Tiziana NatoliMontrè Moore

Cynthia PastranaMachoMan Oil

MACHOMAN OIL

Price: $82 fl oz.

▸ Men interested in using Argan Oil

▸ There isn’t a brand targeting and marketing to men.

▸ Other brands offer feminine or unisex packaging.

▸ There isn’t Argan Oil specifically designed to treat

razor burns or dry skin.

RATIONALE

Brand personality

POSITIONING

PRODUCT ATTRIBUTES

Men will use this amazing oil to:

UNIQUE SELLING PROPOSITION

The “Macho Man Oil” is a men’s

natural 100% pure Argan oil that

instantly conditions and treats skin

related issues with an invigorating

masculine scent.

TARGET MARKET

INDUSTRY ANALYSIS

Global 73%

6.0 bn USD 3.9 billion USD

COMPETITIVE ANALYSIS

$ 8.99 per 1.6 oz $16.00 for 0.5 fl oz, $48.00 for 1.7 fl oz,

$96.00 for 4 oz

$52 per 1.7 FL.OZ. / 50 ml

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Thank You!