MANAGEMENT INFORMATION SYSTEM PROJECT-DOMINO’S

INTRODUCTION

• Domino's Pizza Inc. is an American pizza eatery network and globally established Pizza Delivery Company formed by two brothers namely Tom Monaghan and James.

• The Monaghan brothers acquired the Michigan store DomiNick’s and then changed the name of the store to Domino’s in 1965

• Established in the United States in 1960, Domino's is in 81 nations, making it the second-biggest diversified pizza chain after Pizza Hut

• The organization opened its first establishment store in 1967 in Ypsilanti, Michigan and went global sixteen years after the fact in 1983. The first international store was opened in Winnipeg, Canada and in Queensland, Australia. Domino's Pizza Inc.

• Becomes a publicly traded company on the New York Stock Exchange (NYSE) in July 2004, under the new ticker symbol DPZ.

• In 2007 Domino’s rolls out online and mobile ordering. Domino's re-propelled their image in the U.S. in late 2009 by presenting another formula for their center pizza item.

• The company opened its 10,000th store in 2012, its 11,000th store in 2014 and its 12,000th

store in 2015

• In 2013, it reported an arrangement requiring all stores to embrace its new "Pizza Theater" store

plan, which is all the more welcoming to customers and permits them to see their requests being

made new before them.

• In 2015, the chain generated revenue of $2,216.5 million and included 12,500 stores areas over

the globe with a workforce of roughly 10,500 individuals.

• The Company plan of action is clear: to handcraft and serve quality product at a reasonable

cost, with simple ordering access and effective administration, upgraded by its innovation

developments.

• By and large, Domino’s offers more than 1.5 million pizzas every day all through their

worldwide framework

• Domino’s Pizza, became the leader in the pizza delivery business by promising customers they

will have their pizza in 30 minutes

HARDWARE AND SOFTWARE USED IN DOMINO’S

• Domino’s has opted the windows server Hyper-v to adapt to the changing needs of their

cutomers and their business. It is currently in the process of deploying its Hyper-V system

throughout its more than 4000 stores around the world. Currently it is in 750 stores.

• Hyper-V formerly known as Windows server virtualization is a native hypervisor; It can

create virtual machines x-86 and 64 systems running windows

• Domino’s has computerized all aspects of store operations from inventory to order taking to

staff scheduling. The company has moved to Windows server Hyper-v for reliability and

management of its in store servers running the domino’s pulse point-of-sale application.

• It uses system center to centrally manage more than 15000 servers and devices. Dominos has

cut virtualization related help desk calls by 99%

HARDWARE

• HP Neoware c50 thin clients: The c50 is an efficient entry-level client featuringWindows CE or Neolinux. The c50 offers a basic client at an aggressive price. The c50 isalso available as an entry-level Windows XPe client

• HP t5545 Thin Clients: . It’s a very inexpensive thin client with a lot of great features –local web browser, full VMware View support, Multimedia redirection, USB redirection,and more.

SOFTWARE

Domino’s Pulse POS system:

The computerized management information systems are designed to improve operatingefficiencies, provide corporate management with timely access to financial and marketingdata and reduce store and corporate administrative time and expense. They have installedDomino’s PULSE™, their proprietary point-of-sale system, in every Company-owned storein the United States and significantly all of their domestic franchise stores.

Linux OS : The Linux OS, is a freely distributable, cross-platform operating system basedon Unix that can be installed on PCs, laptops, netbooks, mobile and tablet devices, videogame consoles, servers, supercomputers and more.

Microsoft windows server : Enhance security and reduce risk with multiple layers of built-in protection. Increase availability and reduce resource usage with the lightweight NanoServer. Develop and manage with agility thanks to Windows Server and Hyper-Vcontainers.

• VMware server: VMware Server is a free, easy-to-use Windows and Linux applicationthat provides a superior introductory experience to server virtualization for businesses tooptimize utilization of their technology assets.

• Remote desktop protocol: Remote Desktop Protocol (RDP) is a proprietary protocoldeveloped by Microsoft which provides a user with a graphical interface to connect toanother computer over a network connection.

• HP Factory Express Services: HPE Factory Express gives you the opportunity to takedelivery of pre-integrated and pre-tested technology solutions, tailored to yourneeds.From single server, to multi-rack Converged Infrastructure solutions, FactoryExpress makes it possible to take delivery of the complete solution.

• Domino’s Pizza, became the leader in the pizza delivery business by promising customers they will have their pizza in 30 minutes. To deliver on that promise, the company depends on a sophisticated, internally developed point-of-sale system called Domino’s Pulse. Domino’s Pulse is accessed through HP thin clients.

