management education in india.docx

Upload: dilipmaniya

Post on 14-Apr-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/30/2019 Management Education in India.docx

    1/22

    1

    MANAGEMENT

    EDUCATION IN INDIA

    PREPARED BY: - ROLL NO.: -

    BHAVESH DAVE 22

    AJAY KALATHIYA 39

    RAJESH MALAVIYA 48

    DILIP MANIYA 50

    ANKIT NAKARANI 53

    MBA SEM: - II

    SECTION: - A

    SUBMITTED TO: -

    Dr. SMRUTI BULSARI

    (Assistant Professor)

    G.H.BHAKTA MANAGEMENT ACEDEMEY

    DEPARTMENT OF BUSINESS AND INDUSTRIAL MANAGEMENT

    VEER NARMAD SOUTH GUJARAT UNIVERSITY

    SURAT

    BATCH:-2012-2014

  • 7/30/2019 Management Education in India.docx

    2/22

    2

    INDEX

    Sr. No. Topic Page No.

    1. INTRODUCTION 3-4

    2. ORIGIN AND HISTORY 5-6

    3. CONCEPT 7

    4. SCOPE 8

    5. THE PRESENT SCENARIO 9-11

    6. IMPORTANCE AS A CAREER 12

    7. CHARACTERISTICS 13

    8. GROWH 13-14

    9. TYPES OF B-SCHOOLS 15

    10. TRENDS 16

    11. TEACHING TECHNIQUES 17

    12. IMPLICATIONS 18

    13. NEED FOR QUALITY STANDERD 19-20

    14. PLACEMENT AND EMPLOYABILITY 21

    15. FUTURE DIRECTIONS 22

    16. CONCLUSION 23-24

    17. REFERANCES 25

  • 7/30/2019 Management Education in India.docx

    3/22

    3

    1. INTRODUCTION:-

    Education must provide life-building, man-making, character-making assimilation of

    ideas.

    -Swami Vivekananda (C.W., Vol. III, p-309)

    Swami Vivekananda advocated in the nineteenth century that education should promote

    not only the intellectual growth of individuals but also build strong moral

    foundation in them. Evidently, in present times, such a motivation is hardly present.

    Education is nothing but a means to ensure good perks and benefits. Although the

    motive has changed with the changing times, the awareness of the need for

    development of this vital sector is greater than before. The difference is that the reason

    today is monetary. Regardless of all glamorization of education, it is commonsensical

    that the manner of doing things has to be right both ethically and commercially.

    Howsoever contradictory these two things may be the balance has to be sought. This is

    looks forward to gain the attention of readers towards the commercialization of

    education on one hand leading to rise in the number of institutes and the relevance of

    these novice institutes on the other hand. It draws from literature and secondary data

    available on the web substantiated by viewpoints of different stakeholders related to this

    field. The subject of focus is management education.

    Management education is in great demand especially after the change towards

    liberalization, privatization and globalization. There are several challenges of

    management education which require change in the character and structure of

    management education, integration of management education with corporate sector,

    up gradation of curriculum and course content, designing of different programs for

    executives, maintenance of an efficient and effective regulatory system of check

    mushrooming, and emphasis on research. India being the part of global linkage in the

    aftermath of WTO agreement is becoming a technology driven society. Nearly one

    lakh management graduates pass out every year in India , providing a tremendous

    potential to contribute to the creation of a 'knowledge society'.

  • 7/30/2019 Management Education in India.docx

    4/22

    4

    Education in India is only one among various other elements that have captured the

    attention of the world. While the United Nations is worried about the presence of a large

    number of illiterates, various other countries are amazed by the quality of some of the

    human resources that the Indian education system has produced. The growth of the

    Indian economy in the recent past and the compulsion to sustain it is also forcing the

    Indian government to accelerate the process of developing all the branches of the

    Indian education system. Therefore, it would be very interesting to understand and

    analyze the various structures of education in India, its present condition and future

    developments.

