management priniciples
TRANSCRIPT
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UNIT 1
Managing &Managers
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WHAT IS MANAGEMENT?
FREDERICK W TAYLOR
The art of knowing what you want to
do and seeing that it is done in the best and
cheapest way.
STANLEY VANCE Simply the process of decision making
and control over the action of human beings
for the expressed purpose of attaining pre-
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DEFINITIONS
Management is the process of designing and maintaining
an environment in which individuals, working together
in groups, efficiently accomplish selected aims
Management is the art of getting things done through and
with the people in formally organized groups Herald
Koontz
Management is a process of planning, organizing,
actuating and accomplish the objectives by the use of
people and resources George R. Terry
Management is concerned with resources, tasks and goals. It is
the process of planning, organizing, directing and controlling
to accomplish organizational objectives through the
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Management as a UnifyingForce
M a n ag em e n t M a te ria lsM o n e y
M a ch in e
ryM ethod
s
a nP o w e r
M a ch in e
ryM ethod
s
M a ch ine ryethod s
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Organizations possess human as well as non-human resources
that are put to use in the service of specific goals.
Management is needed whenever people work together in an
organization.
The aim of managers is to create surplus.
As managers, people carry out the managerial
functions of planning, organizing, staffing, leading
and controlling.
Management thus,
Applies to any kind of organizations.
Is a continuous process.
Applies to managers at all organizational levels.
Is concerned with productivity., which implies
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Management Process
MENMATERIALSMACHINERYMONEY
GOODSSERVICESPROFIT RODUCTIVITY USTOMER SATISFACTION5
1 2 3 4NPUTS OUTPUTS
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FUNCTIONS OFMANAGEMENT
LUTHER GULICK 7 FUNCTIONS - POSDCORB
1) P LANNING2) O RGANISING3) S TAFFING4) D IRECTING
C ORDINATING O
R EPORTING B UDGETING5) C ONTROLLING
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PLANNING Determining in advance what should be done.
Determination of what is to be done, how, where it is to be and
who is to be done, finally how the results are to be evaluated.
It is done for every department, division or sub-unit of the
organization.
It is a function to be performed by managers are all levels
Top
Middle
Supervisory
Plans may be
Long term cover a period more than 5 to 10 years
made by top management
Short term shorter period for a day or for a
week made by middle and first line managers.
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ORGANISING
Providing a business with everything useful for its
functioning : the 4 Ms(Man, Machine, Money &
Methods)
Refers to the structure which results from
identifying and grouping work, defining and
delegating responsibility and authority and
establishing relationships - Allen
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STAFFING
Important function of building humanresources
The Manager attempts to find the
right person for each job Involves
Recruiting
Selection
Training
Includes a suitable system ofcompensation
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DIRECTING
T h is fu n ctio n ca n b e ca lle d b yLe a d in gM o tiva tin gA ctu a tin g
T h e m a n a g e r ex p la in s to h is p e o p le w h a t th e yh a ve to d o a n d h e lp s th e m d o it to th e b e st o f
.th e ir a b ility -In v o lv e s th re e su b fu n ctio n s C o m m u n ica tio n
Le a d e rsh ip
control .C o m m u n ica tio n p a ssin g o f in fo rm a tio n Le a d e rsh ip g u id in g a n d in flu e n cin g th e w o rk to
th e su b o rd in a te s M o tiv a tio n a ro u sin g d e sire in th e m in d s o f th e
e m p lo y e e s to g iv e th e ir b e st to th e e n te rp rise , ,Fin a n cia l in ce n tive s b o n u s
, .,in cre a se in sa la ry e tc - N on fin a n cia l ro m otio n ob
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CONTROLLING Ensuring that everything occurs in conformity
with the plans set, the instructions given and
the principles established.
Involves five functions
Setting up of standards
Measuring the actual performance
Comparing with the standards
Finding out deviations, if any
Making corrective actions.
In absence of control, the set objectives could not
be achieved
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LEVELS OFMANAGEMENT
First line Managers Foremen
White collar Supervisors
Middle Level Managers
Sales Managers Plant Managers
Personnel Managers
Other Departmental Heads
Top Management Board of Chairman The Company Presidents
The Executive Vice-Presidents
The other men who coordinate all the specialties andmake policies for the company as a whole.
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MANAGERIALSKILLS
A skill is the ability of transformingknowledge in action
It can be developed through:-
a) practice b) experience andc) back ground
The managerial skills are
Conceptual skillsTechnical skills
Human Relations skill
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Conceptual SkillsThe ability to take a broad and foresighted view
of the organization and its future To conceptualize the environment, the
organization and his job so that he can set
appropriate goals for his organization, for
himself and for his team Important when the manager moves up to a
higher position of responsibility.
