MANAGED SERVICESFOR

Services to help you run and

operate

We all love Seismic, but sometimes we don’t have the internal juice, resources or people to manage, govern, develop or feed the machine. That’s where Tectonic can help. We provide an end-to-end range of dedicated managed seismic services to help you run and operate the platform.

UPLOAD, TAG AND

PUBLISH CONTENT

DESIGN, BUILD LIVEDOCS

AND MAINTAIN CONTENT

CREATE PRESENTATIONS

AND CONTENT

CREATE ARTICLES

FOR NEWSCENTER

BUILD AND MANAGE CONTENT

EDITORIAL CALENDARS

ADMINISTER THE

SEISMIC PLATFORM

SCHEDULE AND

WRITE THE NEWS

DEVELOP SEISMIC

PLATFORM AND UX

Contents

Seller enablement is one of many important marketing deliverables. We use Tectonic Proserv’s managed service as an extension of our marketing team, managing Seismic content and operations. It allows me to deploy my internal marketing resources more strategically.

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Seismic Administrative ServiceA managed service to help you develop and maintain the Seismic platform, DocCenters and other customer experiences

Seismic Content Management & Governance ServiceA managed service to build governed content plans and manage, then publish every item of content in and out Seismic.

Optimized Creative Service for SeismicOur Creative service that maintains all existing Seismic content as well as designs and builds new content or LiveDocs

Seismic NewsCenter ServiceThe service that delivers or supports your internal comms. We plan, curate and create all your daily news and publish in NewsCenter

A Seismic customer’s viewHear from Travelport’s CMO about why they use managed services and leverage our dedicated Seismic experts

“ “

FIONA SHANLEYChief Customer and Marketing Officer, Travelport

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As an Enterprise-grade solution, Seismic needs daily management to operate effectively.

Administrative tasks can be wide and varied. Whether it is managing users and offering them first line support or, developing permissions, user groups and content properties, administrators have many daily tasks needing their attention.

In time, your own business will evolve, taking advantage of new opportunities, strategies and methods of working.

Administrators need to be ready to ensure Seismic adapts to support these demands, fine-tuning and developing the capabilities offered to users across the business.

Our Seismic Administrative service not only provides expert agents who deliver the daily management of your platform, but they also work closely with your enablement leadership, helping to continuously develop Seismic to meet the strategic needs of your business and enablement strategies.

Seismic Administrative Service

The easy way to develop, manage and control your Seismic platform.

Permissions ManagementWe update system, TeamSite and content profile settings to plan or request, but importantly advise when not to do this too.

Library ManagementWe ensure content, tagging and other libraries are well-structured and aligned to strategy and need –even when using shared models.

Platform GovernanceWe ensure system access is controlled, governed to client rules and policy. If you don’t have that, we’ll help you document it.

Everything…Then there is everything else –Privacy, email, LiveSend, mobile settings and much more. We manage everything to keep Seismic healthy.

Planning and UpgradesWe plan for major changes and upgrades to minimize disruption to service. We then document and deliver enhancements on time.

Content Profile DevelopmentWe design, update and create amazing Content Profiles and then connect them to your content according to content management rules.

How it works

Managed with love,

by Tectonic Proserv

Strategic AlignmentWe work with your enablement stakeholders to plan and map how Seismic will work for you in accordance to your strategic plan.

User AdministrationWe administer 1st line user support, re-set passwords, as well as add and remove users when they enter or exit the business.

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Content Lifecycle Management

Seismic is a beautiful tool for storing and globallydistributing content. It’s amazing for automating theend-user personalization of content. It’s great atanalysing content usage.

However, organisations, especially marketing teams,should first plan for their content creation needs,create their content and then, get that content intoSeismic in a governed way. As content gets older itwill invariably need refreshing or later, retiring.

Seismic does not plan or organise the process ofcontent planning, creation, publishing or retiring – sowe can do that for you.

Seismic Content Management

& Governance Service

Plan Manage Create Govern

Our team and tools help build global content plans and seller

request services

Our team manage the plan, knowing who does what, when,

where, how

We work with your agencies or can natively design and build content for all Seismic uses:

static, live and shared

We load, tag and promote your content to Seismic consistently,

using your rules

Our content management tools can be embedded directly in Seismic.

Our Content Management and Governance servicecollates ideas, plans your approved content needs,tracks the creative progress and gets final contentinto Seismic in a systematic and fully governed way.