    2. ORIGIN AND HISTORY

    The development of management education can be traced back to 18th

    century. From

    18th

    century to 21st

    century, management education has seen lot of changes and

    development. Management education in India is predominately a derivative of western

    management thought and practice. Occasionally, management schools draw some

    inferences from Indian epics, shastras and practices. It may be worthwhile to notice

    that management itself as a discipline has evolved from fundamental disciplines of

    philosophy, psychology, economics, accounting, computer science, mathematics,

    statistics and industrial engineering. In India, management education is seen as elitist.

    Often, young men and women are attracted to management education not because

    they need some education, exposure and experience to create something wonderful

    and hence useful to society but are usually motivated by the positive consequences

    associated with management education.

    The origin of management education in India dates back to the middle of the nineteenth

    century. It shaped up as a result of the reviews, reforms and recommendations of

    initiatives like the Education Commission (1882), Universities Commission (1902) ,

    Indian Education policy resolution (1904), Governor Generals policy statement(1913),

    Calcutta University Commission of 1913, Central Board of Advisory Education (1920),

    The Hartong Committee (1929), The Sapru Committee (1934), Zakir Hussain

    Committee (1937),Technical Education Committee of the Central Advisory Board of

    Education (1943), Sergeant Report of (1944) etc. taken up during the evolution of the

    present Indian higher education system With the rapid industrialization of the economy

  • 7/30/2019 Management Education in India.docx

    5/22

    5

    after independence in accordance with the vision of the then Prime Minister, Pandit

    Jawaharlal Nehru, the demand for other professionals grew. Investment in large,

    capital intensive industry like steel, fertilizers, machine tools, hydro projects etc created

    a demand of well trained managers to handle these ventures. Thus, the beginning of the

    present day formal management education system saw the light of the day.

    21st century India witnessed a sea change in its educational system. Process of

    liberalization, Privatization, globalization has not only replaced traditional approach with

    a more efficient Professional approach; but also introduced new age courses in

    accordance with industry demand which have more economic value in today's time.

    Management education is one among those which got a new dimension with this

    changing time. Initially Marketing, Finance and Human Resource Management were

    considered as functional area of management, but now management education coversmuch more functional area like Operations, Information Technology, International

    Business, Supply Chain Management, retail and much more to add to the list. India has

    witnessed a continuing growth in this sphere of education because of the rising demand

    of trained management graduates. Management education has become one of the most

    sought after education today as a result of this; private sector has entered in Indian

    management scenario and invested an immense amount for this.

    Management education in India is not very old, after the establishment of the IITs, there

    was dire need for similar establishments in the field of management education. Thus

    came into existence Indian Institute of Management Ahmadabad (IIMA), followed soon

    after by one in Kolkata (IIMC). Starting with the establishment of 4 Indian Institutes of

    Management Calcutta (1961), Ahmadabad (1962), Bangalore (1973), Lucknow

    (1984), now management education is being offered as full time/part time MBA

    programmes by some leading universities in the country Recently and particularly

    during the last 4-5 years the country has witnessed a tremendous growth in the

    founding of management institutions most of them in private sector offering

    management programs in different functional areas of management. Concurrently, there

    is a mushrooming of B-schools in the country (over 2,500 institutes, of which about

    1940 are certified by the All India Council for Technical Education (AICTE)), leading

    to issues of quality.

  • 7/30/2019 Management Education in India.docx

    6/22

    6

    There was a time when managers were distinct from engineers. Today is the age of

    cross functionality and techno management; merging engineering and management

    education. The pioneer in this was NITIE, Mumbai (1963). Today, the IITs play a big

    role in producing techno managers. Gradually, departments of management were set

    up in Kharagpur, Delhi, Bombay, Madras, Kanpur and Roorkee within the IIT system.

    This was a glimpse of the main events in the history of management education. Over

    the years, a number of institutes began to offer various types of management courses.

    3. CONCEPT OF MANAGEMENT EDUCATION- AN OVER VIEW

    In the modern economic scenario all over the world- Management as a stream of

    education and training has acquired new dimensions. Management is an exciting

    field where you can have an immediate impact on the operations of any business. The

    field of Management is dynamic in nature. New tools and techniques are continually

    being introduced to improve the efficiency, productivity and profitability of any

    organization. All organizations and their departments, functions, or groups use

    Management methodologies, which include problem solving techniques and guidelines

    for various related activities.

