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    UNIT 1

    Managing &Managers

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    WHAT IS MANAGEMENT?

    FREDERICK W TAYLOR

    The art of knowing what you want to

    do and seeing that it is done in the best and

    cheapest way.

    STANLEY VANCE Simply the process of decision making

    and control over the action of human beings

    for the expressed purpose of attaining pre-

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    DEFINITIONS

    Management is the process of designing and maintaining

    an environment in which individuals, working together

    in groups, efficiently accomplish selected aims

    Management is the art of getting things done through and

    with the people in formally organized groups Herald

    Koontz

    Management is a process of planning, organizing,

    actuating and accomplish the objectives by the use of

    people and resources George R. Terry

    Management is concerned with resources, tasks and goals. It is

    the process of planning, organizing, directing and controlling

    to accomplish organizational objectives through the

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    Management as a UnifyingForce

    M a n ag em e n t M a te ria lsM o n e y

    M a ch in e

    ryM ethod

    s

    a nP o w e r

    M a ch in e

    ryM ethod

    s

    M a ch ine ryethod s

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    Organizations possess human as well as non-human resources

    that are put to use in the service of specific goals.

    Management is needed whenever people work together in an

    organization.

    The aim of managers is to create surplus.

    As managers, people carry out the managerial

    functions of planning, organizing, staffing, leading

    and controlling.

    Management thus,

    Applies to any kind of organizations.

    Is a continuous process.

    Applies to managers at all organizational levels.

    Is concerned with productivity., which implies

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    Management Process

    MENMATERIALSMACHINERYMONEY

    GOODSSERVICESPROFIT RODUCTIVITY USTOMER SATISFACTION5

    1 2 3 4NPUTS OUTPUTS

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    FUNCTIONS OFMANAGEMENT

    LUTHER GULICK 7 FUNCTIONS - POSDCORB

    1) P LANNING2) O RGANISING3) S TAFFING4) D IRECTING

    C ORDINATING O

    R EPORTING B UDGETING5) C ONTROLLING

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    PLANNING Determining in advance what should be done.

    Determination of what is to be done, how, where it is to be and

    who is to be done, finally how the results are to be evaluated.

    It is done for every department, division or sub-unit of the

    organization.

    It is a function to be performed by managers are all levels

    Top

    Middle

    Supervisory

    Plans may be

    Long term cover a period more than 5 to 10 years

    made by top management

    Short term shorter period for a day or for a

    week made by middle and first line managers.

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    ORGANISING

    Providing a business with everything useful for its

    functioning : the 4 Ms(Man, Machine, Money &

    Methods)

    Refers to the structure which results from

    identifying and grouping work, defining and

    delegating responsibility and authority and

    establishing relationships - Allen

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    STAFFING

    Important function of building humanresources

    The Manager attempts to find the

    right person for each job Involves

    Recruiting

    Selection

    Training

    Includes a suitable system ofcompensation

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    DIRECTING

    T h is fu n ctio n ca n b e ca lle d b yLe a d in gM o tiva tin gA ctu a tin g

    T h e m a n a g e r ex p la in s to h is p e o p le w h a t th e yh a ve to d o a n d h e lp s th e m d o it to th e b e st o f

    .th e ir a b ility -In v o lv e s th re e su b fu n ctio n s C o m m u n ica tio n

    Le a d e rsh ip

    control .C o m m u n ica tio n p a ssin g o f in fo rm a tio n Le a d e rsh ip g u id in g a n d in flu e n cin g th e w o rk to

    th e su b o rd in a te s M o tiv a tio n a ro u sin g d e sire in th e m in d s o f th e

    e m p lo y e e s to g iv e th e ir b e st to th e e n te rp rise , ,Fin a n cia l in ce n tive s b o n u s

    , .,in cre a se in sa la ry e tc - N on fin a n cia l ro m otio n ob

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    CONTROLLING Ensuring that everything occurs in conformity

    with the plans set, the instructions given and

    the principles established.

    Involves five functions

    Setting up of standards

    Measuring the actual performance

    Comparing with the standards

    Finding out deviations, if any

    Making corrective actions.

    In absence of control, the set objectives could not

    be achieved

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    LEVELS OFMANAGEMENT

    First line Managers Foremen

    White collar Supervisors

    Middle Level Managers

    Sales Managers Plant Managers

    Personnel Managers

    Other Departmental Heads

    Top Management Board of Chairman The Company Presidents

    The Executive Vice-Presidents

    The other men who coordinate all the specialties andmake policies for the company as a whole.

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    MANAGERIALSKILLS

    A skill is the ability of transformingknowledge in action

    It can be developed through:-

    a) practice b) experience andc) back ground

    The managerial skills are

    Conceptual skillsTechnical skills

    Human Relations skill

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    Conceptual SkillsThe ability to take a broad and foresighted view

    of the organization and its future To conceptualize the environment, the

    organization and his job so that he can set

    appropriate goals for his organization, for

    himself and for his team Important when the manager moves up to a

    higher position of responsibility.