The service also publishes, tracks, reports on andeventually retires content. This helps contentowners maximise their time in developing impactfulcontent, whilst we manage the administrative tasks

and ensure your Seismic users can access contentquickly and easily. From a leadership perspective,you’ll get a detailed lens on your total contentproduction schedule, content budgets and contentperformance.

This service brings together best-in-class contentsupply chain management with the best-in-classcontent management platform – Seismic.

Publish Maintain Analyse Expire

We publish content to the right team sites, profiles, and user

groups.

We update every slide, deck and livedoc: creative, text and more

We help you make informed decisions with regular analysis

and insight

We‘ll also manage the maintenance, expiry and

retirement of content

1Content ready for Seismic?Use our online request service and quickly make your content request; we’ll publish new or update existing content for you.

2Our managed service processes your contentThrough our tools, our agents are notified and process the content request in your tenant.

3Governance built-inContent Libraries are professionally managed to your business rules ensuring content goes in to Seismic correctly, with the correct tags, and asset properties before publishing to the correct Content Profiles.

4Workflow managedNeed a four-eye check and use workflow? No problem, we can set it up and work within defined workflow processes.

5Content is published and testedWith all approvals complete, we set optional expiry dates and publish the content. Content is then tested in the DocCenter before notifying your Content Owner that the item is live.

SEE IT IN ACTIONREQUEST A DEMO

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Creative services, optimized

for Seismic

As a Seismic customer, you’ll already know thatcontent does not ‘sit-still’. New content needscreation. Existing content needs updating. Bothusually occur on a daily basis.

To fully leverage the power of Seismic, it also makessense that the design, creation and maintenance ofyour content uses the platform as an integral part ofthe creative process.

This means designers must live and breath Seismicas much as their native creative toolset.

At Tectonic, we use your own Seismic tenant to helpcreate decks, manage collaboration with yourcontent owners and use workflow to sign-off assets.

Our expertise in both Seismic and creative designmeans we can seamlessly build and maintaincontent directly from within your own Seismictenant.

When combined with our other managed services,we become the only creative vendor capable ofdesigning and delivering end-to-end Seismic contentproduction and platform management.

Professional content design, creation and maintenance, tuned for Seismic.

NEW CONTENT

DESIGN & CREATION

SEISMIC IN THE

CREATIVE PROCESS

EXISTING CONTENT

MAINTENANCELIVEDOCS

▪ PRESENTATIONS

▪ TRAINING DOCS

▪ EXPLAINERS

▪ TEMPLATES

▪ BROCHURES

▪ …MORE

Seismic is integral to

our creative process.

▪ SHARED-SLIDES

▪ SHARED-ASSETS

▪ COLLABORATION

▪ WORKFLOW

▪ UPDATING DECKS

▪ UPDATING SLIDES

▪ UPDATING IMAGES

▪ LOGOS

▪ CHARTS

▪ TEXT AND COPY

▪ AUTOMATIONS

▪ DESIGN LIVEDOCS

▪ BUILD LIVEDOCS

▪ MAINTAIN LIVEDOS

Offering a range of creative services under retainer for consistent and always-on support.

Please call to discuss your ideas.

Seismic Optimized Creative Services

Content we create is optimised for Seismic – using shared assets or LiveDoc variable code as needed

Our creative team are trained and ready to create, manage and

maintain your LiveDocs.

Use our Content Management & Governance Service to get your

content into Seismic.

Create new from plan

Under retainer, our creative team work to deliver new content based

on your approved content plan.

Content owners simply request to maintain (or create adhoc)

content and we do the rest.

Our design team use Workspace to track all work-in-progress and to collaborate with stakeholders.

Maintenance requests Collaborating in Seismic

Optimized for Seismic LiveDocs maintained Get content into Seismic

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What makes a successful Newsdesk?

What are the three most important attributesrequired to deliver the news? We believe they are:

Frequency – because regularly adding news to yourchannels help ensure end-users come back regularlyfor updates.

Applicability - because news is personal. You onlywant the news of most interest you.

Accessibility - News should be ubiquitous. Availableon any device, anywhere and anytime.

When combined you have the foundation of aworking and successful newsdesk.

Seismic NewsCenter

Service

News Desk Scheduling Channels Curation

We supply editorial news content management tools

integrated to Seismic

We schedule news when you want it, delivered on time,

every day

We set up news channels for every stakeholder, team or

group as required

We source, publish and maintain all internal and external RSS

feeds

Your news. Delivered with love, by Tectonic Proserv

If Seismic provides the platform to deliver the news inyour organisation, then Tectonic provides the muscle,resources and journalistic expertise to feed themachine.