    Education in management should have mainly following aims:

    Increase the understanding of the factors which influence the conduct of

    organizations

    Provide students with the tools and techniques that they may use to

    influenceorganizational life. Influence the economy in general.

    A modern day Business Manager is required to have prof ic iencyin:

    Functional knowledge of a business organization

    In-depth knowledge of minimum one discipline of Management.

    The ability to adapt to new environments at micro and macro levels

    Problem analyzing and solving.

    Inter-personal skills.

    Knowledge of functional interdependencies and adaptability.

    Communication skills.

  • 7/30/2019 Management Education in India.docx

    7/22

    7

    Self-confidence and motivational skills.

    Drive to succeed and control with initiatives.

    Entrepreneurial Skills

    Management skills

    4. SCOPE

    Management education includes undergraduate, post graduate and PhD courses in

    management. The courses may be full-time, part time, executive, distance learning

    or specialized. These courses come with a variety of names Master of Business

    Administration (MBA), Master of Management Studies (MMS), Master in Finance

    Control (MFC), Master of Public Administration (MPA), PG Diploma in Management

    (PGDIM), PG Diploma in Human Resource Management (PGDHRM), PG Diploma in

    Financial Management (PGDFM), PG Diploma in Operations Management (PGDOM),

    PG. Diploma in Marketing Management (PGDMM) etc However, this has particularly

    been written keeping in mind full time post graduate courses in management.

    5. THE PRESENT SCENARIO

    Before we analyze management education in India, we must recognize that there are 3

    categories of Management Schools which may be labeled as the Institute type, the

    University type and the Training type. By the Institute type, we mean the IIMs and one

    or two other Institutes. By university type, we mean management departments in

    various universities. In training type, we mean training outfits set up by individuals and

    small firms for offering training programmes of varying quality with purely commercial

    objectives. In what follows, we concentrate mainly on the Institute-type.

    In India the management education courses start at undergraduate level, as a three-

    year Bachelor Degree in Business Administration (BBA), offered in some colleges in the

    country. This course provides basic knowledge about management concepts and

    business structure and follows a yearly / semester wise examination system. This is

    followed by two years Postgraduate MBA / PGDBM programme. MBA and PGDM

    education is currently available through residential, full-time, and distance education

    modes. Most B-Schools follow a semester or trimester examination system. The object

  • 7/30/2019 Management Education in India.docx

    8/22

    8

    of this course is to train the graduates to become managers in corporate sectors in

    different fields such as marketing, human resource, finance, operations, foreign trade

    and selected sartorial areas etc. The curriculum first gives more emphasis on general

    subjects in various areas of management such as business law and ethics, managerial

    economics, finance, OB-HR, principles of management, marketing, quantitative

    methods, IT in management etc. In the second year students can opt to specialize in

    selected functional areas in which they have had foundation courses in their first year.

    The use of case studies in management education is now universal and ubiquitous. So

    much so, this pedagogy is now taken for granted by the B-Schools. With ready

    availability of instructor accessories such as test banks, case teaching notes, and

    slides, instructors often miss out on the philosophical and scientific foundations of this

    important teaching pedagogy. They continue to emphasize the rational strategic

    analysis dimensions of case studies and end up in making the session a do -it-yourself

    programmable kit.

    Postgraduate full time management programme invariably requires students to

    undertake seven - eight weeks summer internship and final MBA project work.

    Increasingly, the programmes also emphasize behavioral and soft skills. The institutions

    usually have strong placement cells. Admissions to post-graduate programmes in

    various schools are done through different entrance tests like CAT, MAT. ATMA, XAT,

    ICET and own tests conducted by universities.

    Apart from formal degree programmes in management / business administration, a

    variety of short-term postgraduate diploma and certificate programmes are being

    offered for aspirants unable to access the formal full time degree programmes .These

    part-time programmes are mostly being offered by distance education institutes or

    through evening/ weekends based programmes by private / autonomous institutions.