    Technical SkillsPersons knowledge and proficiency in any typeof process of technique

    Seems to be important at lower levels of

    management

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    Human relations skill

    The ability to interact effectively

    with people at all levels

    recognize the feelings and

    sentiments of others

    to judge the possible

    reactions and outcomes of

    various course of action

    to examine his own concepts

    and values which may

    enable him to develop more

    useful attitudes about

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    Conceptuaskillsuman

    elationsskillsechnicalskills

    opManagement

    upervisoryLevel

    iddleManagement

    -kill mix at differentanagement levels

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    MANAGEMENT &ADMINISTRATION

    Administration:- The overall determination ofpolicies, the setting of major objectives and thelaying out of broad programmes Haimann

    Function:- A type of work activity than can be

    identified and distinguished from other work

    Three different criticisms

    Administration is broader thanManagement

    Management is broader thanAdministration

    Administration and Management areidentical

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    Administration is broader thanManagement

    Administration determines the specific goals and lays

    down the broad areas to achieve these goals

    It is a policy making function

    According to American School of thought - Administration Top Level activity

    Management Lower Level activity

    Some writers strong with this criticism: -

    a) Ordway Tead b) Oliver Sheldon

    c) William Spriegel

    d) William Schulze

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    Management is broader thanAdministration

    Management is rule - making and rule - enforcing body

    Administration is a part of management and it is just animplementing agency.

    According to English School of thought Management wider concept

    Administration handles the current

    problem that may arise in carrying out

    the policies laid by management.

    Some writers strong with this criticism: - a) E.F.L Brech

    b) Henry Fayol

    c) Kimball and Kimball

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    Administration & Management areIdentical

    Some writers strong with this criticism:

    a)William Newmanb)Herold Koontz

    c)Dalton E. McFarland

    d)Earnest Dale Peter Drucker:-

    The use of these words in different fields makes adifference.

    Government Administration Emphasis is not on economic consequences of

    decisions. Ex. Military organizationPrivate - Management

    Emphasis is on economic consequences on everydecision and action put on

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    Administration

    Management

    opManagementiddle

    ManagementowerManagement

    DMINISTRATION AND MANAGEMENT

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    DISTINCTION BETWEENADMINISTRATION AND MANAGEMENT

    Point of Distinction Administration Management

    Nature Thinking Function Doing Function

    Scope Determines Broadobjectives and

    policies

    Implements andachieves

    Level Top level Middle and Lower LevelSkills Conceptual and

    HumanTechnical and Human

    Represents Owners investcapital and receive

    profits

    Managers paidindividuals

    Usage GovernmentOrganizations

    Business Enterprises

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    MANAGEMENT A SCIENCE OR ANART?

    Science:-

    An organized or systemized body of knowledge pertaining to a

    specific field of enquiry

    a) Systemized body of knowledge number of principles

    to apply and can be used to solve problems

    b) Management is a social science it deals with human

    behavior. It can be called a soft science

    c) Management is an inexact science does not offer

    absolute principles. It can offer only guidelines to solve problems

    d) Manager Vs. Scientist Scientist can wait till all the

    information are collected but Manager cannot wait and he has to take

    decisions for present and future based on

    inadequate information.

    e) Scientific Management Sophisticated Managerial

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    Art:- It is the application of knowledge and personal skills to

    achieve results

    a)Use of Knowledge use of management theory inmanagerial functions

    b)Creative art creative in combining human and non-human resources in an effective manner to achieve results

    c)Personalized every manager has his own way of

    managing things and people

    d)Constant Practice Learning from mistakes as artistic

    skills can be developed through training, so as managerial

    skills

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    MANAGEMENT IS SCIENCE ASWELL AS ART

    A successful manager requires both the knowledgeof management principles and the skills of how

    the knowledge could be utilized

    Management uses both scientific knowledge and art

    in managing the organization

    A balance between the two is needed for an

    effective management.

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    COMPARISON BETWEEN SCIENCEAND ART AS USED IN

    MANAGEMENT

    SCIENCE ART

    Advances by knowledge Advances by practice

    Proves Feels

    Predicts Guesses

    Defines Describes

    Measures Opines

    Impresses Expresses

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    MANAGEMENT AS APROFESSION

    Well defined body of knowledge

    Formal education and training

    Representative body

    Code of conduct

    Service motto

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    SCOPE OF MANAGEMENT

    Management as an economicresource

    Management is required to convert the

    disorganized resources of 5 Ms into a

    productive, useful, on-going concern -

    Newman

    Management as a system ofauthority Rule-making and rule-enforcing body

    Bound by a relationship i.e., superior and

    subordinate

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    Management as a classor elite

    Management is a distinct class in society

    having its own value system

    The term Management refers to the group of

    individuals occupying managerial positions

    Al the managers from the chief executive to

    the first line supervisors are collectively

    addressed as Management, which refers

    to the group

    CHARACTERISTICS OF

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    CHARACTERISTICS OFMANAGEMENT

