management of product development - utwente.nl · 3/30/2016 5. dr.ir. eric lutters. ... mopd. the...
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MANAGEMENT OF PRODUCT DEVELOPMENTMASTER TRACK
dr.ir. Eric Lutters
Improve development cycles as a whole. Adequately, effectively and efficiently Aim at proper synthesis applying management and tricks is futile
Integrate expertise from all domains and fields in product development. Understand stakeholders and their perspectives
Emanate from actually doing product design & development. Learn to understand the domains and fields: build experience Be confronted with consequences of your ideas, views and insights the proof of the pudding is in the eating
MANAGEMENT OF PRODUCT DEVELOPMENT
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All models are wrong,but some are useful.
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MANAGEMENT OF PRODUCT DEVELOPMENTPERSPECTIVES
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Design Engineering
Fred van Houten
Packaging Design& Management
Roland ten Klooster
Maintenance Engineering
Leo van Dongen
Integrated Life Cycle Management
Marco Groll
Product-Market Relations
Jörg Henseler
Track co-ordination
Eric Lutters
Management of Product Developmentis the master track of the chair ‘Design Engineering’
ORGANISATIONAL STRUCTURE
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Doing things right
Understand the fields of expertise involved.
Doing the right things
Understand which fields of expertise to involve.
Doing the right thingsin the right way
at the right moment with the right resources.
APPROACH
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FOCUS
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From: Product planningMarketingProducibilityPlanningPurchaseQualityLegislationDesign & StylingErgonomicsPackagingConsumer testInterface design
To: Recycling
FOCUS OF INDUSTRIAL DESIGN ENGINEERS
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Design methodFunction analysisCorporate IdentityCreativity techniquesMaintenanceCADPublicityStyle historyManualsSoftwareLogistics
SketchingPrototypingTestingStrength analysisSimulation CommunicationMaterial selectionPsychologyElectronicsTarget group Supply chains
Etcetera
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Management of Product Development; Introduction3/30/2016
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In the integrated product development process,the Industrial Design Engineer takes care of:
Initiation of processes; Overview and government of those processes
and underlying sub-processes; Communication amongst parties involved; Effective and efficient processing of information;
And of course: raise excellent ideas!
By being part of the action... You are the designer!
RATIONALE
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Competencies required to achieve this:
Concerning the content/domain The designer masters the design process; Knowledge of related fields of expertise.
Organisational/Managerial Synthesis of the involved fields of expertise.
But particularly: combining both aspects.
COMPETENCIES
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Not all fields of expertise can be belaboured in detail; Acquiring ‘management-tricks’ comes to nothing.
Focuses on methodologies, tools and working methods Analysis in (industrial) practice; What is going on, when, why and how?
Development in demarcated areas: How can it be used in development processes?
Always employed in the product development process Possibilities for personal specialisation
CONTENTS OF MASTER TRACK
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CONTENTS OF MASTER TRACK
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COURSESMANAGEMENT OF PRODUCT DEVELOPMENT
dr.ir. Eric Lutters
COURSES
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GOVERNING PRODUCT DEVELOPMENT
dr.ir. Eric Lutters
Establish the development context for a product.
Applied to a chosen product: Each topic is elaborated for that product
Based on academic publications, propositions & discussion
Deliverable: Academic publication
GOVERNING PRODUCT DEVELOPMENT
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Design methodology Product planning Project planning Project management Complexity Review & Validation Innovation management Total quality management Information management Knowledge management Humans in organizations
GOVERNING PRODUCT DEVELOPMENTTOPICS
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PRODUCT LIFE CYCLE
dr.ir. Eric Lutters
Life cycle oriented product evaluation What is incorporated in a product life cycle and how do you compare different life cycles.
Interpretation and evaluation of the results How should results of a Life Cycle Analysis (LCA) be interpreted and what is the value of
these results to the parties involved.
Use and development of LCA methodology What are current LCA methodologies, what are their benefits and pitfalls, and how can new
methodologies be created.
Analysis
PRODUCT LIFE CYCLE
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SCENARIO BASED DESIGN
dr.ir. Eric Lutters
Scenarios are stories of people using a product in a certain context……
Understanding various functions of scenarios benefits and limitations of a scenario based design method sources of inspiration for scenarios about techniques to apply scenario based product design development and execution of a scenario based design method.
SCENARIO BASED DESIGN
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EMPIRICAL METHODS FOR DESIGNERS
dr.ir. Eric Lutters
… select adequate statistical techniques to answer typical questions in design research Cluster analysis (segmentation, classification) Multidimensional scaling (consumer preferences, perceptual maps) Factor analysis (data reduction, image research) Experimentation (product tests, market tests) Conjoint analysis
… provide students with a fundamental, yet powerful methodological toolbox In theory In practice (SPSS)
EMPIRICAL METHODS FOR DESIGNERS
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INTELLECTUAL PROPERTY IN INDUSTRIAL DESIGN
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Goal: Gain insight in Intellectual Property in Product Development. Relate IP strategies to product, portfolio and company. Devise a IP strategy for product/portfolio and company combination.