Technical SkillsPersons knowledge and proficiency in any typeof process of technique
Seems to be important at lower levels of
management
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Human relations skill
The ability to interact effectively
with people at all levels
recognize the feelings and
sentiments of others
to judge the possible
reactions and outcomes of
various course of action
to examine his own concepts
and values which may
enable him to develop more
useful attitudes about
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Conceptuaskillsuman
elationsskillsechnicalskills
opManagement
upervisoryLevel
iddleManagement
-kill mix at differentanagement levels
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MANAGEMENT &ADMINISTRATION
Administration:- The overall determination ofpolicies, the setting of major objectives and thelaying out of broad programmes Haimann
Function:- A type of work activity than can be
identified and distinguished from other work
Three different criticisms
Administration is broader thanManagement
Management is broader thanAdministration
Administration and Management areidentical
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Administration is broader thanManagement
Administration determines the specific goals and lays
down the broad areas to achieve these goals
It is a policy making function
According to American School of thought - Administration Top Level activity
Management Lower Level activity
Some writers strong with this criticism: -
a) Ordway Tead b) Oliver Sheldon
c) William Spriegel
d) William Schulze
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Management is broader thanAdministration
Management is rule - making and rule - enforcing body
Administration is a part of management and it is just animplementing agency.
According to English School of thought Management wider concept
Administration handles the current
problem that may arise in carrying out
the policies laid by management.
Some writers strong with this criticism: - a) E.F.L Brech
b) Henry Fayol
c) Kimball and Kimball
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Administration & Management areIdentical
Some writers strong with this criticism:
a)William Newmanb)Herold Koontz
c)Dalton E. McFarland
d)Earnest Dale Peter Drucker:-
The use of these words in different fields makes adifference.
Government Administration Emphasis is not on economic consequences of
decisions. Ex. Military organizationPrivate - Management
Emphasis is on economic consequences on everydecision and action put on
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Administration
Management
opManagementiddle
ManagementowerManagement
DMINISTRATION AND MANAGEMENT
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DISTINCTION BETWEENADMINISTRATION AND MANAGEMENT
Point of Distinction Administration Management
Nature Thinking Function Doing Function
Scope Determines Broadobjectives and
policies
Implements andachieves
Level Top level Middle and Lower LevelSkills Conceptual and
HumanTechnical and Human
Represents Owners investcapital and receive
profits
Managers paidindividuals
Usage GovernmentOrganizations
Business Enterprises
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MANAGEMENT A SCIENCE OR ANART?
Science:-
An organized or systemized body of knowledge pertaining to a
specific field of enquiry
a) Systemized body of knowledge number of principles
to apply and can be used to solve problems
b) Management is a social science it deals with human
behavior. It can be called a soft science
c) Management is an inexact science does not offer
absolute principles. It can offer only guidelines to solve problems
d) Manager Vs. Scientist Scientist can wait till all the
information are collected but Manager cannot wait and he has to take
decisions for present and future based on
inadequate information.
e) Scientific Management Sophisticated Managerial
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Art:- It is the application of knowledge and personal skills to
achieve results
a)Use of Knowledge use of management theory inmanagerial functions
b)Creative art creative in combining human and non-human resources in an effective manner to achieve results
c)Personalized every manager has his own way of
managing things and people
d)Constant Practice Learning from mistakes as artistic
skills can be developed through training, so as managerial
skills
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MANAGEMENT IS SCIENCE ASWELL AS ART
A successful manager requires both the knowledgeof management principles and the skills of how
the knowledge could be utilized
Management uses both scientific knowledge and art
in managing the organization
A balance between the two is needed for an
effective management.
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COMPARISON BETWEEN SCIENCEAND ART AS USED IN
MANAGEMENT
SCIENCE ART
Advances by knowledge Advances by practice
Proves Feels
Predicts Guesses
Defines Describes
Measures Opines
Impresses Expresses
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MANAGEMENT AS APROFESSION
Well defined body of knowledge
Formal education and training
Representative body
Code of conduct
Service motto
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SCOPE OF MANAGEMENT
Management as an economicresource
Management is required to convert the
disorganized resources of 5 Ms into a
productive, useful, on-going concern -
Newman
Management as a system ofauthority Rule-making and rule-enforcing body
Bound by a relationship i.e., superior and
subordinate
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Management as a classor elite
Management is a distinct class in society
having its own value system
The term Management refers to the group of
individuals occupying managerial positions
Al the managers from the chief executive to
the first line supervisors are collectively
addressed as Management, which refers
to the group
CHARACTERISTICS OF
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CHARACTERISTICS OFMANAGEMENT
Management is
INTANGIBLE
GOAL-ORIENTED
UNIVERSAL
SOCIAL PROCESS
GROUP ACTIVITY
SYSTEM OF AUTHORITY
ACTIVITY
DYNAMIC
SCIENCE AS WELL AS AN ART
MULTIDISCIPLINARY
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IMPORTANCE OFMANAGEMENT
Optimum use of resources
Effective leadership and motivation
Establishes sound industrial relations
Achievement of goals
vo u on o anagemen
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vo u on o anagemenDEVELOPMENT OF MANAGEMENT
THOUGHTq The period between 1700 1850, the period of Industrial
Revolution which brought out the advent of factory system.q Highlighted the importance of direction as a managerial
function.
