Unlocking Asia in SportMalcolm Thorpe, World Sport Group

Regardless of geography, nationalities and ethnicities,

Sport acts as a common language

IN ASIA

FOOTBALL IS NUMBER 1

77% 75% 74%70% 69%

60% 60%

53% 52%

42%37% 36% 34%

31% 30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Indonesia Thailand Saudi Arabia Malaysia South Korea Qatar UAE Hong Kong Singapore Japan Australia Taiwan New Zealand India China

Interest & Popularity in Football

Interest

Repucom, World Football, 2014

…and the silver

goes to?

Impact of premium,

international sports

brands and events

More world-class sporting events coming to Asia

Developing world-class infrastructure

National identity

Destination branding

Local benefits

ASIA’S BIGGEST

FOOTBALL TOURNAMENT

650,000 aggregate attendance

>1 billion in global TV audience

>3 billion in Twitter reach

>13 million minutes watched on

official YouTube page

>670,000 Facebook likes

>897,000 Weibo followers

Most-watched sports event in

Malaysia, Indonesia & Thailand

SportBusiness International, No. 198, 03.14

4 3 3

Accounted for

of the top 5 most watched sports events

UNLOCKING ASIA IN SPORT