MALL OBSERVATION AND

COMPARISONGroup 1

◦ Apoorva bomade – 6

◦ Nikhil kadam – 27◦ Sayali narkhede –

40◦ Abhishek raina –

47◦ Bilal surve - 55IES MCRC

MALL’S VISITED

 HIGH STREET PHOENIX

It is situated at Lower Parel.

It was started in 1996.

Owned by Phoenix Mills Co. limited

Key person :- Atul Ruia joint managing director

R-CITY MALL It is situated at

Ghatkopar It was started in

2009. Owned by Runwal

group Key person :-

Subhash Runwal (chairman)

 Two shopping malls “High street phoenix” and “R City” were selected to be part of our

observation and comparison.

High street phoenix is located in south mumbai, which is the richest urban precinct in India.

Strategically located near the people with high spending capacity.

R city mall is located in central mumbai, where it can be easily accessed by local trains or metro.

Strategically located in a place where there is a mix of lower, middle and upper class people.

VISION & APPROACH

◦ VISION:- We persevere to provide the best service not only to customers, but also to our retailers at high street phoenix. We strive to uphold, and hope to surpass, stringent mall operations policies, and adhere strictly to standard mall operations.

◦ APPROACH:- They target upper class families with high income and spending capacity, they believe in quality of footfall rather than quantity.

◦ VISION:- To provide an experience that redefines shopping in mumbai by balancing world class international brands with the best local offerings. To showcase the latest fashion, offer exhilarating entertainment, boast magnificent features, and provide outstanding facilities in a truly unique shopping environment.

◦ APPROACH:-As it is located in Central Suburbs. They target customers of all Class by providing them with finest quality.

VISION & APPROACH

OBSERVATIONS

FOOTFALL HIGH STREET

PHOENIX High street phoenix

Mall focuses on the quality of the footfall rather then quantity.

Pull Strategy to attract the Footfalls are very Limited and mainly target high spending class.

R-CITY MALL R City Mall believes in

bringing in more footfalls and converting them into customers.

Pull Strategy to attract the Foolfalls are organised at regular intervals and they target customers of all class.

MALL DESIGNR CITY:- All the Anchor stores are situated at four different corners of every floor, So that the other tenants can be noticed by the footfall.

MALL DESIGNHIGH STREET PHOENIX:- As there are no local tenants in mall,The mall is divided into different zones with Anchors stores.

BRAND ANALYSIS HIGH STREET

PHOENIX◦ They focus more on

international brands◦ Local and indian brands

are very few.◦ They have some brands

which are exclusively available at their malls only. Eg. ASICS, CANALI and BROOKS BROTHERS etc.

R CITY◦ They provide a

mix of both international and indian brands.

◦ International brands are less as compared to indian brands.

◦ Discounts given are more.

BRANDS AT HSPInternational

◦ Gucci ◦ Nike◦ Diesel◦ French connection◦ Fossil◦ Nikon◦ Tommy Hilfiger◦ Ucb◦ Vero moda◦ Allen solly◦ Paul smith◦ Jimmy choo

Local◦ Being human◦ Global desi◦ Fab india◦ Biba◦ Raymond◦ Anita dongre

(designer wear)

BRANDS AT R CITYInternational

brands◦ Marks & Spencers◦ Woodland◦ Gini & jony ◦ Allen solly◦ Arrow◦ Fila◦ Puma◦ Levi’s

Local brands◦ Titan.◦ Wildcraft.◦ Tanishq.◦ Raymond.◦ Flying machine◦ Club mahindra◦ Blackberry’s◦ Big bazaar.◦ Global desi.

PROMOTIONAL EVENTSHIGH STREET

PHOENIX◦ Corporate soccer

leagues.◦ Biz quiz for corporate.◦ Parkinson’s

awareness drive.◦ Save my Nepal.◦ Lakme fashion week.

R CITY ◦ Drawing competition

by vibgyor high school.

◦ India vs pakistan live match.

◦ Shah rukh khan visit.◦ Pankaj udhas event.◦ Badlapur movie

promotion.

SOCIAL MEDIAHIGH STREET

PHOENIX◦ 201300 likes on

official facebook page

◦ Has 7000+ followers on twitter, and 16000+ tweets

◦ 576 followers on instagram

R CITY◦ 1800 likes on

facebook page◦ Has 1800+

followers on twitter, and 6000+ tweets

◦ 860 followers on instagram

Various promotional events are communicated through these

accounts

SERVICES & FACILITIES.HIGH STREET

PHOENIX◦ PVR multiplex ◦ Court yard (for playing

football).◦ Auto mobile shops like

moto spa, sai service.◦ Smoking zone.◦ 500+ brands.◦ 60000+ footfalls◦ More international

brands.

R CITY◦ Big cinemas.◦ Kidzania.◦ Track less trains.◦ 6 D theatre.◦ Horror house.◦ 90+ stores.◦ Mix of international

and local brands.◦ 35000+ footfalls.

THANK YOU