    Management is

    INTANGIBLE

    GOAL-ORIENTED

    UNIVERSAL

    SOCIAL PROCESS

    GROUP ACTIVITY

    SYSTEM OF AUTHORITY

    ACTIVITY

    DYNAMIC

    SCIENCE AS WELL AS AN ART

    MULTIDISCIPLINARY

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    IMPORTANCE OFMANAGEMENT

    Optimum use of resources

    Effective leadership and motivation

    Establishes sound industrial relations

    Achievement of goals

    vo u on o anagemen

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    vo u on o anagemenDEVELOPMENT OF MANAGEMENT

    THOUGHTq The period between 1700 1850, the period of Industrial

    Revolution which brought out the advent of factory system.q Highlighted the importance of direction as a managerial

    function.

    q Several economists in their writings explained the concepts and

    functions of management.

    q Adam Smith Division of Labor

    q Turgot The Importance of Direction and Control

    q Say Importance of Planning

    q Management emerged as different field of study only during the

    19th century with the introduction of stock exchanges.

    q The different form of enterprise separated business

    organizations from their ownership.

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    It gave rise to different problems of labor inefficiency andIt gave rise to different problems of labor inefficiency and

    inadequate system of wage payment.inadequate system of wage payment.

    To give solutions to the above problem, Management started To give solutions to the above problem, Management started

    emerging as a new field.emerging as a new field.

    During the last 100 years, Management is more scientific withDuring the last 100 years, Management is more scientific with

    certain standardised principles and practices. We study thecertain standardised principles and practices. We study the

    evolution thought in three periods.evolution thought in three periods. Early Classical approachesEarly Classical approaches scientific scientific

    management, administrative management,management, administrative management,

    bureaucracy.bureaucracy.

    Neo-Classical approachesNeo-Classical approaches human relation human relation

    movement and behavioural approach.movement and behavioural approach.

    Modern approachesModern approaches quantitative approach, quantitative approach,

    systems approach and contingency approachsystems approach and contingency approach

    EARLY CLASSICAL

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    EARLY CLASSICALAPPROACHES

    Frederick Winslow Taylor is considered to be the

    Father of Scientific Management

    Through his experiments with companies :

    Midvale Steel Company, Simonds Rolling

    Machine and Bethlehem Steel he made several

    important contributions to Scientific

    Management

    Taylors work The Principles of Scientific

    Management was published in 1911 which is

    a famous work done by him.

    He invented high-speed steel cutting tools and

    CONTRIBUTIONS OF TAYLORCONTRIBUTIONS OF TAYLOR

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    CONTRIBUTIONS OF TAYLORCONTRIBUTIONS OF TAYLOR TIME AND MOTION STUDY:-

    The practical application of this approach was to break each

    job down into its smallest and simplest component parts

    or motions

    Each single motion in effect became a separate specialized

    job to be allocated to a separate worker

    Each motion of a job was to be timed with the help of a stop

    watch and shorter and fewer motions were to be

    developed

    Workers were selected and trained to perform such jobs inthe most efficient way possible, eliminating all wasted

    motions or unnecessary physical motion

    Thus, the best way of doing job was found

    It replaced the old rule of thumb knowledge of the workman

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    DIFFERENTIAL PAYMENT:-

    New payment plan called differential piece work was

    introduced

    Incentives were linked with production

    A worker was entitled to receive a low piece rate if he

    produced the standard number of pieces

    A worker received high piece rate if he produced more than

    the standard

    Taylor thought high piece rate would motivate the workers

    to produce more to increase the production

    SCIENTIFIC RECRUITMENT AND TRAINING:-

    Scientific selection and development of employee was

    emphasized

    The management should develop and train every worker to

    bring out his best

    To enable the worker to do higher, more interesting and

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    DRASTIC REORGANISATION OF SUPERVISION:-

    Two new concepts were developed by Taylor

    (i) Separation of planning and doing

    (ii) Functional Foremanship

    The worker should not plan any work

    It was the duty of the foreman who has to plan for thework

    There should be many foreman as there are specialfunctions involved in doing a job

    Each foreman of different functions should give ordersto the worker on his specialty

    INTIMATE FRIENDLY COOPERATION BETWEEN

    THE MANAGEMENT AND WORKERS :-

    Management and labour had a common interest in increasing

    productivity There should be a complete revolution on the part of

    management and labour was required

    By working together profits could be increased, so thatmanagement and labour could no longer compete eachother

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    CONTRIBUTIONS BY HENRY GANTTCONTRIBUTIONS BY HENRY GANTT

    Using of correct methods and skills in performing a task wasimportant than knowing the skills and methods

    The importance of human element in productivity , thus heneeded motivation

    He introduced two main features in Taylors incentivescheme

    Every worker who completed his assigned work 50

    % bonus Foreman was also entitled to receive a bonus for

    every worker who have completed the assignedtask + extra bonus if every one completed

    Ratings of workers publicly: Every workers progress is recorded on individual bar

    charts Black completed the standard

    Red deviations in standard i.e. fell below thestandard

    A charting system for production control

    Each mans daily performance compared withstandard of performance

    CONTRIBUTIONS BY FRANK AND LILLIAN

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    CONTRIBUTIONS BY FRANK AND LILLIANGILBERTH

    Frank and Lillian Gilbreth made their contributionas husband and wife

    They made their contribution in Motion andFatigue studies to eliminate wasteful hand-and-body motions.