Customers use our services to plan and schedule theirnews, write copy from stakeholder interviews andcreate Seismic news articles before publishingthrough the platform.

Think of Tectonic as either a natural extension to yourinternal comms team, or perhaps even, the InternalComms team you never knew you had….

Support Journalism Publishing Retirement

Our process allows stakeholders to quickly and easily request

new article creation

We manage all interviews, copywriting and create each

article in Seismic

We publish all your articles on time and to the right channels

We retire content, ensuring NewsCenter does not get cluttered with old news

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Travelport & Managed Services

One thousand sellers. One hundred products. Sevenhundred items of unique content. A shared-slidelibrary of over four thousand slides. Fifteen LiveDocs.Two hundred automated charts. One SalesEnablement Manager.

Seismic has become the heartbeat of Travelport’s salesorganisation. A journey two years in the making, andone that has been made through significantorganisational change.

Today, Seismic is owned by one person, Laura Taylor.As their Global Sales Enablement Lead, she works withall levels of the business, from the CEO to the newestseller. This gives her a well rounded perspective thatguides her strategy and Seismic development plans.

It’s a relentless role and given Laura has no directTravelport team to support her, makes her impact allthe more significant.

“Travelport Marketing resources are primarily focusedand dedicated to support brand, demand generation,PR, events, product marketing and social engagement”

“This requires a seamless approach for how the goodwork and content that comes from marketing andproduct marketing, reaches Seismic without the needof having a large internal administrative team -especially when Marketing operate on an already tightresource blueprint” says Taylor.

“Travelport use our managed services to deliver thefour most important requirements of runningSeismic.” said Phill Battersby, CEO of Tectonic Proserv.

“Firstly we administer Travelport’s entire Seismicplatform; the day-to-day tasks such as usermanagement and first-line support, through to thedevelopment of the platform which we do in line withTravelport’s business need and Laura’s strategic vision.

Aided by efforts to improve seller productivity, last year Travelport processed $89 billion of travel spend. Such improvements would not be possible without Seismic or Tectonics' managed services.

“ “

FIONA SHANLEYChief Customer and Marketing Officer, Travelport

Secondly, we help over thirty global content ownersplan their content development work. Our contentplanning tools give Travelport a singular managementview of all creative work planned and even allowssellers to request new content support via theirdifferent DocCenters in Seismic.”

Taylor continued, “Once content is ready, Tectonics'central team upload items correctly and consistentlyinto Content Manager. Because this is done centrally,their processes tightly govern content upload,ensuring we have the highest level of quality assuranceat all stages; placing content correctly in folders,tagging and completing content properties, tomanaging any workflow and sign-off processes.”

“Most importantly, it means our content owners focuson what they do best – delivering great content!”

For content creation, maintenance and editing,Travelport use Tectonics' Creative Service to design,update and refresh all Seismic content – includingmaintaining over 4000 slides across hundreds of decks.

All Tectonic managed service agents have expertise inLiveDocs, allowing the service to extend support to the

update and refresh of automated documents too.

“Travelport also use Seismic to deliver the news tosellers. Tectonic manage and set-up NewsCenterchannels for us, which focus on company, product,competitive and key stakeholder news.”

“With channels in place and using Tectonics' proprietyplanning tools, we have an online News Editorial Planthat schedules both curation of third-party contentand creation of first-party news.” said Taylor.

Battersby continued, “To write the news, we takecontent from different Travelport teams or eveninterview stakeholders, ahead of designing their newsarticle and publishing it to plan“.

“It’s in this area, that Tectonic has become anextension to our already existing internal commsteam, providing a blend of Seismic and journalisticexpertise to drive employee engagement” said Taylor.

To find our more or discuss your needs please get intouch at enableme@tectonicproserv.com.

Seismic AdministrationExample use: To control and govern Seismic, provide first line support, manage permissions and design DocCenters.

Content ManagementExample use: Uses our proprietary tools and Seismic to plan and track the content supply chain, then upload and manage all content in and out of Seismic.

Creative SupportExample use: Maintain and edit shared slides, build decks from the library, design and create new content and automate LiveDocs

NewsCenterExample use: Works with Internal Comms to schedules news, interview stakeholders, create & publish articles, as well as set and maintain RSS content.

Managed Services

at

Travelport operate Seismic using our range of ManagedServices. Each combine to ensure all creative, planning,administrative and experience tasks are professionallydelivered on time and, governed by our Seismic experts.

Managed Services for Seismicwww.tectonicproserv.com

enableme@tectonicproserv.com

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Tectonic Proserv Holdings Ltd.