• Domino’s chooses HP thin clients to secure credit card information while saving franchises thousands. “Our HP thin clients provide a highly secure, durable, low-cost front end for our point-of-sale system.”

• Most of the orders at Domino’s start with a phone call. And the employee taking the phone call in every Domino’s store uses Domino’s Pulse. Domino’s Pulse, available through HP thin clients, powers the order-taking stations, kitchen pizza-making stations, and the dispatch station where the order is assigned to a delivery driver.

• Domino’s settled on HP thin clients running the Linux operating system, customized with a standard Domino’s image. The thin clients come straight from the factory with the customized image installed. Domino’s has installed more than 12,000 thin clients in some 2,500 franchise stores. In the nearest future, the company will be buying HP t5545 Thin Clients for Domino’s corporate stores and eventually for international locations.

HYPER V

Information system used in Domino’s

Transaction processing system in Domino’s

The point of sale (POS) system captures locating and payment data at a physical locality where goods or services are bought and retailed using systems, automated cash registers and scanners /other digital devices.

Inputs:

• Customer place orders which describe the type of pizza crust.

• Pizza constituents and toppings.

• Side orders.

• Location data for delivery.

Processes: data updates in system's database

Outputs:

• The pizza numbers and side orders sold.

• cost numbers for ingredients,

• delivery information,

• customer information

Transactional Processing Systems

Management information system• Inputs: data from the TPS

• Processes: Transaction data obtained from the TPS as summarized and presented in reports

• Outputs:

• Amount of ingredients used.

• Time to make the pizza.

• The time it takes to deliver it, delivery.

• Distances.

• Profit and loss numbers for each menu item.

• Customer demographic data.

• Reports.

• Describing sales trends.

• Employee performance.

Decision Support system

• Inputs: data from the TPS and external data

• Processes: analyse data

• Outputs:

• Analyse sales data per menu item.

• Analyse customer demographics.

• Analyse past.

• Potential sales trends.

Supply Chain Management (SCM)

• Traditional Model (Problem in expansion)

• Domino's revamped its entire supply chain operations.

Improvement in Supply Chain Management by taking following steps

• Keeping Raw materials at warehouses and delivering on time to their respective locations.

• Delivery through refrigerator trucks so that vegetables and fruits cannot get rotten.

• Effective record making on each location and keeping track of the delivery every time.

• Adopting logistics model of MC Donald leads to lower transportation cost, cheaper procurement and economies of scale.

Domino’s Supply Chain

Vertical Integrated Supply chain

Domino’s StoreDomino’s Commissionaires

Benefits of VIS

ControlOn WholeSystem

Supply ChainCoordination

Product Price

Customer Relationship Management• Home delivery specialist.

• 30 minutes or else free.

• Value-for-money brand.

• National hotline and store wise number.

Online pizza ordering system

• Pizza Tracker.

• The framework permits clients to watch a mimicked photographic rendition of their pizza as they alter its size, sauces, and fixings.

• Regular update during processing.

Competitive Edge

• pizza requesting framework.

• Pizza Hut and Papa John's have web based requesting abilities, they do not have the Pizza Tracker innovation.

Business Process

The customer chooses the order from the dominos menu and then places the order either online or by calling.

The person at the cashier

receives the order, enters

the details into the system

and passes the order to

the pizza maker.

The pizza maker then

makes the pizza

according to the details

of the order and gives it

to the delivery man.

The delivery man then

drives the pizza to the

customer’s location.

The customer then

receives the pizza and

pays for it.

Key Technologies used at Dominos

• Online ordering through website as well through mobile application.

• Pizza builder and tracker which allows customers to choose their pizza crust, toppings, etc. and see them visually added as well as track the status of their order.

• Dom, an interactive facility available in iPhones and android devices, which enables customers to place their order by conversing with a computer generated voice.

Technologies continued…

• Computerised and automated cash registers and order receiving.

• Splunk enterprise software, to analyse the operational and sales data of its online business in attempt to streamline and boost online and mobile sales.

• Think Oven, which allows customers to put in their suggestions for new menu items or solutions for the problems faced by dominos. It even included cash prizes for such solutions.

•CONCLUSION:-• Domino’s is known for their best services.

• We can summarize the whole that Employee’s behavior is the major factor, which influences the customer perception most about the pizza outlets while they are followed by

• environment, parking space, internal, and external factors. Domino’s commitment to home delivery pizzas has kept them up to the mark and at the same time kept a good customer loyalty.

• The information system implemented by Domino’s give them competitive advantage over others.

Domino’s Home Page