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    CHAPTER 1

    MANAGEMENT AND ITS

    EVOLUTION

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    CHAPTER OVERVIEW Defining Management.

    Various Approaches to Management

    Business Environment

    Business Ethics & Social Responsibility

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    BACKGROUNDManaging is one of the imp activities

    today.

    Imp to ensure coordination of individualefforts.

    Thus, task of Managers has been gaining

    significance.

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    WHAT IS AN ORGANIZATION? A formal and coordinated group of people

    who function to achieve particular goals

    These goals cannot be achieved by individualsacting alone

    An organization has a structure

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    MANAGEMENTOrganization

    Two or more people who work together in a structuredway to achieve a specific goal or set of goals.

    GoalsPurpose that an organization strives to achieve;

    organizations often have more than one goals, goals

    are fundamental elements of organization.

    The Role of Management

    To guide the organizations towards goal

    accomplishment

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    NEED FOR MANAGEMENT We are members of one

    or other organizations.

    Organizations also have some

    plan to achieve these goals.

    Organizations also need to acquire

    & allocate the resources necessary to

    achieve their goals.

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    DEFINITION OF MANAGEMENT The process of planning, organizing, leading, and

    controlling the work of organization members & of

    using all available organizational resources to reach

    stated organizational goals.(Stoner, Freeman & Gilbert)

    The process of designing & maintaining an

    environment in which individuals, working togetherin groups, efficiently accomplish selected aims.

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    5 MS OF MANAGEMENT Money

    Manpower

    Material Machinery

    Methods

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    SO, MANAGEMENT IS Management is an art of getting things done

    through and with the people in formally

    organized groups.

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    MANAGEMENT AND ORGANIZATIONALRESOURCES

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    BASIC MANAGERIAL FUNCTIONS

    OrganizingAssign responsibility for tasks

    PlanningSelect goals & ways

    to attain them

    ControllingMonitor activities & make

    corrections

    LeadingUse influence to motivate

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    NATURE OF MANAGEMENTMultidisciplinary

    Dynamic nature of Principles

    Relative; not absolute principlesManagement: Science or Art

    Universality of Management

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    IMPORTANCE OF MANAGEMENT Encourages Initiative

    Encourages Innovation

    Facilitates growth and expansionOptimum Utilization of Resources

    Reduces Cost

    Establishes Sound Organization

    Establishes Equilibrium

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    IMPORTANCE OF MANAGEMENT Improves corporate image

    Motivates employees

    Reduces wastageReduces absenteeism and labour turnover

    Increases efficiency

    Improves relationsEncourages Team Work

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    IMPORTANCE OF MANAGEMENT

    Optimum utilisation of resources: Management facilitates optimumutilisation of available human and physical resources, which leads toprogress and prosperity of a business enterprise. Even wastages of alltypes are eliminated or minimized.

    Competitive strength: Management develops competitive strength inan enterprise. This enables an enterprise to develop and expand itsassets and profits.

    Cordial industrial relation: Management develops cordial industrialrelations, ensures better life and welfare to employees and raises theirmorale through suitable incentives.

    Motivation of employees: It motivates employees to take more interestand initiatives in the work assigned and contribute for raising productivityand profitability of the enterprise.

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    Introduction of new techniques: Management facilitates theintroduction of new machines and new methods in the conduct ofbusiness activities. It also brings useful technological developments andinnovations in the management of business activities.

    Effective management: Society gets the benefits of efficientmanagement in terms of industrial development, justice to differentsocial groups, consumer satisfaction and welfare and proper dischargeof social responsibilities.

    Expansion of business: Expansion, growth and diversification of abusiness unit are possible through efficient management

    . Brings stability and prosperity: Efficient management brings success,

    stability and prosperity to a business enterprise through cooperationamong employees.

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    Develops team spirit: Management develops team spirit and raises overall efficiency of

    a business enterprise.

    Ensures effective use of managers: Management ensures effective use of managers so

    that the benefits of their experience, skills and maturity are available to the enterprise.

