malaysia’s leading financial comparison platform
DESCRIPTION
Malaysia’s Leading Financial Comparison Platform. What is Comparehero ?. - PowerPoint PPT PresentationTRANSCRIPT
Malaysia’s Leading Financial Comparison Platform
2
What is Comparehero?
Who? CompareHero is the leading financial comparison site in
Malaysia. We compare all products related to personal finance such as credit cards, loans, life and general insurance as well as broadband and phone contracts
CompareHero seeks to educate Malaysians on saving time and money. The goal is to be an independent ‘voice of clarity’ and expert on personal finance topics
What? CompareHero provides high quality content such as news articles, videos, curated lists, infographics etc with its in-house team of moneysaving experts
Why?
3
What we do: Now we have built a free and easy-to-use market comparison website with the goal to educate the Malaysian people on saving time and money
Save time and money on financial productsMost users are able to save over USD1000 in less than 10 minutesPurchase products cheaper than going directFind the largest product range on one platform
Gain access tailored products quick and easy
Make the best decision based on their needsGet 100% free and independent advice
4
Zee FakierChief Content [email protected] is in charge of the content team
Gerald Eder Global Chief Executive Officer [email protected] heads up the global operations
4 4
Background: The team behind CompareHero has previously built more a range of successful internet companies…
Mads Faurholt-JorgensenVenture Partner [email protected] works with companies to secure funding, talent and growth
Floyd SijmonsManaging Director [email protected] takes care of the daily management
5
How up-to-date is the Information?
1. Team of Financial Research Analysts scan publicly available information for each category twice a week.
2. We receive updates from our Partners in scheduled bi-weekly feedback reports as well as on an ad-hoc basis.
We compare, you save.
6
Do we offer more than just online comparison tools?
We are more than just an aggregator of services in the market.
• Source of free personalized expert advice:• We give consumers a call once they have expressed
an interest in one or more services. • Discuss their needs and helping them find the best
possible solutions.
• Source of self-help personal finance content: • Our blog • Through media and news partners. E.g. The Sun,
Borneo Post, MyLaunchpad, Jobstreet, Yahoo, MSN, and many more.
We compare, you save.
7
How are we differentiated from our peers?
• Concept of comparing financial services online is not new:• Key role models have been active in European and
Australasian markets for over a decade.• However, it is new to the Malaysian market.
• The key way in which we differ from local competitors is what we focus on comparing. • For example, a big focus for us is our Broadband
category– that includes fixed line, mobile and TV-bundled service offerings.
• No other website currently compares these.
We compare, you save.
8
How are we differentiated from our peers? (cont.)
• For consumers:• A great customer journey.
• Focus on the UX aspect of our website • Follow-up calls from our Money Saving Experts• Work very closely with Provider Sales Managers
to ensure a high degree of continuity once we have passed someone over
• For providers:• We are consistently told by our partners that people
we introduce to them are often their best customers. • We place great value on two-way communication.
We compare, you save.
Our USP
9
How do we obtain revenue?
• Once we have established a customer wants a service and we have matched the best one for their needs, we pass them on to the provider of that service.
• In this process we get a small reward from the provider to cover our costs.
We compare, you save.
Our service is free-of-charge for consumers, so…
10
Successful Marketing Strategies
• Content marketing:• On average, over 70% of the 10,000+ visits to our
site are organically generated. • To date, we have had works published on a regular
basis by reputable marketing partners including Yahoo!, MSN Digital, Jobstreet, Mobile88, The Sun, The Borneo Post, and more.
• SEO and SEM:• We leverage our high-level of in-house expertise in
paid marketing very well.
We compare, you save.
11
How fast do we answer customer queries?
• We aim to answer consumers’ queries immediately. • Chat Box Customer Service Hotline manned by a
team of Money Saving Experts between 9am – 7pm Monday through Friday.
• If for any reason the Money Saving Expert is not able to answer a question immediately, they will take down the customers contact details and revert back with an answer within 24 hours.
We compare, you save.
12
Can customers apply for broadband plans directly through our website? Are there any risks involved?
• Yes, you can apply through our website:• E.g. For P1 services, the customer is directed straight
to P1’s online application site upon clicking the “go to site” button.
• P1 helps you with the rest. • For others we help you select a service connect you
with the provider who takes care of the rest.
• There is no risk in the application process for these services online, the part we take care of. • We, like our partners, spend a significant amount of
time and money on ensuring our website is secure and that the integrity of our database is maintained.
We compare, you save.
13
CompareHero’s Future Plans
• Constant improvement of current service.• Finding new and innovative ways to provide insight.• Making the application process easier and easier for
customers.
• Launching the General and Life Insurance categories in Q2 2014.
We compare, you save.
Combating the Shrinking Value of the Ringgit
Key tips for financial health
15
Combating the Shrinking Value of the Ringgit
Context
Government aiming to strengthen fiscal position.
KL still ranked in the top 10 Cheapest Cities in the World.
Restructuring of Subsidy Programs; Sugar, Petrol and Electricity
We compare, you save.
Expansion of what people perceive as ‘necessary goods’.
16
Combating the Shrinking Value of the Ringgit: Tips for Maximization
A. Don’t let excess savings sit idle in a low-interest deposit account.
1. ASN/ASB Schemes.i. Average effective yields of 8.81 and 6.11 per cent
respectively over the past three years.ii. No upside through capital appreciation, no risk of
capital depreciation.
2. REIT investmenti. REITs are incentivized to pay out 90% of taxable
income. ii. REITs are exempt from RPGT.iii. Yields range between 4.58 per cent to 7.52 per cent
across all 14 Bursa-listed REITs. We compare, you save.
17
Combating the Shrinking Value of the Ringgit: Tips for Maximization
B. Don’t pay more than you need to for goods and services:
3. Use Comparison Websites to ensure you have a complete and up-to-date overview of services in the market.
4. Use e-commerce and online discount sites to avoid paying massive in-store mark-ups outside of sale periods.
5. Buy items ‘second-hand’; i. Mudah.myii. Duriana.com
We compare, you save.
18
Combating the Shrinking Value of the Ringgit: Tips for Maximization
B. Don’t pay more than you need to for goods and services (cont.):
6. Cut your utility costs: i. “Balik Kampung” for the weekend?
i. Switch off appliances and remove plugsii. Turn of water-heating and A/C’s
ii. Reduce ‘chill’ in fridge and freezer if there is nothing fragile in them.
iii. Check energy usage parameters before buying electrical appliances.i. Comparehero survey showed that 83% of people
do not do this.
We compare, you save.
19
Combating the Shrinking Value of the Ringgit: Tips for Maximization
C. Implementing a budget:
7. Leverage on technology to stay on-top of your finances.i. Free App “Money Manager” has 5 income and 12
expense categories.
8. Write a list before going shopping and stick to it. i. Also, try to go on a full stomach to further avoid
impulse buys.
We compare, you save.
20
Combating the Shrinking Value of the Ringgit: Tips for Maximization
D. Pay your debts on time if you can:
9. Check what you owe on your credit card every 2 weeks.i. Set aside a portion of your income to cover these
expenses.ii. You will avoid paying 9-18% interest.
10. Use services such as MYEG to check on your fines.i. They are free and don’t cost you much time.ii. Avoid accumulating late-payment penalties.
We compare, you save.
21
The time is NOW!
Thank you for tuning in!
Feedback or ideas? Always welcome! Please email [email protected] or the CEO directly; [email protected] for a great and exciting job opportunity, and feel you have it in you to provide the best help to people in Malaysia surrounding personal expense and finances? Look no further: please email [email protected] with your CV.