q Several economists in their writings explained the concepts and
functions of management.
q Adam Smith Division of Labor
q Turgot The Importance of Direction and Control
q Say Importance of Planning
q Management emerged as different field of study only during the
19th century with the introduction of stock exchanges.
q The different form of enterprise separated business
organizations from their ownership.
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It gave rise to different problems of labor inefficiency andIt gave rise to different problems of labor inefficiency and
inadequate system of wage payment.inadequate system of wage payment.
To give solutions to the above problem, Management started To give solutions to the above problem, Management started
emerging as a new field.emerging as a new field.
During the last 100 years, Management is more scientific withDuring the last 100 years, Management is more scientific with
certain standardised principles and practices. We study thecertain standardised principles and practices. We study the
evolution thought in three periods.evolution thought in three periods. Early Classical approachesEarly Classical approaches scientific scientific
management, administrative management,management, administrative management,
bureaucracy.bureaucracy.
Neo-Classical approachesNeo-Classical approaches human relation human relation
movement and behavioural approach.movement and behavioural approach.
Modern approachesModern approaches quantitative approach, quantitative approach,
systems approach and contingency approachsystems approach and contingency approach
EARLY CLASSICAL
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EARLY CLASSICALAPPROACHES
Frederick Winslow Taylor is considered to be the
Father of Scientific Management
Through his experiments with companies :
Midvale Steel Company, Simonds Rolling
Machine and Bethlehem Steel he made several
important contributions to Scientific
Management
Taylors work The Principles of Scientific
Management was published in 1911 which is
a famous work done by him.
He invented high-speed steel cutting tools and
CONTRIBUTIONS OF TAYLORCONTRIBUTIONS OF TAYLOR
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CONTRIBUTIONS OF TAYLORCONTRIBUTIONS OF TAYLOR TIME AND MOTION STUDY:-
The practical application of this approach was to break each
job down into its smallest and simplest component parts
or motions
Each single motion in effect became a separate specialized
job to be allocated to a separate worker
Each motion of a job was to be timed with the help of a stop
watch and shorter and fewer motions were to be
developed
Workers were selected and trained to perform such jobs inthe most efficient way possible, eliminating all wasted
motions or unnecessary physical motion
Thus, the best way of doing job was found
It replaced the old rule of thumb knowledge of the workman
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DIFFERENTIAL PAYMENT:-
New payment plan called differential piece work was
introduced
Incentives were linked with production
A worker was entitled to receive a low piece rate if he
produced the standard number of pieces
A worker received high piece rate if he produced more than
the standard
Taylor thought high piece rate would motivate the workers
to produce more to increase the production
SCIENTIFIC RECRUITMENT AND TRAINING:-
Scientific selection and development of employee was
emphasized
The management should develop and train every worker to
bring out his best
To enable the worker to do higher, more interesting and
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DRASTIC REORGANISATION OF SUPERVISION:-
Two new concepts were developed by Taylor
(i) Separation of planning and doing
(ii) Functional Foremanship
The worker should not plan any work
It was the duty of the foreman who has to plan for thework
There should be many foreman as there are specialfunctions involved in doing a job
Each foreman of different functions should give ordersto the worker on his specialty
INTIMATE FRIENDLY COOPERATION BETWEEN
THE MANAGEMENT AND WORKERS :-
Management and labour had a common interest in increasing
productivity There should be a complete revolution on the part of
management and labour was required
By working together profits could be increased, so thatmanagement and labour could no longer compete eachother
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CONTRIBUTIONS BY HENRY GANTTCONTRIBUTIONS BY HENRY GANTT
Using of correct methods and skills in performing a task wasimportant than knowing the skills and methods
The importance of human element in productivity , thus heneeded motivation
He introduced two main features in Taylors incentivescheme
Every worker who completed his assigned work 50
% bonus Foreman was also entitled to receive a bonus for
every worker who have completed the assignedtask + extra bonus if every one completed
Ratings of workers publicly: Every workers progress is recorded on individual bar
charts Black completed the standard
Red deviations in standard i.e. fell below thestandard
A charting system for production control
Each mans daily performance compared withstandard of performance
CONTRIBUTIONS BY FRANK AND LILLIAN
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CONTRIBUTIONS BY FRANK AND LILLIANGILBERTH
Frank and Lillian Gilbreth made their contributionas husband and wife
They made their contribution in Motion andFatigue studies to eliminate wasteful hand-and-body motions.
