manage your online reputation
Post on 22-Sep-2014
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http://www.mworker.com/en/manage-your-online-reputation/ Reputation management is one way of sales. Online reputation management is about improving or restoring your name and your brand’s good standing. 80% of people search for information about company, person or a product online; even more important is their behaviour after searching. They change purchase decisions due to bad reviews on the Internet. Also, it is interesting that customer reviews make bigger influence than expert reviews. According Nielsen’s Global Trust in Advertising study, 70% of consumers noticed they trust online reviews from strangers when making decisions. Customers have real power, because they can choose from a wide range of similar services. Nowadays it isn’t enough to provide excellent service; you have to manage your reputation to be a strong player in the market. 1. Reputation management starts for the first interaction. You start to create you reputation when you begin communication with your potential customers. If you make a bad impression in real life, I think you have no chance to create positive online reputation. 2. Social networks can destroy your name in no time. Imagine a situation when you have promised to finish order until next day, but you got an invitation to a good party. Next morning you call to you customer and explain that you had some problems. He doesn’t oppose and could wait one day longer, but after that he finds out that you had a party yesterday from your Facebook pictures. When you lose a trust, you lose it forever. Your client learns about you from what you’ve shared online, so before posting something, think what your customers could think about that. 3. Check what people talk about you on the Internet. It is very sad, but people often choose to write comments about bad experience more often than positive. I recommend trying Mention tool. It is necessary to do online research about you and your works, and do that on a regular basis. React to bad comments, but don‘t argue or write offensive comments about customers. Try to explain situation clearly with strong objective arguments. 4. Don’t buy positive reviews or comments. If your customers find testimonials, which sound like “John is the most amazing person I have ever known. His services are the best quality, and the cheapest all around the world”, customers won’t probably believe it, because it sounds like an advertisement. The best way to get reviews is if a client enjoys your products or services and says so, either in person or online. When you see that customer is satisfied, you can ask them to leave a good review.TRANSCRIPT
www.mworker.com
Manage Your Online Reputation• Reputation management is one way of sales. Online reputation
management is about improving or restoring your name and your brand’s good standing. 80% of people search for information about company, person or a product online; even more important is their behaviour after searching. They change purchase decisions due to bad reviews on the Internet. Also, it is interesting that customer reviews make bigger influence than expert reviews. According Nielsen’s Global Trust in Advertising study, 70% of consumers noticed they trust online reviews from strangers when making decisions.
• Customers have real power, because they can choose from a wide range of similar services. Nowadays it isn’t enough to provide excellent service; you have to manage your reputation to be a strong player in the market.
www.mworker.com
1. Reputation management starts for the first interaction.
• You start to create you reputation when you begin communication with your potential customers. If you make a bad impression in real life, I think you have no chance to create positive online reputation.
www.mworker.com
2. Social networks can destroy your name in no time.
• Imagine a situation when you have promised to finish order until next day, but you got an invitation to a good party. Next morning you call to you customer and explain that you had some problems. He doesn’t oppose and could wait one day longer, but after that he finds out that you had a party yesterday from your Facebook pictures. When you lose a trust, you lose it forever. Your client learns about you from what you’ve shared online, so before posting something, think what your customers could think about that.
www.mworker.com
3. Check what people talk about you on the Internet
• It is very sad, but people often choose to write comments about bad experience more often than positive. I recommend trying Mention tool. It is necessary to do online research about you and your works, and do that on a regular basis. React to bad comments, but don‘t argue or write offensive comments about customers. Try to explain situation clearly with strong objective arguments.
www.mworker.com
4. Don’t buy positive reviews or comments.
• If your customers find testimonials, which sound like “John is the most amazing person I have ever known. His services are the best quality, and the cheapest all around the world”, customers won’t probably believe it, because it sounds like an advertisement. The best way to get reviews is if a client enjoys your products or services and says so, either in person or online. When you see that customer is satisfied, you can ask them to leave a good review.