    Ensures smooth functioning: Management ensures smooth, orderly and continues

    functioning of an enterprise over a long period. It also raises the efficiency, productivity

    and profitability of an enterprise.

    Reduces turnover and absenteeism: Efficient management reduces labour turnover andabsenteeism and ensures continuity in the business activities and operations

    .

    Creates sound organisation: A dynamic and progressive management guarantees

    development of sound Organisation, which can face any situation - favorable or

    unfavorable with ease and confidence.

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    HISTORY.. The systematic study of management began

    after 1900.

    Industrial Revolution also had a deep impact on

    Management practices & Approaches.

    Management philosophies and organization

    forms change over time to meet new needs.

    Some ideas and practices from the past are still

    relevant and applicable to management today.

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    APPROACHES TO MANAGEMENT

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    MANAGEMENT THEORIES

    1. ScientificManagement School

    4. ModernPerspectives

    3. BehavioralApproach

    2. Classical Approach

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    THE THEORISTS & THE SCHOOLSSCIENTIFIC APPROACH

    1) Frederic Taylor

    2) Gantt

    3) Gilberths

    CLASSICAL APPROACHES

    1) Henri Fayol

    2) Max Weber

    3) Mary Parker Follett4) Chester Barnard

    BEHAVIOURAL APPROACH

    1) Hawthorne Experiments

    2) Maslow & McGregor /Organizational Behaviour

    MODERN APPROACHES

    1) Systems Approach

    2) Contingency Approach

    Approaches to

    Management

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    SCIENTIFIC MANAGEMENTFrederick Taylor was called as the

    father of Scientific management.

    Theory arose in part from the needto increase productivity.

    The systematic study of the

    relationships between peopleand tasks to redesign the work

    for higher efficiency.

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    FOUR BASIC PRINCIPLES OF TAYLOR The Development of a true science of management:

    Study the way job is performed now & determine new ways to do it. Gather

    detailed, time and motion information. Try different methods to see which is best.

    The Scientific Selection of workers:

    Each worker would be assigned responsibility for the task hes best suited toincrease efficiency & productivity.

    The Scientific education & development of theworker:Scientifically select and then train, teach, and develop the worker.

    Intimate, friendly cooperation betweenmanagement and labor:Establish a fair or acceptable level of performance for a task, and then develop apay system that provides a reward for performance above the acceptable level

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    CONTRIBUTIONS The efficiency techniques have been applied to many

    organizations.

    LIMITATIONS: Managers often implemented only the increased output

    side of Taylors plan. They did not allow workers to share in increased output.

    Specialized jobs became very boring, dull.

    Workers could purposely under-perform; as it would

    exhaust whatever work was available causing layoffs.

    Emphasis on Productivity & Profitability led somemanagers to exploit both workers & customers.

    Workers began to distrust Scientific Management

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    HENRY GANTT Refined Taylors incentive system.

    Originated a charting system for production scheduling

    named as Gantt Chart.

    Introduced reward systems for both the workers &

    supervisors.

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    FRANK & LILLIAN GILBRETHS Refined Taylors work and made many improvements to

    the methodologies of time and motion studies.

    Time and motion studies

    Breaking up each job action into its components.

    Finding better ways to perform the action.

    Reorganizing each job action to be more efficient.

    Also studied worker-related fatigue problems caused by

    lighting, heating, and the design of tools and machines. They focused on the ways of promoting individual

    workers welfare & believed that motion studies would

    raise worker morale.

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    CLASSICAL APPROACHES HENRI FAYOL Founder of classical management school. His theory is an attempt to identify the

    principles & skills that underlie effective

    management. Fayol was interested in total organization &

    focused on management.

    Developed fourteen principles ofmanagement that applied to all

    organizational situations

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    MAX WEBER - BUREAUCRACY Concept given by German sociologist Max

    Weber.

    Org required strictly defined hierarchy; governed

    by clearly defined regulations & lines ofauthority.

    Bureaucracy: Org with a legalized formal &

    hierarchical structure; also refers to the formalstructural process within an org.