    Several universities are well-known autonomous institutions and offer three-five year

    Doctoral and equivalent Fellow programmes in management. Admission is based on

    performance at masters level and Doctoral admission tests and interviews.

    Process of liberalization, privatization, and globalization has not only replaced traditional

    approach with a more efficient professional approach; but also introduced new age

  • 7/30/2019 Management Education in India.docx

    9/22

    9

    courses in accordance with industry demand which have more economic value in

    today's time. Management education is one among those which got a new dimension

    with this changing time. Initially Marketing, Finance and Human Resource Management

    were considered as functional area of management, but now management education

    covers much more functional area like Operations, Information Technology,

    International Business, Supply Chain Management, retail and much more to add to the

    list. India has witnessed a continuing growth in this sphere of education because of the

    rising demand of trained management graduates. Management education has become

    one of the most sought after education today as a result of this; private sector has

    entered in Indian management scenario and invested an immense amount for this.

    According to annual report (2009-2010), published by Ministry of Human Resource Dev,

    there were 20 Universities and 500 Colleges at the time of independence. At present,there are 504 Universities and university-level institutions (as on 31.12.2009) 243 State

    Universities, 53 State Private Universities, 40 Central Universities, 130 Deemed

    Universities,33 institutions of national importance established under Acts of Parliament

    five Institutions established under various State legislations. There are 25,951 colleges

    of which, 7,362 are recognized under 2(f) and 5,997 colleges recognized under section

    2(f) and declared fit to receive grants under section 12(B) of the UGC Act, 1956).Table

    (1) shown below shows growth of AICTE approved technical institutes in last five Years.

    In 2008-2009 the number institutes increased at exceptional rate, thus can be called the

    golden year in respect to establishment of institutes. In last 5 years the number of

    AICTE approved colleges has increased by almost 70% in total in various disciplines,

    whereas number of management institutes has seen growth of 90% in terms of number

    of institutes and growth of 123% in terms of intake.

  • 7/30/2019 Management Education in India.docx

    10/22

    10

    6. IMPORTANCE OF MANAGEMENT AS A CAREER OPTION

    Among the various career options available to youngsters nowadays, management is

    undoubtedly one of the most attractive. There are several factors that contribute to the

    attractiveness of management as a career option:

    1) It is an all-pervasive ingredient for value-creation in any sector. In other words,

    there is no segment of human Endeavour that would not be benefited from the

    efficient and effective management of the resources involved. It is not only the

    industrial and commercial organizations that need to be managed, but also our

    educational institutions, hospitals, agricultural farms, village communities,

    government organizations, sports and games activities, religious institutions or

    any other activities involving human Endeavour and the use of resources.

    2) Since management helps in the efficient and effective utilization of resources

    for the timely accomplishment of goals, there are significant benefits to be

    achieved by all systems with the addition of management inputs.

    3) Managerial capabilities are fairly wide-spread in the society. It is primarily a

    function of individual initiative and innovativeness, which can be significantly

    enhanced by the relevant educational inputs.

    4) Unlike in the past, management education has become more accessible to larger

    sections of the society. The increase in the accessibility of management

    education is more real than what it is generally perceived to be. Though

    management is perceived to be an elitist profession accessible only to the rich

    and the sophisticated, data on IIM graduates show that about one-third of them

    come from families with less than average financial means.

    5) Last but not the least, management education significantly enhances the

    opportunities of employment in high-paying jobs and therefore is an effective

    tool for social and economic mobility for under-privileged individuals as well ascommunities.

  • 7/30/2019 Management Education in India.docx

    11/22

    11

    7. CHARACTERISTICS OF MANAGEMENT EDUCATION IN INDIA

    The focus of Management Education is on industry instead of on the country

    The Management Schools have been supply driven rather than demand

    driven

    The Management Education in India by and large has bypassed the society

    Utility of Management Education

    8. GROWTH OF MANAGEMENT EDUCATION IN INDIA

    The growth of management institutions in India in recent times has often been

    described as a mushrooming growth, suggesting that it is mainly in terms of numbers

    and often at the cost of quality. Data on the number of institutions established in India

    from 1950 to 2000 (see table below) suggest that the increase in numbers is in a

    mushrooming fashion.

