information can be accessed
through MetroLink
link your MetroLink card with a Visa credit card for automatic payment
and other spending benets
based on your destinations, yelp can suggest some nearby businesses
you may be interested in
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
WHILE METROLINK IS CURRENTLY MOST DEVELOPED ON THE IPAD AND IPHONE FOR MOBILE DEVICES, IT IS ALSO AVAILABLE AS ANDROID AND BLACKBERRY APPLICATIONS.
please visit your mobile application store for the free MetroLink application!
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
2:47PMC- 2:50PME- 2:54PM
5:57PM4- 5:58PM5- 6:04PM6- 6:10PM
3:02PM
6:29PM
DECEMBER 2ND, 2011subway
LOCATION
23rd st, 8th ave 2:47pm
TIME SWIPED
C- 2:50pm E- 2:54pm
86th st, Lex ave 5:57pm 4- 5:58pm5- 6:04pm 6- 6:19pm
TIME TRAIN ARRIVED
taxiTIME
10:03PM $7.10 $1.00
FARE
$8.10
TOTALTIP
ACCOUNT BALANCETYPE
public
taxi
unlimited
linked to visa
exp: 12/15/11
BALANCE
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
based on your travel destination, here are some suggestions:
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
-
1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
HAVE QUESTIONS? We are here to help!Please contact us via the form below and let us know how we can improve your membership experience or if we can be of any further assistance. We look forward to hearing from you.
For immediate answers to your questions, contact customer support by calling 800-321-1234, tweeting @MetroLinkSupport or lling out the form below.
FROM:
SUBJECT:
MESSAGE:
SUBMIT
-------------------PLEASE SELECT-------------------
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
FREQUENTLY ASKED QUESTIONS
What is MetroLink?
How does MetroLink work?
Where can I use MetroLink?
How do open a MetroLink Visa card?
Can I access my MetroLink information on mobile devices?
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
SETTINGS
E-MAIL ADDRESS:
account overviewNAME:
PASSWORD:
MAILING ADDRESS:
GENDER:
BIRTHDAY:
SAVE
A
66 FIFTH AVENUE
8TH FLOOR
JEFFREY RIMAN
********5
NEW YORK, NY 10011
MALE
WHILE AGO
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
DEVICES
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
iPhone / iPad
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METROLink
METROLINKWEBSITEFINAL.pdf01frontpage.pdf02about03affiliates04mobilepage05youraccountmta06youraccountinteractive07youraccountyelp08youraccountvisa09youraccountcontactus10youraccountfaqs11youraccountaccountsettings12youraccountdevicesettings