    The Gilbreths also experimented with the design

    and use of the proper tools and equipment foroptimizing work performance.

    The Gilbreths were among the first to use motionpicture films to study hand-and-body motions.

    The Gilbreths also devised a classification schemeto label 17 basic hand motions, which theycalled Therbligs.

    According to them, the Motion and Fatigue

    studies raised the workers morale

    1. CONTRIBUTIONS OF SCIENTIFIC

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    1. CONTRIBUTIONS OF SCIENTIFICMANAGEMENT IN SHORT

    The four objectives of management under scientific management

    were as follows:-

    a) The development of a science for each element of a mans work toreplace the old rule-of thumb methods

    b) The scientific selection, training and development of workers

    instead of allowing them to choose their own tasks and train

    themselves as best they couldc) The development of a spirit of hearty cooperation between workers

    and management to ensure that work would be carried out in

    accordance with scientifically devised procedures.

    d) The division of work between workers and the management inalmost equal shares, each group taking over the work for which

    it is best fitted instead of the former condition in which

    responsibility largely rested with the workers. Self-evident in

    this philosophy are organizations arranged in a hierarchy ,s stems of abstract rules and im ersonal relationshi s between

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    LIMITATIONSLIMITATIONS Economic incentives are not the strong

    motivators for increased production.Taylor believed it so, which is provedwrong. No man is an economic man

    Time and motion study could not be called a

    one best way Separation of planning and doing tended to

    reduce the need for skill and producegreater monotony of work

    Taking orders from 7 or 8 bosses resulted inconfusion

    Advances in methods and tools andmachines eliminated some workers, who

    found it difficult.

    2 ADMINISTRATIVE

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    2. ADMINISTRATIVEMANAGMENT

    q Henry Fayol is considered the ather of AdministrativeManagement ( - )1841 1925 broad administrative principles

    applicable to general and higher managerial levels

    qBasically a French mining engineer turned to a leading

    industrialist and successful manager

    q Till his monograph General and Industry Administration which

    , ,he wrote in 1916 was translated to English in 1929 very littlewas known about him

    q He provided broad analytical framework on the process of

    administration

    q He divided the activities of a business enterprise into six: , , , ,groups technical commercial financial accounting security and

    administrative or managerial

    qHe has presented 4 Principles of Management to guide themanagement process and practices

    FAYOLS 14 PRINCIPLES OFFAYOLS 14 PRINCIPLES OF

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    FAYOLS 14 PRINCIPLES OFFAYOLS 14 PRINCIPLES OFMANAGEMENTMANAGEMENT

    1. Division of work

    2. Authority and Responsibility

    3. Discipline

    4. Unity of Command

    5. Unity of Direction

    6. Subordination of Individual Interest to General Interest

    7. Remuneration8. Centralization

    9. Scalar Chain

    10.Order

    11.Equity

    12.Stability of Tenure of Personnel

    13.Initiative

    14.Esprit de Corps

    CONTRIBUTIONS OF ADMINISTRATIVE

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    CONTRIBUTIONS OF ADMINISTRATIVEMANAGEMENT

    Taylor and Fayol, both concentrated on increasingproduction; Taylor worked from the bottom whereas Fayolworked from upside to down

    Fayols principles met with wide spread acceptance

    In US, two General Motor Executives James D Mooney andAlan C Reiley, wrote a book, Onward Industry in 1931and revised as Principles of Organisation

    Colonel L Urwick, a distinguished executive and amanagement consultant in UK wrote a book, TheElements of Administration, where they tried tocomprehend the concepts and principles of Taylor, Fayol,Mooney and Reiley. It made an explosion in number ofprinciples of management. His important concepts are

    There should be clear line of authority The authority and responsibility should be clearly

    communicated

    Each worker should be given single operation or work only

    The span of control of a manager should not exceed six

    Authority can be delegated

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    A new school of thought Management Process School cameinto existence with inspirations from Fayol

    Harold Koontz and Cyril ODonnell, the champions of theschool believed management is a dynamic process ofperforming the functions of management (PODSCORB)

    They believed these functions and principles on which theyare based have universal or general acceptability

    Managers or the Managing Directors perform sameplanning and control functions and only the degree ofcomplexity differs

    Management functions are applicable not only to businessorganisations but also to all organisations where groupeffort is employed

    Management theory is not culture - bound but it istransferable to any environment

    This approach is known as Universalist approach

    LIMITATIONS OF ADMINISTRATIVELIMITATIONS OF ADMINISTRATIVE

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    LIMITATIONS OF ADMINISTRATIVELIMITATIONS OF ADMINISTRATIVEMANAGEMENTMANAGEMENT

    Fayols principles of specialization produced dysfunctional

    consequencesa)Formation of small work groups with norms andgoals which does not suit with those of themanagement

    b)Dissatisfaction among workers

    c)Increase in overhead cost Fayolsprinciples are both plausible and contradictory.