    He emphasized rationality, predictability,

    impersonality, technical competence, and

    authoritarianism.

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    WEBERS PRINCIPLES

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    KEY POINTS OF BUREAUCRACY

    Authorityis the powerto hold peopleaccountable for their actions.

    Positions in the firm should be held based onperformancenot social contacts.

    Position duties are clearly identified.Peopleshould know what is expected of them.

    Lines of authorityshould be clearly identified.Workers know who reports to who.

    Rules, Standard Operating Procedures (SOPs), &

    Normsused to determine how the firm operates.Sometimes, these lead to red-tape and other

    problems.

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    MARY PARKER FOLLETTAn influential leader in early managerial

    theory.

    Introduced new elements in terms of human

    relations & org structure.

    Was a great believer in the power of group.

    Added org environment to the theory.

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    CHESTER BARNARD Introduced elements to the classical theory.

    Central thesis: Org goals should be kept in

    balance with the aims & needs of the

    individuals working for it.

    Importance & universality of Informal Org

    Employees zone of indifference.

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    BEHAVIORAL APPROACHES Emerged with a group of management scholars

    who were trained in sociology, psychology &related fields

    Focuses on the psychological and sociologicalprocesses (attitude, motivations, groupdynamics) that influence employee performance

    Focuses more on the people side of theorganization

    Focuses on the way a manager should personallymanage to motivate employees

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    THE HUMAN RELATIONS THEORY

    Human relations theory is characterized by a shift inemphasis from TASK to WORKER

    A more dyadic (two-way) conceptualization of

    communication.

    SOCIAL RELATIONSHIPS are at the heart of organizationalbehavior.

    Workers communicate opinions, complaints, suggestions,and feelings to increase satisfaction and production.

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    HUMAN RELATIONS MOVEMENT

    The Human Relations Movement Pyramid

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    THE HUMAN RELATIONS MOVEMENTAn effort to make managers more sensitive to

    their employees needs

    Arose out of the influences ofThe threat of unionization

    The Hawthorne studies

    The philosophy of industrial humanism

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    HUMAN RELATIONS MOVEMENT The Threat of Unionization

    The Wagner Act of 1935 legalized union-management collective bargaining, promoting

    the growth of unions and union avoidance byfirms.

    The Philosophy of Industrial Humanism:

    Emotional factors were more importantdeterminants of productive efficiency than werephysical and logical factors.

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    HOWTHORNE EXPERIMENTS Studies performed at the Western Electric

    Company from 1924-1933.

    An attempt to investigate the relationship

    between the level of lighting in the workplace& worker productivity.

    Worker productivity was measured at variouslevels of light illumination.

    Social environment / informal work groupsalso had a positive influence on productivity.

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    HAWTHORNE EFFECT:

    The discovery that paying special attention tothe employees motivates them to put greater

    efforts into their jobs. Employees would work

    harder if they believed management was

    concerned about their welfare & supervisorspaid special attention to them.

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    IMPLICATION OF HAWTHORNE STUDIES Behavior of managers and workers in the

    work setting is as important in explaining the

    level of performance as the technical aspects

    of the task Demonstrated the importance of

    understanding how the feelings, thoughts,

    and behavior of work-group members andmanagers affect performance

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    THEORY X & THEORY Y Douglas McGregor proposed the two

    different sets of assumptions about workers.

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    MASLOWS THEORY

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    MANAGEMENT SCIENCE SCHOOLOperations Research:

    At the beginning of World War II, the britishers

    first formed the Operational Research(OR) teamsto solve problems.

    They were able to achieve significanttechnological & tactical breakthroughs.

    OR are mathematical techniques for modeling,

    analysis & solution of management problems.OR procedures were formalized & are known

    as Management Science School.

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    MODERN APPROACHES

    2-45

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    2-46

    SYSTEMS APPROACH It views an org as a unified, purposeful system

    composed of interrelated parts.

    The org is looked up as a whole and a part of thelarger, external environment.