    Table: Growth of Business Schools in India during 1950-2000

    Period No. of B-Schools added Average annual addition

    1950-1980

    (30 years)118 4

    1980-1995

    (15 years)304 20

    1995-2000

    (5 years)322 64

    Source:Adapted from Dayal, I., Developing Management Education in India, Journal

    of Management Research, 2(2), August 2002, page: 101.

  • 7/30/2019 Management Education in India.docx

    12/22

    12

    It is obvious that the numbers are growing quite fast, which has been accelerated by the

    economic liberalization initiated in the country in 1991. According to one estimate, there

    are more than 2000 business schools in the country now . With the growing

    numbers, concerns about the quality of management education provided by them are

    also growing. The differences in quality arise primarily from the fact that these

    schools are started under different ownership, management and/or accreditation

    system.

  • 7/30/2019 Management Education in India.docx

    13/22

    13

    9. TYPES OF BUSINESS SCHOOLS IN INDIA

    Business schools in India can be classified into sixcategories. These categories are as

    listed below:

    (1) Indian Institutes of Management (IIMs) set up by the Government of India.

    (2) University departments of management studies

    (3) Colleges (government or private) affiliated to universities

    (4) Private or government institutes approved by the All India Council for

    Technical Education (AICTE)

    (5) Private colleges or institutes not affiliated to any universities nor approved byAICTE.

    (6) Private colleges or institutes offering MBA courses in India in collaboration

    with foreign universities, where the degree is awarded by the foreign

    university.

    10. TRENDS IN MANAGEMENT EDUCATION IN INDIA

    The management education plays an essential role in todays dynamic business

    environment. The rapid trend of globalization and technological changes have made

    difficult for organizations to survive in the competitive world. As a result the

    importance of management education has been increased many folds. There are more

    than 2000 B-schools in India where students pay a massive sum hoping to find their

    dream career after completing their program. Unfortunately these business schools are

    not even able to place more than 50% of student except few top B schools. This is

    really an issue for concern and various reasons can be attached to it. These reasons

    can be explained from institutes imparting education, from student seeking education,

    and affiliating authorities. Quality has deteriorated from both ends Institutes imparting

    education and student gaining education. There are fundamental issues of student input

    quality. In addition, there are fundamental issues of academic delivery quality as most

  • 7/30/2019 Management Education in India.docx

    14/22

    14

    run of the mill colleges spend less than 10 per cent of their revenues on actual

    academic delivery.

    Most college owners complain of not being able to have enough admission in spite of

    investing on college infrastructure and startupcosts. And those that are able to fill

    capacity they admit anyone who applies for admission thus resulting in poor input,

    leading to poor placements. After the introduction of ranking system for business

    schools, business schools opted proactive approach in making changes, although they

    focused primarily on product tinkering, packaging and marketing. A study on

    management education has shown that there will be a fundamental shift in business

    school product offerings away from traditional MBA programmes and the trends of

    evolution of management education indicate that knowledge creation is becoming

    more students based. This will result in various changes such as closer interactionamong industry, students and faculty. It is clear that management education will emerge

    as one of the main distinct of higher learning, due to its growing demand. It has been

    stated that business schools, if they have to survive, have to focus on research to

    solve problems of enduring importance and to build such curricula that can actually

    prepare students to be effective in practicing the profession.

    11. TEACHING TECHNIQUES

    Students learn in many ways through class room interaction. Therefore one of the main

    challenges a good lecturerfaces is how to get students actively engaged. Beneficial

    teaching methods are those that encourage students to debate on the topic on hand,

    arouse their curiosity, and lead them to ask many questions as a way for them to know

    the subject in depth. This process helps students internalize the various dimensions of

    the management issues considered. It also creates genuine excitement and creativity in

    the mind-think exercises designed to merge theory with practice.

    Student engagement through interactive learning events is critical in preparing student

    for 21st century careers in a global business environment. Techniques like questioning

    skills, use of worksheets, presentation slides and films help to produce interactive

    lectures.