    There is nothing in his writings to indicate which is toapply

    The principles are based on few case studies only and not

    empirically proved These principles are stated as unconditional principles but

    what needed is conditional principles

    Result in the formation of mechanistic organizationstructures which are insensitive to employees social and

    psychological needs These rinci les are based on the assum tion that

    3 BUREAUCRACY

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    3. BUREAUCRACY Max Weber is known as the Father of Bureaucracy

    A German Sociologist, he made study on different types of

    business and Government Organizations

    He found three basic types of administration

    Leader oriented no delegation of management

    functions Tradition oriented managerial positions are

    handed over from tradition to tradition

    Bureaucratic management responsibility is based

    on the persons demonstrated ability to hold the

    position

    He considered bureaucracy was the ideal type of

    administration

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    FEATURES OF BUREAUCRACY

    1.There is no instance on following Standard

    Rules

    2.There is a Systematic Division of Work

    3.Principle of Hierarchy is Followed4.It is necessary for the Individual to have

    Knowledge of and Training in the

    Application of Rules

    5.Administrative Acts, Decisions and Rules are

    recorded in writing

    LIMITATIONS

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    LIMITATIONS Over conformity to rules

    Buck-passing Categorization of Queries

    Displacement of Goals

    No real right of appeal

    Neglect of informal groups Rigid structure

    Inability to satisfy the needs of mature individuals

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    NEO CLASSICAL APPROACHES

    These approaches are called neo-classicalapproaches as they tried to refine the classicalapproaches

    Neo classical approaches could be classified into

    A)Human Relations Movement

    B)Behavioural Approach

    1. HUMAN RELATIONS

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    1. HUMAN RELATIONSMOVEMENT

    Managers found that Taylors and Fayols principles ofmanagement were not helpful in achieving complete

    production efficiency and work place harmony

    They faced difficulties because of the rational behavior ofemployees

    To help the managers to deal effectively with the peopleside of the organization, the human relations movement

    was begun

    The real impression came from Hawthorne Experimentsby Prof. Elton Mayo and his colleagues in WesternElectric Companys plant in Cicero, Illinois from 1927 to1932

    The plant employed 29,000 workers to manufacturetelephone parts and equipment

    The study can be described in four parts:1) Illumination Experiments

    2) Relay Assembly Test Room

    3) Interviewing Programme4) Bank Wiring Test Room

    1 ILLUMINATION

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    1. ILLUMINATIONEXPERIMENT

    First phase of the study to test the correlation between

    illumination and productivity

    Experiments were done on a group of workers and the

    productivity is measured at various illumination levels

    The results were erratic and the researchers changed theirmethodology

    There were two groups of workers in different buildings:

    control groups - who work under constant level of

    illumination

    test groups - worked under changing levels of illumination

    The post-test productivity of the two group then compared and

    found out that illumination and productivity were very

    mar inall related

    2. RELAY ASSEMBLY TEST

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    2. RELAY ASSEMBLY TESTROOM

    The object of the study was broadened to know not only theillumination and productivity but also such other factorslike the length of the working day, rest pauses, theirfrequency and duration and other physical conditions

    A group of six women workers were selected, told about theexperiment and asked to work in an informal atmospherewith a supervisor-researcher in a separate room

    Several variation were made in the working conditions tofind out the combinations which were ideal forproduction

    Surprisingly, the production increased at all levels andstabilised at high level

    Researchers then found the following factorsFeeling of importance among the girls to participate

    in the research

    High cohesion among the workers of the group

    Warm informality, tension-free interpersonal andsocial relations and relative freedom from strict

    3. INTERVIEWING

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    3. INTERVIEWINGPROGRAMME

    The knowledge about the informal groups in the second phase

    made the researchers to design the third phase to know the

    basic factors for the human behaviour at work

    20,000 employees were interviewed with direct questions relating

    to type of supervision, working conditions, living conditions and

    so on where the employees reluctant to answer

    The technique was changed to a non-directive type where the

    employees were asked to speak about the most interesting part

    of their working environment

    It revealed that the workers social relations inside theorganisation had an unmistakable influence on their attitudes

    and behaviour

    The study revealed the pervasive nature of the informal groups

    which had their own culture and production norms which their

    4. BANK WIRING

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    4. BANK WIRINGOBSERVATION ROOM

    This phase involved the observation of 14 men making terminalbanks of telephone wiring assemblies to find out the effect ofinformal group behaviour with formal economic incentives onproductivity