The Gilbreths also experimented with the design
and use of the proper tools and equipment foroptimizing work performance.
The Gilbreths were among the first to use motionpicture films to study hand-and-body motions.
The Gilbreths also devised a classification schemeto label 17 basic hand motions, which theycalled Therbligs.
According to them, the Motion and Fatigue
studies raised the workers morale
1. CONTRIBUTIONS OF SCIENTIFIC
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1. CONTRIBUTIONS OF SCIENTIFICMANAGEMENT IN SHORT
The four objectives of management under scientific management
were as follows:-
a) The development of a science for each element of a mans work toreplace the old rule-of thumb methods
b) The scientific selection, training and development of workers
instead of allowing them to choose their own tasks and train
themselves as best they couldc) The development of a spirit of hearty cooperation between workers
and management to ensure that work would be carried out in
accordance with scientifically devised procedures.
d) The division of work between workers and the management inalmost equal shares, each group taking over the work for which
it is best fitted instead of the former condition in which
responsibility largely rested with the workers. Self-evident in
this philosophy are organizations arranged in a hierarchy ,s stems of abstract rules and im ersonal relationshi s between
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LIMITATIONSLIMITATIONS Economic incentives are not the strong
motivators for increased production.Taylor believed it so, which is provedwrong. No man is an economic man
Time and motion study could not be called a
one best way Separation of planning and doing tended to
reduce the need for skill and producegreater monotony of work
Taking orders from 7 or 8 bosses resulted inconfusion
Advances in methods and tools andmachines eliminated some workers, who
found it difficult.
2 ADMINISTRATIVE
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2. ADMINISTRATIVEMANAGMENT
q Henry Fayol is considered the ather of AdministrativeManagement ( - )1841 1925 broad administrative principles
applicable to general and higher managerial levels
qBasically a French mining engineer turned to a leading
industrialist and successful manager
q Till his monograph General and Industry Administration which
, ,he wrote in 1916 was translated to English in 1929 very littlewas known about him
q He provided broad analytical framework on the process of
administration
q He divided the activities of a business enterprise into six: , , , ,groups technical commercial financial accounting security and
administrative or managerial
qHe has presented 4 Principles of Management to guide themanagement process and practices
FAYOLS 14 PRINCIPLES OFFAYOLS 14 PRINCIPLES OF
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FAYOLS 14 PRINCIPLES OFFAYOLS 14 PRINCIPLES OFMANAGEMENTMANAGEMENT
1. Division of work
2. Authority and Responsibility
3. Discipline
4. Unity of Command
5. Unity of Direction
6. Subordination of Individual Interest to General Interest
7. Remuneration8. Centralization
9. Scalar Chain
10.Order
11.Equity
12.Stability of Tenure of Personnel
13.Initiative
14.Esprit de Corps
CONTRIBUTIONS OF ADMINISTRATIVE
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CONTRIBUTIONS OF ADMINISTRATIVEMANAGEMENT
Taylor and Fayol, both concentrated on increasingproduction; Taylor worked from the bottom whereas Fayolworked from upside to down
Fayols principles met with wide spread acceptance
In US, two General Motor Executives James D Mooney andAlan C Reiley, wrote a book, Onward Industry in 1931and revised as Principles of Organisation
Colonel L Urwick, a distinguished executive and amanagement consultant in UK wrote a book, TheElements of Administration, where they tried tocomprehend the concepts and principles of Taylor, Fayol,Mooney and Reiley. It made an explosion in number ofprinciples of management. His important concepts are
There should be clear line of authority The authority and responsibility should be clearly
communicated
Each worker should be given single operation or work only
The span of control of a manager should not exceed six
Authority can be delegated
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A new school of thought Management Process School cameinto existence with inspirations from Fayol
Harold Koontz and Cyril ODonnell, the champions of theschool believed management is a dynamic process ofperforming the functions of management (PODSCORB)
They believed these functions and principles on which theyare based have universal or general acceptability
Managers or the Managing Directors perform sameplanning and control functions and only the degree ofcomplexity differs
Management functions are applicable not only to businessorganisations but also to all organisations where groupeffort is employed
Management theory is not culture - bound but it istransferable to any environment
This approach is known as Universalist approach
LIMITATIONS OF ADMINISTRATIVELIMITATIONS OF ADMINISTRATIVE
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LIMITATIONS OF ADMINISTRATIVELIMITATIONS OF ADMINISTRATIVEMANAGEMENTMANAGEMENT
Fayols principles of specialization produced dysfunctional
consequencesa)Formation of small work groups with norms andgoals which does not suit with those of themanagement
b)Dissatisfaction among workers
c)Increase in overhead cost Fayolsprinciples are both plausible and contradictory.
