malayala manorama company limited
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7/18/2019 Malayala Manorama Company Limited
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Organizational Study Report
Presentation
Sebastian Joy Panattil (Reg. No. : 91646)
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Objectives of the Study
• To gain an understanding of the functioning of
the various departments at Malayala
Manorama, Kottayam.
• To understand the working of a newspaper.
• To study the work culture of the organisation.
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Industry Profile - Global Scenario
• According to the World Association ofNewspapers ,as of 2008 the worldwidecirculation of newspapers was estimated at540 million.
• 1.9 billion people read a paid daily newspaperevery day and newspapers reach 41 per centmore adults than the world wide web.
•
The financial crisis has clearly had a seriousimpact on newspaper revenues(newspaperadvertising revenues were down by 5 per centin 2008).
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Industry Profile – Indian Scenario
• India offers a promising market for the print
media industry.
• The expected CAGR of 12 per cent up to 2010
is a result of the increasing rate of literacy.
• In 2010, the print media is expected to reach
Rs 19,500 crore from its present value of Rs
10,900 crore.
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Company Profile
•Founded on March 14th 1888 by Kandathil VargheseMappilai at Kottayam.
• First joint stock publishing company of India.
• The first issue of the Malayala Manorama appeared on
March 22nd 1890.• The group has 43 publications (in 5 languages)and
several other media products .
• Published from sixteen centres - ten Kerala towns, four
Indian mega cities, and two foreign countries.• Manorama is one of the world’s largest daily
newspapers. It sells more than 1.7 million copies a day.
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Vision and Mission
• Vision:
“Neethiyukthamaya, Swanthanthramaya,
Sathyasanthamaya Pathraprevarthanam”.
• Mission:
“Dharmosamath Kuladaivatham”, meaning
“Charity Our Household Divinity”.
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Organization Chart
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Management
• KM Mathew – Chief Editor• Mammen Mathew – Editor and Managing
Director
•
Philip Mathew – Managing Editor and Director• Jacob Mathew – Executive Editor and Director
• George Jacob – Director
•
Amit Mathew – Resident Editor• Jayant Mammen Mathew – Deputy Editor
• Harsha Mathew – Assistant Editor
•
Riyad Mathew – Senior Assistant Editor
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Product Profile•Malayala Manorama Daily (Malayalam)
•Manorama Weekly (Malayalam)
•
Bhashaposhini (Malayalam)•Vijayaveedhi (Malayalam)
•Thozhilveedhi (Malayalam)
•The Week (English)
•Karshakasree (Malayalam)
•Karshakasree Diary
•Manorama Yearbook (Bengali, Hindi, English, Malayalam and Tamil)
•Malayala Manorama Calendar (Malayalam, Hindi, Tamil)•Malayala Manorama Diary
•The Week Diary
•Malayala Manorama Annual
•Vanitha (Malayalam, Hindi)
• Arogyam
•Parppidam
•Sreeman
•Balarama (Malayalam)
•Kalikkudukka (Malayalam)
•Balarama Amar Chithra Katha (Malayalam)
•Balarama Digest
•Magic Pot (English)
•Interactive CDs• Audio Cassettes
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Departments
• Editorial
• Circulation
• Diversification
•
Finance• Human Resources
• Marketing
• Materials• Personnel and Administration
• Works
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Editorial Department
• This department plays a major role incollecting the news till printing.
• Each page of the newspaper is drafted by
separate groups within the editorialdepartment.
• Key Sections:
Copy DeskLocal Desk
Bureau of reporters and photographers.
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Editorial Department (contd.)
• Copy Desk:
The copy desk handles general news received
from agencies like PTI and UNI.
• Local Desk:
Consists of the local chief and page editors.
Handles all the news items from agents, bureau
reports, photographs and part time stringers.
• Bureau of reporters and photographers
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Circulation Department
Key Functions:
• Responsible for carrying out the circulation
process.
• The department has a staff of 200 employees.
• Circulation inspectors are employed in order
to do the field work.
• Conducts market surveys of the product and
prepares periodical statistical reports .
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Circulation Department (contd.)
Functions:• Deals with the agents who circulate the products to
the customers.
• Decides the security amount that is to be collected
from the agents.
• Entrusted with the responsibility of working together
with the marketing department to attract customers
and also to sustain the existing ones.• It also sees to the collection of sales receipts from
the agents.
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Diversification Department
Functions:
• Carry out market research for new and
exciting products.