    The group had its own production norms for its members whichwas very low when comparing with the management norms,

    defeating the incentive scheme This artificial restriction saved the employees from a cut in

    price rates and protected the weaker employees

    Workers foolishness means who produced more thanthe group norms isolated from the group harassed or

    punished by the group called rate busters Chisellers too slow workers Squealers- who complained about their co-workers to the

    supervisors

    The members of the informal group gave rankings about eachother, which helped to find out the internal social structure of

    FINDINGS OF HAWTHRONE

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    FINDINGS OF HAWTHRONEEXPERIMENT

    Produced an impact on human relationsmovement

    The important role played by the

    informal group in an organisation wasidentified

    Research scholars began to concentrate

    on the human behaviour ofmanagement and principle

    When people work together peopleshould understand people to

    accomplish the goals of the

    CONTRIBUTIONS OF HUMAN RELATIONS

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    MOVEMENTBusiness organisation is an social system not merely a

    techno-economic system

    No correlation between high working conditions and

    productivity

    The production norms were set by the group not as

    time and motion study. The employees who deviate

    from the norms were penalised

    The workers main motto is not only money but also

    the non-financial rewards which affect largely their

    behaviour and limit the effect of economic incentive

    plan

    Task-centered leader ship is not effective

    LIMITATIONS

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    LIMITATIONS Human relations writers saw only the human variable as critical

    and ignored other variables

    It is possible to find out a solution which satisfies everybody so

    that the organisation is turned out to be a big happy family is

    not correct

    Over emphasizing on symbolic rewards and underplaying the

    role of material rewards

    The informal groups are shown as the major source of

    satisfaction for industrial workers

    The approach is production-oriented and not employee-

    oriented

    The process of decision making is very leisure which will not

    help in emergency

    People want to become managers only for the desire of power

    but this approach makes an unrealistic demand on the

    2 BEHAVIOURAL APPROACH

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    2. BEHAVIOURAL APPROACH More mature version of the human relations approach to management

    Behavioural scientists

    Douglas McGregor

    Abraham Maslow

    Kurt Lewin

    Chester Barnard

    Mary Parker Follett

    George Homans

    Rensis Likert

    Argyris

    Warren Bennis

    These scientists were trained in various social sciences suchpsychology, sociology and anthropology

    Thus they were known as behavioral scientists rather than membersof human relations school

    Their contributions have helped enormously to understand theorganizational behavior

    CONTRIBUTIONS OF BEHAVIOURAL

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    CONTRIBUTIONS OF BEHAVIOURALAPPROACH

    The traditional concepts like hierarchical authority, unity of

    command, line and staff relationships and narrow span of

    control are criticized by the behavioral scientists

    They concluded that managers are always dominating so

    that subordinates are passive and dependent on them

    Behaviorists prefer an organization which is more flexible

    and the jobs should be built around the capabilities and

    aptitudes of average employees

    It recognizes the practical and situational constraints on

    human rationality for making optimal decisions

    They give importance to participate and group decision

    making as it is not feasible to make individuals to solve

    the problems themselves

    They underlined the desirability of humanizing the

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    They underlined the desirability of humanizing the

    administration of the control process and encouraging

    the process of self-direction and control instead of

    imposed control

    they considered organization as groups of individuals with

    certain goals

    They made extensive studies on leadership. For them, the

    democratic-participative leader style is desirable than

    the autocratic and task-oriented style

    In real, human motivation is complex, i.e., no two people

    are exactly alike, so the manager has tailor his attempts

    to influence them based on the individual needs

    They recognized the conflict is inevitable and sometimes

    LIMITATIONS TO BEHAVIOURAL

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    LIMITATIONS TO BEHAVIOURALAPPROACH

    Self actualization view no two employees are

    equal and every one will have different desireand needs

    There is no compatibility between individual andorganizational goals, in reality, individuals

    desire to be autonomous This approach discounted the non-human aspects

    of an organisation such as task, technology andmanufacturing

    Like other approaches, it also tried to find out thebest way of managing. It assumed humanizingthe organisation is the best way of managing

    As human behavior is so complex, the behavioralscientists offer differ in their recommendations

    for a particular problem

    MODERN APPROACHES

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    During World War II, mathematicians, physicists, and other scientists

    joined together to solve military problems.

    The quantitative school of management is a result of the research

    conducted during World War II.

    The quantitative approach to management involves the use of

    quantitative techniques, such as statistics, information models, and

    computer simulations, to improve decision making.

    People used the techniques or problem solving to the industry after

    the end of the war

    A mixed team of specialists were called to analyse the problem wherethey construct a mathematical model to simulate the problem

    The model shows all the relevant factors which are interrelated with

    the problem

    By changing the values of the variables and analysing the different

    . QUANTITATIVE TECHNIQUES

    FEATURES OF QUANTITATIVE

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    QAPPROACH

    The focus of the quantitative approach is decision making.