There is nothing in his writings to indicate which is toapply
The principles are based on few case studies only and not
empirically proved These principles are stated as unconditional principles but
what needed is conditional principles
Result in the formation of mechanistic organizationstructures which are insensitive to employees social and
psychological needs These rinci les are based on the assum tion that
3 BUREAUCRACY
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3. BUREAUCRACY Max Weber is known as the Father of Bureaucracy
A German Sociologist, he made study on different types of
business and Government Organizations
He found three basic types of administration
Leader oriented no delegation of management
functions Tradition oriented managerial positions are
handed over from tradition to tradition
Bureaucratic management responsibility is based
on the persons demonstrated ability to hold the
position
He considered bureaucracy was the ideal type of
administration
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FEATURES OF BUREAUCRACY
1.There is no instance on following Standard
Rules
2.There is a Systematic Division of Work
3.Principle of Hierarchy is Followed4.It is necessary for the Individual to have
Knowledge of and Training in the
Application of Rules
5.Administrative Acts, Decisions and Rules are
recorded in writing
LIMITATIONS
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LIMITATIONS Over conformity to rules
Buck-passing Categorization of Queries
Displacement of Goals
No real right of appeal
Neglect of informal groups Rigid structure
Inability to satisfy the needs of mature individuals
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NEO CLASSICAL APPROACHES
These approaches are called neo-classicalapproaches as they tried to refine the classicalapproaches
Neo classical approaches could be classified into
A)Human Relations Movement
B)Behavioural Approach
1. HUMAN RELATIONS
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1. HUMAN RELATIONSMOVEMENT
Managers found that Taylors and Fayols principles ofmanagement were not helpful in achieving complete
production efficiency and work place harmony
They faced difficulties because of the rational behavior ofemployees
To help the managers to deal effectively with the peopleside of the organization, the human relations movement
was begun
The real impression came from Hawthorne Experimentsby Prof. Elton Mayo and his colleagues in WesternElectric Companys plant in Cicero, Illinois from 1927 to1932
The plant employed 29,000 workers to manufacturetelephone parts and equipment
The study can be described in four parts:1) Illumination Experiments
2) Relay Assembly Test Room
3) Interviewing Programme4) Bank Wiring Test Room
1 ILLUMINATION
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1. ILLUMINATIONEXPERIMENT
First phase of the study to test the correlation between
illumination and productivity
Experiments were done on a group of workers and the
productivity is measured at various illumination levels
The results were erratic and the researchers changed theirmethodology
There were two groups of workers in different buildings:
control groups - who work under constant level of
illumination
test groups - worked under changing levels of illumination
The post-test productivity of the two group then compared and
found out that illumination and productivity were very
mar inall related
2. RELAY ASSEMBLY TEST
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2. RELAY ASSEMBLY TESTROOM
The object of the study was broadened to know not only theillumination and productivity but also such other factorslike the length of the working day, rest pauses, theirfrequency and duration and other physical conditions
A group of six women workers were selected, told about theexperiment and asked to work in an informal atmospherewith a supervisor-researcher in a separate room
Several variation were made in the working conditions tofind out the combinations which were ideal forproduction
Surprisingly, the production increased at all levels andstabilised at high level
Researchers then found the following factorsFeeling of importance among the girls to participate
in the research
High cohesion among the workers of the group
Warm informality, tension-free interpersonal andsocial relations and relative freedom from strict
3. INTERVIEWING
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3. INTERVIEWINGPROGRAMME
The knowledge about the informal groups in the second phase
made the researchers to design the third phase to know the
basic factors for the human behaviour at work
20,000 employees were interviewed with direct questions relating
to type of supervision, working conditions, living conditions and
so on where the employees reluctant to answer
The technique was changed to a non-directive type where the
employees were asked to speak about the most interesting part
of their working environment
It revealed that the workers social relations inside theorganisation had an unmistakable influence on their attitudes
and behaviour
The study revealed the pervasive nature of the informal groups
which had their own culture and production norms which their
4. BANK WIRING
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4. BANK WIRINGOBSERVATION ROOM
This phase involved the observation of 14 men making terminalbanks of telephone wiring assemblies to find out the effect ofinformal group behaviour with formal economic incentives onproductivity
The group had its own production norms for its members whichwas very low when comparing with the management norms,
defeating the incentive scheme This artificial restriction saved the employees from a cut in
price rates and protected the weaker employees
Workers foolishness means who produced more thanthe group norms isolated from the group harassed or
