Course Name: Business communicationcourse code: ENG 210

Spring 2014

Managers Communication Roles

Presented to: Dr. Noura AssafPrepared by: Abdullah Sawalhi

Do managers play any communication role inside an organization?

For any Marketing company to succeed in meeting its goals, successful communication managers must be part of it.

Outline

• what is marketing company

• Who is a marketing manager

• What is business communication

• Henry Minstberg’s Theory

• Types &Roles of communication managers

• References

What is Marketing Company

A business that affects the distribution and sales of goods and services from producer to consumer

including products or service development, pricing, packaging, advertising, merchandising, and distribution.

Who is a marketing manager

He’s a person who works with and through a group of other people by coordinating their efforts and work activities in order to achieve a marketing company goals

What is Business Communication

The communication and interaction among people inside the company and this kind of communication can take several forms.

Communication can be verbal, oral or written.

Henry Minstberg’s Theory

• Minstberg's managerial rule was and still the most important rule. It can be applied in any Marketing company.

• He discovered 10 managerial roles divided into 3 groups:

Managers categories

Interpersonal category

Informational Category

Decisional Category

Figurehead

Leader

Liaison

Interpersonal Category

Informational Category

Monitor

Disseminator

Spokes person

Decisional category

Entrepreneur

DisturbanceHandler

Resource Allocator

Negotiator

conclusion

• It is very important for all organizations and marketing specifically to ensure that it has these kinds of managers working in their official capacity and in proper way if it is to grow, success and prosper.

References

• Book:

Organizational Behavior 15th Global Edition,

Robbins and Judge.

Organizational behavior,10th edition, Fred

Luthan

• www.mindtools.com/pages/article/managment-

roles.html