Retail + Commercial FREITAG FLAGSHIP . 4 MERRY FORKS. 14 AN TOSTAL FARM CONCESSION TRAILER 24

CIVIC LACROSSE VISITOR CENTER AND MUSEUM 32 OTHER SKETCHES 38

Experience Freitag

flagship Store Los Angeles, CA

Brand overviewFreitag:

Values:

Creates bags from old truck tarps, and created their own fabric for factory workers. All items are unique.

Life is art, and the world benefits from creating and sharing ideas/art.

Freitag Customer:

Enjoys:

A spectrum of customers who are innovative, resourceful, and a little different. Embraces individuality and is on the lookout for new, creative products.

Imagining new possibilities; telling a story; connecting to community - strangers and friends alike.Strives to create their own path in life.

Customer Description

Makerspace: A workshop for an urban neighborhood of offbeat individuals to come together and createCreate connectionsFoster creativityProvide space and opportunities for creation and interaction

Give Freitag customers the pieces they need to create themselves and to create their stories.

Goals:

Generating idea:

Concept direction

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Pop-Up Video: https://www.youtube.com/watch?v=6zjZmFS9Ezo

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Flagship

BOH Kitchenette

Second Floor 2 4 8 16

Makerspace

2 4 8 16

Mini-Makerspace Lounge

POS

First Floor

Fitting Rooms Office Restrooms

Retail/Flex Space

Restrooms

The challenge with creating a retail space in today’s world is to provide an experience for customers in addition to the traditional goal of selling products.

Zones of flagship:Creation: Areas for customers to:

make their own items and projects; learn; and to add to the brand as well as themselves.

Areas for customers to interact with the brand, the store, and others.

Areas for customers to purchase prod-ucts and to view the creations of the brand and space.

Connection:

Retail:

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The makerspace allows for people to work on different projects and learn how to create Freitagproducts. Through these means, they can learn about the company’s story more intimately.

A “mini-makerspace” downstairs is a place wherecustomer’s children can also be creative while mom and/or dad shop, or where small projects can occur and introduce new-comers to the idea of a makerspace.

Creation zones

Connection zones

Interactive window displays are programmed with sensors to move along a path with people passing outside. This is the first way that customers can connect with and affect the space

A customized tarp also allows customers to interact with and shape the space; this tarp will be made through submitted designs, then designed in front of the public, and ultimately become limited edition bags while another tarp and design goes up in its place.

Window Display Sprues

Customized Tarp

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Retail zones

This design upholds the goals of retail, both old and new. The space brings customers face-to-face with the products through fun displays that allow customers to discover and interact.

Along with the custom tarp, interactive displays and workshops, the public become involved in the space and get to know and understand Frietag and learn what it means to be a part of the Freitag community.

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HIckory OR SIMILAR wOOD

corrugated/Shipping container metal

Concrete

Tarps and F-abric

Steel or similar metal

Tool Display Mini-Makerspace Projection Screen and Console

Stairway Art and Light Fixture

Wall Display

Movable Wall Fixture: F-abric

Movable Wall Fixture: Reference

Movable Wall Fixture: Fundamental

Display Table

Display Fixtures

Materials and fixtures

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make your story; Make it Freitag

https://www.youtube.com/watch?v=LEzQ5zqtGG4Concept Video:

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TASTE MERRY FORKS

WINE BAR

AND BISTRO

Pullman, WA

Wine is a beverage that is very integrated into society. It is both elegant and comforting, and it is a mix between the natural and industrial. This design uses a mix of natural materials associated with wine and more industrial ones such as metal and glass. The atmosphere of the bistro is both an elegant space where one could enjoy a romantic evening, as well as a comfortable space where one can relax.

RepetitionBalanceWoodGlass

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The illuminated signs - “eat,” “drink” and “be merry” - are used to both brand to the space and for wayfinding. The reception area is the gateway to the bistro. The bar is central as a focal point and divides the areas.

The retail area is the connection between the outside and the bistro. Where customers can take home the signature wine of the bistro - Merry Cellars Wine - and be “Merry.”

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The layout had to incorporate three distinct areas and define them while being seamless to the experience. A grand staircase was an important feature that had to work with the openness of the area - not block views.

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FLOOR PLAN

spacial regions

Drink:The bar is central to the design; it is a space for people to mingle and meet each other. The rounded bar lets everyone see each other and it encourages interaction.

EAT

DRINK

BE MERRY

Entry

PrivateBe Merry:The lounge offers a space to relax alone or interact with others It maintains visibility to the rest of the bistro, but is isolated enough from that area

Eat:The bistro is open to all the tables to create a lively atmosphere. The tables are separated enough and there are smaller tables for those who are more private to gather.