punished by the group called rate busters Chisellers too slow workers Squealers- who complained about their co-workers to the
supervisors
The members of the informal group gave rankings about eachother, which helped to find out the internal social structure of
FINDINGS OF HAWTHRONE
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FINDINGS OF HAWTHRONEEXPERIMENT
Produced an impact on human relationsmovement
The important role played by the
informal group in an organisation wasidentified
Research scholars began to concentrate
on the human behaviour ofmanagement and principle
When people work together peopleshould understand people to
accomplish the goals of the
CONTRIBUTIONS OF HUMAN RELATIONS
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MOVEMENTBusiness organisation is an social system not merely a
techno-economic system
No correlation between high working conditions and
productivity
The production norms were set by the group not as
time and motion study. The employees who deviate
from the norms were penalised
The workers main motto is not only money but also
the non-financial rewards which affect largely their
behaviour and limit the effect of economic incentive
plan
Task-centered leader ship is not effective
LIMITATIONS
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LIMITATIONS Human relations writers saw only the human variable as critical
and ignored other variables
It is possible to find out a solution which satisfies everybody so
that the organisation is turned out to be a big happy family is
not correct
Over emphasizing on symbolic rewards and underplaying the
role of material rewards
The informal groups are shown as the major source of
satisfaction for industrial workers
The approach is production-oriented and not employee-
oriented
The process of decision making is very leisure which will not
help in emergency
People want to become managers only for the desire of power
but this approach makes an unrealistic demand on the
2 BEHAVIOURAL APPROACH
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2. BEHAVIOURAL APPROACH More mature version of the human relations approach to management
Behavioural scientists
Douglas McGregor
Abraham Maslow
Kurt Lewin
Chester Barnard
Mary Parker Follett
George Homans
Rensis Likert
Argyris
Warren Bennis
These scientists were trained in various social sciences suchpsychology, sociology and anthropology
Thus they were known as behavioral scientists rather than membersof human relations school
Their contributions have helped enormously to understand theorganizational behavior
CONTRIBUTIONS OF BEHAVIOURAL
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CONTRIBUTIONS OF BEHAVIOURALAPPROACH
The traditional concepts like hierarchical authority, unity of
command, line and staff relationships and narrow span of
control are criticized by the behavioral scientists
They concluded that managers are always dominating so
that subordinates are passive and dependent on them
Behaviorists prefer an organization which is more flexible
and the jobs should be built around the capabilities and
aptitudes of average employees
It recognizes the practical and situational constraints on
human rationality for making optimal decisions
They give importance to participate and group decision
making as it is not feasible to make individuals to solve
the problems themselves
They underlined the desirability of humanizing the
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They underlined the desirability of humanizing the
administration of the control process and encouraging
the process of self-direction and control instead of
imposed control
they considered organization as groups of individuals with
certain goals
They made extensive studies on leadership. For them, the
democratic-participative leader style is desirable than
the autocratic and task-oriented style
In real, human motivation is complex, i.e., no two people
are exactly alike, so the manager has tailor his attempts
to influence them based on the individual needs
They recognized the conflict is inevitable and sometimes
LIMITATIONS TO BEHAVIOURAL
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LIMITATIONS TO BEHAVIOURALAPPROACH
Self actualization view no two employees are
equal and every one will have different desireand needs
There is no compatibility between individual andorganizational goals, in reality, individuals
desire to be autonomous This approach discounted the non-human aspects
of an organisation such as task, technology andmanufacturing
Like other approaches, it also tried to find out thebest way of managing. It assumed humanizingthe organisation is the best way of managing
As human behavior is so complex, the behavioralscientists offer differ in their recommendations
for a particular problem
MODERN APPROACHES
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During World War II, mathematicians, physicists, and other scientists
joined together to solve military problems.
The quantitative school of management is a result of the research
conducted during World War II.
The quantitative approach to management involves the use of
quantitative techniques, such as statistics, information models, and
computer simulations, to improve decision making.
People used the techniques or problem solving to the industry after
the end of the war
A mixed team of specialists were called to analyse the problem wherethey construct a mathematical model to simulate the problem
The model shows all the relevant factors which are interrelated with
the problem
By changing the values of the variables and analysing the different
. QUANTITATIVE TECHNIQUES
FEATURES OF QUANTITATIVE
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QAPPROACH
The focus of the quantitative approach is decision making.