    Activity of any segment of an organization willaffect every other segment.

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    KEY CONCEPTS IN SYSTEMS APPROACH.. The parts that make up the

    whole of a system.1.

    SUBSYSTEMS

    Whole is greater than the sum of is parts

    Depts. that interact cooperatively aremore productive ; than operated inisolation.

    2. SYNERGY

    A system which interacts with itsenvironment.

    A system that does not interact with itsenvironment.

    3. OPEN SYSTEMS

    4. CLOSEDSYSTEMS

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    2-48

    KEY CONCEPTS IN SYSTEMS APPROACH.. The boundary that separates each

    system from its environment.

    Rigid Closed System;

    Flexible Open System

    5. SYSTEM

    BOUNDARY

    Components such as information, material &energy ; which are known as inputs.

    They get transformed as outputs ( goods &services).

    6. FLOW

    Key to systems control

    The results of actions are returned to theindividual ; allowing work procedures to beanalyzed & corrected.

    7. FEEDBACK

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    THE ORGANIZATION AS AN OPEN SYSTEM

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    SYSTEMS APPROACH IN GIST Looks upon the management as a System as an organized whole

    make up of sub-systems integrated into a unity or orderly totality.

    Attention should be given to overall effectiveness of the systemrather than effectiveness of any sub-system in isolation.

    Emphasizes the inter-relatedness and inter-dependence of allactivities within an organization.

    Forces the manager to look upon his business as an open adaptivesystem.

    Every system is a part of a super system

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    2-51

    CONTINGENCY THEORY

    Also sometimes called the Situational approach. There is no one universally applicable set of

    management principles (rules) by which tomanage organizations.

    The idea that the organizational structures andcontrol systems manager choose depend onare contingent oncharacteristics of the

    external environment in which the organizationoperates.

    Portrays each set of organizational relationshipsin its unique circumstances.

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    2-52

    CONTINGENCY THEORY

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    POPULAR CONTINGENCY VARIABLES Organization size

    As size increases, so do the problems of coordination.

    Routineness of task technology

    Routine technologies require organizational structures,

    leadership styles, and control systems that differ from

    those required by customized or non-routine

    technologies.

    Environmental uncertainty

    What works best in a stable and predictable environment

    may be totally inappropriate in a rapidly changing and

    unpredictable environment.

    Individual differences

    Individuals differ in terms of their desire for growth,

    autonomy, tolerance of ambiguity, and expectations.

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    BUSINESS ENVIRONMENT

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    BUSINESS

    Business may be understood as the organizedefforts of the enterprise to supply consumers withgoods & services for profit.

    Society cant do without business & vice versa.

    Character ist ics o f 21s tCentu ry Businesses:

    + Trend towards mini organizations

    + Flexible, flat & team based structures

    +Businesses are knowledge based.+ Impact of IT

    + Dispersed ownership, transparentenvironment

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    BUSINESS ENVIRONMENT DEFINED Refers to the totality of all the relevant forces,

    to and beyond the control of an individualbusiness enterprise & its management.

    The aggregate of all conditions, events, &influences that surround & affect it.

    These exercise a significant & meaningfulinfluence on the life & growth pattern.

    Character is t ics of Bus iness Environment :

    + Complex, Dynamic, Multi-faceted & has

    far-reaching impact.

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    RELEVANCE/ IMPORTANCE Helps to develop broad strategies & long term

    policies

    Enables t analyze competitors strategies

    Will keep organizations dynamic in approach

    Forsee impact of socio economic changes atthe national & international level

    BUSINESS ENVIRONMENT

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    Business

    Decision

    Internal Environment

    Mission / Objectives

    Management Structure

    Internal Power RelationshipPhysical Assets & facilities

    Company image

    Human resources

    Financial Capabilities

    Technological Capabilities

    Marketing Capabilities

    Financiers

    Suppliers

    CustomersCompetitors

    Public

    Mktg Intermediaries

    Micro Environment

    Economic

    Technological

    Global

    Demographic

    Socio-Cultural

    Political

    Macro Environment

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    INTERNAL ENVIRONMENT All factors within the organization which impart

    strengths or cause weaknesses of strategic nature.