  • 7/30/2019 Management Education in India.docx

    15/22

    15

    Co-operative learning is another key teaching methodology in management education.

    Activities such as, for example, management games and projects help students for their

    personal as well as professional work skills. These management games give students

    simulated opportunities to put theories into practice. The simulation technique enables

    them to learn from each other. And student-centered active learning forces all students

    to participate in the learning activity. It also helps them fully grasp the benefits of team

    work in real work situations.

    In a nutshell, management education should focus on:

    1) Being more students centered.

    2) Developing case input so as to integrate theory into practice.

    3) Including workshops to develop deep thinking on the subject.

    4) Giving students more exposure to the realities of the industries.

    5) Creating a work environment and adopting project methods those promote

    discovery learning.

    6) Putting more emphasis on themes or simulation, role playing, and socio-drama.

    12. IMPLICATIONS FOR MANAGEMENT EDUCATION IN INDIA

    In India there are various bodies and councils that give affiliation or accreditationdepending upon subject area. University Grants Commission (UGC) is responsible

    for coordination, determination and maintenance of standards, release of grants.

    Professional Councils are responsible for recognition of courses.

    The statutory professional councils are:

    All India Council for Technical Education (AICTE)

    Distance Education Council (DEC)

    Indian Council for Agriculture Research (ICAR)

    Bar Council of India (BCI)

    National Council for Teacher Education (NCTE)

    Rehabilitation Council of India (RCI)

    Medical Council of India (MCI)

  • 7/30/2019 Management Education in India.docx

    16/22

    16

    Pharmacy Council of India (PCI)

    Indian Nursing Council (INC)

    Dentist Council of India (DCI)

    Central Council of Homeopathy (CCH)

    Central Council of Indian Medicine (CCIM)

    13. NEED FOR QUALITY STANDARDS

    Management education through BBA, MBA and so on in India have been imparted

    through three tiers Management Institutes spread over the country. The first tier

    Institutes are the IIMs created in the sixties with US University collaboration like Harvard

    and MIT and are now flagship Institutes providing the quality products for the global and

    national enterprises. The second are those located in cities like Mumbai, Bangalore and

    other mega cities and do not carry the image of IIMs but these have some brand value

    links with bodies like All India Management Association and are spread over in

    hundreds across the country. The third tier Management Institutes located in small

    towns and growing Hill resorts like Rishikesh in Uttarkhand and they all brand

    themselves as approved by All India Council for Technical Education (AICTE) and other

    National Quality Control bodies like National Accreditation Board for Education and

    Training and so on. Many of these MBA Certificate Institutes, as many as 4000 plus,

    have mushroomed across the country without any quality standards in teaching,

    research and handholding the students and make them employable. In Bangalore

    alone there are as many as 300 MBA Dukans - as one Tea Shop Keeper remarked!

    These third tier institutes spend enormously on false Advertisements and claim to

    have top class faculty provide free lap tops, foreign trips and 100 per cent placement in

    branded banks, giant retail and manufacturing companies and so on. Some of these

    third tier institutes in small town are affiliated to State Universities like VTU in Karnataka

    and other State universities, where the seats are divided between merit students who

    pass the Common Management Aptitude Tests (like C-MAT) and State controlled

    entrance tests (like G-CET in Gujarat) and so on and the remaining by payment of hefty

    donation hidden as fees to the Institutes. Sitting in Delhi bodies like UGC, AICTE have

    all earned corrupt reputation for their quality control and standards.

  • 7/30/2019 Management Education in India.docx

    17/22

    17

    The BBA , MBA programmes launched by hundreds of Institutes across the country

    have become as shops for degrees and the quality standards have gone down over the

    years and poor quality standards are reflected in poor teaching faculty, poor research

    and consulting leading to poor placement of the students who pass out from such

    Institutes .