• Test marketing to check whether newproducts are successful or not.
• Designing and adjusting production variables
based on test findings for the new products.
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Finance Department
Two main sections:• Main Accounts
• Sales Accounts
• Main Accounts
This section is responsible for the settlement of all
the purchase bills of newsprint, machinery, spare
parts and other office items.Controls the expenses incurred by the other
departments.
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Finance Department (contd.)
• Sales Accounts
Responsible for raising the bills to their
advertisers, collection of the amount.
This section is responsible for preparing the
sales as well as revenue statements.
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Finance Department (contd.)
Key Functions:
• Funding for expenses and working capital management.
• Plan the cash flow based on inputs from Circulation,
Marketing and Materials departments.• Assist in the audit of the accounts. The auditors of the
Company’s books are Cherian and Cherian Associates.
• Administration of payroll.
• Collection of cheques from debtors. The departmentreceives about 1.5 to 2 lakh cheques per annum.
• Prepare the estimated cash flow statements on a quarterlybasis.
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Human Resources Department
Key Tasks:
• Recruitment
• Selection
• Induction
• Training and development
•
Performance Appraisal• Promotion
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Marketing Department
Functions:• Deals with space marketing of classified
advertisements and display of its publications.
•
It also deals with product management andproduct research.
• The marketing division also handles productpromotion.
• The main function of the marketingdepartment is generating revenue throughadvertisements.
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Marketing Department (contd.)
• Manorama generates revenues of about Rs350 crore in advertisements annually.
• The different types of advertisements are:
Display advertisements.
Classifieds.
Personal advertisements.
• Manorama generates revenues of about Rs350 crore in advertisements annually.
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Marketing Department (contd.)
Main Sections:• Research Division
• Product Management
• Sales Force
• Operations Staff
• Work Order Generation
• Credit Control
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Marketing Department (contd.)
Key profiles:
• Chief General Manager – Marketing
• General Manager - Marketing Services
• General Manager – Marketing Operations
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Materials Department
Functions:• The main task is budgeting.
• They forecast the cost of newsprint to decide
whether to stock it or not.• Find the requirement of newsprint for all the
existing and new publications.
•
Purchase of consumables like ink (black andcolour), plates, films, fountain solution, straps and
polythene covers.
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Materials Department (contd.)
•
Malayala Manorama uses Standard newsprint,Glazed newsprint, Art Paper LWC Paper, MapLitho and Cream Wove newsprint .
• Manorama imports glazed newsprint from five
countries. Two biggest suppliers are Norwayand Finland.
• Imported newsprint is stored in godowns in
Kochi and Kottayam and transported daily toother units .
• Materials are issued on the basis of FIFOsystem.
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Personnel and Administration
Department
Key Tasks:• Employee records and attendance.
• Employee Benefits.
• Work Environment, Civil Works and Leasing.
• Travel, Transport and Event Facilitation.
• General Administration.
• Statutory Compliance.
• Monitoring of complaints and feedback.
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Works Department
Key Sections:• Proof Reading:
Check for mistakes and structures of the sentences
and corrections are made if necessary.
Proof readers are assigned to do this job.
• Scanning:
Responsible for the scanning of the photographs and
other pictures which are to be added in the pages.
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Works Department (contd.)
• Pagination:
In this process the columns and pictures are pasted
on a page and to adjust the spaces and to preparethe layout.
This section does the final touch ups of the pagesand send it to the pre press division to prepare thefilms of the pages with the colour codes.
• Pre Press:
This department is responsible for preparing thefilms for the purpose of printing.
These films are sent to the plate making section formaking plates for printing.
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Works Department (contd.)
• Plate Making:
Printing plates are prepared at the press itself.
These plates are then sent to the press for attaching
it to the printing machine.
• Printing:
The company uses both fully automatic and
manually controlled machines for printing purposes.Malayala Manorama uses both heat set units and
cold set units for printing.
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SWOT Analysis
Strengths
•
Loyal customers•Employees
•Management
•Brand Image
•Social Commitment
•Market leader
•Advertisement revenues
Weaknesses
•
Generation gap between employees•Vernacular media
•Inability to attract youth readership
•Poor global reach
•Public information
Opportunities
•The overseas market
•Youth segment
•Alternate Avenues• National Market
Threats
•Electronic Media
•Aggressive marketing strategies of
the competitors•Decline in advertisement revenues
•Television