    Managerial choices in any situation depend on criteria such as

    costs, revenues, return on investment, impact on other areas

    etc.,

    It facilitates disciplined thinking, while defining management

    problems and establishing relationships among variables

    It aims at precision and perfection by expressing in quantitative

    terms

    Widely used in planning and control activities where problems

    can be identified and expressed in quantitative terms

    Heavy emphasis is put on computers and their processing

    capabilities. Final solutions to problems are reduced to

    mathematical formulae. These are subjected to further

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    LIMITATIONS

    Still uncommon in some areas like staffing, organising

    and leading where problems are more human

    oriented than technical in nature

    There is no importance on human relationships and

    individual needs and aspirations

    Though the inputs for decision making are not readily

    available, the manager cannot postpone the

    decisions

    Decision quality depends on the quality of data

    If the data is not adequate and an updated one, it

    does not serve the purpose

    BRANCHES OF

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    BRANCHES OFQUANTITATIVE APPROACH MANAGEMENT SCIENCE:-

    Aims at increasing decision effectiveness through the use of

    advanced mathematical models and statistical methods

    The computers are used more as it focuses on technical rather

    than human behaviour problems

    OPERATIONS MANAGEMENT:-

    It includes fields such as inventory management, production

    management, planning, design and location, work scheduling

    and quality assurance all functions responsible for managing

    the production and delivery of an organisations products and

    services

    MANAGEMENT INFORMATION SYSTEMS:-

    Focuses on computer based information systems for use by

    management where the raw data is converted into

    meaningful information for decision making at various levels

    2 SYSTEMS APPROACH

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    2. SYSTEMS APPROACH It attempts to view the organization as a single unified,

    purposeful entity As the classical approach emphasized task and

    structure, the behavioral approach emphasized

    people and the quantitative approach emphasized

    mathematical decision making, the systems

    approach tries to get ideas by looking the organisation

    as a whole and as a part of the larger, external

    environment The systems approach provides the manager an

    integrated approach to management problems

    Chester Bernard, George Homans, Philip Selznick and

    Herbert Simon are the important advocates of

    SYSTEMS TERMS

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    SYSTEMS - TERMS System:-

    Inter-related parts or components

    Sub-system

    The parts which make up the wholesystem

    Synergy The output of the system which is

    always more than the combinedoutput of it parts

    Open and Closed System

    A system which is interacting with itsenvironment Open system

    A system which is not interacting Closed System

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    System Boundary:-

    Which separates the system from itsenvironment

    Flow:-

    Receiving inputs from the environment

    -----> processing the inputs into output----> outputs may be goods or servicesreturned to the environment

    Feedback:-

    Central to system control

    Holism:-

    No part of the system could be accuratelyanalysed and understood apart from thewhole system. Each part bears theinterdependence to every other part. Thisconcept is called Gestalt in psychology.

    William Foote White with his 3 subordinatesapplied this concept in a study of 12

    ORGANISATION AS AN OPEN

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    SYSTEM

    , , ,M en M aterials M on ey Tech n olog y ,A ctiv itie s O p e ra tio n s , /Goals Sales Profits

    ENVIRONMENT

    ENVIRONMENT

    N V I R O N M E N T

    N V I R O N M E N T

    INPUTS PROCESSES OUTPUTS

    TARGETS

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    ransformation of Energy( )hroughput

    , , ( )ation Energy Materials Import , ,utput of Products Ideas Servi

    rganisation as a Open System

    N V I R O N M E N T

    CONTRIBUTIONS OF SYSTEMS

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    CONTRIBUTIONS OF SYSTEMSAPPROACH

    A problem is studied both at the level of the sub-

    system and the total system

    To apply this approach the executives of the

    organisation should be generalists i.e., they

    should have enough knowledge in other fields in

    addition with their functional skills

    They can easily maintain a trade-off between the

    needs of the various parts of the enterprise and

    goals of the firm as a whole

    LIMITATIONS

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    LIMITATIONS

    The conceptual framework of understanding organist

    ions provided by the systems approach is vague or

    too abstract

    It is not identifying the situational differences and

    factors

    The oneness in any organisation, in reality is not a

    easy one, either it is difficult or is it impossible

    Provides more specificity in terms of variables and if-

    then relationships in a situational context

    Attempts to integrate various school of thought thus

    3. CONTINGENCY OR SITUATIONALAPPROACH

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    APPROACH This approach is in a view point that the various schools

    of management could not be applied generally or

    universally under all conditions There is no one best way as situations and conditions

    differ. The same results may not be obtained

    It suggests that the manager should find out whichtechnique will best suit to the contingency situation to

    attain the firms goals

    The manager have to select a situational sensitivity andpractical selectivity

    The contingency theorists are

    Selznik Burns and Stalker

    Woodward

    Lawrence and Lorsch

    James Thompson

    Contingency approach views are applicable

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    Contingency approach views are applicable

    in

    Designing organizational structure Deciding the degree of decentralization

    Planning of information system

    Resolving conflicts and managing change Employee development and training

    programmes and

    Other relevant areas of organisation

    ENVIRONMENT AN

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    INTRODUCTION Environment is anything which surrounds a system thus businessenvironment is anything which surrounds the business organisation

    The strategies, decisions, processes and performances are affected by the

    environment

    Two types of environment

    Micro Environment:-

    Different types of stakeholders - customers, employees,suppliers, board of directors and creditors.