    Thequality of these Institutes depend on critical factors like

    I. Quality of Faculty recruited

    II. Quality of Infrastructure provided

    III. Quality of Library and brainstorming discussion groups and seminars led by top

    Professional Management Gurus

    IV. Last but not the least is the placement provided by the Institutes based on

    industry needs

    Qual i ty of Facul ty:Those who do not get jobs in industries , where salaries are higher,

    get into teaching jobs and the third tier Institutes are happy to give them teaching work

    and if you browse the flashy bulletins of these MBA Shops we never find the names of

    the faculty who teach subjects like Marketing, Finance and HR subjects. Despite the

    UGC requirements many of these third tier Institutes do not stipulate PhD requirements

    and even if they stipulate it is hard to get PhD Faculty because they prefer to get into

    First Tier Institutes than the third tier ones. Institutes also do not try to get Managers s

    from Industries to come and share their live experience which itself will go a long way to

    sharpen the students learning

    EMERGING ISSUES OF MANAGEMENT EDUCATION IN INDIA

    REQUIRING QUALITY IMPROVEMENTS

    A few such activities commonly being undertaken by Management schools for

    enhancing quality as well as resource support are briefly described below:

    Lack of highly qualified and experienced faculty member

    Governmental Body for Management Education

    Curriculum Design and Developing Material Relevant to the Indian Context

  • 7/30/2019 Management Education in India.docx

    18/22

    18

    Ethics and Values in Management schools

    Development of Industry Institute Linkages

    Emphasizing Research

    Inculcating a Global Mindset

    Multiple Perspectives

    Exposing to Real Business Issues

    14. PLACEMENT AND EMPLOYABILITY ISSUES

    Satish Pradhan Chief of HR of Tata Sons remarked that Job and Placement events in

    IIMs have become like cattle fairs of Pushkar in Rajasthna, where good looking and

    smart cattle are sold for the highest bidder. Similarly smart looking IIM Graduates are

    picked up from big bidders like Banks and Multinationals. He received angry protests

    from IIM Heads Unfortunately the third tier Management Institutes are not even able to

    hold cattle fairs because their MBAs are found to be not employable and employability

    is now the new mantra of the Recruiters. The three partners involved in producing

    Management Graduates in the third tier have to be blamed for the poor placement viz

    the Bodies like AICTE, Universities which design the curriculum, the Institute Faculty

    who teach according to the curriculum and finally the Industries who recruit them. If the

    curriculum is unrelated to the needs of the Industries the fault lies with the Bodieswho prescribe the Curriculum and the Industries who never tell their requirements to

    the Institutes who produce the Management Graduates At the end the graduates suffer

    Infosys spend lot of their own funds to make their recruits fit for them for several months

    after they are recruited. Why not industries spend some time to tell the Institutes their

    skill sets and how they can be employable for them. Quality Institute should take a lead

    to bring together the Third Tier Institutes, The Curriculum Prescription bodies like the

    Universities, the AICTE and the Industries who finally recruit the MBAs and develop

    standards of teaching and subsequent placement In the end Quali ty Mantra in

    Management Education is not about ISO Certification or Accreditation but it is all about

    how the Management Graduates find good jobs to meet the needs of the fast growing

    industries and the economy.

  • 7/30/2019 Management Education in India.docx

    19/22

    19

    15. FUTURE DIRECTIONS

    Some questions in management education must be answered before one formulates its

    future direction. These are:

    I. Starting with the objectivesi. Is management education contributing to country's global

    competitiveness?

    ii. Contributing to its GNP and

    iii. Contributing to increasing the welfare of its people?

    Is MBA type of education necessary to achieve the above objectives or in

    company programmes will do? What exactly is the deficiency of the in company

    managers which must be corrected?

    II. Is Management knowledge or wisdom? Can it be taught?

    III.

    a) Are client orientation and conceptualization from across companies

    antithetical?

    b) What is a right mix of tailor making courses to suit client needs and

    offering thematic courses?

    IV. How to create a partnership between business schools and their client group, be

    they companies or public institutions?

    V. How to carry the management conviction to people in Government and public

    sector, who view application of management as against their self interest and

    view management profession not as a facilitator but as a rival?

    VI. How to prepare global managers? How far is management culture and context

    specific?