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Materials have a natural feel, are neutralcolors, and have a visual texture.

materialswood flooring tiling

countertop cabinetry

paint wall covering

wood paneling paint

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UPSTAIRS OFFICES

Upstairs are the offices for owners and employees of the bistro. It is an open style office with two small conference rooms, two private offices, a kitchenette, a lounge area and dining area, bathrooms, a storage area, and a VIP tasting room for events that doubles as a larger conference room. Materials and style are carried upstairs from the bistro so as to give employees upstairs an inclusiveness to the business.

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Construction Documents

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Details

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enjoy AN TOSTAl

FARM

CONCESSIONS AND CATERING

POST FALLS, ID

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Brand overview

An Tostal Farm:

Values:

Family farm in Post Falls, Idaho, which raises primarily lamb. Values quality of animals and products.Connect to the community; provide quality; promote American raised lamb

Trailer Design:

Marketing:

Space to cook for an array of events.Open and inviting - show work process inside.Streamline processes (ordering, cooking, prepping, etc.).Follow codes and guidelines for mobile kitchens.Utilize space as efficiently as possible.

Quick and easy to see and understand (menu, signs, and more).Communicate knowledge of higher price point as well as promoting quality of product.Work from existing logos and identity to connect to existing customers.Approachable and honest business.

Objectives

Small Farm Fresh: A local family farm providing fresh, quality food

within the community

Concept direction

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Construction

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function areas

Cooking: Grill, burner and fryer outside; allows trailer to meet fire code without a grill hood; customers can see food is cooked fresh

Prep-Area: Prep-fridge, warmers, grill press; assemble dishes and connect to cooking area

Orders: POS; take orders and direct to cooking and prep; deliver orders to customers

Prep-Area: Sinks and plumbing; water tanks and cleaning supplies are out of the way, yet accessible

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floor plan and elevation

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Fixtures and finishes

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Stainless Steel Counters Dean 35-43LB,Prop. Gas Fryer

Star Max 2 Burner Countertop, Nat. Gas

Star Max 36” Griddle, Nat. Gas

Rubbermaid Shelves, Varying lengths

Superor Sandwich/Salad Unit, 48” 2 Door

fEagle Group One Comp. 16”x12” Seamless SinkAdvance Tabco Hand Sink with Splash Guard 12”

Regency 16 Guage Three CompartmentSink With Two Drainboards 58” Long

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Graphics

The menu reflects a chalkboard style while being more permanent and legible than an actual chalkboard.

Prices are on magnets to allow for flexibility in pricing for different events.

Other signage mimic the imperfect style of a chalkboard.

Due to time restraints, the most important signs were created so that customers could identify and understand the trailer and products.

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Completion With initial design work completed, the trailer is able to be used for summer events. More graphics for advertising will eventually be placed on the other sides of the trailer, however, the graphics completed thus far provide the information needed and an identity to the trailer.

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VISIT

LACROSSE vISITOR cENTER

+ mUSEUM

LACROSSE, WA

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The region of Eastern Washington gained its geographical characteristics through the Missoula Floods which broke the land and rebuilt it. Much like the floods breaking the land, time has broken down the Lacrosse Rock Houses, and they must now be regenerated to be strong again.

The repeated line graphic represents the idea of strength through the broken, and is repeated throughout the site.

This Visitor Center and Museum Reflects the Broken and disjointed and makes it strong through a connection of line, repetition and color.

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Site Plan

The two permanent exhibits are easily seen across the street and are connected through the pavement crossing the street. The houses retain their integrity and match the other buildings.

Goals of Project: - Restore historic basalt houses; show their uniqueness rather than hiding it. - Visually connect the buildings on both sides of the street to create presence (done through continued pavement of the crosswalk. - Create a space to draw in people to the area while providing a space that the community can also use. - Represent history of the town and area as well as the spirit of the citizens to better the town through the design.

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The front of the visitor center is opened up to create an inviting feeling as well as contrast the heaviness of the rock houses; a glass curtain wall is also added to the building to bring in more light and update the building slightly.

Outside the center is a waterfall to reflect back to the Missoula Floods and create interest on the grounds. The pavement carries across the street to visually connect the buildings to each other and create interest.

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The exhibits will be tailored to the specific type of exhibit it holds, but it will have the use of the graphic to help frame information and add interest to the space. The ceilings will be paneled with wood salvaged from the buildings during restoration.

Cooled Blue Rivulet

North Star Storm

Outrageous Green

Cheerful

finishesWall Finishes:All Sherwin Williams Paint

Flooring:Shaw Engineered Hardwood

Maple Edge Gold Rush

Light Walnut

FixturesExhibit Lighting: Filiment Design Hampton Bay

CathrineSatin Chrome

Brushed NickelFixed Track

CathrinePolished Chrome

Wood Stain:Varathane Wood Stainover reclaimed wood

Reception Desk Lighting:Filament Design

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VIEW

SKETCHES

+ RENDERINGS

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