Managerial choices in any situation depend on criteria such as
costs, revenues, return on investment, impact on other areas
etc.,
It facilitates disciplined thinking, while defining management
problems and establishing relationships among variables
It aims at precision and perfection by expressing in quantitative
terms
Widely used in planning and control activities where problems
can be identified and expressed in quantitative terms
Heavy emphasis is put on computers and their processing
capabilities. Final solutions to problems are reduced to
mathematical formulae. These are subjected to further
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LIMITATIONS
Still uncommon in some areas like staffing, organising
and leading where problems are more human
oriented than technical in nature
There is no importance on human relationships and
individual needs and aspirations
Though the inputs for decision making are not readily
available, the manager cannot postpone the
decisions
Decision quality depends on the quality of data
If the data is not adequate and an updated one, it
does not serve the purpose
BRANCHES OF
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BRANCHES OFQUANTITATIVE APPROACH MANAGEMENT SCIENCE:-
Aims at increasing decision effectiveness through the use of
advanced mathematical models and statistical methods
The computers are used more as it focuses on technical rather
than human behaviour problems
OPERATIONS MANAGEMENT:-
It includes fields such as inventory management, production
management, planning, design and location, work scheduling
and quality assurance all functions responsible for managing
the production and delivery of an organisations products and
services
MANAGEMENT INFORMATION SYSTEMS:-
Focuses on computer based information systems for use by
management where the raw data is converted into
meaningful information for decision making at various levels
2 SYSTEMS APPROACH
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2. SYSTEMS APPROACH It attempts to view the organization as a single unified,
purposeful entity As the classical approach emphasized task and
structure, the behavioral approach emphasized
people and the quantitative approach emphasized
mathematical decision making, the systems
approach tries to get ideas by looking the organisation
as a whole and as a part of the larger, external
environment The systems approach provides the manager an
integrated approach to management problems
Chester Bernard, George Homans, Philip Selznick and
Herbert Simon are the important advocates of
SYSTEMS TERMS
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SYSTEMS - TERMS System:-
Inter-related parts or components
Sub-system
The parts which make up the wholesystem
Synergy The output of the system which is
always more than the combinedoutput of it parts
Open and Closed System
A system which is interacting with itsenvironment Open system
A system which is not interacting Closed System
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System Boundary:-
Which separates the system from itsenvironment
Flow:-
Receiving inputs from the environment
-----> processing the inputs into output----> outputs may be goods or servicesreturned to the environment
Feedback:-
Central to system control
Holism:-
No part of the system could be accuratelyanalysed and understood apart from thewhole system. Each part bears theinterdependence to every other part. Thisconcept is called Gestalt in psychology.
William Foote White with his 3 subordinatesapplied this concept in a study of 12
ORGANISATION AS AN OPEN
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SYSTEM
, , ,M en M aterials M on ey Tech n olog y ,A ctiv itie s O p e ra tio n s , /Goals Sales Profits
ENVIRONMENT
ENVIRONMENT
N V I R O N M E N T
N V I R O N M E N T
INPUTS PROCESSES OUTPUTS
TARGETS
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ransformation of Energy( )hroughput
, , ( )ation Energy Materials Import , ,utput of Products Ideas Servi
rganisation as a Open System
N V I R O N M E N T
CONTRIBUTIONS OF SYSTEMS
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CONTRIBUTIONS OF SYSTEMSAPPROACH
A problem is studied both at the level of the sub-
system and the total system
To apply this approach the executives of the
organisation should be generalists i.e., they
should have enough knowledge in other fields in
addition with their functional skills
They can easily maintain a trade-off between the
needs of the various parts of the enterprise and
goals of the firm as a whole
LIMITATIONS
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LIMITATIONS
The conceptual framework of understanding organist
ions provided by the systems approach is vague or
too abstract
It is not identifying the situational differences and
factors
The oneness in any organisation, in reality is not a
easy one, either it is difficult or is it impossible
Provides more specificity in terms of variables and if-
then relationships in a situational context
Attempts to integrate various school of thought thus
3. CONTINGENCY OR SITUATIONALAPPROACH
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APPROACH This approach is in a view point that the various schools
of management could not be applied generally or
universally under all conditions There is no one best way as situations and conditions
differ. The same results may not be obtained
It suggests that the manager should find out whichtechnique will best suit to the contingency situation to
attain the firms goals
The manager have to select a situational sensitivity andpractical selectivity
The contingency theorists are
Selznik Burns and Stalker
Woodward
Lawrence and Lorsch
James Thompson
Contingency approach views are applicable
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Contingency approach views are applicable
in
Designing organizational structure Deciding the degree of decentralization
Planning of information system
Resolving conflicts and managing change Employee development and training
programmes and
Other relevant areas of organisation
ENVIRONMENT AN
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INTRODUCTION Environment is anything which surrounds a system thus businessenvironment is anything which surrounds the business organisation
The strategies, decisions, processes and performances are affected by the
environment
Two types of environment
Micro Environment:-
Different types of stakeholders - customers, employees,suppliers, board of directors and creditors.