INTELLECTUAL PROPERTY
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INTELLECTUAL PROPERTY
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INTELLECTUAL PROPERTY
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PRODUCT LIFE CYCLE MANAGEMENT
dr.ir. Eric Lutters
Establish a working procedure to include: Views from different stakeholders Different information perspectives/streams Different life cycle phases Multiple projects simultaneouslyin the development cycle.
Approach: Develop you own design method(ology) Design problem as underlying case study
PRODUCT LIFE CYCLE MANAGEMENT
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RESULTS
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RESULTS
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ADVANCED 3D MODELLING
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SIEMENS PLM PLATFORM
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Course Aim: Conjointly exploring Siemens PLM, with NX as a starting point.
Learning aims: Start with getting acquinted with NX After that: learning aims are established conjointly For some: hands-on experience with NX
(surfaces, assemblies, top-down design) For some: more in-depth introduction in a specific domain of Siemens PLM For some: understanding the workflows within PLM For some: understanding collaboration by means of TeamCenter For some: ..... (please state your own ideas here!!!!)
ADVANCED 3D MODELLING
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INTEGRATED LIFE CYCLE MANAGEMENT FOR PRODUCT VARIETY AND COMPLEX PROCESSES
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INTEGRATED LIFE CYCLE MANAGEMENT FOR PRODUCT VARIETY AND COMPLEX PROCESSES
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PACKAGING DESIGN & MANAGEMENT I & II
dr.ir. Eric Lutters
Packaging is more than 'the box around the product'.
Understand, govern and employ: specifics of packaging design understand the packaging life cycle and its supply chain the relation between packaging and products the advantages of integrated product/packaging development
Mix of theory, case studies, visits and assignments.
PACKAGING DESIGN & MANAGEMENT
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PACKAGING DESIGN & MANAGEMENT
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PACKAGING DESIGN & MANAGEMENT
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PACKAGING DESIGN & MANAGEMENT
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Jan Land, 2007
dr.ir. Eric Lutters
PACKAGING DESIGN & MANAGEMENTACTOR NETWORK
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LEAN SIX SIGMA
dr.ir. Eric Lutters
99.9% Quality not good enough 1 hour of unsafe drinking water every month 2 unsafe plane landings per day at O’Hare Airport in Chicago 16,000 pieces of mail lost by the U.S. Post Office every hour 22,000 checks deducted from the wrong bank account each hour 32,000 missed heart beats per person each year
LEAN SIX SIGMA
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Six Sigma less cost of failures Cost of failure underestimated Cost of Quality not understood Increased Quality eliminates waste Quality is free
LEAN SIX SIGMA
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Approach A practical and structured method to reduce cycle times to reduce COPQ (Cost Of Poor Quality) by reducing waste and yield losses.
Buzz-words Pareto; Ishikawa; Cause & Effect; Process Capability; Measurement System Analysis; Design Of
Experiments; FMEA; 5S; SMED; Value Stream Mapping; SPC.
LEAN SIX SIGMA
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VIRTUAL REALITY
dr.ir. Eric Lutters
It’s not (only) about the gadgets…..
VIRTUAL REALITY
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Experience Modify/design
Interact
dr.ir. Eric Lutters
Virtual Reality:
An artificial rendering of a potential reality and/or use condition that enables users to experience it and/or modify it and/or interact with it but always communicate
VIRTUAL REALITYHOW AND WHEN TO USE
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The basics of Virtual Reality revisited: … enable users
to experience an envisaged future
‘behaviour in a shop’‘practicing a golf swing’‘ergonomic studies’‘product testing’‘… … …’
VIRTUAL REALITYTHE POSSIBILITIES ARE ENDLESS………..
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And now we tell the user:
Please act as usual!
dr.ir. Eric Lutters
VIRTUAL REALITYHOW AND WHEN TO USE
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MSC PROJECTSMANAGEMENT OF PRODUCT DEVELOPMENT
dr.ir. Eric Lutters
Focus Methodologies Working methods Tools, approaches and techniques Related to chosen products/subjects
… Also in the MSc. Project
MANAGEMENT OF PRODUCT DEVELOPMENT
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MASTER OF SCIENCE PROJECT EXAMPLES
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MANAGEMENT OF PRODUCT DEVELOPMENTCURRENT MSC. PROJECTS
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MOPDTHE PEOPLE
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Do not hesitate to contact me!
.... expect the question:“who do you want to be
when you grow up?”
MANAGEMENT OF PRODUCT DEVELOPMENT
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