  • 7/30/2019 Management Education in India.docx

    20/22

    20

    16. CONCLUSION

    Management is steadily emerging as a career option for the educated youngsters in

    India. As the sectors that are to be managed are diverse and complex, it is desirable to

    have managers with a variety of graduate level backgrounds such as engineering,

    physical sciences, social sciences, arts, humanities, and so on. In fact, there are top

    rated b-schools that actively seek such diverse backgrounds among their students, as

    they believe that such diversity would contribute towards the enhancement of

    programme 15 qualities. In this context, it should also be noted that undergraduate

    programmes in management have not made much impact primarily for the reason that

    these students have not had the chance of developing specialized knowledge of at least

    some aspects of the industrial/commercial organizations they would be managing, such

    as engineering, commerce, psychology, etc. It is essential for the aspiring managers to

    develop specialized professional knowledge in some disciplines related to

    organizational activities. Capping such knowledge with a post graduation in

    management would equip them for an accelerated career in management based on

    professional knowledge rather than trial and error learning.

    As per the words of Cyrus Guzdev, CEO, Air flight Express, the state of management

    education in India, "The B-schools are not sufficiently in touch with the real world, and

    the pace of change, which is challenging management through today, is threatening

    their credibility". So, it is an immediate requirement to shape the management education

    in accordance with the global changes to improve competitiveness with the total quality

    management. Management education need to be holistic, targeted and customized

    with aim to remove the gap that exist between industry requirements and academic

    curriculum focusing on attitude, corporate awareness, grooming and developing

    managerial skills. So, it can be concluded that the existence of an institution shall

    depend upon the quality of education and training offered. Now principle of Darwinholds well even today that fittest that would survive. New it is the need to make it as

    per the demand for managers for international Business Information Technology,

    medium and small scale industries and for service sector, because in future fittest will

    survive for which quality product service will be the key aspect. To ensure quality in

  • 7/30/2019 Management Education in India.docx

    21/22

    21

    management education, inclusion of BPR, IDR & ISO9000 and ISO1000 etc. can be

    utilized...

    Now, we would like to conclude in the words of Mother Teresa, a lady who believed in

    the power of one individual's contribution.

    "We ourselves feel that what we are doing is just a drop in an ocean. But the ocean

    would be less because of that missing drop!"

  • 7/30/2019 Management Education in India.docx

    22/22

    22

    17. REFERANCES

    www.visualsoftindia.com/journal.html .0.

    Researchy Article -Emerging Issues in Management Education in India by SaritaChaudhary, VSRD International Journal of Business & Management Research

    Vol. 1 (3), 2011

    Rationalizing Management Education in India: The Need of a New Approach by

    V. K. Nangia, Vinay Sharma, Ritika Mahajan (National Conference on Emerging

    Challenges for Sustainable Business 2012)

    Management Education in India - Need for Quality Standards By Dr Manu N

    Kulkarni

    Management Education in India A case study by Natashaa Kaul, ASIAN

    JOURNAL OF MANAGEMENT RESEARCH Volume 2 Issue 1, 2011

    Management Education in India:Trends, Issues and Implications by Sanjeev

    kumar and M.K.Dash Research Journal of Internatonal Studes Issue 18

    (January, 2011)

    http://ssrn.com/abstract=2180676

    MANAGEMENT EDUCATION IN INDIA: YESTERDAY, TODAY AND

    TOMORROW by Prof. V. Ranganathan, September, 1993 INDIAN INSTITUTE

    OF MANAGEMENT BANGALORE, Professor of IIM Bangalore

    Management Education in India: Issues & Challenges by Shweta (Apeejay

    School of Management, New Delhi, India), Manoj Kumar (Maharshi Dayanand

    Saraswati University, Ajmer, India) Journal of Management & Public Policy Vol.

    3, No. 1, July-December 2011

    http://www.visualsoftindia.com/journal.htmlhttp://www.visualsoftindia.com/journal.htmlhttp://ssrn.com/abstract=2180676http://ssrn.com/abstract=2180676http://ssrn.com/abstract=2180676http://www.visualsoftindia.com/journal.html