    Control lable factors; wh ich inc lude:

    Vision

    Mission

    Objectives

    Management Structure

    Human Resources Financial Factors

    Company Image and Brand Equity

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    EXTERNAL ENVIRONMENT Includes all factors outside the organization

    which provide opportunities or pose threats

    to the organization.

    Uncontrollable factors.

    Consists of Micro & Macro Environment

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    MICRO ENVIRONMENT Micro Environment consists of factors in the

    immediate environment.

    Facto rs Inc lude:

    SuppliersCustomers

    Marketing Intermediaries

    Competitors

    Publics

    Financial Communities

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    MACRO ENVIRONMENT Comprises of general trends & forces that

    may sooner/ later alter the way organization

    operates.

    Consists of Economic & Non economicenvironment

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    ECONOMIC ENVIRONMENT Economic Systems, Policies & Plans

    Budgets

    Economic Indices GDP, Per Capita Income,

    Consumer Price changes etc.

    Investment Criterias & Savings

    International Transactions

    New Economic Policies

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    NON ECONOMIC ENVIRONMENTSOCIO

    CULTURAL ENVIRONMENT:

    Social Customs& Rituals

    Lifestyle patterns

    Family structure

    Role & position of men, women, aged &

    children in society.

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    NON ECONOMIC ENVIRONMENTDEMOGRAPHIC ENVIRONMENT:

    Growth of population

    Age Composition

    Life Expectancy

    Sex Ratio

    FertilityandMortalityrates Inter-state migration

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    NON ECONOMIC ENVIRONMENTTECHNOLOGICAL ENVIRONMENT:

    Plays pivotal role in creating and changing an

    organizations task environment

    New technological innovation Technological Advances

    Improved access to services (e.g. Banking)

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    NON ECONOMIC ENVIRONMENTPOL ITICAL ENVIRONMENT:

    The influence exerted by the three politicalinstitutions i.e.. legislature, executive andjudiciary in shaping, directing, developing andcontrolling business activities.

    Political parties in power

    Foreign Policy

    Laws governing business The Judicial System

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    NON ECONOMIC ENVIRONMENTGLOBAL ENVIRONMENT:

    Growth of world economy

    International Institutions ILO, WTO

    Economic relations between nations

    Global HR skills, mobility

    Global Technology & Quality standards Global Demographic patterns

    3.3

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    ENVIRONMENTALLY-CONSCIOUS BUSINESS PRACTICES

    Cut back on environmentally unsafe operations

    Compensate for environmentally risky endeavors

    Avoid confrontation with state and federal pollution

    control agencies Comply early with government regulations

    Promote new manufacturing technologies

    Recycle wastes

    AN ORGANIZATIONS ENVIRONMENT

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    Industry SectorCompetitors,

    Industry size andCharacteristics, Related

    Industries

    Raw Materials

    Sector

    Suppliers,Manufacturers,

    Real Estate

    HumanResources

    SectorLabor Market, Employment

    Agencies, Universities, Training

    Schools, Employees in Other

    Companies, Unionization

    Financial Resources Sector

    Stock Markets, Banks,

    Savings and Loans,

    Private Investors

    Market

    Sector

    Customers, Clients,

    Potential Users of

    Products and Services

    Technology

    Sector

    Techniques of

    Production, Science,

    Research Centers,

    Automation, New

    Materials

    Economic

    Conditions Sector

    Recession, UnemploymentRate, Inflation rate, Rate of

    Investment, Economics,Growth

    Government Sector

    City, State, Federal Laws and

    Regulations, Taxes, Services,

    Court System, Political

    Processes

    Socio-Cultural sector

    Age, Values, Beliefs, Education,

    Religion, Work Ethic, Urban vs.

    Rural, Birth Rate

    ORGANIZATION

    DOMAIN

    Task Environment

    Macro

    Environment

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