management information systems in maruti suzuki
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Management Information System Project Presentation
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Indian Automobile Industry• It is the seventh largest and the second
fastest growing industry in the world. • It accounts for almost 5.2% of the GDP• Almost 2.5 million units of automobiles
are generated every year.• India is ASIA’s fourth largest exporter in
the automobile segment.
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Why MIS in Automobile Industry?• Inventory Management • Helps in monitoring various projects
simultaneously and thus helps us reduce time.
• Integration of various other departments to one standard database.
• Reduction of errors and operational visibility.
• Real time information access by improved CRM.
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Beginning of Maruti • Founded in 1981 as Maruti Udyog
Limited and was a subsidiary of Suzuki Motor Corporation of Japan.
• Initially the GOI had 76% stakes in the company and Suzuki had only 24% stakes.
• By 2007, GOI sold all its stakes to Indian Financial Institutions and is no longer a partner in it.
• Today the company generates an turnover of almost 4 billion $.
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Management Information System
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Business Areas where MIS Could Be Implemented
• Finance• Leasing• Insurance• Pre-owned car
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Problems Before Implementing ERP in Maruti Suzuki
• Lack of proper control over the system
• Lack of proper information• No real time access to information• Lack of time management because of
no proper coordination
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Information Systems used in Maruti Suzuki
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Hyperion• Hyperion was the software which was
developed by Oracle and was used to maintain financial transactions of the company.
• This was a huge success as it was easily integrated with the system and followed the standard accounting principles.
• This software proved to be a great success in the financial field of Maruti Suzuki.
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Oracle Purchasing• This was implemented by Maruti to manage
the procurement of capital goods, services, and indirect consumables.
• This process helped in centralizing the data, unlike the previous method where excel was used to maintain records and could not be accessed by everyone.
• This helps in saving time as one department may not have to approach other departments and can directly have the data required.
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Oracle Human Resources• This software controlled various aspects of HR like
recruitment, payroll, compensation management, etc. • The details of each and every employee are stored in
the data base, from where the HR staff could access the complete work history and profile.
• This ensured that the employees received proper training and in case of vacancy which employee had to be promoted.
• This software allowed the staff of HR to focus on performance assessment and staff development.
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Customer Interaction System • Also known as the C.I.S, this
facilitates the recording of the customer data
• The data is collected by the agent and processed into the system
• The daily inquiries are fed into the system and appointments with the customers are fixed
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Dealer Management System• Now, the data that is collected by
various dealers is processed in the D.M.S.
• DMS keeps a record of the enquiry, until and unless the enquiry is not converted or closed.
• For a company which is oriented towards customer satisfaction, DMS is a major tool.
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Customer Relationship Management
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Customer Relationship Management
• To keep up with the competition it is necessary to keep your customers intact.
• Maruti implemented a number of CRM software’s like Express service bays, 2-Technician bays, Door step service, Maruti Auto card, Call Centre, Road Services
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Benefits of Implementing ERP
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Recommendations
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Thank You