Any changes in this environment will directly affect
Is also called internal environment
Macro Environment:-
Beyond the control of the business (STEP) - Social,
Technological, Economical and Political.
Any changes will indirectly affect
Is also called external Environment
FEATURES OFO
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ENVIRONMENT COMPLEX
Environment comprises of different event, factors,
conditions and influences arising from various sourceswhich interact with each other constantly and producenew set of influences
It cannot be predictable what kind of forces influence anenvironment
DYNAMIC
Environment is constantly changing
There may be too many changes with in a short span oftime which might be shocks and surprises to theorganisation
Some times the organizations are forced to comply with
the changes in the environment CHALLENGING
The factors of macro environment have an impact onorganizations (Political, Legal, Economic, Technologicaland Social systems)
These forces are so dynamic and their constant change
results with lot of opportunities, threats and constraints
ENVIRONMENTAL
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ANALYSIS Every organisation must strike a balance between
environment, values and resources in order to survive ina high competitive environment
Environmental analysis is the process of monitoring an
organizational environment to identify both present and
future threats and opportunities that may influence the
firms ability to reach its goals
Features : -
Holistic Exercise broad view of the environment
Exploratory process tries to explore the unknown
future choices, seeking clarification of the
assumptions about future, etc
Continuous activity it is a continuous process of
COMPONENTS OF EXTERNAL
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COMPONENTS OF EXTERNALENVIRONMENT
Economic how the economy affects a business in terms of taxation,
government spending, general demand, interest rates, exchange
rates and other economic factors.
Social how consumers, households and communities behave and
their beliefs. For instance, changes in attitude towards health, or a
greater number of pensioners in a population. Political how changes in government policy might affect the business
e.g. a decision to subsidize building new houses in an area could be
good for a local brick works.
Legal the way in which legislation in society affects the business. E.g.
changes in employment laws on working hours. .
Technological how the rapid pace of change in production processes
and product innovation affect a business.
Ethical what is regarded as morally right or wrong for a business to
do. For instance should it trade with countries which have a poor
ECONOMICO
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ENVIRONMENT Economic environment refers to all forces which have an
economic impact on business
Economic factors throw light on the nature and direction of the
economy in which a firm operates
The various economic factors are : -
National Income
Savings
Investment
Prices, wages, Productivity
Capital Market
Policy Initiatives
International Transactions
Sectoral Growth
SOCIO-CULTURAL
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ENVIRONMENT Refers to the influence exercised by certain factors which are
beyond the companys gate
The social factors that affect a firm include the values,attitudes, beliefs, opinions and life-styles of persons in thefirms external environment
Social factors change continually
The various factors are : -
Demographic factors
Cultural factors
Religious, Ethical and moral factors
POLITICAL AND LEGALENVIRONMENT
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ENVIRONMENT Political environment refers to
the political factors which influence the managers
formulation and implementation of strategic
direction.
Legal Environment refers to
the environment influence exerted by the three
political institutions, viz., legislature, executive and
the judiciary in shaping, directing, developing and
controlling business activities
TECHNOLOGICALENVIRONMENT
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ENVIRONMENT It exercises considerable influence on business
Technological factors represent majo
opportunities and threats that must be taken
into account while formulating strategies
Technological advancements can create
competitive advantage
NATURAL ENVIRONMENT
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NATURAL ENVIRONMENT
It comprises of ecological, geographical and
topographical factors
Because of the environmental activities and the
knowledge of different type of pollutions that affect
the earth, most of the companies come out with
Eco-friendly products
Modified processes
Redesigned production equipment
Recycled by-products
INTERNATIONAL OR GLOBALENVIRONMENT
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ENVIRONMENT International factors influence the companies by new global
competitors Fluctuations of the rupee against foreign currencies
International factors assume greater importance when
domestic companies directly depend imports or exports on
certain countries
Advances in transportation and communication technology has
made the world as a global village and no part of it is cut off
from the rest
ETHICAL ENVIRONMENT
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ETHICAL ENVIRONMENT Application of moral principles to business problems is known
as business ethics Unethical behaviors:-
a)Providing false information
b)Blocking the stock
c) Padding expenses account
d)Exposure of trade secrets to competitors companies
e)Usage of companys property for the personal use
f) Cheating customers, overselling, unfair credit policies
g)Unfair wages and providing the employees with bad
working conditions, etc.,