    Any changes in this environment will directly affect

    Is also called internal environment

    Macro Environment:-

    Beyond the control of the business (STEP) - Social,

    Technological, Economical and Political.

    Any changes will indirectly affect

    Is also called external Environment

    FEATURES OFO

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    ENVIRONMENT COMPLEX

    Environment comprises of different event, factors,

    conditions and influences arising from various sourceswhich interact with each other constantly and producenew set of influences

    It cannot be predictable what kind of forces influence anenvironment

    DYNAMIC

    Environment is constantly changing

    There may be too many changes with in a short span oftime which might be shocks and surprises to theorganisation

    Some times the organizations are forced to comply with

    the changes in the environment CHALLENGING

    The factors of macro environment have an impact onorganizations (Political, Legal, Economic, Technologicaland Social systems)

    These forces are so dynamic and their constant change

    results with lot of opportunities, threats and constraints

    ENVIRONMENTAL

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    ANALYSIS Every organisation must strike a balance between

    environment, values and resources in order to survive ina high competitive environment

    Environmental analysis is the process of monitoring an

    organizational environment to identify both present and

    future threats and opportunities that may influence the

    firms ability to reach its goals

    Features : -

    Holistic Exercise broad view of the environment

    Exploratory process tries to explore the unknown

    future choices, seeking clarification of the

    assumptions about future, etc

    Continuous activity it is a continuous process of

    COMPONENTS OF EXTERNAL

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    COMPONENTS OF EXTERNALENVIRONMENT

    Economic how the economy affects a business in terms of taxation,

    government spending, general demand, interest rates, exchange

    rates and other economic factors.

    Social how consumers, households and communities behave and

    their beliefs. For instance, changes in attitude towards health, or a

    greater number of pensioners in a population. Political how changes in government policy might affect the business

    e.g. a decision to subsidize building new houses in an area could be

    good for a local brick works.

    Legal the way in which legislation in society affects the business. E.g.

    changes in employment laws on working hours. .

    Technological how the rapid pace of change in production processes

    and product innovation affect a business.

    Ethical what is regarded as morally right or wrong for a business to

    do. For instance should it trade with countries which have a poor

    ECONOMICO

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    ENVIRONMENT Economic environment refers to all forces which have an

    economic impact on business

    Economic factors throw light on the nature and direction of the

    economy in which a firm operates

    The various economic factors are : -

    National Income

    Savings

    Investment

    Prices, wages, Productivity

    Capital Market

    Policy Initiatives

    International Transactions

    Sectoral Growth

    SOCIO-CULTURAL

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    ENVIRONMENT Refers to the influence exercised by certain factors which are

    beyond the companys gate

    The social factors that affect a firm include the values,attitudes, beliefs, opinions and life-styles of persons in thefirms external environment

    Social factors change continually

    The various factors are : -

    Demographic factors

    Cultural factors

    Religious, Ethical and moral factors

    POLITICAL AND LEGALENVIRONMENT

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    ENVIRONMENT Political environment refers to

    the political factors which influence the managers

    formulation and implementation of strategic

    direction.

    Legal Environment refers to

    the environment influence exerted by the three

    political institutions, viz., legislature, executive and

    the judiciary in shaping, directing, developing and

    controlling business activities

    TECHNOLOGICALENVIRONMENT

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    ENVIRONMENT It exercises considerable influence on business

    Technological factors represent majo

    opportunities and threats that must be taken

    into account while formulating strategies

    Technological advancements can create

    competitive advantage

    NATURAL ENVIRONMENT

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    NATURAL ENVIRONMENT

    It comprises of ecological, geographical and

    topographical factors

    Because of the environmental activities and the

    knowledge of different type of pollutions that affect

    the earth, most of the companies come out with

    Eco-friendly products

    Modified processes

    Redesigned production equipment

    Recycled by-products

    INTERNATIONAL OR GLOBALENVIRONMENT

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    ENVIRONMENT International factors influence the companies by new global

    competitors Fluctuations of the rupee against foreign currencies

    International factors assume greater importance when

    domestic companies directly depend imports or exports on

    certain countries

    Advances in transportation and communication technology has

    made the world as a global village and no part of it is cut off

    from the rest

    ETHICAL ENVIRONMENT

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    ETHICAL ENVIRONMENT Application of moral principles to business problems is known

    as business ethics Unethical behaviors:-

    a)Providing false information

    b)Blocking the stock

    c) Padding expenses account

    d)Exposure of trade secrets to competitors companies

    e)Usage of companys property for the personal use

    f) Cheating customers, overselling, unfair credit policies

    g)Unfair wages and providing the employees with bad

    working conditions, etc.,